...HECTOR BEVERAGES To study the product strategy followed by Hector Beverages in beverages category to achieve a position of dominance in the target market. Group 2 Beverage Industry : An overview Beverages is a $230 million industry in India Industry is further classified as carbonated drinks, fruit drinks and energy drinks Indian soft drink market is expected to be the fastest growing global market Coca-Cola and PepsiCo are leaders in the soft drink segment Red Bull dominant in the energy drinks segment Beverage Industry : An overview Consumers have started to be more inclined towards healthier options Fruit Drinks segment expected to grow in the future Industry giants customizing products by focusing more on nutritional values Porter’s 5 Forces : Beverage Industry Porter’s 5 Forces : Beverage Industry Hector Beverages : An overview FMCG company in the functional beverages industry Launched by former Coca Cola executives Neeraj Biyani, Neeraj Kakkar, Suhas Mishra and James Nutall Launched its first energy drink Tzinga in 2011 Entered the non energy drink segment with Paperboat Market Offering Product Features and Quality Features Sells classic Indian drinks in hygienic and attractive plastic pouches, and also the energy drink Tzinga Wide range of drinks such as chilled rasam, aamras, jaljeera Quality Marketing campaigns equate the brand with childhood memories thus creating a sense of nostalgia Strong brand...
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...Running Head: Phizz Beverages of Switzerland Phizz Beverages of Switzerland Learning Team C University of Phoenix November 30, 2009 Ruth Admal SWOT Analysis STRENGTHS: The company Phizz Beverages is a reputable business with strong marketing background and dedicated employees. The company has been in existence for over 20 years therefore has built a strong history with the general public as a family oriented business. The company continues to work on its management team to promote exceptional customer satisfaction and quality decision making to increase profits. Provide loyalty to customers and employees. WEAKNESSES Build stronger relationships with customers. Excel at continuing to keep the cost per can at a stable rate so that profits would remain constant but competitive with other competitors. Build new client services to increase product sells, there is a lack in advertising of the product being offered. OPPORTUNITIES Expanding products and providing more services to customers than just sales. Provide opportunity for growth and upgrade to a bottle container. Increase marketing strategy to increase sales and revenue. Provide marketing training. THREATS Local competitors with lower prices. Targeting employee strengths and weaknesses regarding customer service. Developing price war with new competitors in the local area. Justification of Selected Country The international country selected is Switzerland. Switzerland...
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...What is Food and Beverage Service? * Food and Beverage service is the "food and beverage flow" (from the purchasing of the foods to service to the customer) mainly concerned with the delivery and presentation of the food to customer, after completion of the food production. * Sometimes, it involves transportation if there is a separation of production and service facilities. Beverage * French bevrage, from boivre ("to drink"), from Latin bibō . * It is also said to be derived from the Latin word ‘Bever’ meaning rest or repose from the work. * The term beverage refers to all kinds of potable drinks which have thirst quenching, refreshing, stimulating, and nourishing properties. * Any potable( drinkable) liquid can be termed as beverage which regulates the stomach system and balances the pH level. * Beverages are consumed mainly to quench thirst , compensate loss of body fluid due to perspiration, feel fresh and active, as rituals, during social gatherings, and during and after eating. * Broadly beverage can be classified into two ways; 1. Alcoholic Beverage 2. Non- Alcoholic Beverage What is Alcoholic Beverage? * Alcohol is a colorless, odorless and volatile liquid. * It is a potable liquid containing ethyl alcohol or ethanol(C2H5OH) of 0.5 per cent more by volume. * The percentage of alcohol in a drink varies from 0.5 to 95 per cent , depending upon the method of preparation. * Alcohol is obtained by fermenting a...
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...Pre – Test Beverage Control Multiple Choice. Encircle the best answer. 1. It is a fermented beverage made from grain and flavored with hops. a. Wine b. Beer c. Spirits d. Alcoholic Beverage 2. Natural, chemical process by means of which sugars in a liquid are converted to ethyl alcohol and carbon dioxide. b. Distillation b. condesation c. Fermentation d. evaporation 3. Known primarily by the name of the producer. c. Brand name b. generic c. varietals e. geographic 4. Named for a well-known wine producing region, but not produced there i.e. Califonia Burgundy. d. Generic b. varietals c. geographic d. brand name 5. It is a fermented beverages that are distilled to increase the alcohol content of the product. e. Alcoholic beverages b. wine c. spirits d. beer 6. Which is not an example of sparkling wine? f. Champagne b. asti spumanti c. sparkling burgundy d. port & cherry 7. Process by means of which alcohol is evaporated from a fermented liquid and then condensed and collected as a liquid. g. Fermentation b. distillation c. evaporation d. condensation 8. It is a fermented beverage made from grapes, fruits, or berries. h. Beer b. spirits c. wine d. alcoholic beverage 9. Named for the variety of grape that predominates the wine i. Geographic b. generic c. brand name d. varietals 10. It is called “pink wine”, combination of white and grapes, light and sweet...
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...Intro • ABL, in 2011 largest supplier of non-alcholic beverages • Manufactures soft drinks, fruit drinks and milk based drinks • 2008 CSDs growth stagnating and shareholder confidence in the company was wanning • MD Tom Dwyer sought to reduce reliance on CSDs by investing in product development of the other NAB and diversified into the Australian snack food market, complementary food product to NAB B The Aust bottled water manufacturing industry • 2011 fastest growing NAB • Growth stage, increase in per capita consumption • Consumers have become health conscious and change their preference from CSDs to healthier beverages such as water 1. Demand and consumption trends • Total NAB revenue in Aust was over 10b in 2011 • Aust consumed 963 litres of bottled water in 2011 • However it is lower as compared to other similar markets have higher rate of consumption, hence potential for growth • Increasing awareness of the obesity problem in Aust and established focus toward health and wellbeing is ensuring strong future growth for healthy beverages • Introduction of sugar-free or diet CSDs not appealing to older Australians • Bottled water advantages: small sized plastic bottles easier to carry, resealable and has become a fashion accessory. 2. Industry segmentation 2 types still and sparkling water • Still water • 76% consumption, consumed for hydration and thirst satisfaction • Fat free, calorie free thirst quencher • Consumers not satisfied with tap water •...
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...Australian Beverages Limited A. A brief introduction of ABL Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s, the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in response to declining consumption of carbonated soft drinks (CSDs), the company’s traditional area of business strength. This move also enabled ABL to leverage its strong distribution capabilities to supermarkets, convenience stores and hospitality channels by adding such complementary food products to non-alcoholic beverages. Nevertheless, CSDs still accounted for 90 per cent of company revenue in 2004. Tom Dwyer, the current managing director, has been with the company since 2005. He joined the company at a time when CSD growth was stagnating and shareholder confidence in the company was waning. In order to restore shareholder confidence, Dwyer established a strategic planning team within the company to assess the current product portfolio and identify organic and acquisition growth opportunities. Having finalized the integration of a snack food business acquisition just over 12 months ago, Dwyer is now aware that he needs to identify further growth options given predicted continuing decline in the CSD market. In January 2010 he asked the strategic planning team to undertake a detailed review of ...
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...Australian Beverages Ltd 1. Identify the industry, product segments and value chain Industry – Australian bottled water manufacturing industry Product segments includes stilled water and sparkling water Value chain – (upstream) Access to water supply > Manufacturing > Packaging > Distribution > Retailers > Consumers (downstream) 2. Current life cycle position of the industry Australian bottled water manufacturing industry is at the growth stage of its life cycle. It is evolved out of the soft drink manufacturing industry during the 1990s, hence considered a relatively new industry. It is the fastest growing category in the non-alcoholic beverage market in Aus in 2011. Growth is demonstrated that despite from a relatively low base compared to other more established beverages, it shows increase per capita consumption. This is shown in Table 1 that bottled water growth from 2001 to 2011, increasing significantly from 6.4% in 2001 to 13.3% in 2011 (i.e. a 107.8% increase over the period). It is also projected to increase by 30.8% from 2011 to 2016. Despite having Energy drink, ready to drink tea/coffee, sports drinks and milk drinks are also experiencing growth; however bottled water has the largest market share of all the other growing non-alcoholic beverages. A recent report by Global Earth Policy Institute shows that global consumption water rose 56.8% to 164 billion litres from 2007 to 2011. Australians consumed 963 million...
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...DETERMINANTS OF DRINKING ALCOHOLIC BEVERAGES AMONG OLOPSC STUDENTS In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Hotel and Restaurant Management A Thesis Presented to the Panelists and Participants of the Course Hotel Restaurant Management Department Our Lady of Perpetual Succor College Ordonez St. Concepcion, Marikina City CHRISTAL ANNE A. QUIRANTE CHRISTINE MAGSINO March 2012 I. INTRODUCTION A. Background of Study This study covers the determinants of alcohol drinking among students. From researcher‟s observation, alcohol drinking is a big part of college student‟s merry-making activities. Some considered it is an essential part of fiestas, birthdays, and parties. Even when there is no special occasion, many college students hang out together in their homes, pubs, bars, clubs, friend‟s houses and the likes. Observing and describing the behavior of the students in relation to alcohol drinking will help us understand and determine the influences of factors of drinking alcohol. B. Statement of the Problem The study examines to identify the determinants of drinking alcohol among OLOPSC students: 1. College students learned to drink alcoholic beverages because of their parents or relatives approval. 2. Social gatherings provoke alcohol drinking to students. 3. Influences of friends pushed students to drink alcohol. C. Significance of the Study This study was conducted to identify the main influences of factors of alcohol...
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...The Indian alcoholic beverages market is dominated by whisky, which accounts for more than half of the total spirits consumed in the country. The total consumption of whisky is estimated to be around 131 million cases in the current year, a rise of 10 per cent from 119 million cases in 2009. After whisky, rum is the most popular alcoholic beverage in India and the total consumption is estimated to be at 42.4 million cases in the current year, a rise of 8.7 per cent from 39 million cases in 2009. According to the IWSR report, consumption of beer — counted as a separate category — is likely to grow by 7 per cent to 195.5 million cases of 7.8 litres each (1.52 crore Hecto Litres) in the current year, as compared to 181.5 cases (1.41 crore Hecto Litres) in 2009. IWSR is a London-headquartered market research firm that focuses exclusively on the global alcoholic beverage market. The Indian alcoholic beverage market is currently dominated by local brands such as McDowell, XXX, Bagpiper, 8PM and Officer's Choice, collectively known as the semi-premium segment. The Vijay Mallya-promoted United Spirits, which has brands like McDowell and Bagpiper under its portfolio, is the largest player in the segment — with sales of over 100 million cases per annum. Diageo, the largest spirits maker globally, is the second-largest player in the country with brands like Johnnie Walker under its portfolio. Among domestic companies, Radico Khaitan — with brands like 8PM and Magic Moments — is the...
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...Case Study Want Beverages The following document will provide a case analysis for “Want Beverages” as found within the New Venture Creation textbook. Question 1 The start up company presented in this case, Want Beverages, portrays several strengths. Both entrepreneurs, Bill and Angela, are able to use their work experience from Spellbound to develop a thorough understanding of their target market, young active sports drinkers. In addition, they have participated in multiple sporting events that have provided the business owners with an understanding of the Canadian action sports industry. Want Beverages has a history of promotional efforts that have created a significant brand image. Some of these promotional efforts include supplying decorated Want refrigerators in retail outlets and sponsoring events such as The Ontario Cup Downhill Mountain Bike Race. Want Beverages also has engaged in philanthropic efforts such as donating 15 cents for every bottle sold to support action sports such as local skate parks, snowboard hills, and BMX trails. These efforts have created a reputation for Want beverages that resonates within their target market. Another strength of Want Beverages is their flexible production schedule that allows them to place an order with as little as two weeks led time. Another strength of Want Beverages is that they have a large product line and are continuing to expand the flavor options available. These strengths have allowed the company to prosper over...
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...Australia Beverage Ltd (ABL) 1. What type of organisation is ABL? o ABL was established in the 1938’s. The company is now a publicly listed entity, having been listed since 1996 on the ASX. o Tow Dwyer (TD) is the MD who joined in 2008. During that time, the company was experiencing low shareholder confidence and low growth of its traditional area which is carbonated soft drinks (CSD). TD was able to relief the company with successfully strategic planning and now ABL became the second largest non-alcoholic beverage manufacturer in Australia. 2. What industry, product segments/markets does ABL operate in? o ABL is in the Australia non-alcoholic beverage industry. ABL is the second largest non-alcohol beverage manufacturer in Australia and is not far behind the industry leader, Butlers Corporation. Their core activities is producing a diverse range of non-alcoholic beverages from carbonated soft drinks (CSD), milk drinks, fruit drinks, sports drinks, ready-to-drink tea/coffee and energy drink as well as snack food products. o Unlike other competitors, ABL is currently not in bottled water industry but the company see an opportunity in going into producing bottled water to offer a wide range of products in order to move from the second largest non-alcoholic beverage manufacturer to the largest non-alcoholic beverage manufacturer. The bottled water industry consists of two segments which is still water and sparkling water. Further, a recommendation is required...
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...Case: Japan – Taxes on Alcoholic Beverages, 1998 Facts: Japan has imposed a higher tax on imported vodka than that of the local manufactured shochu, an alcoholic beverage. The US, Canada, and the EU view this as a violation of GATT Article III, paragraph 2, which states imported products should be taxed the same as similar domestic products. Japan and the US want this to be interpreted according to an “aim-and-effect” test. Japan also does not believe vodka is a similar product to shochu and the tax on the alcoholic beverages did not violate Art. III:2 because its the tax/price ratio was neutral. Procedure: World Trade Organization, Dispute Settlement Panel Issue: 1- Can the aim-and-effect test be applied to this situation? 2- Are vodka and shochu similar products? 3- Will a neutral tax/price ratio be sufficient enough to meet the Art. III:2 requirements? Holding: (1- No, 2- Yes, 3- No) Japan has to bring their taxes on alcoholic beverages into compliance with Art. III:2. Reasoning: (Lacarte-Muro, Bacchus, and El-Nagga) A. Rule: Art. III:2 has a requirement for all WTO members which states that all states should enforce the same internal taxes on products as they do on similar domestic products. Similar products have to follow the principles of paragraph 1. Art III:1, which states taxes cannot be enforced to protect a domestic production. Similar products are determined one case-by-case basis with familiar end-users and the same physical characteristics. ...
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...Coca Cola and Crown Mixed Alcohol Beverage ECO/365 Coca Cola and Crown Mixed Alcohol Beverage People have been drinking Coca Cola since 1886. Every day 1.7 million Coca Cola soft drinks are bought worldwide. However, there has not been a studied of how many people drink Coca Cola it is easy to say that several million people drink Coca Cola every day (Coca Cola Company, 2010). According to eMed Expert (2013), “People drink Coca Cola because, it is tasty, it is everywhere, the convenience of “Grab- n Go,” soda habits, and caffeine addiction has a part in why soda is consumed”. Because several million people drink Coca Cola the corporation is considering developing a new proposed product. Coca Cola thought since an estimate of 130.6 million people drink alcohol, Coca Cola will be teaming up with Crown to make a pre-made mix Coca Cola and Crown alcoholic beverage. Crown has already agreed to the conditions that Coca Cola has thought of and what is in stake for them. Coca cola has to take into consideration what factors affect demand, supply, and equilibrium prices. Coca Cola also has to discover who are their competitors, potential customers, and buyers. The next step Coca Cola has to figure out what issues or opportunities they may face from the effects of long-term profitability with this new product such as price elasticity of demand, technological innovation, relationship between the amount t of labor and capital of the law of diminishing marginal productivity...
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...Porter’s five-forces model reveals that the overall alternative beverage industry attractiveness is high. Some beverage companies, such as PepsiCo and Coca-Cola, have mastered the art of brand building in the alternative beverage market and have been rewarded with rapid growth rates. The rising population of health conscious consumers is increasingly leaning towards alternative beverages that are believed to offer greater health benefits. The strongest competitive force, or most important to strategy formulation, is the threat of entry of new competitors. Competitive pressure from rival sellers is high in the alternative beverage industry. The number of brands competing in sports drinks, energy drinks, and vitamin-enhanced beverage segments of the alternative beverage industry continue to grow each year. Both large and small vendors are launching new products and fighting for minimal retail shelf space. More and more consumers are moving away from traditional soft drinks to healthier alternative drinks. Demand is expected to grow worldwide as consumer purchasing power increases. Another strong competitive force is buyer bargaining power. Convenience stores and grocery stores have substantial leverage in negotiating pricing and slotting fees with alternative beverage producers due to the large quantity of their purchase. Newer brands are very vulnerable to buyer power because of limited space on store shelves. Top brands like Red Bull are almost always guaranteed space...
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...Inc.: Energy Beverages Texas A&M Corpus Christi Marketing Management MKTG-5320 Case: Dr Pepper Snapple Group, Inc.: Energy Beverages Introduction Dr Pepper Snapple Group, Inc. decided in September of 2007 to explore the profitability of expanding into the energy beverage market. Dr Pepper Snapple Group, Inc. is a major competitor in the flavored carbonated soft drink (CSD) market, and also has a strong presence in the non-CSD market. The energy beverage market had an estimated $6.2 billion in retail dollar sales in 2006. The market grew at an average annual rate of 42.5 percent between 2001 and 2006, however, market industry experts estimated an average annual growth rate of 10.5 percent between 2007 and 2011. This slowing of growth was due to a number of factors: market maturity, an increase in price and packaging competition, and new entrants to the market in hybrid energy drinks, ready to drink energy teas, and energy colas. Analysis Strengths The strengths of Dr Pepper Snapple Group, Inc. include: * A network of bottling and distribution throughout the United State, Canada, and Mexico * Stable cash flows * Substantial portfolio of diverse and well known CSD and non-CSD brands with a position as the number one CSD company in the United State. * Dr Pepper Snapple Group, Inc. believes is holds a competitive advantage with its integrated business model * Strong customer relationships Opportunities * The energy beverage market is growing ...
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