...eBook REPORTS EBOOKS BLOGS CONTENT VIDEO VIDEO INFOGRAPHICS INFOGRAPHICS Lean IDEATION EMAIL CONTENT TEAM MARKET NG How to Create Content on a Budget Introduction Content is king. If you’re a modern marketer, you know why— it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content machine up and running is tough, and the idea of regularly creating quality content can make marketers break into a cold sweat. Why? Because many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. This ebook goes through tried and true strategies for lean content marketing— so you can extend the value of all your thought leadership. Lean Content Marketing 01 A Short Explanation In the interest of saving time, we’ll spare you the long and drawn out explanation of why content is so important. But, for the sake of being thorough, we do want to give you a quick breakdown. Today’s buyer is different. A pitch from the sales team is no longer the first contact a buyer has with your company. Instead, due to the abundance of information on the internet...
Words: 3418 - Pages: 14
...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
Words: 2441 - Pages: 10
...GROWING ONLINE MARKET THAN CURRENTLY OWNED. 2. PENETRATE THE LARGER OFFLINE MARKET AND DRIVE THOSE CONSUMERS. The Game Plan Think Strengths, Not Weaknesses 1. o o 2. 3. o o o FOCUS ON WEB-SAVVY AND E -COMMERCE ADEPT 65% Pinpoint those who already buy most often, and earn their loyalty Those over age 65 can then be influenced in the long-term by word-of-mouth “NICHE-TO-INDUSTRY STANDARD “APPROACH MAINTAIN DIGITAL FOCUS. A ND BUILD ON IT . Active Social Media presence Mobile applications & browsing Online community to inform and interact with the target audience Content Strategy Overview Email|SEM Organic SEO(Affects Multiple Content Segment) Social Media (Podcasts, Demos, WebVideos etc.) Interactive PR Paid Search Campaign Blog & Community Website User Purchase Process Enters the Market Searches for Information Evaluates Alternatives Buyer Decision Purchase Experience Experience After The Sales Brand Loyalty & Evangelism Market Entry & After Sales 1. DESCRIPTION - MONITOR SOCIAL MEDIA AND ANALYZE 2. GOAL - IMPROVE REPUTATION ONLINE, SPOT EMERGING TRENDS , DEALING WITH ISSUES PROACTIVELY 3. TIMELINE – ONGOING Market Entry & Brand Loyalty (Social Media Communication) 1. DESCRIPTION – Build a Face book page that includes an app where users can apply online. ABC personnel should be responding to online media mentions and issues. 2. GOAL - IMPROVE REPUTATION ONLINE, DEALING WITH ISSUES PROACTIVELY 3. TIMELINE – ONGOING IT IS TO BE REMEMBERED THAT SOCIAL...
Words: 1485 - Pages: 6
...(3) to brainstorm directions for the term project. 2 2.1 Literature review Java et al. 2006 Java et al. (2006) explore models that determine the blogs with the most influence on the Blogosphere. The paper defines influence as a link from blog a to blog b implies that a influences blog b. They further create an influence graph that weights edges by a function of the amount of links. This paper evaluates various heuristics, such as Pagerank, indegree, and greedy algorithm, to determine which blogs have the most influence on the Blogosphere. The analysis shows that PageRank is rather efficient and converges quickly. The paper also analyzes the effect of splogs, i.e. spam blogs. The results indicate that not removing splogs greatly impacts the accuracy of the influence models. As such, the paper uses some algorithms to identify splogs, and then, and only then, do the heuristics converge to within 70% agreement on the predicted number of influenced nodes. 2.2 Leskovec et al. 2007 ”How do blogs cite and influence each other? How do such links evolve? Does the popularity of old blog posts drop exponentially with time?” These questions are addressed by Leskovec 1 (2007). This study creates a directed graphs to analyze shape patterns in the large blog graphs as well as temporal patterns regarding how the popularity of a blog post...
Words: 2323 - Pages: 10
...However there are many issues and concerns of the corporation which has been elaborated in detail in this report analysed from the provided case study. Some of these issues are related to analysing Dell digital strategy and finding out the methods to enhance this strategy so that organization can increase its performance. The kind of challenges and opportunities available in order to implement the digital strategy has been explained briefly in this report. This report elaborates in detail how the firm is using internet and digital technology to interact with its stake holders. The second last part of the report explains change in methods of communication in organization by digital technology. The last part of the report provides details and evaluation on the digital strategy success of the firm. Company Background Dell Computer was founded by Michael Dell in 1984, while he was a student at the University of Texas, Austin. Dell began by selling upgrades of IBM-compatible PCs and in 1985 began to sell its own brand of PCs. From the beginning, Dell operated on the direct sales model, taking orders over the phone and building PCs to the customers’ specifications. Dell entered the retail PC channel for several years in the early 1990s, but a downturn in business in 1993 led it to return to its roots as a direct vendor (although the company does work with resellers in some markets). ANSWER # 1 Methods to improve Dell...
Words: 3556 - Pages: 15
...You can easily assess and evaluate the value of Internet information or research sources through pre-evaluation and a thorough selection of credible Internet information sources. You can as well look at the domain and the affiliated attribution. Qualities of a Reliable and Credible Review Site No blogger would want to spend his/her time creating a review for a certian website, product or service only to find out later that he/she is not going to be paid. [ This sad picture is becoming a common experience among bloggers, especially those who are new to the blogging business. Here’s a summary of what you should look for in a review site before you submit your blog or before you start making a review for their advertisers. Company ProfileThe most important thing you need to consider when looking for reliable review sites is its Company Profile. Before you jump into creating an account with a review site, you should make sure to read their company profile. You (bloggers and advertisers) should know the company behind the review site. If it’s possible, it is advised that you verify the existence of these companies.You should doubt review sites that do not offer a detailed information about their company, services and products. Reliable review sites normally have an ‘About Page’ in their website including their contact information (e.g. contact person, contact number, email address and office address). Positive Testimonials From Publishers / AdvertisersWhen looking for testimonials...
Words: 374 - Pages: 2
...Professor Roman Wong, PhD, CPA Summer 2011 To access their webpage a user must open their Internet explorer or similar webpage browser and type GamePlanX.com. This will take them to the GamePlanX Homepage, see appendix A for the comprehensive schema for the website. Once signed in, a user has the capability to use the webpage to its full potential. For example, by clicking the Home button, a user will be re-routed from any part of the webpage to the homepage (appendix 1.1). Any of the website features can be accessed from the homepage, and this is the first page a user will view once they log in. Under the Homepage, a user has the option to access different parts of the webpage; these are the Mentoring section, Career, Wellness, Expert Blogs, Forums, E-Concierge and Multimedia (appendix 1.2 thru 1.8). Under the MyGPX section (appendix b) of the webpage, a user has many options. For example, under the Edit Profile section (appendix 2.1 and 2.2), a user can edit their personal information, which includes their name, address, privacy settings, email settings, password and photos. A user may also write and send messages. Appendix 3.1 and 3.2 illustrates what the users may view in the My Apps section. Here the user may install and then interact with their applications. Expert users have the authority to add or remove apps. In addition, Expert users may also install and interact with those apps. Also, Users can interact and collaborate through those apps in order to reach integration...
Words: 6563 - Pages: 27
...General Guidelines Version 6.7 March 28, 2016 General Guidelines Overview .................................................................................. 4 0.1 The Purpose of Search Quality Rating .................................................................................................... 5 0.2 Raters Must Represent the User .............................................................................................................. 5 0.3 Browser Requirements ............................................................................................................................. 5 0.4 Ad Blocking Extensions ........................................................................................................................... 5 0.5 Internet Safety Information....................................................................................................................... 5 0.6 Releasing Tasks ........................................................................................................................................ 6 Part 1: Page Quality Rating Guideline .................................................................... 7 1.0 Introduction to Page Quality Rating................................................................................................................. 7 2.0 Understanding Webpages and Websites .............................................................................
Words: 51021 - Pages: 205
...que asistieran de 40 a 60 invitados a cada evento. La contestación a su pregunta fue la implementación de la tecnología Web 2.0. El plan de la compañía consistía en lo siguiente: • “Blogging”- El CEO de la compañía matriz de Stormhoek, Orbital Wines, en colaboración con Hugh Macleod, un muy conocido “blogger”, escribieron docenas de “blogs” sobre el evento, solicitándole a voluntarios que sirvieran de organizadores del evento. Entre las personas incluyeron a otros “bloggers” y a entusiastas de vino. • “Wiki”- Usando tecnología “wiki” le proveyeron a cada voluntario la información del contacto y localización. La tecnología “wiki” era principalmente usada para relaciones de gestión de clientes. Esta incluía caricaturas y otro tipo de promoción. • “Podcasts”- Usaron Web de contenido RSS para enviarle noticias y análisis de vinos a los correos electrónicos de los participantes. • Enlaces de Video y Fotos - El “blog” corporativo apoyaba enlaces de video. “Bloggers” podían “cut” and “paste” enlaces incorporados a los videos de YouTube directamente en una entrada. La compañía también posteaba videos en YouTube. • Shopping - El sitio de “blog” actuó como un portal de Stormhoek e incluía soporte para la...
Words: 1420 - Pages: 6
...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
Words: 1571 - Pages: 7
...stuff and trusts Barton’s decision making. Next, the question “What are we doing in the area of Web 2.0?” was mentioned in the leadership team meeting. Bernie Ruben, Director of the Technical Service Group at IVK, forward an email attachment to Barton a few days earlier. Barton said that he received the email but he hasn’t had the time to review the report. He would discuss about it in the next meeting. The second situation in the case study was about the report from the email attachment that Barton received. The report was about social media and briefly mentions about blogs, YouTube, Facebook, and social networking. Barton found in the bottom section of the report a list of people within IVK who were participating in “Web 2.0 Revolution.” Some things on the list were links to blogs. Barton clicked on one link and it was about one guy’s experiences working in the customer support center at IVK. The author of blog mentioned about an...
Words: 416 - Pages: 2
...COMMUNICATION CHANNEL SCENERIOS 2 ABSTRACT Communication within an organization plays a vital role in business functions. Using poor communication or the wrong type of communication channel can have major negative impacts. Good communication skills and the knowledge to identify when to use a particular communication channel is vital in sending and receiving business information. The communication channel scenarios assigned demonstrate the challenges that occur when there is error in communication. The first scenario highlights the risks of not choosing the right communication channel when dealing with important business matters. The scenario also shows what can occur when important conversations take place via e-mail rather than one on one, and how the evidence of the conversations can cause future damage. The second scenario shows how the internet has changed communication and created new challenges for organizations. Both scenarios demonstrate that it is essential to understand the different channels of communication. COMMUNICATION CHANNEL SCENERIOS 3 Communication Channel Scenario 1 In the case incident between...
Words: 888 - Pages: 4
...Swarovski Presencia y ges1ón de marca Swarovski es una marca de joyería de lujo que nació en Austria el año 1895 por Daniel Swartz. Aunque es una marca de más de un siglo no es hasta el año 1945 cuando se expande internacionalmente. Al terminar la segunda guerra mundial, la joyería y bisutería se consideran arte y su demanda incrementa muchísimo en EEUU, junto con Europa. Hoy en día, Swarovski está presente en más de 120 países con puntos de venta exclusivos de productos de la marca y es considerada la marca líder mundial en joyería de lujo. El esNlo de la marca va muy ligada al vanguardismo, pero se posiciona como una marca de lujo, calidad, exclusividad, creaNvidad e innovación. Su imagen es muy sólida en todos los países y su gesNón es implacable, a través de la sede y sus estudios en Suiza. El esNlo de Swarovski ha sido siempre plasmado tanto en sus campañas de comunicación como en sus eventos Redes sociales Swarovski está presente en seis redes sociales: Facebook, TwiSer, YouTube, Google+, Pinterest e Instagram. Facebook es la red con más seguidores: 3.315.738. Aún así, sus actualizaciones no son siempre diarias, y a veces son cada dos o tres días. En Facebook, la marca presta especial énfasis en mostrar sus nuevas colecciones,...
Words: 1124 - Pages: 5
...Danielle Spieler Kristen Hughes ENG 105 October 23, 2012 Women in the Media According to Dove Research, The Real Truth about Beauty, only 4% of women around the world consider themselves beautiful (“Surprising Self Esteem Statistics”). Women in the media are shown as having a body type that is unrealistic and impractical. Although mass media has many negative effects on today’s women, including low self-esteem, an increase in eating disorders and an inaccurate definition of beauty, advertisements and thin models can also serve as role-model and as inspiration. From dolls to Victoria’s Secret models, women are exposed to all types of media images that portray “the thin ideal” from a very early age. Media pressure to be thin can cause individuals to have negative thoughts about their appearance. According to psychologist Tiffanie Domil, “Body image is the way people perceive themselves, and the way they believe others perceive them” (“The Influence of Media Images”). Therefore body image is all about what we see about ourselves, and our opinions of our bodies, even though they opinions may not be exactly true. For example, one woman might think she is overweight when in reality she is perfectly healthy. There have been multiple studies done to connect media to women’s low self-esteem. One example of the effects of media is in Fiji in 1995, when televisions were introduced. Statistics show that after 38 months of being exposed to media, females started to be more conscious...
Words: 1799 - Pages: 8
...2012 University of Phoenix Organizational Issues Ethics are a set of principles or values that help guide people to determine if something is right or wrong. They influence decisions that people make everyday. They are also the principles and standards of conduct the guide an individual or a group. In this week's assignment I opted for the EthicsGame simulations: “The Mysterious Blogger” and “The Veiled ID” The two simulations provided different ethical issues. “The Mysterious Blogger concerns the issue obtaining information that was illegally obtained to prove that an employee violated a non-disclosure agreement. Aaron Webb is an employee working in the MD department and posted confidential information in a blog concerning the company. An IT tech, Jamal Moore felt that his supervisor was not taking the situation seriously. He took it upon himself to hacked into Mr. Webb's home computer and found incriminating evidence. In “The Veiled ID” concerns the issue of protecting employees while also protected their rights and special needs. The company is beefing up security due to an unfortunate situation. The solution is to have each employee where security badges with a photo ID. Atsha Mullah religious belief is not to be seen without her veil to anyone other than her family and the photo would be in violation of that belief. In both simulations the solutions became the top priority. Steps needed to be taken in order to determine what the ethical...
Words: 579 - Pages: 3