...by by Julieann Rivera] Comm 155 Melissa Eidson Julieann Rivera] Comm 155 Melissa Eidson Mcdonalds vs. Burger King “ Mcdonalds vs. Burger King “ REFERENCES: http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html en.wikipedia.org/wiki/History_of_McDonald's mcdonaldsvsburgerking.net \ Mcdonald’s and Burger Kind are two different restaurants with the same purpose. They both aim to feed people looking for affordable meal but do not want to spend a lot of money. There was once a time where eating out was a treat, but over the last 40 years Americans have left the kitchen and have hit the drive-thru for dinner. Nearly one quarter of all our meals are eaten away from home. Recently, fast food industries launched the “dollar menu” to their product lines. Mcdonald’s is considered the first user of this type of menu, followed by other restaurants such as Burger King. The question is which one of the 2 restaurants will we spend our money on? Mcdonald’s began in the town of San Bernadino California in 1940 by brothers Richard and Maurice Mcdonald by opening the Mcdonald’s BBQ restaurant. In 1948 they closed down their original restaurant and simplified their menu which included 9 items such as 15 cent hamburgers fries and milkshakes. The combination of low prices and fast service led to a great success and soon led to more restaurants opening. They took White Castles principle of fast food production to another level and started the...
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...Case Digest: L.C. Big Mak Burger Inc. vs. McDonalds Facts of the case: Petitioner McDonald’s operates an international chain of fast food restaurants. McDonald’s owns a numerous marks, one of which is the “Big Mac” mark for one of its hamburger sandwiches. McDonald’s registered this trademark with the US Trademark Registry, and based on this registration, McDonald’s applied for the registration of the same mark in the Principal Register of the Philippine Bureau of Patents, Trademark and Technology (PBPTT), now Intellectual Property Office (IPO). Pending on the approval of the application, McDonald’s proceeded to introduce “Big Mac” as one of their products. Afterwards, the office approved the registration of the mark in the Principal Register based on its Home Registration in the US. Respondent L.C. Big Mak Burger Inc. is a domestic corporation which operates fast-food outlets locally in Metro Manila and nearby provinces in the Philippines. L.C. Big Mak Burger applied with the PBPTT for the registration of the “Big Mak” mark for their hamburger sandwiches. McDonald’s opposed their (L.C. Big Mak Burger) application for the mark, saying that it was a “colorable imitation of their ‘Big Mac’ mark for similar products”. McDonald’s also informed the chairman of the local corporation, of their (McDonald’s) ownership and exclusive right over the “Big Mac” mark, and requested him to discontinue the use of the “Big Mac” mark or any other similar marks. Having received no reply...
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...Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion McDonald's vs. Burger King “We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we...
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...without paying for it. Even if the album is purchased online, the is not as expensive as in store. Another reason why it has a big influence in the music industry’s business is that once one person buys an album online, they can easily share with many other people with those people paying for the album. • Discuss how the music industry can change their business model to remain profitable. In the age and time, the internet sells everything. So in order to remain profitable in the music industry record companies should cut down on how many CD’s are printed. That would also save some money on printing CDs. Record Labels should make digital purchases more accessible and cheaper, that way people would be more inclined to purchase. Although it is very easy to get music online for free, these record labels should stress the benefits of getting music online vs. at a store. They should make it easily accessible to purchase and send music directly to any phone. If music industry adapts to the change in electronics then I believe they will remain profitable. Kurtz, D. (2010 Update). Contemporary business: 2011 custom edition (13th ed.). Hoboken, NJ: John Wiley & Sons. Discussion 2.2 • Fast-food chains like McDonald’s cultivate customer loyalty by offering similar experiences at all their stores. Discuss how much you think McDonald’s can let franchise owners in international locations experiment before it risks...
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...Wendy Company Report to the Turnaround Committee Prepared By: ABC Consulting, LLC Bryant Perez August 12, 2013 TABLE OF CONTENTS Page Executive Summary Background Competition and the Market Field Reports and Competitive Analysis Problems Recommendations Summary Pro-Forman Income Statement Pro-Forma Balance Sheet Notes to Pro-Forma Statements Appendix A: Competitors & Ratios Appendix B: Field Reports Appendix C: Product Analysis Appendix D: Restructuring Timeline Executive Summary Wendy’s is currently the world’s 2nd largest quick-service hamburger company, operating 1,438 stores and franchising 5,177 store in the U.S. and 27 countries world-wide. This highly competitive segment of the restaurant industry forces Wendy’s to compete not only in terms of food quality, price, convenience and value; but also for customers, employees and real estate. In 2011 and 2012, Wendy’s sales were $2,431 million and $2,505 million respectively. Despite this increase in sales, Wendy’s profit margin was only .2%. The major areas of concern for Wendy’s are its high cost of goods sold, high costs related to the owner ship of stores, its failure to communicate its brand and customer service. To combat these problems, ABC Consulting proposes that Wendy’s cut 100 underperforming store, and sell off franchise stores. Additionally, Wendy’s should reevaluate its employee training and retrain...
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...Current Strategy Evaluation Current Strategy McDonald’s current strategy of “being better, not just bigger” involves delivering locally-relevant restaurant experiences, improving existing restaurants, and create new products that meet the changing needs of its customers. This strategy works towards increasing sales and guests counts while optimizing operations to increase profitability. Much of McDonald’s strategy involves promoting new and classic menu items such as the Big Mac, McCafé and Snack Wraps while delivering the best food experience possible. The company also feels that it can grow sales with maintaining and expanding its dollar menu so that more affordable items are available. Furthermore, the company provides locally preferred menu items so that it doesn’t alienate itself from its communities (example: Restaurants in Hawaii offer pineapple instead of fries). Combined with convenient locations, optimized drive through service and longer store hours these factors should provide exceptional restaurant experiences. The company has also allocated $2.1B towards restaurant improvements for 2009 to modernize its operations. These funds are also to help continue its specialty coffee and beverage expansion. This investment is done with the expectation of serving more customers at a faster pace (including drive-thru) as well as being able to provide its new McCafé drinks and future specialty drinks. These improvements should add to customer experience and improve...
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...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives...
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...largest segments of the food industry. In 2003 sales for US consumer food-service market totaled approximately $408 billion. The sandwich sales represented $64 billion and the future growth in this segment was expected to be only around 2% annually. McDonalds and Burger King were the earliest and most aggressive hamburger chains to begin to expand around the world. Lasr few years , there was an explosive growth in foreign markets offset slowing growth in the United States and with the economic downturn, more people are cutting back on how much they spend when eating out, and therefore, are turning to fast food restaurants. 2.What does your 5-forces analysis of the fast-food industry tell you about the competition facing McDonald’s? With the Porter 5 forces model we identify that in general MacDonald and its competitors (Burger King, Wendy’s, Hardee’s, Jack in the Box, Sonic) are active in making fresh moves to improve their market standing and business performance by introducing innovation in their product and launching a lot of outlets. With those substitute products competitors need to compete on price and convenience Secondly, buyers are more focusing on value and healthy foods = it can force McDonald and its competitors to offer product innovation to attract buyers and match with buyers requirements. Finally, new entrants have the first mover advantage and grasp suppliers and consumers. 3.What forces are driving changes in the fast-food industry...
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...Richard and Maurice McDonald . Ray Kroc another business man joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers . McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services,". In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. McDonald serves some of the world famous favourite food like French fries ,Big Mac, hamburgers, soft drinks ,desserts, shake etc . Mc Donald focus on global expansion strategies .McDonald’s first opened stores outside the United States in 1967 in British Columbia and Puerto Rico . Currently it has made its presence in 120 countries . McDonald Business model is based on Franchises . Almost 85% of its restaurant is based on franchise model only 15% is owned by company. In India, McDonald's is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonalds in west & south India, McDonald’s restaurants in North & East India are owned and managed by Vikram Bakshi’s Connaught Plaza Restaurants Private Limited. Celebrating over the years of leadership in food service retailing in India, McDonald’s now has a network of over 160 restaurants across the country, with its first restaurant launch way back in 1996. Prior to its launch, the company invested six years for market...
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...THUNDERBIRD THE GARVIN SCHOO L OF INTERNATIONAL MANAGEMENT A07 -05 -00 15 KISHORE DASH McDoNALD's IN INDIA I do not see any thing wrong with McDonald\ doing business in India. A/fer all, if ts not McDonaldization that we know of 11 is a Big MaCcommodatw n. A Senior Bureaucrat in New Delhi In October 1996, McDonald's opened irs ttrst Indian ourlec in Vasant Vihar, a n affluent residential colony in India's capital, New Delhi. As of November 2004 , McDonald 's has opened a total of 58 restaura nts, mostl y in the northern a nd western parr of India (Exhibit 1). 1 While McDonald 's opened 34 restaura nts in five years (by 2001 ), 58 restaurants in eight yea rs (by 2004), it is now pla nning to add more than 90 new restaurants in the next three years. 2 Although the initial scenes of crowds lining up for days outside the M cDonald 's res taurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald's products still remains very strong. The ten McDonald's I visited in Mumbai and Delhi were pac ked with young people, children , and yo ung p a renrs enjoying ice c reams, sp icy potato wedges (instead of the usual frenc h fries), and Happy M ea ls. The growth of M cDonald's in India is not as rapid as in China (Exhibit 4) . Bur irs growth is nevertheless impressive . How did McDo nald's d o it? How d id a hamburger cha in becom e so promi nent in a cultural z.one dominated by non-beef, non-pork, vegetarian, and regional foods such as chofa bhatura...
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...Chad ####### Ms.###### English 1## McDonald's is a restaurant that we all know. It would not be surprising if your childhood memories of the golden arches. As a child or as an adult one may not question: where did it all began, what did this company have to go through to get where it is now, and many others that could be asked about this global success. This magnificent company is much deeper than a hamburger, it defines success at its highest altitude. One thing to keep in mind throughout this paper is that twenty five percent of currency passes through the McDonald's corporation. McDonald was created by Dick and Mac McDonald. The Brothers started out with opening a hotdog stand in 1937 called Airdrome. With Airdrome being such a great success they decided to expand the business and come up with a different type of restaurant. McDonald opens in 1940 in San Bernardino, California (History of McDonald's). The menu consisted of 25 items and most was barbecue. McDonald became a popular place for teen to hang out at. McDonald stays open for several years but they wanted to close down. The reason they closed down they want to do something different with their restaurant. So they closed down for several months. The brothers wanted to be the first restaurant that had what they called "Speedee Services" (The Great Leaders). They came up with this idea because they most there profit off of burgers, and since the burger did not take that long to make they could have fast...
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...support http://talkfinanceonline.com/swot-analysis-of-mcdonalds/ SWOT analysis of Mcdonalds April 18th, 2012 | Author: admin Share Swot analysis on McDonalds. McDonalds is an international food outlet preferred by every age group around the world. It is a multinational food outlet, despite this it has to be analyzed to evaluate its strengths, weaknesses, opportunities and the threats. Let’s analyze the outlet using swot analysis. Weakness * The weakness that hits the list is the employee turnover rate. Every year many of their employees are fired out of the restaurant * McDonalds mostly advertises products and food items that targets children. You will notice that bill boards always display the advertisements of Happy Meal and any other deal that is ordered for the kids mainly * Health conscious people seldom complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints * They also face quality issue at times. This affects the business as they are running the outlet worldwide, if one franchise gets affected others also get a bad name Strength * McDonalds holds a very strong brand name worldwide * They have large partnerships with other companies that provides them with their desired products, this increases the goodwill of the company * Socially responsible firms earn a good name in the market due to their projects they do to help people, McDonalds is one the most reputed...
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...How was Jollibee able to build its dominant position in the fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald's in its home market? Jollibee built a dominant position in the fast food market in the Philippines by creating a spicy homestyle hamburger that appealed to the Filipinos taste and created a fast food environment that was fun and family oriented, following the “Five Fs” (philosophy adopted by the company – friendliness, fun, flavorful food, flexibility, family) In 1981, competition entered the picture for Jollibee as McDonalds entered the Philippines market with rapid expansion of 6 stores in 2 years. McDonalds grabbed 27% of the fast food market to Jollibee’s 32%. Jollibee countered the competitions popular “Big Mac” by creating a large hamburger called the “Champ”’. Jollibee’s research indicated that the Filipinos still preferred their spicy taste to the plain beef patty taste, and one large burger as opposed to the Big Macs two smaller patties would appeal to the Filipinos large appetites, thus their advertising focused on taste and size. By 1983 the country was experiencing economic and political unrest which slowed down expansion of foreign investors. Jollibee used this as an advantage, being their home country, and pressed forward with expanding their food offerings and advertising. In 1987, foreign investors returned to continue their expansion in the Philippines to find that Jollibee held the...
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...MCDONALD’S CORPORATION: THE PAST, PRESENT, AND FUTURE Table of Contents A. Introduction 3 B. Company Analysis: 1. Beginning of an Empire 2. InDepth Financials 3. Charitable Contributions C. Expansion Into Global Markets: 1. China 2. South Africa 3. Brazil 4. Saudi Arabia D. SWOT’S E. Recommendation F. Conclusion G. Sources 4 5 7 7 8 9 10 10 14 15 16 2 A. Introduction In beginning a new century the McDonald’s Corporation is looking towards the future, more specially in the area of global expansion. Gone is the traditional style McDonald’s that many people are accustomed with, McDonald’s are focusing on new innovative modifications to their menu, depending upon the regions culture, customs, and traditions. Opening coffee bars in the United States is also on the agenda for the world’s largest fast- food behemoth. McDonald’s, realizing a need for global expansion, diversified into other areas of the fast- food industry. Some of the company’s most recent and notable acquisitions were the Boston Market restaurant chain and taking a 33% stake in the United Kingdom’s Pret A Manger, a sandwich bar chain with more than 100 outlets across the United Kingdom (). When a firm decides to do business internationally, there are many considerations the entity McDonald’s weighed to choose the best strategy in going overseas. Some of the cross-cultural issues facing McDonald’s management are similar, however many practices vary depending upon which country the global...
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...Mcdonalds in India full Assignment Mcdonald is the world famous fast food restaurant.The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California.their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport.In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque.In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamberger,cheeseburger,soft drinks French fries and apple pie.in 1954 a turning point came in mcdonald’s brother history.Ray kroc a seller of Multimixer milkshake visited mcdonald and he liked the idea of mcdonald.Mcdonalds corporation was build in those times and as a result kroc started expanding their business by opening franchises for mcdonalds.1960 mcdonald’s advertising campaign “look for the golden arches” gave mcdonald’s sale a big boost.1965 mcdonald corporation went public.in 1968 mcdonal open its 1000th restaurant.1974 mcdonalds started their business in UK and Newzealand.in 1980 mcdonalds was facing very big competition from its rival Burger King and Wendy but mcdonald with its innovation was experiencing boost in its sales.in early and mid ninties mcdonalds was having decline in their sales and as a result they start improving their business.taste was improved and some new menu items were introduced.Mcdonald introduced first Kosher Mcdonald in...
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