Question 4: If you were member of ABD's management team, what countries would you recommend targeting first? As a manager, you would need to justify your recommendation. A good approach is to investigate key characteristics of specific countries via globalEDGE or similar Web sites.
Answer: First of all, to produce advanced biomedical devices lucratively requires high technology, biomedical engineering services at enough level, to be independent about work in process and raw materials, sufficient control-reporting, coordination and r&d activities very well. Advanced medical devices are produced by finite number companies. Accordingly products of these production is difficult and costly. Countries which have not these features must obtain the products via import. At first, we should assign the countries which have not capacity and technology to produce these products. We should focus on underdeveloped or the developing countries due to the features such as low levels of productivity, technology, capacity, insufficient information education and materials about sector. ABD's management team can export advenced biomedical devices to Azerbajian, Nakhichevan, Iraq, Algeria, Egypt, Saudi Arabia etc. And it may use Turkey as the place of manufacturing because of Turkey is in the region which is near these countries and has many advantages about technology, sufficient capacity as regards these countries. ABD can use the opportunity of location of Turkey for manufacturing, in this way it gets the advantages like easy and cheap transportation to these countries. Using Turkey as the key region in the export to countries will provide benefit both ABD and Turkey. Despite, Turkey has been in this sector for 50 years, it has the high level exporting of medical devices (26% according to National Bank) and this shows that Turkey is convenient about making major contribution. Of course this approach requires extensive and effective examinations, proper conditions and time.