...Bitter Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5,730 tons annually with future projected world demand reaching 10,000 tons annually, a 75% increase over 1986 demand. The Monsanto Corporation, the current owner of the rights to manufacture aspartame, under the brand name NutraSweet (NS), reported 1986 sales of $711 million. The estimated ROA was approximately 8%.1 With this being such an attractive industry, companies like Holland Sweetener Company (HSC) needed to determine whether or not to compete in the aspartame business. This paper will first analyze NS’s case for accommodating or deterring entry before turning to a discussion as to which strategy NS will actually choose. Given the above analysis the paper will briefly address what Holland Sweetener Company’s entry strategy should be. There are several industry factors that will affect how this game is played. First, the two versions of aspartame, as produced by HSC and NS, are relatively identical goods. This leaves the consumer indifferent to product attributes and only concerned with price. It is also assumed that geography is not a real strategic factor since shipping costs are so low. The shipping costs for a pound of aspartame average 15-20 cents.2 Compared to the 1986 market price of $70 per pound shipping costs only...
Words: 2593 - Pages: 11
...of warm and passionate aged rums and the company’s unique, iconic aromatic bitters, created in the memory of the only rum made using Angostura® aromatic bitters, Siegert Legacy - “Pink Rum”, and the very first rum made by the Siegerts – “Siegert’s Bouquet”, which became a Trinidadian tradition and was the start of the company’s rich rum heritage in the 1960s. Siegert’s 190 Select is truly a classic, showcasing the company’s creativity in blending which Dr. Johann Siegert, inventor of Angostura® aromatic bitters, was well known for. Full of flavour and aromatic appeal, this rum is like no other dark rum, marrying the strong aromatic strains of the bitters and the robust tones of the rums. It should be sipped neat or on the rocks, and enjoyed in commemoration of the 190 years of tradition that stand behind it. AMARO DI ANGOSTURA® A magnificent herbal liqueur marries spirit, spices and bitter herbs after a 3 month engagement period! Amaro di Angostura® was launched in 2014, crafted as a sophisticated and modern expression of versatility, inspired by our unique Angostura® aromatic bitters, first created in 1824. The result — AMARO DI ANGOSTURA® — an elevation of a classic liqueur to an entirely new world dimension to the category. Amaro di Angostura® can be enjoyed over ice, is splendid on its own and offers delicious harmony in a cocktail. Like Angostura® aromatic bitters, the Amaro di Angostura® recipe will remain a secret. Experience a perfectly...
Words: 24630 - Pages: 99
...RESEARCH PLAN Title: UTILIZATION OF AMPALAYA (Momordica charantia) AND KANGKONG (Ipomoea aquatica) IN INSTANT DRIED NOODLES PRODUCTION Proponent: Ceanle C. Traza Background of the Study/ Questions to be addressed Ampalaya (Momordica charantia), also known as “Bitter Melon” or “Bitter Gourd” was endorsed by the Department of Health (DOH) in the Philippines as an alternative herbal medicine for liver problems. Researches about ampalaya have proven that it increases the production of beta cells by the pancreas, thus improving the body’s ability to produce insulin to control the blood sugar for diabetes. Likewise, its fruits and leaves are superior sources of Vitamin B, iron, calcium, phosphorus and rich in beta carotene. On the other hand, Kangkong (Ipomoea aquatica) commonly known as “Water Spinach” is rich in iron, calcium, riboflavin and source of the antioxidant vitamins C and A. It has long been used in Southeast Asia as a traditional herbal medicine for treatment and prevention for ailments. With this, study aims to produce and compare a healthy noodles made out of Ampalaya (Momordica charantia) and Kangkong (Ipomoea aquatica) to commercial one. The vegetables that are selected could help each other’s needs because of its nutritional facts. Producing noodles with healthy ingredients may help people avoid high risks and continue living healthy. Objectives The study generally aims to utilize Ampalaya (Momordica charantia) and Kangkong (Ipomoea aquatica) in...
Words: 1488 - Pages: 6
...1. Blue Curacao - is a liqueur flavored with the dried peel of the laraha citrus fruit, grown on the island of Curaçao. A non-native plant similar to an orange, the laraha developed from the sweet Valencia orange transplanted by Spanish explorers. The nutrient-poor soil and arid climate of Curaçao proved unsuitable to Valencia cultivation, resulting in small bitter fruit on the trees. But the aromatic peel maintained much of the essence of the Valencia varietal, and the trees were eventually bred into the current laraha cultivar, whose fruits remain inedibly bitter. Curaçao liqueur was first developed and marketed by the Senior family in the 19th century. To create the liqueur the laraha peel is dried, bringing out the sweetly fragranced oils. After soaking in a still with alcohol and water for several days, the peel is removed and other spices are added. The liqueur has an orange-like flavor with varying degrees of bitterness. It is naturally colorless, but is often given artificial coloring, most commonly blue or orange, which confers an exotic appearance to cocktails and other mixed drinks. Blue color is achieved by adding of food colorant, most often E133 Brilliant Blue. Some other liqueurs are also sold as Curaçaos with different flavors added, such as coffee, chocolate, and rum and raisin. 2. Benedictine - is a herbal liqueur beverage developed by Alexandre Le Grand in the 19th century and produced in France.It is claimed that at the Benedictine Abbey of Fécamp in Normandy...
Words: 2436 - Pages: 10
...Rob Roy __________________________________________________ 1 jigger Scotch Whisky 1 jigger Sweet Vermouth Dash of Angostura Bitters __________________________________________________ Procedure: Pour ingredients into a mixing glass with ice. Stir well. Strain into a cocktail glass. Garnish with red cherry in the drink. (RCID) Rusty Nail __________________________________________________ 1 jigger Scotch Whiskey ½ jigger Drambuie __________________________________________________ Procedure: Pour ingredients into an old fashioned glass with ice. Stir/Build. Twist of lemon peel in the drink. (TLPID) Manhattan __________________________________________________ 1 jigger Bourbon Whisky 1/2 jigger Sweet Vermouth Dash of Angostura Bitters __________________________________________________ Procedure: Pour ingredients into a mixing glass with ice. Stir and strain into a cocktail glass. Garnish with red cherry in the drink. (RCID) Whiskey Sour __________________________________________________ 1 jigger Bourbon Whisky 1/2 jigger Calamansi (lemon) juice ½ jigger Simple Syrup __________________________________________________ Procedure: Pour ingredients...
Words: 1507 - Pages: 7
...------------------------------------------------- * This is the list of the ten (10) medicinal plants that the Philippine Department of Health (DOH) through its “Traditional Health Program” have endorsed. All ten (10) herbs have been thoroughly tested and have been clinically proven to have medicinal value in the relief and treatment of various aliments: 1. Akapulko (Cassia alata) – also known as “bayabas-bayabasan” and “ringworm bush” in English, this herbal medicine is used to treat ringworms and skin fungal infections. 2. Ampalaya (Momordica charantia) – known as “bitter gourd” or “bitter melon” in English, it most known as a treatment of diabetes (diabetes mellitus), for the non-insulin dependent patients. 3. Bawang (Allium sativum) – popularly known as “garlic”, it mainly reduces cholesterol in the blood and hence, helps control blood pressure. 4. Bayabas (Psidium guajava) – “guava” in English. It is primarily used as an antiseptic, to disinfect wounds. Also, it can be used as a mouth wash to treat tooth decay and gum infection. 5. Lagundi (Vitex negundo) – known in English as the “5-leaved chaste tree”. It’s main use is for the relief of coughs and asthma. 6. Niyog-niyogan (Quisqualis indica L.) – is a vine known as “Chinese honey suckle”. It is effective in the elimination of intestinal worms, particularly the Ascaris and Trichina. Only the dried matured seeds are medicinal -crack and ingest the dried seeds two hours after eating (5 to 7 seeds...
Words: 993 - Pages: 4
...had was wontons, dumplings, and then I came across to a rice ball. Now I never had or cooked a rice ball so I picked it up thinking to myself, how bad could this be. I grab the product and I keep on walking, I keep thinking of how Chef Brassiel will look at me like I’m crazy for just trying a rice ball, so I kept walking, I finally reach the produce section and I came across this weird ugly looking thing, but it caught my attention. As I look at it, I said to myself I have to step out of my comfort zone. So I grabbed this ugly green thing called Indian bitter melon. I put the rice balls away, and purchased the bitter melon. Now knowing myself I literally research anything and everything I try. As I research up on the bitter melon I come across to its history. The scientific name is momordica or in the Indian which is karela. It’s a tropical vine fruit. Which color is green and tapering berring covered with blunt tubercles. Bitter melon comes in different shapes and...
Words: 612 - Pages: 3
...Coffee from Ampalaya Seeds Coffee is a brewed beverage with a dark, slightly acidic flavor prepared from the roasted seeds of the coffee plant, called coffee beans. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world. Ampalaya (Momordica charantia Linn.), also known as Bitter Melon, is a crawling vine that grows well in tropical countries, particularly in the Philippines. Known for its bitter taste, the Ampalaya is at once a staple ingredient in Filipino and Asian cuisines and a reliable home remedy for various illnesses, particularly diabetes. But aside from its role as a healthy food, Ampalaya is especially valued by diabetics for its known anti-diabetes. The researcher decided to use ampalaya seeds instead of throwing it and decided to use the seeds as coffee to know if it could be a good alternative to the commercial one. Objectives: 1. To produce coffee using ampalaya seeds as the main ingredient. 2. To determine if the ampalaya seeds have considerable characteristics of the products in terms of color, aroma, taste, and acidity. 3. To determine and compare the levels of acceptability of the coffee samples. Hypotheses: 1. There is no significant difference among the different ampalaya coffee samples developed in terms of their color, aroma, taste, and acidity. 2. There is no...
Words: 774 - Pages: 4
...cheap and easy snack for everyone especially children. CHAPTER I INTRODUCTION Momordica charantia also known as Bitter Melon is a tropical and subtropical vine of the family Cucurbitaceae, widely grown in the Amazon, Carribean, South east Asia such as Philippines for its edible fruit. Ampalaya or bitter melon also known as bitter gourd as the name implies has a bitter taste due to the presence of Momordicin, and is believed to be among the most bitter of all vegetables. Ampalaya Bitter Melon is a climbing vine that grows up to 5m, with tendrils up to 20cm. long. Amplaya leaves are heart-shaped, 5-10 cm across, cut into 5-7 lobes. Each Ampalaya Bitter Melon plant bears separate yellow male and female flowers. Ampalaya bears fleshy green fruit, oblong shaped with pointed ends, ribbed and wrinkled, bursting when mature to release seeds. Ampalaya seeds are flat with ruminated margins. A. BACKGROUND OF THE STUDY Bitter melon or Ampalaya is said to be the most bitter of all vegetables of cooking in Asian countries. Different countries formulate their own dishes and improve its cultivation for a higher demand in the market. Ampalaya is also used in the field of medicine and it contributes to aid treatment of different illness. Furthermore, children do not like eating vegetables particularly if it is Ampalaya because of its bitter taste. However, Ampalaya has a unique nutrient that gives a healthy body and...
Words: 1477 - Pages: 6
...Based on the dimension of ‘price’ and ‘quality/service’, there will be 4 segments, which are ‘entry-level customer’, ‘the price bitter’, ‘the convenience customer’ and ‘the quality/service customer’. According to Herschman’s estimation that ‘the quality/service customer’ group accounted for 70% of Tweeter’s clientele though it only represented only 10% of the total New England customer base, which also far exceed the makeup of customer base of Tweeter’s competitors( 10% for Lenchmere and 15% for Circuit City). Thus, we can say that ‘the quality/service customer’ group is the core customer of Tweeter. And this group of customers pays much more attention to product quality and customer service instead of merely price. 2. Competitor The third largest consumer electronics retailer in the U.S, Wiz, newly entered the New England market which implemented the strategy of rock bottom prices as well as offering intensive customer service and 110% price protection. It is very aggressive in capturing the low-price driven consumer market. The ‘entry-level customer’ and ‘the price bitter’ will be most likely attracted by Wiz. Besides, the top 2 retailers, Lechmere and Circuit City also focus on entry-level and middle-level products. ‘Entry-level’ customers and ‘price-biter’ accounts 50% and 70% customer base of these 2 retailers. Overall, the competition among low end market is extremely fierce. However, as the core customers for Tweeter are mainly those quality/service customers...
Words: 634 - Pages: 3
...Marketing Plan Assessment Code: VZT1 Student Name: Brandy Summers Student ID: 000218043 Date: 5/15/15 Mentor Name: Jennifer Lane Table of Contents Introduction As a world-renowned leader in innovative technology for consumer electronics, Company G is pleased to announce to the market, Nizana, The Robotic Bartender. As the demand for robotic technology steadily increases in commercial and military fields, Company G has decided it is the perfect time to branch out into this emerging market, and domesticate this fascinating technology. Robotic technologies deal with machines that can take the place of humans in many situations. Nizana is an automated bartender created for the home or office kitchen. It has the ability to infuse bitters making craft cocktails and is entirely app (phone) controlled. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product Company G has developed an at home “bartender” that sits beautifully on your countertop. Nizana – The Robotic Bartender is one of the first of its kind to be introduced to the market. This system consists of a countertop appliance and a free downloadable app that works with all phone types. Upon choosing your desired cocktail from the app, Nizana will measure the perfect amount of ingredients, shake and chill your drink all within a matter of seconds. The genius design has the ability to hold up to ten different liquids...
Words: 1273 - Pages: 6
...Evaluating the Plan The last stage and a very important aspect of our efforts is evaluation. Organizations must evaluate their plan on a regular basis and make adjustments when the circumstances warrant – such as an economic downturn, change in competitors or product demand. Traditionally, plans are evaluated on an annual basis. Here is a sample marketing plan outline included in our readings, Essentials of Health Care Marketing, (Berkowitz, 2006) “Marketing Plan Outline I. MANAGEMENT SUMMARY This is a one-page summary of the basic factors involving the marketing of the service next year along with the results expected from implementing the plan. It is intended as a brief guide for management. II. ECONOMIC PROJECTIONS What factors in the overall economy will affect the marketing of this service next year, and how? This section will comprise a summary of the specific economic factors that will affect the marketing of this service during the coming year. These might include employment, personal income, business expectations, inflationary (or deflationary) pressures, etc. III. THE MARKET—qualitative Who or what kinds of organization could conceivably be considered prospects for this service? This section will define the qualitative nature of our market. It will include demographic information, industrial profiles, business profiles, etc., for all people or organizations that could be customers for this service. IV. THE MARKET—quantitative ...
Words: 624 - Pages: 3
...Versus: Competition is a Child’s Best Competitor Life is not fair. One of the most overused phrases still to this day. That phrase is overused for a reason. Life really is not fair. During early adolescence we are taught to share your things, be fair, and that everyone is equal. How nice this American society would be if those virtues of being equal were true, but sadly it is not. As someone’s cognitive abilities develop and they start to assess their abilities, they automatically compare them to others, sometimes not even on purpose. As we grow up we learn that this society is a “dog-eat-dog” world, and if people do not possess the necessary skills and characteristics that one needs to get ahead or be on top, other people who are equipped with those essential skills will not even think twice about surpassing those who are lacking. By the time some people realize that America is dog-eat-dog society, they haven’t been prepared to handle competition correctly. The mere thought of a little competition scares the hell out of most people. That first loss that is handed to them during adolescence where their winning classmate throws up the “L” shape on their forehead and yells out “loser!” is almost unbearable. They completely bomb that group interview and are outshined by others in the same room where they have to openly compete for a spot in a company. Almost your entire life you have to compete either with yourself or others. Competition is very beneficial for adolescents and...
Words: 1535 - Pages: 7
...Student: Guillermo P. Nalica Subject: Global Business Management Time: 6:00-9:00 PM Friday Professor: Mrs. Portia Cordova Salva Reaction Paper 1: Going Global: Lessons from late movers The readings presented by Christopher Bartlett and SumantraGhoshal give us the picture of entering and competing in the global market. I may understand that today, the primary aim of businesses is to penetrate the international market especially if this businesses is successful in their own country of origin that going global is the next thing to do. Of course, business expansion is not an overnight thing. We have to consider the people, capital and resources that we may put to use to realize our aim. Going global: Lessons from late movers, best exemplified the challenges confronted by Ferdinand Magellan when he first proposed the idea of expedition, that was;sailing through rough oceans and unknown territories. In business, going global is venturing into highly competitive market and unknown territories also. The authors had presented success stories of companies who penetrated the international market. The companies’ different strategies employed explained thoroughly by the authors. The authors presented how Jollibee used benchmarking from its direct competitor Mcdonald and gain momentum to venture into the global market. Jollibee did not immediately aim the US market but rather it focuses its expansion to the neighboring countries. The strategy employed by Jollibee gave the management...
Words: 585 - Pages: 3
...share of it. If they don’t consider this, they make not make much profit, if any at all, and their business will be unsuccessful leading to loss of sales and no profit. A second factor affecting their pricing decisions is the competition they have with Cadbury’s. Cadbury’s bars of chocolate cost 82p and Divine Chocolate Ltd’s chocolate bars are 81p. They have to consider their pricing because Cadbury’s is a well known brand which is very popular so if they had their chocolate bar more expensive than Cadbury’s then customers are more than likely going to purchase the Cadbury’s bar because not only is it more popular but it is cheaper too. So in order for Divine Chocolate Ltd to do well, they have to make sure they are cheaper than their competitors. 2. A rivalry of two or more businesses that target the same customers. Business competition tends to result in increased efficiency as firms attempt to reduce expenses. One advantage to show that Divine Chocolate Ltd has become more competitive is the cheaper prices they offer. If customers see a chocolate bar, that would probably taste the same as a Cadbury’s bar, cheaper than Cadbury’s then they may be more than likely tempted into buying the cheaper priced bar. This would mean Cadbury’s would be in competition with Divine Chocolate Ltd as they have cheaper prices than their Cadbury’s products. This leads to more sales for Divine Chocolate Ltd and more profit. One disadvantage to show they aren’t more competitive is that they don’t...
Words: 588 - Pages: 3
