...main character is trying on some very kinky boots from Manolo Blahnik which she is really excited about. She ends up buying them, even though she is not wearing them until later in the winter when she goes out with Spencer and some of his friends. They go to a bar and here she meets a guy called Charlie. He is Mr. Right; handsome, British, rich and very charming. They start going out and Lulu is very fond of him. Lulu accept Charlie’s offer to be his girlfriend and go meet his parents, though her friend Spencer finds him boring and not fun enough for his best friend. She doesn’t listen to Spencer until she finds more and more things that she dislikes about Charlie. One evening Lulu were going out for dinner with Charlie and she wears the boots she wore the day her and Charlie met for the first time, and Charlie tells her how awful the boots are. She was kind of surprised when she found out how he really was. Then Lulu made up her mind: Charlie was not the right guy for her, so she ends up leaving him. Lulu is the main character and a typical modern woman. She is fashion-minded and looking for her Prince charming. She thinks she wants a man who is rich and well-educated, but she finds herself wrong when she leaves Charlie. When I read the last line in the story ‘’Are you ready boots’’, that made me believe that she has left him. The story doesn’t exactly say she leaves Charlie. She has a sense of humor when she says to her boot “Start walking.” She likes to go out and have...
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...Are You Ready, Boots? 1. The story starts in medias res. A woman named Lulu and her good friends Spencer and Betty are out shopping shoes after having had a lunch accompanied by two bottles of Chrystal. Lulu is trying on some very high, very kinky boots and is really excited about them. She ends up buying them, though kind of regretting it several months later and not wearing them until later in the winter when she, one evening, goes out with Spencer and some of his pals. They go to a bar and here she meets a guy called Charlie. He is the perfect man; handsome, British, rich and very charming. They start going out and Lulu is very fond of him. Though her friend Spencer finds him boring and not fun enough for his best friend, Lulu still accept Charlie’s offer to be his girlfriend and go meet his parents. One evening Lulu wears the boots she wore the day they met and Charlie tells her how hideous and slutty he finds them. Then Lulu’s mind is made up: Charlie is a boring, pompous ass and so wrong for her, so she ends up leaving him. 2. Lulu is the main character. She is a typical modern woman. Full of ambitions, fashion-minded and longing for her “soul mate”. She thinks she wants a rich, well educated and seemingly perfect man, but finds herself wrong when she dumps Charlie. Although the story doesn’t exactly say she leaves Charlie, that is what I get from the last line in the story: “Are you ready boots?” I said to them. “Start walking.” She has a sense of humour (told...
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...Boot Camps and Shock Treatment Programs Positive Boot camps for juveniles can have pro’s and con’s just like anything else, but do these programs actually benefit these troubled teens? Or is it just another whim that collects tax payer’s money in another form of government despair and abandonment? Some may argue the fact that these unruly children bring it upon themselves to get them there in the first place. This author will first explain about the positives of the boot camp and shock programs. Treatment Centers such as The Academy American Addiction Centers and Wilderness Therapy Treatment Programs (WTTP) is one of the larger treatment operations in the United States, the website states “To help parents, families and professionals seeking help for youth at risk and teenagers with depression, anxiety and oppositional, defiant and conduct disorders, alcohol and other drug and substance abuse, as well as school and academic problems”. (WTTC, 2011) To add to this program statement the website is also listed as a non-profit organization with non-profit interests. The parents that are able to see the trends their children are starting to fall in, can call the above program and set up a meeting time to speak to a counselor for advice or set up an appointment to schedule a time to drop their child off. These in this author’s opinion are the parents and guardians that are responsible, upstanding people who care about their children and their futures. The parents might...
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...Military Combat Boots By Chris Greene Hello everyone my name is Chris Greene today I am going to do a presentation on the art of polishing your military combat boots. The art of polishing military combat boots did not come natural to me, because I had to actually to learn all the Air Force techniques while I was attending Air Force basic training some 30 years ago. While in basic training every Airman had to have their combat boots polished every day prior to the morning formation. The entire flight had to learn all the Air Force techniques to polishing our boots and make them shine like glass so that our drill instructors would not yell at us or pull our 341’s for dirty combat boots. So I am going to share some of that knowledge that I gained 30 years ago and have applied ever since, with you today and also cover some of the materials that you will need to polish your combat boots, the procedures that it takes to shine the boots, and we will also discuss how to get to the final mirrored finish on the boots. First you will need to purchase a shoe shine kit; I prefer using Kiwi however there is others out there you can purchase that are just as good. The contents of the shoe shine kit normally consists of black shoe polish, a heavy brush which is used to remove dirt, dust and soil from your combat boots, an applicator brush – which will be used to apply the shoe polish to your combat boots, a shoe shining cloth - which you will use to buff your combat boots after you have...
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...ALLIANCE BOOTS PLC: INTRODUCTIION: Alliance Boots is a leading international pharmacy-led health and beauty group serving a wide range of products and services to customers over 100 years in the UK. We are trying to identify how the Boots works internally and externally to reach its goal. We are also trying to find out how the Boots motivates its employees to be productive. We will also discuss its organizational structure and design to communicate each other function of the organization. We will discuss its appraisal system and organizational record keeping. We will also find out about its brand image to the stakeholder. Customers are at the heart of their business and they are devoted to providing extraordinary customers and patients care by offering innovative products ‘Only at Boots’ with exceptional values. People are their strength and tell us that Boots is a excellent place to work. They always aim to be the employers of choice by attracting and retaining the most talented and passionate people. BACK GROUND OF THE COMPANY: Boots had established its roots in the mid-19th century by John Boot, an agricultural worker, at Nottingham, in the UK. He opened a small herbalist store on Goose Gate in 1849. After John’s death in 1860, his widow, Mary, continued trading, with the help of her young son, Jesse, who became a full partner when he was 21. The store continued to thrive. In 1877, Jesse took sole control of the Boots. In 1920, he sold Boots to the United Drug...
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...S BOOTS: HAIR-CARE SALES PROMOTION w 905A22 Pankaj Shandilya prepared this case under the supervision of Professors Robert Fisher and Murray Bryant solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Ivey Management Services Version: (A) 2008-03-20 In early November 2004, on a cold winter afternoon in Nottingham, England, Dave Robinson was planning his sales promotion strategy for a line of professional hair-care products at Boots. The professional hair-care line consisted primarily of shampoos, conditioners and styling products (gels, wax, mousse, etc.) developed in collaboration with United Kingdom’s top celebrity hairdressers. Robinson’s challenge was to select one of three promotional alternatives — get three for the price of two (“3 for 2”)...
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...Hunter Boot Ltd. Case Study Report INDEX 1 Introduction 3 1.1 History of Hunter Boot Ltd. 3 1.2 Hunter Boot Ltd. today 4 2 Comparative and competitive advantage 4 2.1 Comparative advantage 4 2.2 Competitive advantage 5 2.3 Hunter Boot Ltd. and competitive advantage 5 3. Market screening 6 3.1 Asian market 7 3.2 Screening criteria for Hunter Boot Ltd.’s selection of new markets in Asia 7 4. Market Entry Mode 7 4.1 Hunter Boot Ltd. and entry mode 8 5. The 4 P’s of Marketing 9 5.1 Hunter Boot Ltd.’s two most important P’s 10 5.1.1 Product 10 5.1.2 Pricing strategy to differentiate Hunter products 11 6. Conclusion 11 References 12 1 Introduction This paper looks into different aspects of Hunter Boot Ltd. and its possible expansion to the Asian market. The paper’s content is based on a case study prepared for a Webinar April 12th 2013. The report goes through Hunter Boot Ltd.’s history, theories of comparative and competitive advantages, market screening criteria, Asian market, entry modes and how Hunter Boot Ltd. could apply these theories in order to enter Asian market. Lastly, the report is finished with a short summary of the subject. In recent years, an increasing number of key industries such as automobile and motorcycle production, agricultural equipment, aerospace, military hardware, telecommunication, electronics and luxury consumer goods have become global in scope. Firms in these industries originate,...
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...made a prototype of the boot spending his own money and time working so hard on this boot, which changed the industry completely. He created this boot because back in Australia when he was coaching the younger generation of footballers. He told them what they needed to do to strike the ball better. But the kids could not do anything because the boots were made of leather and it was too slippery. That was then he had one of the greatest ideas of his life. He went home he tore off the rubber on his tennis racket and glued it on to his football boots, he went outside and tested the boot and it seemed the rubber worked a lot better than the leather. Adidas found out about his Idea and called it the Adidas Predator. The first and Original Predator was made in 1994 with the use of rubber in front of the boot. The rubber is for the shooting based on curve and accuracy, this design was never seen before and so this boot caught the attention of football fanatics and it resulted in a very innovative and creative boot the color of the first Predator was the color of black. A year later in 1995 the Adidas Rapier was released with a different color of red/black/white. The structure of the rubber fins were re-created to have better ball control and also had more kangaroo leather to make the boot more comfortable. It was a long time before the next Adidas Predator was created, but two years later the Adidas predator touch made its breakthrough in 1997 with the boot now having the rubber fins...
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...subculture involved with Dr. Martens in UK and China and compare the marketing activities in those two countries. Second part will tend to find out the motivation and core value of UK customers toward Dr. Martens, then tries to in depth to understand its influence on the marketing activities of Dr. Martens. In order to narrow the scope of this report, the analyze of the first part will focus on China market, and the second part will focus on UK market Origin of Dr. Martens (Streething, 2012) 2. History of Dr. Martens The origin of Dr. Martens can trace back to 1945 during The World War II, when a German army doctor Klaus Märtens injured his ankle, and he could not wear his army boot because it was terribly uncomfortable. In order to recovered from injury, he decided to remade his army boot with more soft leather and tyres. After the war, Märtens started to produce his...
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...started with Nathan Swartz from Boston, Massachusetts. Swartz was a determined and hard-working gentleman who worked his way up from an apprentice boot stitcher in 1918 until he owned part interest in the Abington Shoe Company in 1952. Three years later he became the sole owner, and quickly brought his kids on board. The Abington Shoe Company mostly manufactured shoes for other companies until 1965 when they introduced injection-molding technology to the footwear industry. This innovative technology fused the sole to the leather upper without stitching, enabling the production of a virtually waterproof boot. This waterproof boot gained popularity quickly, and was named the "Timberland." Due to its immense popularity, in 1978, the Abington Shoe Company officially changed their name to the Timberland Shoe Company. With their roots firmly placed in the rugged boot market, the Timberland Shoe Company started to expand its collection to include casual classics, boat shoes, and eventually, clothing. Everything in the line-up continued to display a commitment to quality, and thanks to the urban fashion community in the late 80s, Timberland began to look equally at home on the city streets as it did in the great outdoors. Today, the Timberland Shoe Company is still thriving in the footwear market. They even introduced an exclusive collection of boots and shoes appropriately named, the Abington Collection. This heritage collection is rooted in tradition and consists of classic styles with...
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...Assessment 1- Reducing Risk, Company: R.M Williams Functional RM Williams clothes and boots are steeped in history and the company has been trading since 1932 and has coined itself as “The Bush Outfitter”. Their functionality has always been core to their business. RM Williams is unique as they manufacture, distribute and retail their products and brand. They have been Australian designed and made, with high quality materials and great cuts. At the launch of Regional Express Airlines (or REX as it is known), the staff, Pilots, and flight attendants all wore RM Williams clothing and footwear. This moved RM Williams from just country clothing consumed by country people to clothing consumed by business people, and a business. Not only was the airlines bringing country people to the cities, it was bringing their fashion too. Perhaps RM Williams was expanding their target market from predominantly rural and country people to city people, and further segmentation to the urban young professional. The target market shift may have been due to economic forces – RM Williams looking for more stability from a city market, not just from people from the land, who had good seasons and bad. What was once a utilitarian need being met, may now be a hedonic need being met – or both. Physical The distribution of RM Williams clothing and boots has also changed with the times. From its humble beginnings of a mail order business, to only in a limited amount of stores and presence in Myers...
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...Argentine are always ready for any event. They could go from the office to a party, because of the way they dress. Even if you got to a park you should always bring different clothes to change into in case you get invited to a restaurants or for a drink. Went visiting Argentina there is some rules that you should follow as far a dress attire. You should never wear ripped or baggy clothes. You should always avoid flip flops. ("Dress Attire in Argentina", 2006-2014) If you are going to the wine county you should wear western attire: you will need a good pair of slim boot jeans a straw-hat and your best cow girl/boy boots. ("What To Wear: Argentina Wine Country", 2015). Proper Dress Attire in Costa Rica Costa Rica attire is very different then Argentina: Went hiking in the forest you want to make sure you bring the proper dress attire which includes a water resistant back pack a poncho and a good pair of hiking boots. You must bring repellants as you will get bit by the bugs. Went you are on the beach you should have a less two swimsuit so you can change if you like and be as causal as you want. ("What To Pack For Costa Rica", 1994-2015). You should not bring miniskirts, low necklines, tight blouses or strapless wear as the Costa rican court rule in 2012 ("Costa Rican Courts Decide On Dress Code", 2012 ). That it is inappropriate for women to wear this kind of attire. Jeans are out and women could only color their hair a traditional color. You should never wear tennis shoes...
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...Recommendations for Cima Mountaineering: There are essentially following five options available to Cima Mountaineering as explained below: Alternative 1: Maintain status quo. This option is not being selected because it ignores the current market trends in the face of changing customer needs and wants. Also such an option does not address any of the issues presently facing Cima. Alternative 2: Enter the Weekender segment as suggested by Margaret Simon. This option appears to be an attractive alternative, but it may put Cima’s Brand name and image as a manufacturer of quality shoes for Mountaineers and Hikers in jeopardy. Alternative 3: Expand the presence in the current market segment by adding three new models to the existing ones as suggested by Anthony Simon. While this will further consolidate the company’s position in its already established market, it lacks the powerful growth that the company desires. Alternative 4: Adopt a combination of Alternatives 2 and 3. This seems to by a powerful alternative is it will enable the Company to get benefitted by the strong growth opportunities available in the weekenders, practical users, fashion seekers and children segments while further strengthening the Company’s position in its traditionally strong segments. The possible drawback of dilution in the Company’s brand image is proposed to be offset by creation of a new brand for the new range as explained in details later in this note. A careful planning and proper implementation...
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...Discussion points and “Entrepreneur in Action” Discussion point: How many of you (in the classroom) intend to be entrepreneurs at some point in their life. How confident you are that they will succeed – use a scale of 1 to 10. Why? For those with lower scores, ask what they might do to be able to increase their confidence. Entrepreneur in Action: Beth Cross took on the established cowboy boot market and in just more than 10 years has sales of $80 million and owes nearly 17% of the western wear market. How did she do it? Here’s her four rules for success: 1. Find the market’s blind spot. The boot market hadn’t really changed in years and wasn’t taking advantage of the latest technologies. 2. Make friends in high places. Cross was able to get a high level Reebok executive on her board. 3. Pay less, charge more. Cross was able to outsource most of her labor and was able to charge more for her patented technologies. 4. Create your own demand. As a start up she had no marketing budget and took the boots to horse shows and rodeos in her car. (Copeland, Michael V. “These Boots Really Were Made for Walking” Business 2.0, October 2004 pg. 72 http://money.cnn.com/magazines/business2/business2_archive/2004/10/01/8186646/index.htm Discussion point: Poll the class to see how many have parents or other relatives that are role models. Are there other role models they use as well? Discussion point: Ask students to rank themselves on the characteristics mentioned...
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...Aniceta, Donna Faye D. TOIC PROPOSAL Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations. Socks and other hosiery are usually worn between the feet and other footwear, less often with sandals and flip flops (thongs). Footwear is sometimes associated with fetishism, particularly in some fashions in shoes, including boots. Durable shoes are a relatively recent invention, though many ancient civilizations wore ornamental footwear. Many ancient civilizations saw no need for footwear. The Romans saw clothing and footwear as signs of power and status in society, and most Romans wore footwear, while slaves and peasants remained barefoot. The Middle Ages saw the rise of high-heeled shoes, also associated with power, and the desire to look larger than life, and artwork often depicted someone barefoot as a symbol of poverty. Bare feet are also seen as a sign of humility and respect, and adherents of many religions worship or mourn barefoot, or remove their shoes as a sign of respect towards someone of higher standing. In some cultures, it is customary for people to remove their shoes before entering a home, and some religious communities require shoes to be removed before entering a building which they regard as holy, such as a temple. Practitioners of the craft of shoemaking are called shoemakers...
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