...INTRODUCTION- ITDC ITDC came into existence in October 1966 and has been theprime mover in the development, promotion and expansion of tourism in India. one of the biggest Hospitality companies in India ITDC is running hotels, restaurants, provides transportation facilities for tourists, provides entertainment and duty free shopping. The company has several departments to cater to several requirement of travelers. Ashok Travels & Tours, Ashok Group of Hotels, Ashok International Trade Division, Ashok Creativity, Ashok Institute of Hospitality and Tourism Management and Ashok Consultancy PLACE ‡ ITDC has its own branches situated throughout the country‡ Location of hotel plays an important role in deciding the satisfaction level of customers.‡ The Ashok hotels are very well known around the country for their elegant look and services. Also the tour services are provided for different tourist places which play an important role.‡ PEOPLE ‡ there are a lot of Govt. and Pvt. Institutes which offer training to employees.‡ INLEAD is an ISO 9001-2008 certified educational institution offering industry specific postgraduate and short term certification programs.‡ ITDC has partnership with this institute.‡ The aim of these programs is to prepare the students to take upchallenging roles within their respective domains, and transform the minto future leaders in the Hospitality Management, Events & Exhibitions and Business Administration domains. PRO DU C T IVI TY AND...
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...CONNECTING THE INCREDIBLE INDIA Poverty, lack of education, lack of sanitation, etc are most likely the first few things that come to our mind when we think about Indian villages. We are an agro based economy and our villages have a major role in our growth. These villages are not as bad as we think. In fact, some of them are way better than any metro. And these are some exemplary examples which prove that. * Mawlynnong, a small village in Meghalaya, located at about 90 kms from Shillong, is the cleanest village in Asia. You cannot even find a single cigarette butt/plastic bag lying around there. * Punsari – a village in Gujrat has WiFi, CCTVs and AC classrooms. Mostly funded by the Indian government and the village's own funding model. * Hiware Bazar, a village located in the Ahmednagar district of Maharashtra is one of the richest village in India. There is a record of 60 millionaires in the village and barely any poor. From 168 Below Poverty Line families in 1995, Hiware Bazar now has just three.The sole reason for this fairy-tale change is one man called Popatrao Pawar. He banned all addictive substances to minimize expense and encouraged the villagers to invest in rain-water harvesting, milch cattle, etc. * Dharnai, a village in Bihar, beat 30 years of darkness by developing its own solar-powered system for electricity. With the aid of Greenpeace, Dharnai declared itself an energy-independent village in July. * Chappar village in Haryana has a woman...
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...Brand India WHEN we look at Brand India, five characteristics come immediately to mind. I will focus on each of these very briefly. They often tend to get taken for granted. First, Brand India is multilayered - by caste, by language, by religion, by region, by income, which is very important as far as consumer goods are concerned. Second, Brand India is an evolved brand. Third, it is an aggregative brand, one that is composed of a large number of sub-brands. Fourth, it's a brand in transition. It's not a settled brand. It's undergoing transformation daily, in various attributes. And finally, it's a brand which has its own unique psychology. When we talk about India as a multilayered brand, the first thing that comes to mind is that we are a land of incredible diversity. In fact, there is no other country in the world which has the type of diversity that we have, in various dimensions. There is an ethnic diversity; linguistic; religious; regional. It's a brand of incredible diversity, and marketers who have not understood this basic fact have quickly come to grief. This is a fact that often gets lost when you see Power Point presentations by McKinsey or Boston Consulting Group, on which multinationals depend to enter this country. And they find that India is not quite what is portrayed. Second, it's an evolving brand. Today, we are all very proud that we are the world's IT capital, a country to which all the big companies are coming to, whether...
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...“Tourism is travel for recreational, leisure or business purposes.” India is such a country which is rich in beautiful and amazing places. Some places are god created whereas some are man made. But in spite of having unbeatable tourism potential, lesser number of tourists visit different destinations of India for which it is known. This may be due to poor arrangements of transportation for the tourists, non-standardization of fares and rates, improper maintenance of heritages Lack of security and chances of harassment, lack of trained and passionate professionals ,lack of promotional strategies and absence of hygienic amenities in the resorts and hotels. The Department of Tourism was formed to promote international and domestic tourism in the country. It provides infrastructure and carries out publicity campaigns. It provides information aimed at promotion of tourist sites in the world market. IOt formulates policies and programmes for the promotion of tourism in India. It has officers in India and abroad. The Indian Institute of Tourism and Travel Management, The National Council for Hotel management and Catering technology etc. provide professionally trained personnel to the industry. In 2005 The Indian Tourism Development Corporation (ITDC) stared a campaign called 'Incredible India' to encourage tourism in India. For a better growth, the department divided different places in different section like 'spiritual tourism,' 'spa tourism', 'ecotourism' and...
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...services management. The first section describes the status of the hospitality industry in India. The first paper gives an overall view of the hospitality industry in India in terms of consumer adaptiveness, brand recognition, consolidation, demand/supply, HR, marketing, finance and infrastructure related aspects. The other papers in this section discuss aspects such as the role of environment safety and security, the role of organisational leadership in the Indian hospitality industry, and the growth and scope of the industry with special reference to the Indian tourism industry. However, there is a lack of flow in the text. The next section deals with HR issues in the hospitality industry, providing a lucid explanation of factors that go into choosing competency modelling techniques in India and the UK. The four papers in this section cover the issues of employee motivation and empowerment, the costs associated with staff turnover in the hospitality sector, and approaches to mapping competencies and identifying appropriate HR strategies in the sector. The third section is devoted to strategic implementation issues involved in the hospitality industry. The first paper explores the practical and research implications of a study undertaken to identify the critical success factors in the hotels of the UK and the Netherlands. Other papers deal with the growth of the fast food sector in India (a comparison of various Indian and multinational brands), the rating of the service factor...
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...Citation: MICE: EMERGING AS THE PROFIT SEGMENT FOR THE INDUSTRY, By Karishma Sen, T3 , May 14, 2013 INTRODUCTION Domestic and outbound travel has been the talk of not just Indian industry stalwarts but international ones as well. The mere statistics of tourism in India is enough to raise eyebrows and contribute to heated discussions that fuel a growing opinion of India’s tourism potential. The creeper that grows alongside this sector is MICE. Not only has it been contributing to a large chunk of the tourism sector, it has also grown leaps and bounds in quality, services and, most importantly, demand.. Following research questions have been addressed by this research paper: (1) What is the status of current Indian MICE industry ?? (2) Why only convention centres are enjoying to MICE business ?? (3) Significant contribution of MICE to Hotel business ?? (4) Challenges for India is becoming an exotic MICE destination in comparison with other countries. LITERATURE REVIEW According to International Congress & Convention Association (ICCA) statistics, a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion, and India’s share is pegged only at US$4.8 bn. Currently, India ranks 27th in the global MICE market. According to International Congress & Convention Association (ICCA) statistics, a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion, and India’s share...
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...Abstracts: Tourism Development Journal, Vol. 8. Issue 1, September 2010 Status of MICE Venues and Services in National Capital Region – A Study of Service Providers Opinion Manjual Chaudhary and Surjeet Kumar Abstract Meeting, Incentive, Conference, Exhibitions (MICE) is a niche business for the specialized clientele and services it offers. Globally it is growing at fast rate and India too is following at 15% to 20 % annual growth. Promotion of a destination; a city, hotel or resort as a MICE venue requires infrastructural facilities backed by support services. Infrastructural facilities involve connectivity, water supply, power, telecommunications etc. at macro level and at micro level facilities such as technical services, display, manpower, computer & audiovisual etc . The facilities at the macro level are provided by the government, when it identifies a city as MICE destination. Government of India (2007) plans to develop golden triangle cities of Delhi, Agra & Jaipur as MICE destinations. Further micro level facilities are created by hotels, travel agents, airlines, event management companies, convention centres, transport companies etc. This paper attempts to assess MICE venues and services of NCR region through a survey of hotels, travel agents, event management companies, conference venues and airlines as these are the prime players in the organization of MICE events. Key Words: Business Tourism, MICE, Event Management. ---------------------------------- Congress Tourism in...
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...Contents 1. Executive Summary 5 2. Industry Overview 6 2.1. Key Components of Hospitality Industry 6 2.2. Global overview 6 2.3. Indian overview 7 2.4. Market Structure 10 2.5. Industry metrics 12 3. Challenges faced in the Sector 14 3.1. Global economic uncertainty 14 3.2. Seasonality of demand 14 3.3. Oversupply 15 3.4. High Employee turnover 15 3.5. Lack of MICE related Infrastructure 16 3.6. Inadequate supply of quality talent 16 3.7. Low security 17 3.8. High cost of developing property 17 3.9. Poor Infrastructure 18 3.10. Difficult project financing 18 4. Growth Drivers 18 4.1. International tourist arrivals 18 4.2. MICE Destination (Meetings, Incentives, Conferencing, Exhibitions) 19 4.3. Government spending to boost growth 19 4.4. Improving economic environment 20 4.5. Increasing spending power 21 4.6. Government Support (Non-Monetory) 21 4.7. Offers from Airline Industry 24 5. Emerging Trends in the sector 25 5.1. Premium Hotel’s profitability to hit lows 25 5.2. Increasing revenues from F&B Segment 26 5.3. Development of niche tourism offerings 26 5.4. Growing trend towards service apartments 27 5.5. Growing demand for budget segment 27 5.6. Increasing interest of international operators 28 5.7. Growing trend towards spa and gymnasium facilities 28 6. Factors influencing Revenues 28 6.1. Segmented Market 28 6.2. Perishable Inventory 29 6.3. Low Marginal Cost 29 6.4. Advanced Bookings 29 6.5. Demand...
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...Travel Biz Monitor :: Print Article [ PRINT] [CLOSE] Features Monday, 24 January, 2011, 14 : 00 PM [IST] Sports Tourism: A rapidly evolving niche in India A holiday with friends or family to witness a mega sporting event is no longer an alien concept for Indian travellers. The number of travellers keen on a ring side seat to cheer for the ‘men in blue’ at the upcoming ICC Cricket World Cup 2011 in India, Sri Lanka and Bangladesh or their favourite team during T20 tournament or driver in a formula one race is rapidly growing. And these sporting enthusiasts are willing to spend ‘top dollar’ to jet set across the globe to experience the thrill of watching their favourite game live. These fans also like to ‘live it up’ exploring and enjoying the destination simultaneously. Correspondingly, there has also been a marked rise in the number of tour operators and agents specializing in servicing the requirements of this particular segment. It’s not only niche specialists, but also big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism. An alien concept in India about a decade ago, Sports Tourism, though a niche segment has evolved rapidly over the past five years. A large number of agents and tour operators are introducing interesting packages surrounding major sporting events. Sports Tourism is a well organised sector and major revenue churner in several nations around the world like UK, Germany, Singapore...
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...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Topic: deadline: saved: Page count: Singapore Tourism Marketing Strategy Evaluation Marketing Management 8th of August 8. August 2011 30 excluding Layout Version Version V1.0 date 8.08.2011 changes Turn- it in Version responsible Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. 2. Executive Summary ................................................................................................................. 6 Situational Analysis.................................................................................................................. 7 2.1. Market Summary .......................................................................................................... 7 Target Markets Evaluation.............................................................................. 7 2.1.1. 2.1...
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...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Singapore Tourism Marketing Strategy Evaluation Topic: Marketing Management deadline: 8th of August saved: 8. August 2011 Page count: 30 excluding Layout Version Version date changes responsible V1.0 8.08.2011 Turn- it in Version Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. Executive Summary ................................................................................................................. 6 2. Situational Analysis.................................................................................................................. 7 2.1. 2.2. SWOT......................................................................................................................... 13 2.2.1. Strengths................
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...MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITION/ EVENTS (MICE) Discuss the roles of a meeting planner. The roles of a meeting planner expanded with the increasing importance of meeting, convention and expositions. Meeting planners are responsible to select the site for meeting,conventions or exposition. They also reserve meeting space, hotels rooms and audiovisual and other equipment. Beside that, arrange for food and beverage is a part of their job. Organize guest registration, arrange for name tags and handouts, plans programs for participants and their guests, work with the exhibitors and lectures and make floor plans. They also arrange for security so that there is no disturbing during the meeting. In general, a meeting planner is responsible in every aspects of the event. They need to look at every details of the meeting to ensure the planned going smoothly. Based on your research through books and internet, how have the MICE industry affected local economy in Malaysia? The MICE industry affect local economy in Malaysia by become an important economic sector in many part of the world developed as very important in modern global market, also known as meeting, incentives, conventions and exhibitions sector meeting industry. In Malaysia The Convention and Exhibition Bureau (MyCEB) is instrumental in powering the nation’s MICE industry. Malaysia has built various convention facilities like the Borneo Convention Center Kuching in Sarawak, the Putrajaya International...
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...COX and KINGS Overview Tourism has been a major social phenomenon of societies all over the world. It is driven by the natural urge of every human being for new experiences, and the desire to be both educated and entertained. The motivations for tourism also include religious and business interests; the spread of education has fostered a desire to know more about different parts of the globe. The basic human thirst for new experience and knowledge has become stronger, as communication barriers are getting overcome by technological advances. Expenditure on tourism induces a chain of transactions requiring supply of goods and services from the related sectors. The consumption demand, emanating from tourist expenditure also induces more employment and generates a multiplier effect on the economy. Tourism in India broadly classified in North Indian Tourism, East Indian Tourism, West Indian Tourism, and South Indian Tourism. Each part of India offers identifiable differences from the rest of the nation. Tourism in India has come into its own as a brand – India Tourism. The creation of niche tourism products like heliport tourism, medical tourism, wellness tourism, adventure tourism, cruise tourism and caravan tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still confined to traditions, the country is...
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...National tourism organization India Table of contents 1. Introduction 3 2. Vision 3 3. Mission 3 4. Discussion 3 4.1. External factors affecting Indian Tourism industry 3 4.2. Students and teachers of hospitality and tourism institutes 4 4.3. Other Central Ministries/ Departments 5 5. Control, interdependence and inseparability 5 6. Challenges 6 7. Implementation Plan 9 8. Potential strategies 9 9. Recommendation 9 References 11 1. Introduction The NTO (national tourist organization) is the body mainly in charge to form and implement the national tourist policy in India. It is also in charge for controlling, directing and promoting the tourism industry. Every country which is engaged indirectly in tourism possesses a program. The NTO might be a full-fledged ministry or a directorate general etc. (Ray, 2008). 2. Vision For achieving a higher quality of life for Indian People through tourism’s promotion and development, which might offer a unique possibility for cultural enrichment, mental rejuvenation, physical invigoration etc. (Khare, 2010). 3. Mission To build India as one of the most preferred destinations of the tourist as well as to enhance Foreign Tourist Arrivals’ number to 8 million. To encourage more energetically country’s domestic tourism along with increasing Domestic Tourist Visits’ number to 800 million by the year 2015 To decrease considerably the space in skilled manpower’s availability in the hospitality...
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...Tourism Marketing Management Tourism Marketing Management Submitted by: Mayur Peswani (A-38) Rahul Purswani (A-39) Shivangi Agarawal (B-01) Tania Patel (B-41) In-Depth Analysis Of Major Tour Operators in India Submitted to: Prof. Bijal Mehta Submitted by: Mayur Peswani (A-38) Rahul Purswani (A-39) Shivangi Agarawal (B-01) Tania Patel (B-41) In-Depth Analysis Of Major Tour Operators in India Submitted to: Prof. Bijal Mehta Table Of Contents Tourism Marketing Management 0 0 Tourism Marketing Management 2 Latest facts and figures of tourism sector (till Jan,2015) 4 Direct contribution of tourism and hospitality to GDP 4 Foreign tourists arriving in India 5 Foreign exchange earnings from tourism in India 5 Expected share of tourists by expenditure 5 Visa on Arrival and Earnings 7 Background Literature 13 Methodology 20 Analysis 22 (Of Tour Operator Industry) 22 Analysis & Interpretation 24 (Of Our Survey) 24 Findings of Study 37 Tourism Marketing Management * Tourism Sector in India (Overview) Introduction Tourism and hospitality, a key sector of the Indian economy, plays a key role in the growth of Brand India and accounts for around 12.4 per cent of the total employment in India. Globally, tourism ranks fifth as an export category after fuels, chemicals, food and automotive products. The tourism and hospitality sector in India is highly optimistic with a large number of hotel chains having lied...
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