...“The biggest weasel word used in advertising doublespeak is ‘Help.’ Now ‘help’ only means to aid or assist, nothing more… But once the ad says ‘help’ it can say just about anything after that because ‘help’ qualifies everything coming after it” (Lutz 162). The bold heading in blue letters next to Flo says “Too many discounts? No such thing.” Under the heading, she gives an explanation of different ways to “help” you save and also talks about how being a safe driver, paying in full, or just going paperless can get you amazing discounts such as $500 in savings just by switching to Progressive! Notice how the ad says that by switching to Progressive can save you money, instead of saying switching Progressive will save you money. Fine print is in the lower right hand corner is what appears to be terms and agreements. This reads, “Insurance prices and products different when purchased directly from Progressive or through independent agents/brokers. All discounts not available in all states. National average annual car insurance saving by new customers surveyed who saved with Progressive in 2013. Basically the fine print is saying that yes, Progressive can save you money, but it cannot guarantee you ‘$500’ and it will depend on where you live and if you are buying through Progressive directly, or an independent...
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...over the same time period. Gas grill shipments have increased each year from 1997 through 2000. Charcoal grills only increased one of those years. It is very unlikely Kingsford can reverse this trend. They must strive to slow gas grill usage and remind the grilling public about the advantages of charcoal grilling; better taste, it is a true grilling experience, and the fact that certain charcoal products like Matchlight, are almost as quick as gas grilling. Kingsford has a unique advantage in the entire grilling population; name recognition. They need to parlay this name recognition into the entire grilling population. Kingsford needs to look at developing products that can be used for gas and charcoal grilling. Barbecue tools, aprons logoed similar to a bag of charcoal, grill covers, and even developing or branding gas grills are various options on working with the gas grill market. Much of this market...
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...EXECUTIVE SUMMARY: The main purpose of issuing workwear is to ensure the safety of the employee and to give him or her a corporate identity or image. It can be an exceptional advertising tool, and many employers choose to issue workwear to their staff as a marketing strategy. Working clothing is gaining popularity worldwide, and the INDIA market, being one of the fast-evolving markets, is likely to witness a huge opportunity to increase the penetration. It is very well likely to reflect the future of the workwear market throughout the world. This research identifies major trends and challenges within the INDIA workwear market and details market size and segmentation from 2005 to 2015. This workwear and uniforms research is separated into three main market segments. First is “General Workwear,” which is further broken down into blue and white workwear. Blue workwear is made up of clothes worn by trades people and workers in heavy industry and manufacturing. Generally, these clothes include coveralls, shirts, jackets, boiler suits, aprons, warehouse coats or overalls. White workwear is made up of clothes worn by employees in the healthcare and hospitality industries. Medical uniforms and chef’s white uniforms are the examples for this type. The second market segment is the “Corporate Workwear/Imagewear,” which includes career wear and casual workwear. Career wear is made up of workwear used for office-based jobs and customer-facing airline workers. It’s also known as business...
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...MAIN OBSERVATION: * There were flowers and greeters at the entrance. * At the right side of the entrance, there were shopping carts. * The most expensive versions of items are at eye level while bulk options are at the bottom. * Items that are not on sale are arranged to look like they are on sale which is placed at the end of the isle with the large sign. * There usually isn’t a section where inexpensive items are placed all together. * Restrooms are placed far from the entrance. Store labels are always at the left of the popular brands. * Butchers in the meat area have no blood on them. In the perimeter, there was retail-tainment or free sample stations. * At the center aisle, canned goods or general merchandise were placed. * At the back of the store, dairy products such as eggs, butter etc. were placed. * The walls were painted with dark red (entrance) and light red (inside) and the whole store smells like lavender. * Various background music playing in the area; it can be classic, rock or upbeat. PART I: ANALYZATION * I think that flowers enhance the image of the store, customers walk in to something that is pretty, smells great and builds the notion of fresh just like me. * Greeters employs me to get “in the mood” while purchasing goods. * Shopping carts are put at the right side of the entrance to entice me to use them and they were large; which encourages me to buy more than I wanted to. ...
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...symbolize the gentle softness and quality of Charmin. The "Charmin Baby" was born and took its place along with the "Charmin Lady" on the packaging. 1956 — The "Charmin Lady" was replaced with "Charmin Babies Your Skin" graphics on the product packaging. 1957 — Procter & Gamble (P&G) acquired Charmin Paper Company. The original Charmin family included paper towels, paper napkins, facial tissue, and bath tissue. P&G eventually discontinued all products except bath tissue, which it continued to distribute on a regional basis. 1964 — The Mr. Whipple (aka "George the Grocer") character was created to promote the "squeezable softness" of Charmin. Mr. Whipple appeared for more than 20 years in Charmin television, radio, and print advertising. Charmin became the first one-ply bath tissue to add perfume. 1970 — Charmin television commercials featured former Knots Landing star Joan Van Ark and Charlotte Rae from the sitcom The Facts of Life. 1973 — P&G patented a new manufacturing technique that produced softer Charmin. The new paper was softer, while the strength remained the same. Consumer tests in 1973 showed the product was preferred more than three-to-one over the leading competitor. 1978 — Mr. Whipple was named...
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...for Amazon is that they have the resources and internal integration to be successful if they choose to pursue Amazon Go as a full time venture. Amazon already possesses great brand recognition so would be able to save on advertising costs and other marketing operations while accessing its large consumer database to offer deals on certain products (Textbook, page 6?). A mix of acquisitions and internal integration has allowed Amazon to get its foot in the door and shake up the grocery sector. Amazon certainly has the resources to be successful if they were to focus on Amazon Go, but after the acquisition of Whole Foods this seems to be the route that Bezos and Amazon will pursue in the future. Amazon has taken a big risk by entering the highly competitive grocery industry, but it is a great opportunity to disrupt the market and become a major player. According to Statista, grocery store sales in the US for 2016 were over $626 billion, which highlights one of the many reasons Amazon has decided to try its luck in the grocery sector. Based on Amazon’s history, beginning with Amazon Fresh, it is clear that the company has had an interest in the grocery sector for a while but has struggled to gain the traction of other home delivery brands like Peapod and Blue Apron. One of the reasons that Amazon’s diversification could be seen as a risky move is due to the fact that the grocery industry is relatively unattractive. There is a high level of competition with the big stores like Walmart...
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...________________________________________________________________________________________ Chicken of the Sea International The Jessica Simpson Spokesperson Decision [pic] _______________________________________________________________________________________ This case was written by Professor George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Introduction Chicken of the Sea International (COSI) is one of the oldest seafood companies in the United States. The company processes and markets a variety of seafood items under the Chicken of the Sea brand name including canned tuna, salmon, sardines, mackerel, crab, and clam products. The original company was founded in 1914 by Frank Van Camp and his son who bought the California Tuna Canning Company to can albacore tuna and changed the name to the Van Camp Seafood Company. However, the company began using the Chicken of the Sea trademark and brand name as a way to describe the taste of its tuna to consumers. Van Camp was the first company to can "light" tuna. So consumers would know to expect a mild-flavored white fish – that tasted similar to chicken – the company marketed it under the brand name Chicken of the Sea. It was such a success that the company eventually adopted the product name. The company operated under the Van Camp Seafood...
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...Van Gogh Vodka Copyright © Black Robot Advertising Ltd The contents of this document are confidential and the property of Black Robot Advertising Ltd and the recipients agree by accepting delivery of this document not to disclose or make use of any of its parts in any way whatsoever, to anyone without the prior written consent of Black Robot Advertising Ltd and an agreed monetary exchange for the right to use any or all of its contents. Executive Summary ...................................................................................................................................................................................................... 2 Brand Situation.............................................................................................................................................................................................................. 2 Findings, Insights and Issues......................................................................................................................................................................................... 3 Brand Switching ...................................................................................................................................................................................................... 3 Experience and Lifestyle ...............................................................................................................................................
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...2013 Brand Audit: Casuarina Curry By Ashwin Joseph Ashwin Zenev Jerome Balaji Balakrishnan Madhumita Srinivasan 12772487 12774782 12770282 12772343 Submitted To : Dr. Lisa Tombalabkian EXECUTIVE SUMMARY Extant branding literature holds that, strong brands evoke brand associations that are differentiated readily from direct competitors. Additionally, brand theory asserts that the most powerful and enduring consumer-based brand associations deal with the intangible or abstract characteristics of the product or service, rather than its functional or tangible attributes. To be able to understand why and how consumers evaluate Casuarina Curry as a brand, we need a deeper understanding of the brand associations consumers develop when they use or come into contact with the brand, because brand equity is greatly influenced by the associations consumers develop. The purpose of this Brand Audit was to develop a better understanding of the meaning of Casuarina Curry as a restaurant brand. To achieve its purpose, a multi-method research was designed to: (1) explore and examine brand associations and awareness of Casuarina Curry as described by consumers, and (2) understand the extent to which the identified dimensions of Casuarina Curry play a role in the performance of the Casuarina Curry brand. To effectively build the Brand Inventory, we interviewed the Director of Casuarina Curry.Through a customer survey, analysis results indicated that: Casuarina Curry had High Brand Awareness...
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...Brand Analysis: Bud Light Introduction In a competitive industry with multiple product options, beer companies are constantly looking for new ways to market their brand and attract consumers. Bud Light has emerged as a market leader through a successful understanding of their consumer’s behaviour. This report will analyze the major concepts in Bud Light’s marketing strategy that makes them “the number one light beer in the world” (Articlearn). Through their ability to develop a strong brand personality, motivate its consumers, and utilize various social media outlets, Bud Light has successfully influenced the purchasing decisions and buying habits of consumers worldwide. Company History Anheuser-Busch, the brewery that produces Bud Light, was founded in the early 1800’s and grew rapidly due to the early success of their flagship brand, Budweiser. Over the years they continued to add products to their brand profile and quickly became America’s largest brewer. Through the company’s success they were able to acquire Labatt, Canada’s largest brewer in 1995. This merger brought sales of Budweiser and Bud Light north of the border as well as many years of prosperous sales. This was all temporary, because during the recession of 2008, Anheuser-Busch merged with InBev in a hostile takeover. The final result was ABInBev which is currently the “largest brewer in the world” (Reuters). Bud Light is ABInBev’s largest brand in their portfolio, something that contributes to them being...
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...SUSTAINING OUR CAPACITY Addressing Emerging Constraints Sustainability Report 2013/14 Contents About this Report Message from the Chairman Message from the CEO HKIA: Sustainability at a Glance About Airport Authority Hong Kong Our Approach to Sustainability Stakeholder Engagement Sustaining HKIA’s Economic Contribution Delivering Operational and Service Excellence Managing our Environmental Footprint Supporting our People and Community Looking Forward Performance Indicators Verification and GRI Check Appendices Glossary Website Index 1 2 4 6 8 10 16 20 24 36 46 54 56 63 65 68 69 AAHK received a number of awards and recognition during the reporting period. Details are set out in the ‘Appendices’ section. TTG’s Travel Hall of Fame Airport Carbon Accreditation Scheme 2013-2014 28th Asian Freight and Supply Chain Awards Hong Kong Awards for Environmental Excellence Green Office Awards Labelling Scheme Sustainability Report 2013/14 UNMDG ‘Better World Company’ 2012-14 Social Capital Builders Award Caring Organisation 5 Years Plus Web Accessibility Recognition Scheme 2014 About this Report 1 ABOUT THIS REPORT Report Profile This is Airport Authority Hong Kong (AAHK)’s second annual sustainability report, covering fiscal 2013/14, ended 31 March 2014. As a statutory organisation, AAHK recognises its responsibility to be transparent about its performance and operations. This report aims to provide a reasonable and balanced view of AAHK’s...
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...------------------------------------------------- Introduction Can u guess the name of the company which is is the ninth most valuable brand in the world? has replaced the us army as the nation largest job training organization? controls the market share of more than 3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training...
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...1 The trouble with Starbucks On a dark December morning three years ago, Howard Schultz bounded into a coffee shop in Dublin and started shaking hands with people in red T-shirts and green aprons before peppering them with questions. “Are you all new with Starbucks?” he asked the staff. “Who are the customers, and have they been to Starbucks before?” The store was the second Starbucks to open in Ireland, and Schultz, a tall, lean, energetic man who had bought the Starbucks brand more than two decades earlier, was in town to find out what the locals thought of his empire. Watching his customers order espressos, lattes and cappuccinos as the morning sun slowly lit College Green Square, Schultz explained why the ubiquitous coffee brand had become so successful. “The story is kind of boring,” he said. “We keep doing the same thing, year-in and year-out.” And that thing wasn’t really about coffee. Starbucks’ rapid expansion, which saw it open more than 10,000 stores in three dozen countries, was sustainable, Schultz argued, because of the unique experience people had at the stores. “The one thing I think is really important,” he said, “is the sense of community and human connection in every Starbucks store you go into.” In 2005, Schultz had every reason to be confident about the future of the coffee chain that he had joined back in 1982 (when it comprised just four stores in Seattle). That December, Starbucks’ stock was trading close to historic highs of about $30 a share. Its sales...
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...Welcome to Future of Dining The international marketing strategy of Touch’ In Paris Course Title: Lecturer Name: Module/Subject Title: Assignment Title: Company: Date due: | BA (Hons) MarketingSandra KernanInternational Marketing/ B8MK106Future of DiningTouch’ In Paris04/04/2016 | N° of words: | 2756 words (excl. Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | | Executive Summary This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the name “Touch’ in Dublin”. Internal analysis will give you an insight of what kind of internal issues and obstacles we may encounter. External analysis will focus towards understanding the Irish food industry and will give you an insight of current market conditions. Modes of entry will give you an insight and an explanation of which approach we are suggest to enter the market. Overall, this research paper will guide you through all the analysis that we conducted and will allow you to better understand the risks as well as rewards associated with opening a natural-monopoly business as it is one of a kind. Table of Content Chapter 1: Introduction Chapter 2 : Internal Environment (PRIMEFACT) 1) People8 2) Reputation8 3) Intellectual...
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...EDWARD DE BONO SIX THINKING HATS Granica Editions E Original dición: Viking, England, 1986 I title Original: Six Thinking Hat Translation: Marcela Pandolfo Design of Cover: A.R. 1985 Mica Management Inc. Resources. 1988 Editions Juan Granica S.A. Bertran 107, 08023 Barcelona, Spain YOU: 211-2112 Produced for editions Juan Granica S.A. By ADELPHI S.A., Tte. Gral. J. D. Perón 2093 Good Airs, Argentina. YOU: 953-4849 2da Reimpresión ISBN: 950-641-061-5 It is made the deposit that marks law 723 Form in Argentina - Printed in Argentina PREFACE I CAPITULATE 1. "To act as if". IF YOU ACT AS A THINKER YOU BECOME O N E I capitulate 2. Putting a hat. VERY DELIBERATE PROCESS CHAPTER 3. Intention and performance I CAPITULATE 4. To represent a paper. VACATIONS OF THE E G O I capitulate 5. The melancholy and other fluids I CAPITULATE 6. The intention of thinking with six hats I CAPITULATE 7. Six hats, six colors CHAPTER 8. The white hat. FACTS And NUMBERS I capitulate 9. Thought of white hat. OF THAT FACT SPEAKS TO ME? I CAPITULATE 10. Thought of white hat. INFORMATION OF STYLE JAPONES I CAPITULATE 11. Thought of white hat. FACTS, TRUTH And PHILOSOPHERS I CAPITULATE 12. Thought of white hat. WHO IS PUT THE HAT? I CAPITULATE 13. Summary of the thought of white hat I CAPITULATE 14.. The red hat. EMOTIONS And FEELINGS I CAPITULATE 15. Thought of red hat. PLACE OF THE EMOTIONS IN THE THOUGHT I CAPITULATE 16. Thought of red hat. INTUITION And PRESENTIMIENTOS I CAPITULATE 17. Thought...
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