Bombshells Benefit Calendar Business Plan

Executive Summary

SSSAMM Inc. plans to create a benefit calendar called, Bond’s
Bombshells. The calendar will contain photographs of female Bond
University students who have been selected to be the Bombshells from
Bond Uni. The calendar will include advertisements from local vendors that appeal to the target population along with information on upcoming events on campus. The calendar will not only be functional, to keep up on action on campus, provide coupons and deals with local businesses but the photos of the Bombshells will also be enjoyable to customers’ visual desires.

The calendar will be created for the target audience of male students that attend Bond University. This group includes men ranging the age of 16 to 25. Another segment of the population at Bond University that could be potential customers but are not included in the target audience is male faculty and staff. Although their patronage is welcome it is not counted on.

No special advertising such as posters or commercials will be used to reach customers. SSSAMM Inc. merely plans that through word of mouth and visual sales will attract customers. Sales will take place at the busiest hours of the weekday in the busiest area of campus, under the arch. SSSAMM Inc. has strong confidence that their product will be very successful. Through market research, a market for the product was established and continuous verbal advertisement was followed up with assurance by the population of success with the product.

Introduction

Imagine a beautiful girl dressed in brightly coloured swimwear posed with a tennis racket and a ball. This is the image that SSSAMM Inc. plans to use to sell its Bond’s Bombshells benefit calendar. This calendar will have the look of a professional production and the cost will only be $15. All the profits made from this product will be donated to Plan Australia, a charity whose purpose is to help end the poverty across the world. All production costs will be covered by the sale of advertisements to local businesses. The businesses will place advertisements and coupons throughout the calendar adding to the value of the product.

The best kind of marketing for a product like this is word of mouth.
As customers are satisfied with their purchase they will spread word to others that could be interested in the calendar. A demand has been established in the market, which was discovered through marketing research. From a poll of male students on campus a majority of them said they would buy the calendar and others suggested that there is a high percentage of others that would also buy Bond’s Bombshells benefit calendar.

SSSAMM Inc. is a small start up company made up of Bond University management students. They each have something particular to bring to the project and with the continuous cooperation they have all shown there is confidence in their success. They have set goals to run this project, research to production to selling, as smoothly as possible, without any kinks in their plan. Appraisal for the group will be measured both for the company and for each individual. Appraisal will be based off of how well company and individual goals were met.

Product

Product Information

SSSAMM Inc. will be creating Bond’s Bombshells benefit calendar 2005.
The calendar will lie out like the rough sketch found in Appendix I.
The rough sketch includes the idea of having a photo on the top half, and on the bottom the name of the month, the calendar with events on campus included as well as sponsor ads along the side of the grid of days. The design for the calendar will be created by Ashley Glenster a graphic designer from the Gold Coast free of charge and as a personal favour to the company. The cover to the calendar will consist of a lovely female Bond student and the Bond University seal. All the pictures on the top half of the calendar will be of volunteer female students at Bond Uni, each picture will contain one or more girls posed in swimsuits and participating in an athletic activity. The photos will be taken by Photographer David Law, also free of charge.
Along with her picture, a bio of her name, age, hobbies and other such things will be added to each page as a way for our customers to become closer with the models. Once all photos are taken, all sponsors advertisements are collected and the design is final they will all be brought to a printer to print the final product. The calendar will be printed on glossy size A5 paper and folded in half and will be a total of 12 months beginning with March 2005 and ending with February 2006.
We plan to produce around 200 calendars, depending on the amount of sponsor support we receive along with the cost we agree with the supplier for each calendar. All profits made from the calendar will be donated to Plan Australia, a charity based out of Victoria, thus the mention of a benefit calendar. Other calendars have been produced and sold in the past on Bond Uni campus, Bond’s Bombshells is better than others because the photos are professionally taken and there is a theme throughout the calendar, girls in swimsuits playing sports. We found that calendars in the past, however professional looking, were random and poorly organised.

Supplier Information

There has not been a supplier agreement made for the Bond’s Bombshells benefit calendar. Currently we are negotiating with three different suppliers; Kwik Kopy Printing Centre, Clancy’s, and Candid Copy Print
Design. The choose of which supplier to use will come down to the best price within our budget, quickest printing service, and most quality service. As seen on the timetable, a final decision about the printing company will be made by the beginning of week 7.

Legal

After consulting the Gold Coast City Council web site, it was concluded that SSSAMM Inc. would not need any specific licensing or permit to sell calendars on Bond University campus. Approval from
Bond University was obtained to use their name and seal on the cover of the calendar as was permission to sell on campus. As a precaution
SSSAMM Inc. received written permission from each of the models to take and use their picture. The agreement outlines what is expected of each participant and also includes a small survey to add to each page of the calendar informing our customers about each model. The participant agreement form can be found in the Appendices under
Appendix II.

Timetable for Production

The timetable for production of the Bond’s Bombshells benefit calendar is set up in chart form and can be found in the Appendices under
Appendix III.

Marketing

Market Analysis

The target audience for this product is men on Bond University. This includes a few segments of the audience, first being male students that are both full and part time. Another segment of the audience is faculty and staff that work on campus, although they are a welcome customer they are not the main focus of marketing plan and will not affect the production that is geared towards young male students. We are targeting young men with this particular product because we plan to use females and their sexual appeal to sell the calendars for us. A survey among students on campus was taken, 30 students responded. An example of this survey can be found under Appendix IV. Among the thirty respondents, only 4 (13% of the sample) appeared not willing to purchase this kind of product. This is graphically displayed at
Appendix V. About 33.3% of the sample accepted the highest price to be
$20, including some of the respondents who said they were not willing to purchase this type of product. The majority agrees a maximum price of $15. These statistics are represented in a bar chart in Appendix
VI. Nearly everyone polled thinks there is a huge market for our calendar. This is because only one person perceived a low percentage of interest, the rest of the respondents valued high and medium percentage of interest. This is shown in Appendix VII. Currently there is no other competition for calendars featuring female Bond
University students.

Marketing Plan

The marketing plan is simply to get out on campus and sell. We plan to rely on word of mouth to spread the information about our product.
Already after the survey there is a general interest on campus for this product. The selling plan is to set up a table at the beginning of week 9 under the arch and at the busiest times of day, around
10am-2pm we will sell the calendars. At the table a description of our charity and where all the profits are going will be displayed.
All company members will be briefed on Plan Australia’s work and their mission, so they will be able to answer any questions correct and effectively. Each company member will take turns manning the table and selling. We do not plan to use posters or any other flyer type of advertisement. The verbal advertisement, such as word of mouth for our product of the professional pictures, the good looking girls and great deals from sponsors will be enough to convince the market to buy. We are confident this will be successful because the calendar that was sold a few years ago that is similar to ours sold out in a week, and we believe that our calendar is even more organised and our theme is better. We plan to sell the calendars for $15.00 each based off the survey results that the majority would pay that amount.

Company Information

Company Goals

The company goals are simply to keep up with the timetable have the project go by smoothly and make the set selling goal. As long as each task is complete according the timetable then the company is on schedule and being successful. The company members would like to complete the production and sale of the calendars with the least amount of problems as possible. A smooth project is a successful one.
Another goal is to sell the set amount of 200 calendars creating a profit of at least $3000 that will be donated to Plan Australia.

Organisational Structure

SSSAMM Inc. works as a group, there is not a hierarchy set up, each member has a intricate part in the development and production of
Bond’s Bombshells benefit calendar. Mohamed is the Bond Uni correspondent; he receives permission and sets up any connections needed to sell these calendars under Bond’s name and campus. Andrew,
Stephen and Seth are all external correspondents. They are working on marketing to sponsors, hiring models to pose, communicating with the photographer and designer, and will also set up the printing agreement. Maggie is the market researcher. She created the market survey and established what the market wants and how successful our product will be. Shelley is the charity correspondent and administration coordinator. She works one on one with Plan Australia and keeps together the paperwork and documentation for the whole project. Each member has distinct role that is essential to the success of the project and all contribute an equal amount of work and time to the project.

Financial Information

Money Handling

All the money needed for production of the product will be obtained from sponsor’s advertisement sales. The calendar will need around
$2000 in sales and the ads will range from $50 to $100 depending on the size. A list of possible sponsors can be found in Appendix VIII.
We plan for sponsors to have coupons and direct information on their company that will also add to the value of the calendar. SSSAMM Inc. created a sponsorship form for each sponsor to fill out in regards to their advertisement, a sample of this form can be found in Appendix
IX. The company all agreed that Stephen because his work with the sponsors, photographer, designer, and printing company will be the member that is in charge of handling all money that comes in and goes out of the company. We decided against creating a separate bank account for the business, so business will be conduct through
Stephen’s personal bank account. All money that is collected from the sponsors will be used towards the printing costs, and all profits earned will be combined and sent to Plan Australia.

Profit/Loss Statement

The Profit/Loss statement can be found under Appendix X.

Financial Overview

All money will be handled by Stephen Carroll. He will collect sales from sponsors, pay the printing company for production and keep the profits made from calendars until the end of sales in which all profits are combined and sent to Plan Australia.

Performance Appraisal Plan

Company Appraisal

The company goals are to have a smooth production and sale of calendars, meet selling goal of 200 calendars and remain on schedule.
A smooth production will be measured on the number of problems that arise. All problems are documented and kept on file for review.
Problems are such things are not making deadlines, not making sales goals of either the product or advertisements, or any issues with the photo shoot of the girls would be considered a problem. .

Individual Appraisal

Each member is expected to attend company meetings and be a contributing force. Every opinion in the company is important and members are expected to speak up and voice ideas. Assessment of each individual will be done halfway through the project in week 6 and then again at the end in week 12. An assessment included a questionnaire that rates the performance of each member. Results will be consolidated and delivered to each member for review of their performance. Grades will also be allocated this same way, included in the questionnaire is a question on what grade each member deserves based on involvement, attitude and success. Each member will be giving a rating on a 1-5 scale. All grades will be added and a percentage assigned, that percentage will equal the amount of the grade that each member will receive. For example if a member receives all 5’s from his fellow company members that is 5, 5’s. Then the 5’s are added equalling 25 and divided by the number of members in the group, 5 which equals 5. A 5 means 100%, 4 means 80%, 3 means 60%, 2 means 40%, 1 means 20% and a 0 means 0%.

Summary

The image that SSSAMM Inc. plans to use to sell its Bond’s Bombshells benefit calendar is one of beautiful girls participating in athletic activities. The calendar will have the look of a professional production and the cost will only be $15. All production costs will be covered by the sale of advertisements to local businesses. The businesses will place advertisements and coupons throughout the calendar adding to the value of the product. With production costs covered this allows all profits made from this product to be donated to Plan Australia.

A demand has been established in the market, which was discovered through marketing research. From a poll of male students on campus a majority of them said they would buy the calendar and others suggested that there are a high percentage of others that would also buy Bond’s
Bombshells benefit calendar. As customers are satisfied with their purchase they will spread word to others that could be interested in the calendar. The best marketing for a product like this is word of mouth. SSSAMM Inc. is a small start up company made up of Bond University management students. Each company member has something specific to contribute to the project and with the continuous cooperation they have all shown there is confidence in their success. They have set goals to run this project, research to production to selling, as smoothly as possible, without any kinks in their plan. Appraisal for the group will be measured both for the company and for each individual. High appraisal will be based off of how well company and individual goals were met.

Bibliography
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