...Covering Fourth Quarter 2014 Volume 15, Number 1 San Diego Auto Outlook Comprehensive information on the San Diego County new vehicle market FORECAST Small Increase Predicted for County New Vehicle Market in ‘15 This year’s increase follows the 5.6% improvement in 2014; market is up 90% between ‘09 and ‘14! Forecasting automotive sales is a delicate balancing act. There are frequently conflicting indicators that can provide mixed signals on future market conditions. The trick is identifying these trends, separating the meaningful from the meaningless, and forming a consensus on where the market is headed. Below, we identify the key positive and negative forces that are likely to impact the market in 2015. Forces leading the market higher • Low interest rates and mild inflation growth have kept new vehicle affordability at historically strong levels. Many economists are expecting a slight increase in interest rates in 2015, but wages are likely to move higher and gas prices have fallen, which should give a boost to disposable incomes. • Payrolls grew steadily during 2014, and the majority of labor market economists are expecting this trend to continue in 2015. Employment levels have been posting impressive increases, while the unemployment rate is down considerably from the highs in 2009. Increasing employment is an obvious plus for new vehicle sales. • Pent up demand and benefits to “upgrade” should continue to give the market a boost. The...
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...will deliver 0 to 60 mph sprints in the mid-three-second range. Page 1 of 2 1 2 Next > Tags:2017Compare CarsFord Mustang NewsFord News 2017 The Car Connection See the winners » 2017 The Car Connection See The Winner and Nominees » Recommended Galleries 2016-2017 Toyota Tacoma pickup recalled: 228,000 U.S. vehicles affected 2016-2017 Toyota Tacoma pickup recalled: 228,000 U.S. vehicles affected Uber to launch flying autonomous taxis in Dallas and Dubai within 10 years (or less) Uber to launch flying autonomous taxis in Dallas and Dubai within 10 years (or less) 2014-2017 Nissan Leaf, Sentra recalled over airbag problems 2014-2017 Nissan Leaf, Sentra recalled over airbag problems 2015 Acura TLX recalled to fix transmission glitch 2015 Acura TLX recalled to fix transmission glitch People who read this also read 2017 Dodge Challenger vs. 2017 Ford Mustang: Compare Cars 2017 Dodge Challenger vs. 2017 Ford Mustang: Compare Cars 2016 Ford F-150 Vs. 2016 Chevrolet Silverado 1500 2016 Ford F-150 Vs. 2016 Chevrolet Silverado 1500 2016 Ford Mustang vs. 2016 BMW 4-Series: Compare Cars 2016 Ford Mustang vs. 2016 BMW 4-Series: Compare Cars 2017 Ford Explorer vs. 2017 Kia Sorento: Compare Cars 2017 Ford Explorer vs. 2017 Kia Sorento: Compare Cars Contribute Send us a tipCommentContact the editor Follow Us ...
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...Radical and incremental innovation vs. Disruptive technology -Shashank Reddy Tummala Compare and contrast the Ford and BMW approach to the future of technology in the auto industry BMW and Ford have been the pioneers in automotive industry for over 100 years. They take the annually held Le Mans race very seriously. Le Mans race tests the endurance and efficiency of these car-makers in a grueling 24 hr race. The technology used to build these cars has dripped down from racing to daily and commercial use vehicles. The use of carbon fiber to build the chassis in F-150 and i3 is an example of interdivisional cross-platform strategy. F-150 and i3 are priced lower (approx $20.000-$40,000) than critically and commercially acclaimed Tesla cars, who effectively built and produced high performing electric vehicles into the market. This is a case of incremental innovation because these changes contributed to increase efficiency and lower the cost of the product. The process to build the BMW i3’s body using clip-on and plastic parts can effectively change the manufacturing and supply chain process in the automotive industry. The industry will be more automated than it currently is. The insurance companies’ willingness to accept these changes will give BMW first-mover advantage in the industry. This is an example of disruptive technology.BMW’s vast financial resources have helped BMW to enter mid-level segment and sustain the market turbulence initially.It was able to carve-out a market...
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...UK AUTOMOTIVE AT A GLANCE UK AUTOMOTIVE INDUSTRY: PROFILE MANUFACTURING THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS MOTOR INDUSTRY FACTS 2014 REGISTRATIONS VEHICLES ON THE ROAD ENVIRONMENT CONTENTS WHAT IS SMMT? The Society of Motor Manufacturers and Traders (SMMT) supports and promotes the interests of the UK automotive industry at home and abroad. Working closely with member companies, SMMT acts as the voice of the motor industry, promoting its position to government, stakeholders and the media. SMMT represents more than 600 automotive companies in the UK, providing its members with a forum to voice opinions on issues affecting the automotive sector, guiding strategies and building positive relationships with government and regulatory authorities. As one of the largest and most influential trade associations operating in the UK, SMMT’s resources, reputation and unrivalled automotive data place it at the heart of the UK automotive industry. UK AUTOMOTIVE AT A GLANCE UK AUTOMOTIVE INDUSTRY: PROFILE MANUFACTURING REGISTRATIONS To find out how to join SMMT and for more information, visit www.smmt.co.uk/memberservices or e-mail membership@smmt.co.uk. VEHICLES ON THE ROAD ENVIRONMENT www.smmt.co.uk CONTENTS 02 CONTENTS UK AUTOMOTIVE AT A GLANCE ................................. 4-5 REGISTRATIONS ........................................................ 16 Cars by fuel type ......................................................
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...Vision & Mission statement and Strategic clock G. H. PATEL P.G. INSTITUTE OF BUSINESS MANAGEMENT SARDAR PATEL UNIVERSITY VALLABH VIDYANAGAR Submitted by: Purohit hardik 11F16 MBA 2nd year (Div: A) 2011-13 What is Vision & and Mission? A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization's success and its prime audience is the leadership team and stockholders. Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers' understanding of why they should work with the organization. Bowman’s Strategy Clock In many open markets, most goods and services can be purchased from any number of companies, and customers have a tremendous amount of choice. It's the job of companies in the market to find their competitive edge and meet customers needs better than the next company. So, how, given the high degree of competitiveness among companies in a marketplace, does one company gain competitive advantage over the others? When there are only a finite number of...
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...Cost Leadership? 10 Porter Identifies High Market Share with Cost Leadership Strategy 10 Differentiation--Not Cost Leadership Alone--Behind GM’s and Whirlpool’s Success 11 “Low-Cost” or “Low-Price” Strategy? 12 Thompson and Strickland’s Low-cost Provider Strategy 14 Internal Orientation of Cost Leadership Strategy 14 DIFFERENTIATION STRATEGY 15 Superiority of Differentiation over Cost Leadership Strategy 16 Porter: Differentiation and High Market Share Incompatible 17 Differentiation Compatible with High Market Share--and Low Cost 18 Even higher quality may lead to lower cost 18 High Market Share Contributes to Long-term Competitive Advantage 20 Market Share Leadership Enhances Differentiation 20 “PURE” COST LEADERSHIP STRATEGY VS. COST LEADERSHIP AS A RESULT OF DIFFERENTIATION STRATEGY 20 Porter: “Pure” Cost Leadership Strategy Incompatible with Differentiation Strategy 21 The Importance of Organizational...
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...Cost Leadership? 10 Porter Identifies High Market Share with Cost Leadership Strategy 10 Differentiation--Not Cost Leadership Alone--Behind GM’s and Whirlpool’s Success 11 “Low-Cost” or “Low-Price” Strategy? 12 Thompson and Strickland’s Low-cost Provider Strategy 14 Internal Orientation of Cost Leadership Strategy 14 DIFFERENTIATION STRATEGY 15 Superiority of Differentiation over Cost Leadership Strategy 16 Porter: Differentiation and High Market Share Incompatible 17 Differentiation Compatible with High Market Share--and Low Cost 18 Even higher quality may lead to lower cost 18 High Market Share Contributes to Long-term Competitive Advantage 20 Market Share Leadership Enhances Differentiation 20 “PURE” COST LEADERSHIP STRATEGY VS. COST LEADERSHIP AS A RESULT OF DIFFERENTIATION STRATEGY 20 Porter: “Pure” Cost Leadership Strategy Incompatible with Differentiation Strategy 21 The Importance of Organizational Culture...
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...For the exclusive use of T. Song, 2015. 9-714-413 REV: JANUARY 24, 2014 ERIC VAN DEN STEEN Tesla Motors “Tesla is in California, so it is not April Fool’s yet!” tweeted Elon Musk, CEO of Tesla Motors, around 10 PM PT on March 31, 2013. “First profitable Q for Tesla thanks to awesome customers & hard work by a super dedicated team”1 he had tweeted a few minutes earlier. And indeed, on May 8, Tesla announced a net income of more than $10mln on $560 mln in sales.2 Tesla had outsold both Nissan and GM in electric cars in the U.S.3 Its Model S had sold more than the BMW 7 and Audi A8 combined.4 Tesla raised its Model S sales target for its first full year from 20,000 to 21,000 cars.5 Over the next three months, its stock price almost tripled.6 In its 10 years since founding, Tesla had launched both a high-end limited edition “Tesla Roadster” and its “Model S” production car, and was now taking reservations on its upcoming “Model X” electric crossover SUV. Despite a public controversy about its range, the Model S had received the coveted Car of the Year award and earned the highest rating that Consumer Reports ever gave to a car, an astonishing feat for a company that was only at its second car. While some of its most visible EV competitors went bankrupt or halted production,7 Tesla became profitable. Elon Musk wanted Tesla to be a mass manufacturer of electric cars.8 Becoming profitable meant that that goal was within reach. Or was it not? The Car Business ...
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...TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1. Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES 1. Define strategic objective and opponents 2. Choosing an attack strategy MARKET FOLLOWER STRATEGIES MARKET NICHE STRATEGIES ================ A. 1. MARKET LEADER STRATEGIES EXPAND TOTAL MARKET • New Users E.g.: perfume:--> non-users (mkt-penetration strat) --> men (new market strat) --> other countries (geo-expan strat) E.g.: J&J Baby shampoo: birthrate declining --> ads target adults --> leading brand • New uses Cereals: as snacks --> increase frequency of use OJ: “not for breakfast anymore” Du Pont nylon: parachute-->pantyhose-->blouses & shirts --> auto tires -->seat belts --> carpeting Arm & Hammer: baking--> fridge deodorant --> quell kitchen grease --> carpet/pet deodorant --> bath tub relaxant --> toothpaste --> ???? • More usage: Michelin: want French to drive more --> rate restaurants (best in south --Provence & Riviera) --> publish guidebooks with maps and sights along the way 2. DEFEND MARKET SHARE • decide where to defend • continuous innovation along Mktg Mix Position defense: - purely defensive not enough --> must take offensive counter-measure Eg: Coke --> multi segments of cola mkt --> enter wine market --> acquire fruit drink companies --> desalination equipment --> plastics Flanking defense: - guarding territory not enough - create outposts/flanks: --> protect weak front --> invasion base for counter-attack...
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...Toyota is a well-known brand, especially to me because I have a Toyota Camry that I love. I wanted to learn more about the green marketing strategy, and I decided to focus mostly on the Prius marketing strategies, as it is a “green” vehicle and becoming very popular. The Toyota Prius provides a concrete case study of this truth. While the biggest product differentiation of the Prius is a fuel efficient, hybrid engine, most people do not buy it because it is eco-friendly. We assert that Toyota succeeded by marketing the Prius on multiple factors including the potential for gas savings, appeal to those who desire the latest technology, crossing into multiple market segments, and keeping the car practical, attractive, and functional. If they had appealed solely on impact to the environment, they would have failed to generate significant market penetration. Toyota did not set out to create a hybrid car. Rather, the Chairman Eiji Toyoda was concerned about the increasing popularity of larger cars and of the effect it would have on pollution levels in increasingly congested cities. He was concerned about the threat of peak oil looming and believed that the traditional internal combustion engine would not successfully carry Toyota into the next century. It was a year into that effort that Toyota decided to adapt a hybrid approach to creating a car with a lower impact on the environment. Toyota was cautious in entering the American market (Itazaki, 1999). Toyota's first step was...
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...Based Segmentation 11 Entry Level 11 Mid Segment 11 Premium Segment 11 Luxury 11 Price Wise Segmentation for Indian SUVs 12 Usage Based Segmentation 13 Off Roading: 13 Soft Roading: 13 Consumer Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21 Digital Marketing – FAce Book & Twitter 21 Launch Campaign 21 Force One 21 Big B as the Brand Ambassador 21 Toyota FORTUNER 23 Campaign Tag: “The Art of Power” 23 Toyota Fortuner Marketing Campaign: Experience the Power of Art on your Mobile 23 Results and achievements 24 RENAULT DUSTER 26 Big, Beautiful, Efficient 26 Campaign Tag Line- Drive the Change 26 What was GOOD? 27 Short commings 27 Production Constrains - All other campaigns were DELAYED: 27 Tata Aria 28 Physical Display 28 Online Campaign 28 Marketing Strategies adopted by two key players 29 Mahindra XUV 500 29 Metaphor Cheetah 29 Secrecy 29 Shortage 29 Tata Aria 30...
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...purchase intention of Toyota cars”. There are 4 factors that are likely to influence purchase intention including Perceived quality, Loyalty, Price consciousness, and Risk averseness. There are several objectives in our research that we have conducted. First, in order to measure consumer’s purchase intention of Toyota cars since consumer behavior is the most critical factor that we most concerned. Second objective is to determine customers’ opinion towards Perceived quality, Loyalty, Price consciousness, and Risk averseness. Third, we would like to investigate relative importance of relationship between 4 independent factors and Purchase intention of Toyota cars and the last objective is to study whether the most important factor relating to purchase intention is influenced by customer characteristics For the results that we have conducted the research about the purchase intention of Toyota cars, we can conclude that firstly there is high purchase intention for Toyota cars. Secondly, Loyalty and Price consciousness are significant factors that influence customer purchase intention. Thirdly, income, gender, age, education, and number of members in the family which are the demographic factors do not influence customer opinion about factor relating to purchase intention. Finally, Occupations show the significant difference in purchase intention of Toyota cars. Furthermore, after we conducted the research, we found out that Toyota should focus on loyalty...
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...Investment Highlights GreenTech: Tesla Motors Poster Child for Green Mobility NeXt Up! www.nextupresearch.com With over 1063 Roadsters sold, Tesla, in our view, is the first to achieve commercial scale in sale of high performance electric cars. Our model assumes only sales of 4200 Model S (to be launched in 2012) cars even in 2015, which could prove conservative given Tesla‟s expectations for 20k cars a year. We note that Tesla has booked over 2200 orders for Model S. We expect the NUMMI plant (with a theoretical capacity of 400k cars) in Fremont to give the company ability to expand production at low capital cost. We expect Daimler and Toyota to provide for high recurring revenues in terms of powertrain sales. Unlike many of its competitors, Tesla has developed its own battery pack. We note that battery packs account for 30 – 40% of a car‟s cost, offering Tesla significant advantages as it scales. The company should be able to offer multiple models (such as SUV, minivans, sedans) based off the same platform without having to make significant R&D investment. June 29, 2010 Our valuation of $1.74 - $1.88B reflects stronger OEM sales offset by weaker Roadster revenues. Our revised per share price of $17.01 to $18.37 reflects the recent 3 to 1 reverse stock split and additional shares from the public offering. We note that the IPO (on 6/29/10) is priced at $17 per share. Investment Concerns The cost of ownership for Tesla Roadster is significantly higher than for...
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...performance, or innovative features. It focus in making superior products and improving them over time. it common examples are Digital Camera, CPU. The Selling Concept The selling concept says that Consumers and businesses, if left alone, will ordinarily not buy enough of organization’s products. It focus on undertaking an aggressive selling and promotion effort. Its examples are unsought goods: encyclopedias, funeral plots, foundations. The Marketing Concept The marketing concept says that key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets. Slogans: We do it all for you (Toyota). It has four...
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...Chery Auto's Success Story (BSTR 377) ------------------------------------------------- Abstract: China based Chery Automobile is one of the top ten car manufacturers and the leading exporter of cars in the country. Started as an automotive company by the Wuhu government in 1997, Chery designed engines for cars. After finding no buyers for its engines, it decided to build its own car. Chery entered into tie-up with another automotive company which had license to sell cars to retail customers in China. After obtaining its own license, Chery implemented a four-phase strategy to develop its technical strengths. Chery started exporting cars as early as 2001 and became the largest exporter of cars among the Chinese car companies. Chery expanded globally to have its presence in over 70 countries by 2009. | | ------------------------------------------------- Issues: » Study and analyze the competitive strategies of Chinese automobile companies. » Understand how Chery Auto used available resources effectively to manufacture cars. » Examine how a startup company could develop R&D capabilities by collaborating with other firms. » Study the globalization strategies of Chery Auto. » Evaluate the challenges faced by Chery Auto in the near future. ------------------------------------------------- Contents: | Page No. | Introduction | 1 | Background Note | 2 | The Growth Strategy | 3 | Going Global | 5 | The Challenges | 7 | The Road Ahead | 9 | ...
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