...Before I start, let me tell all of you a cold joke related to the topic of my speech today. “One day, there was a man who entered this cocktail lounge. He noticed a blonde hair lady sitting alone and he approached her. The man wanted to offer her a drink and get to know her. He asked: May I buy you a cocktail, hot stuff? The lady rejected, saying that alcohol is bad for her legs. The man said: Oh, I’m so sorry to hear that. Do they swell? The lady answered: No, they open.” A very pleasant good morning to all my lovely classmates. I believe all of you would know what I am going to present today. Yes, it is about cocktails. What exactly cocktails are? The Merrian-Webster Dictionary defined cocktails as “iced drinks of wine or distilled liquor mixed with flavoring ingredients”. Putting it into simple words, cocktails are simply alcoholic drinks with different variations of flavors. The history of cocktails must be traced back to the 16th or 17th century when people started mixing ingredients to create drinks similar to what we known as cocktails nowadays. It was not until around the 18th century that those drinks became more well-known and here came the term “cocktail” when it was first introduced by the American Bartenders in the 1920’s. You might wonder why cocktail is named as a “cocktail”. Unfortunately, there are still uncertainties about the exact origin of the term “cocktail” ever since it made its appearance in prints in 6 May 1806, all out of a sudden. However...
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...KANDIA DULCE TABLETS KANDIA: 1.Kandia intense Dark chocolate-75% cocoa 80g 3.29RON 2.Intense Dark chocolate- 55% cocoa 80g 3.29RON 3.Intense Dark chocolate and orange 80g 3.29RON 4.Intense chocolate and milk 80g 3.29RON 5.Intense milk chocolate and hazelnuts 80g 3.29RON ANIDOR: 1.Chame Noir-Cocoa 75% dark chocolate 85g 3.40RON 2.Dark chocolate 75% with orange peel 85g 3.40RON 3.Croquant-dark chocolate with whole hazelnuts 100g 3.40RON 4.Croquant- milk chocolate with whole hazelnuts 100g 3.40RON PRIMOLA 1.Hazelnuts Milk chocolate 90g 3.19RON 2.White chocolate 90g 3.19RON 3.Whipped cream milk chocolate 90g 3.19RON 4.Milk and white chocolate with creaspy cereals 90g 3.19RON 5.Strawberry Milk chocolate 90g 3.19RON 6.Cappuccino white chocolate 90g 3.19RON 7.Cocoa and cereals milk chocolate 90g 3.19RON 8.Cocoa dark chocolate (55%) 90g 3.19RON 9.Milk chocolate ...
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...Executive Summary This case study is all about can soju overcome vodka in U.S. market where vodka is already most selling spirit. If we look into soju it is very similar to vodka but little sweeter than it and it is also the most consumed drink in the world and now there are trying to introduce new flavor to it so considering the recent trends plus it is way cheaper than vodka. Soju can faces some problems and challenges it has to work on its marketing strategies and look into current trends to overcome and acquire spirit industry in U.S. and how it can achieve with the help if various references is what I am going to mention in this case study. Introduction Alcohol Beverage can be defined as a drink containing more than 1.5 percent in volume and containing ethyl alcohol can be classified as alcohol beverage (Definitions.uselegal.com.2015).It is said that there is account of alcoholic beverages from 6000-7000 B.C. (Gately. 2008). It is also said Beer is one most oldest and popular drink identify by human civilization (Bellis, 2015). Alcohol Beverage are made up of two process such as fermentation and distillation. There are various classification of alcohol beverages in around the world the most famous ones are wine, liqueur, beer, whiskey, vodka, Tequila, rum, champagne, sake and soju. It was predicted that global alcoholic beverage industry will be comprised of $1 trillion dollar in year 2014 which would be 10% increase in last 5 years with a consumption of 210 billion...
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...Running head: ENVIRONMENTAL ANALYSIS Environmental Analysis Allmise Vertinord University of Phoenix July 16, 2012 Environmental Analysis Macroeconomic Forecast The importance of economic indicators to the strategic planning process in any organization is the ability to benchmark economic conditions that contribute to improve profitability, business growth and market size. Starbucks strategy is also expanding market in globally to provide high quality coffee in convenient and visibility locations. They are continuing to innovate and extend the business with imaginative new ready-to-drink beverages and expanded packaged coffee offerings (Starbucks Financial release, 2007). Starbucks Corporation has established by purchasing high quality coffee beans and sells the customers along with a variety a specialty drinks and food that has met with an ever-increasing amount of success. Starbucks have succeeded several economic factors as well as price elasticity of demand. Price elasticity of demand can be determined by the percentage change in the quantity demanded with the percentage change in price. They should consider household income that people are willing to spend more on food and beverages when household income increases. Starbucks innovation in joint ventures has opened new markets and opportunities increasing product use among different demographics. Starbucks has proven to be highly innovative in business culture that offers prepaid cards, priced from $5 to $500. Joint ventures...
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...INTESCO RESEARCH GROUP +7 (495) 762-18-10 www.i-plan.ru 1 MOSCOW 2011 RUSSIAN MARKET OF VODKA, LIQUERS AND SPIRITS 2011 [RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS. CURRENT SITUATION AND FORECAST] Intesco Research Group 2 CONTENTS LIST OF CONTENTS ......................................................................... Ошибка! Закладка не определена. METHODS OF RESEARCH ................................................................ Ошибка! Закладка не определена. EXTRACTS FROM RESEARCH ........................................................... Ошибка! Закладка не определена. LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES ................................................................... 15 INFORMATION ABOUT INTESCO RESEARCH GROUP COMPANY ......................................................... 23 2011 [RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS. CURRENT SITUATION AND FORECAST] Intesco Research Group 3 LIST OF CONTENTS METHODS OF RESEARCH LIST OF SCHEDULES, DIAGRAMS AND TABLES, SCHEMES 1. CHARACTERISTICS OF RUSSIAN CONSUMERS 1.1. Dynamics of population 1.2. Social standard of living dynamics 2. SUBJECT OF RESEARCH 2.1. Characteristics of vodka 2.2. History of vodka 2.2. Vodka production technologies 2.3. Classifications of vodka, liqueurs and spirits Classification of vodka, liqueurs and spirits by types Classification of vodka, liqueurs and spirits as per All-Russian Classification of Products Classification of...
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...SWEDISH BUSINESS CULTURE FIELD REPORT – NOVEMBER/DECEMBER 2010 [pic] [pic] [pic] SWEDEN FACTS AND FIGURES (2009 -2010) : Full name : Kingdom of Sweden (Sverige (SE), Ruotsi (FI) ) Capital :Stockholm ( 5 m inhabitants) Major language :Swedish Major religion : Christianity Land Area 449,964 sq.km (173 732 sq miles) Population: 9,3 m (=0,14 % of world´s population) Foreign born inhabitants : 13,8 % Population density: 20 sq. km Life expectancy: Men 80 years , women 84 years Adult literacy: 99% Average per household 2.1 Divorces per1,000 : 2.1 Internet domain : .se International dialing code :+46 Currency : Swedish Krona ( 9, 1310 Kr ~1 €) Parliament: The Riksdag, with 349 members in a single chamber National Day: June 6 Education: Nine years of compulsory schooling, but most pupils continue to the three-year upper secondary school. Around one third go on to higher education at universities and colleges throughout Sweden Working hours: Standard work week is 40 hours, minimum paid vacation is 5 weeks Labor force participation: Men: 74.0 %. Women: 68.3 % Employment (% of total): Agriculture 2%, industry 23%,services 75%,unemployed 9 % Longest north-south distance: 1,574 km Longest east-west distance 499 km Agricultural land: 8 % Forests: 53 % Marshland: 9 % Grasslands: 7 % Bare rocks and mountains: 12 % Lakes and rivers: 9 % Highest mountain: Kebnekaise (2,103 m) Biggest lake: Vänern (5,650 sq km) Natural resources: forest, ore, water power (see...
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...Unleashing the Ideavirus 1 www.ideavirus.com Unleashing the Ideavirus By Seth Godin Foreword by Malcolm Gladwell ©2000 by Do You Zoom, Inc. You have permission to post this, email this, print this and pass it along for free to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this and sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keep the movie rights too. Unless you can get Paul Newman to play me. Ideavirus™ is a trademark of Do You Zoom, Inc. So is ideavirus.com™. Designed by Red Maxwell You can find this entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com. This version of the manifesto is current until August 17, 2000. After that date, please go to www.ideavirus.com and get an updated version. You can buy this in book form on September 1, 2000. This book is dedicated to Alan Webber and Jerry Colonna. Of course. Unleashing the Ideavirus 2 www.ideavirus.com STEAL THIS IDEA! Here’s what you can do to spread the word about Unleashing the Ideavirus: 1. Send this file to a friend (it’s sort of big, so ask first). 2. Send them a link to www.ideavirus.com so they can download it themselves. 3. Visit www.fastcompany.com/ideavirus to read the Fast Company article. 4. Buy a copy of the hardcover book at www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket. 5...
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