...International Marketing MKT 466- Country Paper Switzerland Including Sunglass Campaign Presented by: Eileen D. Klingsiek Fall Semester 2009/2010 International Marketing MKT466 Country Paper- Switzerland 1.0 Introduction 2.0 Background 2.1 History 2.2 Geography 2.2.1 The three main regions 2.3 Climate 2.4 Demographics 2.5 Religion 2.6 Culture 2.7 Infrastructure and Environment 2.8 Education 2.9 Politics 2.10 Foreign Relations and International Institutions 3.0 Hofstede’s Cultural Model 3.1 Individualism/ Collectivism 3.2 Uncertainty Avoidance 3.3 Power Distance 3.4 Masculinity/ Femininity 4.0 Sunglass Campaign 4.1 4.2 Lifestyle & Leisure 4.3 Climate 4.4 Infrastructure 4.5 Product Price Range 4.6 Product Positioning 4.7 ` Potential Market/ Target Market Media Strategy 5.0 Conclusion 6.0 Personal Reflection 7.0 Work 2|Page International Marketing MKT466 Country Paper- Switzerland Introduction Every Marketing campaign starts with devising the “4 – Ps,” price, product, promotion and distribution. Being successful in business in the international sector understands and adapts to one individual idea: culture. Culture is the most influential uncontrollable environmental force in international marketing (Cateora and Graham, 2007). Due to the fact that the world is ethnically diverse and each ethnicity holds their own traditions, a...
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...Swiss National Day August 1st August 1st 1291 was the day the establishment of the Swiss Confederations was traditionally dated, therefore the Swiss National Day is celebrated on this date. The national holiday is celebrated all throughout the 26 states and even worldwide. Yet the traditions change from town to town. The first of august is usually locally celebrated, although some events draw nation-wide attention. Since the 19th century, the Rhine Fall near Schaffhausen has been illuminated for special events. Beginning in 1920, the waterfall has been lit up every year for the national holiday and since 1966 it’s only lit up for this holiday. At the historic Rütli Meadow above Lake Lucerne, a celebration is staged to represent where the legendary pledge of alliance, the ‘Rütlischwur’ is said to have taken place. In Basel there are big fireworks at the Rhine that attarct not only the swiss but also many tourists. Many towns and cities hold a get together at the town center or local meeting point. This usually starts around 5 o’clock p.m. Some towns have a torch walk through the town. People of all ages take part in the walk with lanterns or firetorches. After the return to the gathering, the firetorches are set in a big pile of wood prepared for the bonfire (usually by teenagers or young adults) while everyone waits for it to illuminate the night. After the barbeque, all kinds of firework light up the darkness and paint a beautiful picture in the sky. Some...
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...The economy of Switzerland is one of the world's most stable economies. Its policy of long-term monetary security and political stability has made Switzerland a safe haven for investors, creating an economy that is increasingly dependent on a steady tide of foreign investment. Because of the country's small size and high labor specialization, industry and trade are the keys to Switzerland's economic livelihood. Switzerland has achieved one of the highest per capita incomes in the world with low unemployment rates and a balanced budget. The service sector has also come to play a significant economic role. Its industrial sector began to grow in the mid-19th century, and had become the largest in Europe by the beginning of the 20th century. In October 2011, Switzerland had the highest average wealth per adult at US$540,000, making Swiss residents the richest in the world. Switzerland was the only country that had exceeded US$500,000.[15] This is said to have been because of the rising value of the swiss franc which has increased the wealth value of Swiss residents.[16] Economic sectors : The Swiss economy follows the typical First World model with respect to the economic sectors. Only a small minority of the workers are involved in the Primary or Agricultural sector (3.8% of the population, in 2006[update]) while a larger minority is involved in the Secondary or Manufacturing sector (23% in 2006[update]). The majority of the working population are involved in the Tertiary or...
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...| Pharmaceutical companies | Research Paper | | Daren Smith | 5/21/2012 | | Abstract There is a lot of discussion about pharmaceutical companies, intellectual property, and the global AIDS epidemic. Do pharmaceutical companies have a responsibility to distribute drugs for free or low cost in developing countries? Why is intellectual property such a big deal? What impact would South Africa’s decision to levy duties on drugs in the country have on the international distribution of drugs? Was the change that provided patent protection for pharmaceutical companies an appropriate change or a dangerous precedent? Was it necessary to relax intellectual property rules in order to ensure that adequate supplies of AIDs medications would be available for distribution in the developing world? What role to multi-national corporations have in providing funding or other assistance to international organizations such as the Global Fund? All these questions have many arguments for and against but the right answers probably lie somewhere in between. Having and providing access to affordable medication is one of the greatest challenges we face in today’s world. Many people see that pharmaceutical companies are irresponsible. The evidence is in the high prices individuals have to pay for medications. Although I don’t care for higher priced medications I do believe in the right for a business, or individual, to make money. To come up with medications it takes...
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...Napoleon Bonaparte was born on 15 August 1769 in Corsica into a gentry family. Educated at military school, he was rapidly promoted and in 1796, was made commander of the French army in Italy, where he forced Austria and its allies to make peace. In 1798, Napoleon conquered Ottoman-ruled Egypt in an attempt to strike at British trade routes with India. He was stranded when his fleet was destroyed by the British at the Battle of the Nile. France now faced a new coalition - Austria and Russia had allied with Britain. Napoleon returned to Paris where the government was in crisis. In a coup d'etat in November 1799, Napoleon became first consul. In 1802, he was made consul for life and two years later, emperor. He oversaw the centralisation of government, the creation of the Bank of France, the reinstatement of Roman Catholicism as the state religion and law reform with the Code Napoleon. In 1800, he defeated the Austrians at Marengo. He then negotiated a general European peace which established French power on the continent. In 1803, Britain resumed war with France, later joined by Russia and Austria. Britain inflicted a naval defeat on the French at Trafalgar (1805) so Napoleon abandoned plans to invade England and turned on the Austro-Russian forces, defeating them at Austerlitz later the same year. He gained much new territory, including annexation of Prussian lands which ostensibly gave him control of Europe. The Holy Roman Empire was dissolved, Holland and Westphalia created...
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...Historical Background: Kuoni Travel Holding Ltd. is one of the top five travel and tour groups in Europe. Its head office is in Zurich, Switzerland. Its core business activities are Leisure Travel, Business Travel and Incoming. Switzerland is its chief market. (Reference for Business 2011) The company employs more than 7500 staff in 300 different sites all over the world. (Kuoni 2011) Alfred Kuoni first founded Kuoni in the year 1906 along with his brothers who had a successful freight-forwarding agency in Zurich. After returning from his work abroad in 1905, it was his idea to expand his brothers business with the addition of a travel agency. His first tours cost just one franc to a mountain in the outskirts of Zurich. Its first group tour outside of Switzerland was in the year 1907 when they organized an escorted group tour to Egypt. As a symbol of growth Kuoni was turned into a family joint-stock company in 1925. By the time The Second World War began it had opened several branches in Switzerland and an office in Nice (France). This trend of expansion continued as the years passed by as Kuoni opened its subsidiaries in Italy and France. In 1951 Kuoni became the first tour operator to fly chartered flights to Africa. (Kuoni 2011) 1957 saw Kuoni family establish Kuoni and Hugentobler Foundation to group their holding. In 1963 the company expanded into Asian market by opening a branch office in Japan. (Kuoni 2011) In 1965 Kuoni entered the UK by acquiring Challis &...
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...As I have stated before below is our protocols for transacting our business on the Euroclear Screen with instruments that are Beneficially owned with a Registered/Titled Owner:- Protocols:- 1) The Securities can be Corporately Invoiced with Copy of Euroclear Title Page 2) The Securities are screen-able on EUROCLEAR 3) The Securities are on balance sheet (Cashed Backed) payable with the full faith and credit of the issuing bank. 4) The Securities are Beneficially Owned /Titled (Registered Owner) 5) The Securities are issued by one or more acceptable Western European Money Centre Banks rated A/ AA or better by Standard and Poors, Normal Exclusions. 6) The Securities show no price on the screen (insert – Private Placement) SAME DAY SETTLEMENT FOR ALL INVOICING AFTER SCREEN VALIDATION. Our Clearing banks are Rothschild, Zurich, Credit Suisse Zurich, UBS AG, Zurich, Deutsche Bank,London, Tokyo Mitsubishi, London., HSBC London & HK, Goldman Sachs, London, and Kleinwort Benson London. PROCEDURE FOR SCREEN CLOSING: CLOSING STEPS ON SCREEN……. WINDOW 10 Closure where Called Funds are confirmed against the verifiable Corporate Invoice Below the Window-12 Steps Procedure which should be followed diligently through DTC or EUROCLEAR SCREENS. Some Bank terminals utilize systems that allow entering the CUSIP Number first and other ones allow to enter the Access Code first. In the procedure below, the Access Code and the CUSIP Number may be interchanged...
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...ORAL COMMUNICATION REPORT Presented to: Ma’am Khoala Asif Presented by: Naqash Tanvir BBA VI Aroosa Salman BBA II Sarah Sohail Durrani BBA II FRUITA VITALS COMPANY’S INTRODUCTION Nestle is the world's largest food company, present in all five continents, has an annual turnover of 74.7 billion Swiss francs, runs 509 factories in 83 countries and employs about 231,000 people the world over. It owns different famous brands like: L'Oreal, Maggi, Cadbury, Nestle Pure life, Milo, Nescafe, Nido and many more.. NESTLE IN PAKISTAN Nestlé Pakistan is a standard-bearer of Nestlé S.A.’s global performance and registered on the Karachi and Lahore stock exchanges. For the past five years Nestlé have been declared one of the top 25 companies on the Karachi Stock Exchange, Headquartered in Lahore. NESTLE JUICES Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices were expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. Nestle juice are 100% pure, healthy and delicious. NESTLE FRUITA VITALS Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle stringent quality standards. It consists of large variety of delicious flavors, Apple, Red Grapes, Orange, Pine Apple, Mango Chaunsa, Guava, Peach and Pomegranate Nestle Fruita...
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...AGRICULTURE SUBSIDIES AND DEVELOPMENT QUESTION 1 IF AGRICULTURAL TARIFFS AND SUBSIDIES TO PRODUCERS WERE REMOVED OVERNIGHT, WHAT WOULD THE IMPACT BE IN THE AVERAGE CONSUMER IN DEVELOPED NATIONS SUCH AS THE UNITED STATES AND THE EU COUNTRIES? WHAT WOULD BE THE IMPACT ON THE AVERAGE FARMER? Lowering the tariffs and getting rid of subsidies would allow the average consumers to save. The prices for these products would be cheaper and the taxes paid would eliminate because there would no longer be any subsidies to pay for. On the other had this would be a negative for the average farmers in these nations. There would no longer be a surplus of goods that could be sold to monopolize the market. Farmers would no longer benefit from the subsidies they received all profits would be based on production. Lower commodity prices in developing nations would cause farmers to lose revenue because in order to make a profit they would have to raise prices causing them to not be competitive within their market. QUESTION 2 WHICH DO YOU THINK WOULD HELP THE CITIZENS OF THE WORLD’S POOREST NATIONS MORE, INCREASING FOREIGN AID OR REMOVING ALL AGRICULTURAL TARIFFS AND SUBSIDES? Foreign aid comes with strings attached and it does not come without a cost. Foreign aid only seems to balance out the “goodwill” of developed countries. As stated in the case the foreign aid that these developing nations receive from developed countries is less than what they are losing if allowed to sell the commodities...
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...As the world continues to be ‘globalized’ we are noticing issues in impoverished nations that might have been overlooked before. Additionally the climate crisis is playing a key role in making sure third world nations continue to experience inequality as they get hit with tsunami’s and other deadly storms that disrupt their development. Financial aid is not always a winning ticket with impoverished nations. The immediate relief is effective to an extent in distributing essentials but how smart is an investment that you constantly throw money at and receive nothing in return? This money is going to things that are manufactured outside the poorer nation and as a result is exacerbating the inequality gap. When offering relief it is effective to support the nation after a crisis but ultimately providing jobs that will stay in the region is the goal. Why use a product that was manufactured on the other side of the world when the impoverished nation can produce it and benefit both from its new jobs and the relief from the product itself. Education is policy that exacerbates global inequality. Each year in developed countries, most notably the United States, education is stressed from early readers to research institutions. As this world is being ‘globalized’ we are seeing a need for an ever increasing understanding of technology. There is no way for someone born into an impoverished nation to be able to keep up with someone born into a developed country when it comes to technology...
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...As the world continues to be ‘globalized’ we are noticing issues in impoverished nations that might have been overlooked before. Additionally the climate crisis is playing a key role in making sure third world nations continue to experience inequality as they get hit with tsunami’s and other deadly storms that disrupt their development. Financial aid is not always a winning ticket with impoverished nations. The immediate relief is effective to an extent in distributing essentials but how smart is an investment that you constantly throw money at and receive nothing in return? This money is going to things that are manufactured outside the poorer nation and as a result is exacerbating the inequality gap. When offering relief it is effective to support the nation after a crisis but ultimately providing jobs that will stay in the region is the goal. Why use a product that was manufactured on the other side of the world when the impoverished nation can produce it and benefit both from its new jobs and the relief from the product itself. Education is policy that exacerbates global inequality. Each year in developed countries, most notably the United States, education is stressed from early readers to research institutions. As this world is being ‘globalized’ we are seeing a need for an ever increasing understanding of technology. There is no way for someone born into an impoverished nation to be able to keep up with someone born into a developed country when it comes to technology...
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...Global Trade – Agricultural Dilemma It is no surprise that global trade has considerably increased over the few decades. Global trade is and has been a major contributing factor in boosting growth to underdeveloped countries and improved the flow of capital investments. Global review of free trade policies and liberalization are important in trading across borders, but there are also significant problems regarding agriculture trade of developing economies. The economic growth and development of developing countries is extremely dependent upon their agriculture. Over the last few decades there have been persistent demands by developing countries for improvement in accessing world markets, the need for their agricultural exports, the need for better conditions, more competition and demands for differential treatment. The governments of developing countries should be held accountable for the poverty that their people face. Their rules need to be disbanded and then the formation of new rules can help to regain their food security and foreign receipts of economies. The formation of new rules would help to bring down the poverty levels and enhance fairness between citizens. Liberalization and free trade can spark economic growth and help to reduce poverty in developing countries and is needed in order to enhance global trading (Shah, 2013). The World Trade Organization has made great strides in the agricultural trade reform, but we still have a ways to go. Global agricultural...
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...Another main reason for this Swiss franc appreciation is the fact that investors increasingly seek secure investments during times of crisis. As the Swiss franc is seen as extremely safe haven, many investors take refuge in this currency, therefore increasing in demand and thus creating upward pressure (Federal Department of Finance, 2011). This rapid Swiss franc appreciation directly impacts on a large scale of country’s economy and the currency market, especially in the domestic exporting industries. The drastic appreciation of Swiss franc is a critical danger to the economy and Swiss exporting firms. This situation makes exporters recognized more on unfavorable exchange rates movement that may affect to their business operations. Switzerland is the country of export-oriented economy, which exports...
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...Country Analysis: Switzerland Country Profile Switzerland is one of the world’s richest and most investment-friendly countries and is ranked one as the freest nation in its region. The country is known for its orderly and prosperous culture, with a modern market economy, and is a member of the European Free Trade Association. Switzerland has a developed infrastructure for scientific research, companies spend generously on R&D, intellectual property protection is generally strong and the country’s public institutions are transparent and stable. Switzerland's major industries include tourism, the provision of banking, insurance and financial services, watch-making, precision instrument manufacturing and chemical manufacturing. The service sector contributes more than 70% of Switzerland's economy, and much of that is financial services. Over 200 thousand Swiss jobs are in banking, which represents~ 5% of the whole Swiss workforce, and they are not the worst paid ones. Switzerland is said to be the world's biggest center of private banking, with more than a third of all private wealth based there. Economic Indictors Switzerland hosts approximately eight million citizens with a GDP country rank of 37 out of 192 countries as of 2013. GDP Per Capita PPP steadily increased over the past five years from $47,317 in 2009 to $53,750, an average increase per year of 3%. The country’s economy experienced significant growth with a GDP Grow Rate of -1.94% in 2009 increased to...
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...Tourism English paper In this term,I am glad to attend to Tourism English course and learn a lot of knowledge which I am not familiar with.Thanks to that,my horizons are greatly broadened.In this course,what impress me most is not only different cultures of different countries, the interests of place,delicious food and fashion clothes but also the changes of my thoughts of view that there are amounts of things which are not the same as you thought before for your poor knowing in this world.Which is the best way you could use to understand phenomena or civilizations is that you should take initiative to know as possible as you can.Besides,Tourism English course makes me knowing that there are a plenty of fun things that I never acquaintance with before.If you want your life not to waste,you as well as experience it .The saying that your body or your spirits must be on travel is popular on the internet.I am firm inclined this saying now. It is vividly remembered in my mind that the first class is about Japan ,a familiar country.I have began to know it form history ,television or comics when I was very young.I have to admit that Japanese is a great race except history factors.My impression is that Japanese is diligent,autonomic and ambitious.This race is excellent and looks down on losers.What is...
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