...Introduction: Samsung Electronics is a multionaltional electronic group located in Sowon, South Korea, and is one of the largest electronic groups in Asia. Samsung was created in 1969, as a division of the mammoth Korea cheabol Samsung Group established by Byung-Chull Lead in 1938. It was established as a means of getting Samsung to grow into the television and consumer electronics industry. The first product that was made by the division was a balck and white television that was created and began selling in early 1970. From then on Samsung Electronics gradually developed a diverse lineof consumer electronics that was sold domestically and, later begain its exports. The company also began branching our to into color television and, laterinot a verity of consumer electronics and appliances. By the 1980s Samsung begain to expand its product line by brancing out into color television and various house hold appliances. The company operates within four major divisions including Digital Media, Semiconductors, Information and Communications, and Home Appliances. Product and services: Samsung operates under four divisions including digital media, semiconductors, information and communication, and home appliances. Channels of distribution: Samsung uses many different distribution channels to deliver their products to consumers. These products are delivered via the retail setting, and include electronics, chemicals, and engineering services. Promotional efforts: Money...
Words: 276 - Pages: 2
...CONSUMER DURABLES December 2008 www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables White Goods • Refrigerators • Washing Machines • Air Conditioners • Speakers and Audio Equipments www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables Kitchen Appliances/Brown Goods • Mixers • Grinders • Microwave Ovens • Iron • Electric Fans • Cooking Range • Chimneys www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables Consumer Electronics • Mobile Phones • Televisions • MP3 Players • DVD Players • VCD Players www.ibef.org CO N S U M E R D U R A B L E S December 2008 Several key trends are driving growth in the sector Income growth and availability of financing • Disposable income levels are rising and consumer financing has become easier Increased affordability of products • Advanced technology and increasing competition are narrowing the price gap and the once expensive appliances are becoming cheaper Increasing share of organised retail • Urban and rural market are growing at the annual rates of seven per cent to 10 per cent and 25 per cent respectively with organised retail expected to garner about 15 per cent share by 2015 from the...
Words: 2070 - Pages: 9
...PROJECT REPORT ON “THE CHANGING INDIAN CONSUMER DURABLES INDUSTRY-AN OUTLOOK” SUBMITTED TO: Prof. Samarendra Mahapatra SUBMITTED BY: Roshan Kanoo (08DM076) INSTITUTE OF MANAGEMENT AND INFORMATION SCIENCE BHUBANESWAR 1|Page ACKNOWLEDGEMENT This report is an outcome of mutual support and guidance of many persons towards whom I am indebted. I express my profound reverence and heartfelt gratitude to Prof. S.Mahapatra who suggested me proper guidelines towards the project and for his unconditional co-operation and kind support in preparing the report and doing the activities required for the same. 2|Page TABLE OF CONTENTS SL. NO. 1 1.1 1.2 2 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 4 4.1 4.2 5 5.1 5.2 5.3 6 6.1 6.2 6.3 7 8 HEADINGS OVERVIEW Key Growth Drivers for Consumer Durables Major Hurdles and Challenges INDUSTRY ANALYSIS Industry Classification Success in the Industry would depend on the following factors Profiles of Key Consumer Durable players Opportunities and Challenges CONSUMER ANALYSIS Consumer Classes Changing Attitude of Today’s Customers Marketer’s Response to Consumer Attitude MARKET ANALYSIS Consumer Electronics Household Appliances PRODUCT ANALYSIS Television Consumer Electronics Market in India – CTV CTV Industry Post Liberalisation COMPETITION ANALYSIS Competition Overview India as an Emerging Force in Television Market Market Measurement and Forecasting THE ROAD AHEAD CONCLUSION PAGE NO. 4 4 5 6 6 7 7 10 11 11 12 13 14 14 15 16 16 18 18 20 20...
Words: 11309 - Pages: 46
...Contents Introduction ..................................... 2 AV Receiver TX-SR504 TX-SR504E TX-SR8450 Instruction Manual Connection .................................... 16 Turning On & First Time Setup..... 32 Basic Operation Playing your AV components ....... 36 Listening to the Radio .................. 38 Enjoying the Listening Modes ..... 48 Thank you for purchasing an Onkyo AV Receiver. Please read this manual thoroughly before making connections and plugging in the unit. Following the instructions in this manual will enable you to obtain optimum performance and listening enjoyment from your new AV Receiver. Please retain this manual for future reference. Advanced Operation ..................... 54 Troubleshooting ............................ 62 En WARNING: TO REDUCE THE RISK OF FIRE OR ELECTRIC SHOCK, DO NOT EXPOSE THIS APPARATUS TO RAIN OR MOISTURE. WARNING RISK OF ELECTRIC SHOCK DO NOT OPEN AVIS RISQUE DE CHOC ELECTRIQUE NE PAS OUVRIR CAUTION: TO REDUCE THE RISK OF ELECTRIC SHOCK, DO NOT REMOVE COVER (OR BACK). NO USER-SERVICEABLE PARTS INSIDE. REFER SERVICING TO QUALIFIED SERVICE PERSONNEL. The lightning flash with arrowhead symbol, within an equilateral triangle, is intended to alert the user to the presence of uninsulated “dangerous voltage” within the product’s enclosure that may be of sufficient magnitude to constitute a risk of electric shock to persons. The exclamation point within an equilateral triangle is intended...
Words: 32622 - Pages: 131
...a Potential Audit Client Jimmy Chung is the president of the Peninsula Company, a retailer and distributor of consumer electronics based in Hong Kong. Although Lam & Company, the audit firm had previously audited Peninsula, Jimmy has recently become aware of the CPA firm of Zhou & Company from his friend. His interest in the firm was heightened when he discovered that Zhou & Company audited the primary bank with which he did business. During March of 2015, Jimmy contacted his banker who arranged for Jimmy to have lunch with one of the CPA firm’s partners. At that time, a wide-ranging conversation was held concerning Peninsula as well as Zhou & Company. Jimmy discussed the history of the consumer electronics company along with his hopes for the future. The partner, in turn, described many of the attributes possessed by his audit firm. Subsequently, Jimmy requested a formal appointment with Peter Zhou, the managing partner of Zhou & Company, in hopes of arriving at a final conclusion concerning Peninsula’s 2015 audit engagement. A June 1 meeting was held at the audit firm’s office and was attended by Jimmy, Peter, and Andrews, an audit manager with the CPA audit who would be assisting in the investigation of this prospective audit client. Both auditors were quite interested in learning as much as possible about the consumer electronics business. Although there are a number of similar operations in Hong Kong, Zhou & Company has never had a client...
Words: 1525 - Pages: 7
...Marketing Case: Samsung Samsung, is a Korean consumer electronics company. Originally, Samsung was a provider of valued priced commodity products that original equipment manufacturers sold under their own brands, now, is a global marketer of premium-priced Samsung-branded consumer electronics such as, flat screen TV’s, digital cameras, digital appliances, semiconductors and cell phones. Some of the Marketing Strategies that Samsung uses are: Growth and Innovation: the first combination of strategies that this company has used is growth and innovation. Samsung’s cell phones, have been a growth engine for the company that allow the company to innovate in the market with unique products, such as the PDA phone, the first cell phone with an MP3 Player, and the first Blue-ray disc player. All these products have positioned Samsungs as one of the most innovative technology brand. Financial Strategy: During the Asian financial crisis of the late 1990’s when other Korean chaebols collapsed beneath a mountain of debt. Samsung, cut costs and reemphasized product quality and manufacturing flexibility, which allowed consumers electronics to go from a project phase to store shelves within six months. This was a financial strategy that Samsung’s company used in order to perform well during the crisis. Innovation: during the same crisis, the company invested heavily in innovation and focused intently on its memory chip business, which rapidly made the company the largest chipmaker...
Words: 700 - Pages: 3
...September 30, 2014 The consumer electronic industry has experienced a number of ups and downs during the past few years. In the beginning, the consumer electronic industry was taking off because of the emergence of suburban retail stores after WWII. With the decreasing cost in technology, the increase in the demand for consumers electronics particularly televisions came about. During this time, the consumers were usually more price sensitive, and were willing to accept low customer service in exchange for lower prices. This lead to the rapid growth of the discount stores. Because there are not many substitutes for consumer electronics, the sales for these products continue to increase over time. Consumers can decide which retailer that they want to purchase their electronics from. They have the option of purchasing it directly from that particular retailer or even just ordering it online. Because of the high exit barriers, increasing buyer demand, and increasing sales, it is recommended that Best Buy continues to try to change its strategy to be able to gain its past sales trend again in the consumer electronics industry. In the beginning, Best Buy started off strong with increasing sales and profits, but over time this trend started to change. As shown in Exhibit 7, Best Buy is the only competitor within the consumer electronics industry that has experienced a recent trend of decreasing sales. Some of this has to do with showrooming. Consumers are not making their purchases...
Words: 3043 - Pages: 13
...316 Email: natalieshah@example.com PROFESSIONAL PROFILE ➢ A versatile and results-oriented professional who specialises in sourcing and buying products from UK and overseas markets requiring strong supplier relationships ➢ Familiar with all aspects of the consumer electronics market with particular emphasis on buying, marketing and e-commerce ➢ Possesses excellent interpersonal skills and the ability to communicate and negotiate concisely and articulately at all levels ➢ Attentive to detail with a practical approach to problem solving and the organisation required to ensure that deadlines, budgets and objectives are achieved ➢ Enjoys being part of a successful and productive team and thrives in highly pressurised and challenging working environments OBJECTIVE Currently looking for a new and challenging position within the corporate sector, one which will make best use of existing skills and experience acquired in privately owned companies while enabling further personal and professional development. CAREER SUMMARY 2005–date FAR EAST MANAGER, ABC Group LTD • Headhunted by the Chairman of the small family company specialising in the wholesale of consumer electronics products in the UK • Tasked with the sole running and development of the company’s interest in the China market, importing health food supplements, with full P&L and stockholding accountability • Successfully increasing gross profits by 100% in the first full...
Words: 573 - Pages: 3
...Anna Frolova, Danya Setiawan, Edbert Mulia WebTV Case Canvas Deliverable: What are the three most important terms that WebTV should request, in order of priority? 1. Money: Perlman is in desperate need of money (Page 9 “Running on Fumes”). The company has 2 ways that they can get money, either from a partnership with a CE (and they will get an automatic 1.5 million from their initial investor, Miles Davis) or they can continue partner up with a VC such as Brentwood in exchange of ownership. 2. Partnership: Perlman is pressured to partner with a CE from his initial investor and from the dwindling bank account. WebTV can’t really make any profit until they have this kind of partnership, unless they decide to go an entirely new route and try to go at it alone, which is very risky because of their current financial condition and the market itself. Another partnership they are considering on doing is with a VC called Brentwood, but it was not mentioned how much of the company’s stake the VC wants with a $30-$40 million valuation range. 3. Control of Company: This is a very important term for WebTV in the company's point of view. WebTV is introducing a new product to the market where they have received positive feedback from surveys (page 4), they would want to keep as much control as they can to keep the prestige of being the first ones to have this product as well as hold the decision making power regarding their product. However, they...
Words: 1287 - Pages: 6
...User Manual Critique: Marantz DVD Player DV4003 This critique is on the Marantz DVD Player DV4003 user manual. This manual was chosen at random from brand names with which I am unfamiliar so as to provide an unbiased critique on its printed material. The user manual for this particular product is very comprehensive. Although there are 54 pages total including the covers, the information is organized well and in a logical order. The chapters are marked on the edge of the page for easy location in the manual, and the language (of the several available) in which this particular manual is written is highlighted on the top. The manual starts with a page giving congratulations on the purchase as well as information on DVD copy protection, the operating environment, and warnings and cautions. It welcomes the user and provides some valuable information before any startup or installation is discussed. This is followed by two pages of safety instructions that conclude with regulatory information. All of the legalities are covered before the “user” part of the manual begins. Following all of the legally required information is the table of contents which is thorough and accurate. It is well organized with headings for the specific categorized chapters and subheadings or the indexed items in those categories. It is very simple to go through and see what is contained under each heading, and to find the needed steps by the layout. Helpful notes are marked with a very visible icon to grab...
Words: 676 - Pages: 3
...Strategy Price Strategy Promotion Strategy Place Strategy 7. Financial Data and Projections 16 Past Sales Revenue Five-Year Projections 1. Executive Summary Sony Corporation manufacturers high-quality electronic products, utilizing new technology to continually evolve in a highly competitive industry. This marketing plan for introducing the new product, Tracker Stickers, illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. This new product will not only increase revenues for the company, but will provide a convenience to our customers allowing them to locate those easily lost items including keys, phones, remotes and any other item they would like. Tracker Stickers are easy to apply and easy to use. 2. Company Description Sony Corporation had humble beginnings in May of 1946 as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) which was also commonly referred to as Totsuko. Established in Nihonbashi, Tokyo with start-up capital of $530 and 8 employees, Totsuko was founded by Masaru Ibuka in an electronics shop in a bomb-damaged department store building. Sony Corporation is one of the leading manufacturers of high-quality electronic products that are sold to consumer and business markets. Sony products utilize...
Words: 4045 - Pages: 17
...About Inventec Corporation “Founded in 1975, Inventec has enjoyed a leading reputation in Taiwan’s electronics and technology industries. Starting out as a manufacturer of electronic calculators, Inventec has moved forward into the design and manufacturing of high-tech products such as notebooks, enterprise servers, storage products, wireless communications, network applications, consumer mobile devices, consumer electronic devices, and wireless solutions. Currently, the annual production capacity of notebooks exceeds 30 million units, over 3 million servers and 5 million smartphones. Being the biggest server ODM and one of the top 4 notebook makers worldwide, Inventec 08’ revenue has reached 10 billion with growth rate over 33%” (www.inventec.com). As Taiwan’s leading Original Design Manufacturer (ODM), Inventec’s reputation for success is apparent. Areas of achievement include development and production in software, notebook PCs, Servers, and consumer electronics such as PDAs, MP3 players, and mobile telephones. Inventec continues to progress in the $190 billion contract manufacturing industry, while working with large Original Equipment Manufacturers (OEM) such as Hewlett-Packard, Dell, Apple, and Palm. Inventec serves alongside the Electronics Manufacturing Services (EMS) industry which offers opportunities to broaden their product scope and remain competitive with other EMS firms. Inventec also has their own brand of products and software which may result to them...
Words: 1731 - Pages: 7
...Paper mainly talks of Market forecasting of consumer electronics goods in India. It has laid its most stress on the TV market & DVD market which is an upcoming trend in the consumer electronics industry. It highlights that the Indian consumer electronics industry attained a compound annual growth rate of about 18% per year between 1992-93 and 1995-96. The growth rate between 1998-99 and 2003-04 decelerated to 10.5% annually. The industry produced goods worth Rs 54 bn in 1995-96, in 2003-04, it was nearly three times worth Rs 152 bn. The production of consumer electronics in 2006-07 in value terms was around Rs 200 bn and estimated to reach Rs 200 bn in 2007-08. During the last five years since 2002-03 the production has maintained a CAGR of 10.2%. Exports of consumer electronic hardware from India increased to Rs 150 bn in 2006-07 as compared to exports valued at Rs 20 bn in 2005-06. The total population of TV sets in the country is expected to grow to 115 mn in 2009-10 from the population of around 30 mn sets in 2000-01, from 350,000 in March 1999, 2.8 mn in March 2008 to the overall growth to nearly 30% of the entire electronics hardware segment which moved from Rs 96.25 bn in 2005-06 to Rs 125 bn in 2006-07. In 2007-08 there have gone up modestly to Rs 127 bn, up 1.6% cable TV subscribers from 4.5 mn to 70 mn. By 2009-10 the demand for hardware elec-tronics in India is estimated at Rs 4200 bn. There will a substantial gap of about Rs 3190 bn in the demand and supply...
Words: 349 - Pages: 2
...INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA | | |CERTIFICATE FROM COMPANY | | |ACKNOWLEDGEMENT |5 | |COMPANY PROFILE |6 – 10 | |INDUSTRY PROFILE |11 - 16 | |RESEARCH PROBLEM AND ITS BACKGROUND |17 – 19 | |OBJECTIVES, HYPOTHESIS AND SCOPE |20 – 22 | |RESEARCH METHODOLOGY ...
Words: 8513 - Pages: 35
...Designing policy to influence consumers Briefing note 3: consumer behaviour and electronics When designing policy to influence consumers, you must take into account the way in which people make choices. Consumer choice is strongly influenced by mental short-cuts and emotive factors – it is not just a rational assessment of information on quality and price. Often these short-cuts lead to biases, which mean consumers do not always buy the best product for them. Effective policy must work with these mental short-cuts and account for the many factors that influence consumer choice. When designing policies aimed at influencing the purchase and use of consumer electronics, remember that consumers… • … are strongly influenced by unusual prices and offers. The visibility of these prices is very important: a key factor in consumer choice is whether an individual believes they are getting some kind of reduction in price. If they believe this, they are more likely to buy it as they see themselves as making a ‘profit’ on the purchase. Something ‘half price’ or in particular ‘free’ (for example ‘tax free’) can be even more appealing. Work with retailers, for example through voluntary agreements and codes of conduct, to promote energy efficient products. • … are very averse to loss. People want to avoid loss even more than they value additional gains, so use policy that imposes visible losses – like extra tax - even if quite small relative to the price. This is more influential than...
Words: 2473 - Pages: 10
