...I. The Brazilian Macro-Environment Investment Climate Analysis Brazil is quite interesting place for investment and many companies are entering this developing market. Its high GDP growth, large economy, developed infrastructure, liberalisation of public sector and many Foreign Direct Investments have turned this struggling country into developing nation that holds 2nd place (China is 1st) in amount of foreign capital invested into the economy. In last 5 years, Brazilian government has been quite stable and it seems that Brazil has a sound strategy when it comes to taking its economy into top performing ones. Government is introducing new, more liberal competition laws and it is introducing new forms of investments, such as PPP, or Private Public Property, where both the investor and government share the risks by holding equal stakes in the investments. But, let us not be blinded by the Brazilian marketing skills and their portraying of real investment climate. There is for sure a lot of space for improvement. We will perform a few analyses, which will give us precise insights into the environmental conditions for investing in Brazil, and through analysing this country; we shall decide what type of investment is the most suitable for Red & Green. PESTL Analysis Investment climate is the economical, institutional, policy, and regulatory environment in which firms operate. A PESTL analysis is an analysis of the external macro-environment that affects all firms....
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...The Brazilian Independence Movement The Brazilian path to independence occurred in a relatively peaceful manner compared to the independence movements of other Latin American countries during the same time period. New enlightenment principles had been sweeping across Latin America throughout the eighteenth and nineteenth centuries, this and a growing sense of nationalism incited many countries to move towards independence. With the arrival of the Portuguese monarchy in Brazil, came these new ideas and more foreign influences. The fascination of the Brazilian elite with the French independence also incited ideas of autonomy in Brazil. After the Portuguese monarchy departed, As one of these countries, Brazil managed to gain independence from its mother country , Portugal, in 1822 with the help of its new emperor Dom Pedro I. With Napoleonic wars raging throughout Europe the emperor of Portugal, Dom Joao, attempted to stay neutral. However, the neutrality of Portugal proved hard to maintain when Napoleon established the "continental blockade" in 1806 (Martin 183). In 1807, Napoleon declared the Braganza dynasty's surrender of the throne and the division of Portugal between France and Spain (183). The news forced Dom Joao to make a decision, he and his entire court fled to Brazil with the help of British fleets in order to escape Napoleon's army. The royal family arrived in 1808 and established their rule in Rio de Janeiro at the heart of Brazil. Upon arrival, Dom Joao found a...
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...Brazilian Adaptation When dealing with business matters in another country or with professionals from another country, it is important to recognize any cultural differences that could cause potential problems if not handled properly. Communication styles can vary drastically between the cultural divides of our great planet. Verbal, as well as nonverbal, messages must be adapted to meet the needs of whichever country is being courted. Brazil is no different. While there are many similarities between the U.S. and Brazil, one major difference, on the business front, is the communication style. While most U.S. business offices are very formal in terms of ideas and debate, utilizing mostly written protocol, Brazilian business professionals tend to communicate matters more orally. According to “Brazilian Communication Styles” (2010) website, the manner in which meetings are discussed can be extremely emotional and often theatrical when compared to the traditional U.S. model. Exaggerated body language and intense eye contact can illuminate any board meeting. If one were to not understand this cultural contrast, certain negative implications could arise. The top echelon of the American business world is dominated by males, this is a known fact. Therefore, most companies are not used to catering to female leaders. However, Brazil is leading the way for a new breed of CEO, the educated and motivated woman. Hewlett (2011), “In Brazil, 14% of the CEOs of large companies...
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...SUMMARY You may find certain aspects of Brazilian culture to be strange and quite different from what you are used to in Canada. One of the major differences is that Brazil is a collectivistic culture as measured on Hofstede’s Individualism Index, in contrast to Canada’s individualistic culture (Hofstede, 2014). Brazil’s collectivist nature will have many impacts on your daily interactions, including the Brazilian importance of family, which will often be place above work priorities (Training, 2012). Brazil is also different in its communication style, which tends to be more informal and indirect than Canada’s formal and direct style. Brazil is also considered a high-context culture, therefore it is important to pay attention to what is said, how it is said, and what is not said (Suderman, 2008). Another major aspect of Brazilian culture is the importance of building relationships before commencing business. Brazilians expect to get to know their business contacts through multiple meetings, in order to establish trust, and hopefully a friendship (DiPaolo, 2006). This process may take some time as it illustrates Brazil’s Polychronic orientation, which is more relaxed (slower) in nature and where the prevailing attitude is that “things will get done in their own time” (Suderman, 2008). Brazil is also very comfortable with inequality as evidenced by their high score on Hofstede’s Power Distance Index (Hofstede, 2014). As a manager in Brazil you will be expected to take absolute...
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...| 2015 | | | [Cultural Analysis - brazil] | MKT 6003 RESEARCH PAPER | Abstract I currently lead a team called Pontonet as part of my responsibilities as Sr. Strategic Customer Manager who is based in Brazil. When I began my job in August I was quickly introduced and held meetings with my manager and a co-worker. I noticed very quickly that our abrasive American ways of communicating was not effective by listening in on conference calls with the three of us. I noticed as well that there was a seemingly deep sense that creating a more relation type of Management/Vendor management style was would make for a clearer and cleaner method than the alternative. I learned in haste that my report Jurandir at Pontonet began to surpass expectations quickly in comparison to other vendors in a surprisingly quick time frame. This paper shall also attempt to analyze the business and social culture of Brazil from an American point of view. In addition my purpose is to help achieve the most success when participating in a leadership activity with Pontonet. By having a better grasp of the cultural norms I believe that it will greater help me to have an advantage as a leader for this 3rd party management role I have accepted as part of my responsibilities. It is my understanding through research that Brazil’s business culture is much more stringent than the United States. In this paper it will be my intent to provide analysis and review the current business culture and...
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...Brazil Inside brazils booming fashion industry （http://www.businessoffashion.com/2010/08/inside-brazils-booming-fashion-industry.html） A Booming Economy Undeniably, the primary force driving the current surge in the Brazilian fashion market is a healthy macroeconomic context. Brazil’s economy has been expanding steadily for years, a result of a stable political and social climate and long-term reforms set in place by the current and previous government administrations. As much of the world slid into severe recession in late 2008, Brazil continued to expand. Indeed, according to Brazil’s national statistics agency, GDP grew a record 9 percent in the first quarter 0f 2010. National Optimism The robust economy has, in turn, fed the country’s self-confidence. Whether at São Paulo Fashion Week, in the streets, or in the nation’s shopping malls, there is a palpable optimism in the air: Brazil believes in itself. This hasn’t always been the case. When queried on the main factor behind her country’s current optimism, Erika Palomino, arguably the best-known fashion journalist in Brazil, pointed out that a new-found “self-esteem” is as important as the positive numbers: “Because we are a former colony, for a long time we didn’t believe in ourselves and always looked abroad, thinking other countries did things better. That has changed.” Indeed, winning bids to host both the 2014 World Cup and the 2016 Olympics have had a major impact in boosting the country’s sense of confidence...
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...business. Here are some facts about Brazilian Cultures’ components. Brazil’s official name is Federative Republic of Brazil but even its citizens do not prefer using whole name. According to last research the population is roughly 200 million and estimated to be growing at about 1.6 percent per year. Young population has a significance share over population. Since 62% of Brazilians are under 29 years of age. Brazil has six climatic regions: tropical rainforest, tropical wet and dry, tropical monsoon, hot semiarid, humid subtropical and subtropical highland. Although most of Brazil lies in the tropics, more than 60 percent of the populations live in areas which are cooled either by altitude, sea winds or polar fronts. While the coastal cities of Rio de Janeiro, Recife and Salvador can get extremely hot, plateau cities such as São Paulo, Brasília and Belo Horizonte have mild climates, and the southern cities of Porto Alegre and Curitiba have mild winters. It is extremely important to know for foreign businessman because climate is as important as culture. For example for housing; people get seasonal work because of climate change. It is also important where you put your business your house. We as a housing team should consider the right place and how deal with climate. Brazil’s official language is Portuguese with the almost spoken rate of 100%. English is the most foreign language used in business cases as well. Lastly, 80 percent of Brazilian believe...
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...evening soap operas known as telenovelas and sporting events are popular and coveted advertising space (O’Barr, 2008). Since the average Brazilian tends to watch an average of five hours of television per day, television comprises of 59% of the media mix and the Brazilians are overtly loyal to their evening news and telenovelas so to center their time around those events (Millwardbrown, n.d). Other media channels include the newspaper at 18%, magazines at 9%, radio at 4.5%, and internet at 1.5% but growing fast (Millwardbrown, n.d). Millwardbrown (n.d) further advises that Brazilians “don’t usually like comparative ads or ads that denigrate the competitor” and states that advertising investments is 50 times less than U.S or less than 1% of GDP and that the majority is spent with the dominant advertising force at Rede Global de Televisao (television) who owns the majority of the channels in Brazil. Costs for advertising are increasing and as of 2006, R$ 950 million was spent (Millwardbrown, n.d). Acir (2011) points out that it is important to realize that the internet industry is on the rise and changes to advertising in this media mix should be reviewed and not be a missed opportunity for market penetration. Sales promotions customarily used in Brazil include social media groups ‘twitting’ about latest sales as 63 millions Brazilians have access to internet and e-commerce (Global Intelligence Alliance, 2010). Furthermore, Global Intelligence Alliance (2010) state that...
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...Introduction In a global scenario, the investments are not restricted to one’s own country. People look for opportunities across the globe. The return generated on investments changes from country to country. In a top down approach of investing, investors look for countries with high growth and then look for specific sectors in that country. When we make investments in a foreign company, we first have to evaluate all the parameters. Why Brazil and India? Brazil and India are one of the fastest growing economies in the world. They are now on the heat map for the investors. Also they are now making its mark in the world politically as well as financially. They are a part of BRIC which is one of the most powerful associations. Hence we selected Brazil and India for comparative study. Objective of Study The objective of our study is to look at various factors which an Investor looks at before investing in a country. Here we have analysed specific sectors and the problems in these countries. Structural Issues in Brazil: Since the mid 1990s, Brazil has enjoyed improved economic and financial stability largely owing to a strengthening of its macroeconomic framework. In order to quickly catch up with other countries, sustainable growth is required. To obtain this Brazil has to identify and deal with the structural problems it faces. Structural Issues Basic Logistic Infrastructure Competitive advantages in the modern world do not only depend on the supply of assets accumulated...
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...home to Reveillon, a high-spirited New Year’s celebration. Early that day restaurants serve special buffet lunches, and by evening all the citizens gather along the cities beaches to watch a fireworks display at midnight. For people of the Afro-Brazilian religion New Year’s celebrations include dressing in all white, lighting candles, and setting small boats loaded with gifts into the ocean as an offering to the sea goddess Yemenja. In Sao Luis the Bumba-meu-boi festival takes place, the celebration lasts several months and the townspeople act out a folk story about the killing and resurrection of a bull. In Salvador women in traditional costumes wash the steps of Bonfim Church with perfumed water at the end of January. Brazil is rich in festivals and celebrations as well as traditions, from sports to dance to religious rites. Brazil’s enthusiasm for soccer has launched the sport into more of a national obsession rather than tradition. Candomble traditions include offerings to Lemanja during the new year, and in Salvador they have Boa Morte, or beautiful death, which incorporates music and dance. Samba music come from the Bantu people who arrived in Brazil from Angola and it has evolved into Bossa Nova, another traditional form of Brazilian music. Capoeira is a martial art based on self-defense practices brought by African slaves, it was originally necessary to disguise a practice so the art now resembles dancing. Brazil is a melting pot of colors, languages, and customs and its’...
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...Brazilian Music’s Influence Around the Globe Music has the ability to influence the lives of so many. This form of popular culture is very underestimated for how impactful it has become. Music has such a big influence on pop culture that it has the ability to break down the invisible boundaries between different cultures. Music acts like an intermediary that brings people together and offers a different way of communicating around the world. Music acts as a symbol and common ground for everyone to turn towards. Brazil has emerged as a country that holds music very highly. Although critiqued a lot of their way of living, Brazilian music has made a direct impact on its nation. Perrone and Dunne state, “Such critiques are part of a process that has generated models for engaging critically and creatively with the musical cultures of other nations, especially those that have exercised disproportionate influence in Brazil during the twentieth century,” (ix). Music has evaded many parts of Brazil’s culture, giving more meaning to national celebrations as well as dances. Most obvious is the nationalization of Brazilian samba, Brazil’s unification through music, and globalization of Brazilian music as a whole. I believe that samba is the greatest type of Brazilian music that has the ability to bring the world together. Samba is a specific type of music that is innovative in such a way no other type of music can. Its way to connect with so many different types of cultures is...
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...Throughout this essay I will be addressing the social, cultural and economic impacts which affect Brazil community. Rio de Janeiro carnival dates back to 1723 it is one of the world’s biggest carnivals, it is a hallmark event. It is known to be one of the most interesting artistic celebrations it involves 4 days of continuous partying and having fun before Ash Wednesday. This event provides an insight into the true culture of Brazil it showcases their beliefs and moralities. It is considered to be a performance of farewell to the pleasures of flesh which is the absence of human temptation and food desires. This event is performed annually 46 days before Easter and the celebration involves dancing, singing, party and having loads of fun with one of the major highpoints being the "samba" music. The purpose of the samba is to signify hedonism also the true celebration of life. It is known in Brazil that 75 % of the population is Roman Catholic therefore the carnival demonstrates all the different cultures and their backgrounds. (Enjoy festivals 2013) Having the Rio de Janeiro carnival it benefits the community by improving social ties and it gives the opportunity for the community that they can pull it together for the greater good. (Perry, S 2010) Rio de Janerio carnival is classed as a hallmark event. A hallmark event is an event that takes place annually in the same place; this will then bring to mind the location of where the event was held. It is also where the event becomes...
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...Brazilian Music First off music is what has brought us here together as a group today, Its what triggers our emotions as well as helps communicate with others in various situations…. The country of Brazil occupies roughly half of south America, bordering the Atlantic ocean Brazilian music is a unique blend of European harmony and melody, African rhythms along with Native American culture. How they all came together to form the distinctive sound that is today known as “Brazilian” music is a long story. Here is the short version. Some musical genres that originate from brazil are; Bossa Nova Jazz - In the early 1960s, bossa nova rhythms became popular with jazz and pop musicians in the U.S. and Europe. Brazilians, too, have long had an affinity for jazz, and usually mix it around with plenty of local influences. Capoeira - A style of martial arts developed by Brazilian slaves in the 1700s. Capoeira was developed surreptiously, with practitioners pretending that they were taking parts in dances, when in fact they were practicing their kicks and blows. Thus, there is also a whole style of capoeira music which goes along with the martial arts culture. Choro - An improvisational instrumental style from the late 19th and early half of the 20th Century. Similar to New Orleans trad jazz, choro was closely connected with the early development of samba, and is typically played by a small ensemble -- over the years the instrumentation has expanded to include more instruments, such...
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...This is because the workers in the business are the most important in a business. Due to the cultural behaviours, try not to embarrass a Brazilian citizen and criticizing a person makes the person loose attention in a meeting. Everyone has rights to his or her own opinion in a business meeting but decision makings are taken by the person in charge. And face to face communication is more preferred rather than text communication because Brazilians are very comfortable doing their business with people they know. Business cards are offered during an introduction of any new member of a business and it is advised that a business card has to be translated into Portuguese language. Any business appointments have to be made about two to three weeks earlier than expected. They have to use lawyers and accountants for any form of negotiations. In the aspect of dressing, the way you dress tells people the kind of person you are and where you come from. Every ethnic group in Brazil has their own mode of dressing for every event. The residents from the urban areas of Brazil do wear the Western dresses and also their traditional attires. The men have their own attires as well as the female. Brazilians derive pleasure of their mode of dressing. The appropriate dressing for men in business is preferred to be a dark colour suits and women wear suits or any dresses that are suitable...
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...between the U.S and the Brazilian culture is the individualism. In the United States, individualism is practiced 91% compared to Brazil with 38%. People in the United States think more as “I” compared to Brazil which think and act more as “we”. In Brazil, power distance is practiced a lot because all the individuals in the society are not equal. Also, the power holders have more benefits than the less powerful in the society. In Brazil the power distance is 69 compare to the United States with 40. When it comes to masculinity, the score of Brazil is 49 and the United States 62. Reading with scores the United States is more driven to success, achievement and competition and Brazil has a lower score. For long term orientation, the United States scores lower than Brazil with 26 and Brazil scores is 44. This being said, Brazil takes more pragmatic by encouraging thrift and efforts in modern education as a way to prepare for the future compare with the United States. According to geert-hofstede.com, “At 76 Brazil scores high on UAI – and so do the majority of Latin American countries. These societies show a strong need for rules and elaborate legal systems in order to structure life. The individuals need to obey these laws, however, is weak. If rules however cannot be kept, additional rules are dictated. In Brazil, as in all high Uncertainty Avoidance societies, bureaucracy, laws and rules are very important to make the world a safer place to live in. Brazilians need to have good and...
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