...Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and added value in forms (such as convenience, amusement, timeless, comfort and health) that are essentially intangible. Defining Services Marketing:- Services marketing are a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business to business (B2B) services, and include marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive...
Words: 8157 - Pages: 33
...THE GALLUP ORGANIZATION Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Report on Evaluation Study in Selected Overseas Markets For Market Research Division Ministry of Tourism Government of India March 2007 Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Table of Contents Chapter No. 1. 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 2. 2.1 2.2 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.3 3.4 3.4.1 3.4.2 4. 4.1 4.2 4.2.1 4.3 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 5. 5.1 5.2 5.3 5.3.1 5.3.2 5.3.3 5.3.4 5.3.5 5.4 5.4.1 5.4.2 1 2 2 4 6 7 11 STUDY OBJECTIVES Primary Objective Secondary Objectives 1.1 Contents BACKGROUND Tourism Outlook Tourism Outlook – Global Tourism Outlook – Asia Tourism Outlook – Forecast Indian Economy Tourism Outlook – India 14 15 16 RESEARCH DESIGN Segments identified Segment definition Travelers Segment Trade Partners Directors of Tourism Office Methodology Sample Travelers Segment – Sample Split Trade Partners Segment – Sample Split 17 18 20 20 22 22 23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required...
Words: 20162 - Pages: 81
...NATIONAL ITEGRATION National integration is the awareness of a common identity amongst the citizens of a country. It means that though we belong to different castes, religions and regions and speak different languages we recognize the fact that we are all one. This kind of integration is very important in the building of a strong and prosperous nation. India is a country with innumerable diversities, an entity composed of many communities, races classes, languages and subcultures. In any such nation, there are many obstacles to the achievement of national integration. In India the following hindrances are obstructing the growth of national feeling, casteism, communalism, linguistic fanaticism, social disparity, economic inequalities and immorality, regionalism etc. 1. Casteism: Caste is an imported part of our social fabric. This was developed in the past on the basis of division of labour in the society. But now casteism has segregated the society. Unity and integrity has become a dream in a caste ridden society. The feeling of socially neglected scheduled castes under the suppression of upper caste ruined the sense of we feeling and unity. It becomes a problem for national integration. 2. Communalism: Religions antagonism has posed a i serious challenge to national integration in India. India is a multi- religious land. Political manipulation has projected one religion against the other which resulted in communal riot, bloodbath, mutual, distrust and...
Words: 2557 - Pages: 11
...integration arising from the interchange of world views, products, ideas, and other aspects of culture.[1][2] Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. In particular, advances in transportation and telecommunications infrastructure, including the rise of the Internet, are major factors in globalization and precipitate further interdependence of economic and cultural activities.[3. Though several scholars situate the origins of globalization in modernity, others map its history long before the European age of discovery and voyages to the New World. Some even trace the origins to the third millennium B.C.E.[4][5] Globalizing processes affect and are affected by business and work organization, economics, socio-cultural resources, and the natural environment. The term globalization is derived from the word globalize, which refers to the emergence of an international network of social and economic systems.[7] One of the earliest known usages of the term as the noun was in 1930 in a publication entitled Towards New Education where it denoted a holistic view of human experience in education.[8] A related term, corporate giants, was coined by Charles Taze Russell in 1897[9] to refer to the largely national trusts and other large enterprises of the time. By the 1960s, both terms began to be used as synonyms by economists and other social scientists. It then reached the mainstream press in the later half of...
Words: 4697 - Pages: 19
...Medical Tourism-A Ray of Hope By R.V.Naveenan,Asst.Prof, T.John Institute of Management and Science Ph:9486129730,Email:naveenan.08mba@gmail.com Abstract Medical tourism is broadly defined as the act of traveling to obtain medical care in another country or region of the same country where specialized or economical medical care is available complemented with wellbeing and recuperation of acceptable quality with the help of support system. The World Health Organization (WHO) defines medical tourism as tourism associated with travel to health spas or resort destinations where the primary purpose is to improve traveler’s physical wellbeing through a process comprising physical exercises and therapy, dietary control, and medical services relevant to health maintenance. India has become a destination of choice for patients from all hemispheres as the destination of choice for a wide range of medical services and surgical procedures. In addition to the tangible expertise of medical and nursing staff, allied health services staff, the intangible compassionate care of support services staff draws patients to tertiary care hospitals in India. Equally important is the lower cost of world class treatment at a fraction of what it costs in the Western or so-called developed countries. In addition, there is no waiting period for any of the major surgical interventional procedures in the corporate hospitals in India. There are several dynamic internal and external factors which hinder medical...
Words: 5219 - Pages: 21
...Sub-Sector Analysis of Tourism in North East India Introduction Tourism is the fastest growing industry in the world & is regarded as one of the most important instruments in for employment generation, poverty alleviation and sustainable human development. It is commonly seen as an important form of community economic development. Tourism has great capacity to create large-scale employment – from most specialized to unskilled. The Background The North Eastern Region (NER) of India occupies a unique place in terms of natural beauty. The natural beauty, the environment, the unique flora and fauna of the region, its large bio-diversity, rolling hills, green valleys, virgin forests and diverse culture and tradition can make northeast an attractive proposition for tourists Sub-sector Analysis Subsector assessment is a systems approach to the study of economic activity which helps analysts better understand the dynamics of the subsector. The objective of subsector assessment is to analyze all of the participants, their linkages, and influential factors in the business in order to identify constraints and opportunities for growth. Objectives • Identify market channels and trends within the tourism subsector • Identify the primary players of the tourism subsector, their roles, and interrelationships • Create the tourism subsector maps that describes the above • Identify constraints of the subsector and opportunities for growth of the sector Scope...
Words: 472 - Pages: 2
...Medical Tourism Medical Tourism Introduction Medical tourism is the act of traveling to other countries to obtain medical, dental or cosmetic care. Medical tourism is a new term but thousands of years old act. People have been traveling across the continents in search of cures for any imaginable illnesses and making therapeutic trips for health wellness. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, Asklepios at Epidaurus, and from the 18th century wealthy Europeans have been traveling to spas from Germany to the Nile. In recent years, medical tourism is becoming more popular with patients seeking treatment for health and well-being purposes abroad. Medical Tourism is also known as Medical Travel, Health Tourism, Surgical Tourism, Health Travel, Treatment Abroad, Surgeries Abroad, and Medical Outsourcing. Medical Tourism Concerns Though many are eager to be the right pieces in the puzzle, many are still struggling to get the right fit. There are a number of concerns and risk factors for patients getting treatment much less seeking them abroad. Some concerns for patients include a consistent quality of care, lack of extensive dialog between the patient and the doctor, lack of post-op follow up, cultural differences and difficulty in obtaining sufficient insurance coverage. In order to mitigate the risk, it’s essential that the patient works with well reputed facilitators. Medical Tourism Accreditation ...
Words: 16185 - Pages: 65
...Analysis of American Tourism problems and Suggestions Nessie Shi May 8, 2013 Abstract This article main focuses on the problem and suggestions of current American tourism. Though analysis the history and current situation of America tourism, the article points out three problems the America tourism exist. Then the article indicates some suggestions to resolve the problems. The America tourism developed from 1790, and stand at the maturity stage now. It has rich tourism resource, such as the park, the museum, the theme park, the internet system, and developed transportation system and so on. However, the result is not the best in the world. Even though the America tourism is mature compare with more countries, it also has some problems because the special country condition. Such as the economy problem, security problem, visa problem and medial tourism problem. The article gives some suggestion aimed at each problem. Introduction “Tourism is the number-one service that we export. And that means jobs.” “More money spent by more tourists means more business can hire more workers.” President Obama announced when he went to Walt Disney World’s Magic Kingdom in Orlando, Florida January 19, 2012. (Laura, 2012). According to the statistic from the government, tourism and travel account is 2.7% of US gross domestic product (GDP) and support 7.5 million jobs. Generated...
Words: 4044 - Pages: 17
...Blekinge Institute of Technology School of Management Master Thesis M.Sc. in Business Administration The Use of Promotional Activities in the Tourism Industry: The Case of Bangladesh [pic] By Md. Jakir Hossain Dr. Klaus Solberg Søilen ID # 670504-P777 Academic Supervisor E-mail: mjho05@student.bth.se hossainj67@yahoo.com Date: 07 June, 2006 Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. The contribution of the same industry to the world economy is considerable. Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism through out the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market. As an important element of marketing mix, promotion plays the vital role in marketing any product and service. Tourism product/service is of no exception. Because of the tourists want to know in advance about the attractions and the facilities of a particular destination. The tourist...
Words: 58440 - Pages: 234
...MEDICAL TOURISM CASE Saksham Gupta | 39C | Saurabh Kumar | 41C | Deepti Singh Chauhan | 18C | Supriya Deshpande | 49C | Rajat Maloo | 37C | INTRODUCTION Medical tourism represents a worldwide, multibillion-dollar phenomenon that is expected to grow considerably in the next decade. During 21st century, India emerged as a favorable destination for obtaining medical services. This change was a result of overall development in technology, education and services due to which similar skills in medical professionals and services could be obtained in developing countries such as India at comparatively low prices. Internet acted as the biggest facilitator in this change. Not only doctors, but patients also took advantage of free flow of information about diseases and their cure. WTO also contributed significantly to the increase in trade of medical services under following 4 modes:- 1. Medical Travel – People travel abroad to obtain healthcare 2. Cross - border delivery of trade – Shipment of laboratory samples, diagnosis and clinical consultation 3. Setting up of health-care services overseas – Setting up hospitals, clinics and diagnostics center 4. Movement of health-care professional from one country to other – Movement of physicians, specialists overseas The proportion of the elderly population is showing a progressive growth especially in the developed countries and with this trend the demand for healthcare facilities is likely to grow but the number...
Words: 2469 - Pages: 10
...of Indian Tourism Industry Anurag Dugar* Competitiveness is a comparative concept, primarily applicable at the company or firm level (McFetridge, 1995) and indicates towards its willingness and ability to compete in a given market, but the contemporary usage of this term has extended its traditional meaning to new dimensions. However, for one school of thought, competitiveness is equally applicable to all business enterprises, levels of government and nonprofit agencies and workers of the postmodern nation state. (Hillman C. H. 1992), but for another the underlying premise for competitiveness is - ‘firms compete, and not nations’, for example, according to Krugman - "The world's leading nations are not, to any important degree, in economic competition with each other" (Wikipedia). Similarly, Porter holds that - diversified corporate do not compete; only their business units do. Thus, according to the second school of thought competition occurs at the business unit level and hence the ‘corporate strategy’ must reinforce and focus on nurturing the competitiveness of each (business) unit. From this perspective, Nations can be visualized as diversified conglomerates and its sectors, industries and firms as its diverse business units, and then the role, relevance, importance and impact of “Government Policies” (Corporate Strategy), on the competitiveness of its sectors, industries and firms (business units) is clearly elaborated and India (as a conglomerate) and its Tourism Industry...
Words: 5376 - Pages: 22
...bodies and international agencies on the travel and tourism sector 2 Role of the Government in Tourism 2 Role of the government bodies 4 Roles of International Agencies 5 United Nations (UN) 6 United Nations World Tourism Organization (UNWTO) 6 World Travel and Tourism Council (WTTC) 6 Driving the Agenda - raising awareness of travel and tourism industry as a revenue generator. 7 The Facilitator: educating industry participants. 7 The Networking Forum 7 Q 2.2 Illustrate how local and national economic policy has an effect on the success of the travel and tourism sector 8 GOVERNMENT ECONOMIC POLICY AND TOURISM 8 • Direct Influence 8 Taxation (remove money) 8 Infrastructure investment and maintenance (inject money) Government spending on tourism 8 Tourism development 9 • Indirect Influence 9 Q 2.3 Analyse the implications of political change on the travel and tourism sector in various countries 10 Impact of political change on the travel and tourism industry 10 IRAN 10 CHINA 11 Reference and Bibliography 12 Q 2.1 Explain the role of government, government sponsored bodies and international agencies on the travel and tourism sector Role of the Government in Tourism The role of the government, according to traditional political theory, is concerned with maintaining law and order, defence, internal communication and transport infrastructure, and economic redistribution. All of these affect tourism. There are two levels in the role of government in...
Words: 2717 - Pages: 11
...INTRODUCTION Tourism industry is one of the most profitable industries in many countries (Sinha, 2004). Whenever tourists visit a country, they bring in additional resources to the destination and such resources contribute to the development of the destinations and the country itself. It is therefore no surprise that many countries make tremendous efforts to tap income from the tourism industry (Australian Government, 2004). Among these countries are India and China. In the recent years, there have been major improvements in the tourism industry of the two countries which have restructured their mode of operation in handling tourists by providing high standards of accommodation and levels of service (Bikyamasr, 2012). This essay looks at recent tourism developments and trends that have been happening in India and China and it further looks at the likely future trend of tourism in these two emerging countries. INDIA In India, the development of the tourism industry has been on the rise in the last four years. At the moment, the industry is largest service industry contributing to about 6.3% of GDP and accounting of 8.78% of total jobs (Sinha, 2004). Though the country has not fully developed its tourism industry, further availability of tourism sites and products and adequate human resources could definitely aid this industry to rise to its full potential. According to Seth, Bhat & Sushma (2010), in 2008 the tourism industry in India was at its infant stage. At that time...
Words: 1783 - Pages: 8
...CHAPTER 1 | TOURISM | 1.1 INTRODUCTION TO TOURISM Since the beginning of the time people have travelled In the early periods, people used to travel for food, water and safety or acquisition of resources (trade). But in the recent times, the word travel is also associated with pleasure or exploration. Now, Tourism is the business of providing travel, accommodation, food, entertainment to the people who are travelling for the purpose of either recreation and leisure or business. Tourism may be expressed as the processes, activities, and outcomes arising from the relationships and the interactions among tourists, tourism suppliers, host governments, host communities, and surrounding environments that are involved in the attracting and hosting of visitors. Hence, tourism is the movement of people (tourists) to a destination outside of place, where they normally live and work. Tourism is not only restricted to people (tourists) but it is also the movement of activities of the providers. For example, the services provided during the course of travel. Tourism is about involving people and knowing them better. It is not a short term process of but a long term relationship between the consumer (tourists) and provider of Tourism Service. Tourism is the collection of activities, services and industries that delivers a travel experience including transportation, accommodations, eating and drinking establishments, retail shops, entertainment businesses, activity facilities...
Words: 22319 - Pages: 90
...Advancing the Medical Tourism industry in China Abstract Medical tourism is a lucrative industry but China is losing out in the competition of this challenging industry. The aim of this study is to analyze why China’s medical tourism industry is not performing as well as countries such as India or Thailand, and also to provide insights on how to go about leveraging on certain medical procedures that China have a comparative advantage in performing. This study resulted in two findings. Firstly, there is a lack of hospitals with JCI accreditation which we found out was due to a lack of motivation from public hospitals to do so, and also a lack of transparency in the management of the Chinese hospitals. Secondly, we found that the three medical procedures with the biggest potential to spearhead the success of medical tourism in China are Heart Bypass Surgery, Hip Replacement Surgery and Traditional Chinese Medicine. Keywords: Medical Tourism China JCI Contents Page Chapter 1 Introduction 1 1.1 What is Medical Tourism 1 1.2 Reasons for the popularity of Medical Tourism 2 1.3 Why do patients seek care at medical tourism destinations? 4 1.3.1 Low Cost 4 1.3.2 Avoid Waiting lists 6 1.3.3 Procedure not available in home country 6 1.3.4 Procedures unavailable or restricted by society and/or legal system 7 1.3.5 Tourism and vacations 7 1.3.6 Privacy and Confidentiality 7 Chapter 2 Global Market overview of Medical Tourism Industry 8 2.1 Rise...
Words: 11924 - Pages: 48
