Free Essay

Brms

In:

Submitted By saagar28
Words 3347
Pages 14
University of Massachusetts - Amherst

ScholarWorks@UMass Amherst
International CHRIE Conference-Refereed Track 2010 ICHRIE Conference

Jul 30th, 10:15 AM - 11:15 AM

SOFTWAREQUAL: The Case of SPSS Statistical Software
Michael VIEREGGE
University Centre IMI Lucerne, mvieregge@western.edu

Shobana SEHKARAN
Manchester Metropolitan University, S.Sehkaran@mmu.ac.uk

Michael VIEREGGE and Shobana SEHKARAN, "SOFTWAREQUAL: The Case of SPSS Statistical Software" ( July 30, 2010). International CHRIE Conference-Refereed Track. Paper 8. http://scholarworks.umass.edu/refereed/CHRIE_2010/Friday/8

This Conceptual Refereed Paper is brought to you for free and open access by the Hospitality & Tourism Management at ScholarWorks@UMass Amherst. It has been accepted for inclusion in International CHRIE Conference-Refereed Track by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu.

VIEREGGE and SEHKARAN: SOFTWAREQUAL for software

SOFTWAREQUAL: THE CASE OF SPSS STATISTICAL SOFTWARE

ABSTRACT Anecdotal evidence suggests that today’s students (Generation Y members) do well with the internet, but struggle with applied software. Zeithaml, Parasuraman and Malhotra (2000) developed service quality measures for service encounters in an electronic environment (e.g.SITEQUAL). This preliminary study measures the gap between GenY students’ expectation of and satisfaction with SPSS software. Altogether, n=43 students participated in the experiment. The results suggest that GenY students seek functionality and not fancy gimmicks in application software. While overall reporting satisfaction with SPSS, some criteria do not meet very high expectations and companies should note and address these gaps. Keywords: Service Quality, Applied Software, GenY Students

Published by ScholarWorks@UMass Amherst, 2010

1

International CHRIE Conference-Refereed Track, Event 8 [2010]

BACKGROUND This study has been inspired by anecdotal evidence from hospitality educators that their students are efficient and creative in the use of online games and presentation software, but feel challenged when asked to use applied software programs, particularly mathematical or statistical applications. The objective of this study is to establish preliminary insights into what GenY students expect from software and how they assess the quality of one particular statistical software package. Service quality studies go back to Parasuraman, Zeithaml and Berry (1985) and their work with SERVQUAL in physical service encounters focusing on possible gaps between guests' expectations and the perceived quality of the actual services. The three authors established five dimensions for which gaps in service quality are measured including responsiveness, assurance, empathy, and tangibles. Numerous studies support that gaps between expectations and performances are directly related to customer satisfaction or dissatisfaction. Knutsen, Stevens, Wullaert, and Yukoyoma (1990) later applied the SERVQUAL dimensions to measure service quality for accommodation providers (LODSERV), while MacKay and Crompton (1990) employed them for recreation centers (REQUAL). Stevens, Knutson and Patton (1995) then introduced DINSERV for fine-dining restaurants. With service businesses moving online, Zeithaml, Parasuraman and Malhotra (2000), developed dimensions for service quality measures in online B2C service encounters and established that the service quality dimensions hold true for physical as well as online service encounters. Yoo and Danthu (2003) later developed four dimensions which assess the quality of websites and these dimensions have become known as SITEQUAL. Additional studies by Wolfinbarger and Gilly (2001), Cox and http://scholarworks.umass.edu/refereed/CHRIE_2010/Friday/8 2

Dale (2002) and Madu and Madu (2003) have added to and expanded service quality studies of VIEREGGE and SEHKARAN: SOFTWAREQUAL for software websites of online businesses. Review of pertinent literature shows that no research has addressed the quality of applied software to establish what authors suggest to be called ‘SOFTWAREQUAL’. The authors posit that research in this area might help to make software more appropriate and acceptable to GenY students and professionals. Generation Y is also known as the Millennial Generation, Echo Boomers, I-Generation, Einstein Generation or Google Generation (Yan, 2006). Persons born between 1980 and 2000 are considered part of this generation. This generation represents currently the majority of students in tertiary education and is the largest generation in history to enter the labor market (Huntley, 2006). This generation has grown up in a digital world, making its members technologically savvy and comfortable in the use of technology. GenYers expect technology to work and to be easy to operate supporting their mobility. They spend much time on cell phones and computers to support their desire to be mobile and connected in e-networks (Huntley, 2006; Raines, 2002). Based on the above mentioned evidence the authors posit that GenYers might hold different criteria for application software than previous generations, expecting software to integrate technology with ease of operation supporting flexibility and high mobility. METHODOLOGY For epistemology, the researchers adopted the philosophy reflecting the principles of interpretivism positing that this preliminary research is unique to a particular set of circumstances and persons. Generalizations are not of crucial importance and focus is placed on explanation of a current situation (Saunders, Lewis and Thornhill, 2007). The authors combined this philosophy with an inductive approach to support the exploratory purpose of this research.
Published by ScholarWorks@UMass Amherst, 2010 3

The researchers selected an experimentConference-Refereed Track, Event 8 [2010] a questionnaire to International CHRIE as the strategy for this research using collect feedback. Since GenY members are targeted, the development of a new questionnaire was critical to this study. In all, 90 GenY students from 14 countries formed 15 focus groups of six students for brainstorming sessions to produce criteria for application software evaluation. This yielded a 40 item scale to measure first expectations and later satisfaction with software. A seven-point Likert-style scale was adopted from 1=very important to 7=very unimportant. Part two of the questionnaire, contained demographic and general computer-use background questions. Part three included open-ended questions for best and least favorite features of software. A cover letter ensured informed consent and adherence to research ethics. Two versions of the questionnaire with identical scales were drafted: One to measure expectations and one to measure satisfaction scores. Only the wording on the scale was adjusted to reflect the different purposes of the tool in the two rounds of administration. Expert review established validation of the items while the internal reliability of the scales was tested with Cronbach Alpha for the 40 items in both versions. The test of the expectation scale yielded a α=.917 and the satisfaction scale showed a α=.951. This suggested sufficient internal reliability for both scales well above the generally recommended .7 level (Saunders, Lewis and Thornhill, 2007). The experiment involved a sample of n=43 GenY senior-level students from 12 countries, who had extensive computer skills, but not with statistical application programs. The students completed the questionnaire at the beginning of the experiment to measure overall software expectations. The students then participated in a one-week full-immersion SPSS 17.0 module. http://scholarworks.umass.edu/refereed/CHRIE_2010/Friday/8 4

Upon completion of the module, the same students answered the for software VIEREGGE and SEHKARAN: SOFTWAREQUAL 40 questions about satisfaction with quality the SPSS software. Due to the small sample size descriptive statistics and non-parametric Wilcoxon Signed Rank tests for same group comparisons of the expectation and perception scores were used. For the statistical analysis SPSS 17.0 was utilized. RESULTS & DISCUSSION Of the 43 students, 24 (55.8%) were female and 19 (44.2%) were male. The average age was 22.98 years (Std.Dev. 2.891) identifying all participants as GenYers. First the students’ expectations of applied software were measured with the 40 items developed for the questionnaire. Table 1 summarizes the findings. Table 1: Expectations of Software in General (n = 43)
Rank 1 2 2 4 5 5 5 5 9 10 10 18 30 35 36 37 38 39 40 Question # 1 8 11 17 18 27 30 38 34 13 9 19 31 24 29 22 26 28 20 Question Well defined and easy to use interface Reliable Does not slow down performance of computer Good access speed Good technical support Good data security features Easy to up- and download Easy data input Compatibility with other software Good warranty Compatibility with different operating systems Mean 1.40 1.49 1.49 1.63 1.81 1.81 1.81 1.81 1.84 1.88 1.88 2.21 2.95 3.14 3.30 3.35 3.63 3.77 3.88 2.562 Std.Dev. .660 .597 1.203 .846 .917 1.277 1.180 .852 1.132 1.028 1.197 1.489 1.430 1.885 1.520 1.526 1.381 1.645 2.217 .740 5

Price Can run from mobile devices Available on open sources User comments are provided Brand of Software Use of animation Touch screen compatible, visual GUI Web 2.0 components embedded Published by ScholarWorks@UMass Amherst, 2010 Overall Mean for all items

Table I shows International CHRIE Conference-Refereed Track, Event 8 [2010] that all items are considered important. The item with the lowest mean
(Web 2.0 components embedded) still shows a mean score of 3.88 and the grand mean for all 40

items is 2.562. The highest scores were recorded for functional and practical aspects to operate the software (Well defined and easy to use interface, 1.40; Reliable, 1.49; Does not slow down performance of computer, 1.49; Good access speed, 1.63) while advanced technical application aspects were less important (Use of animation, 3.63; Touch screen compatible and visual GUI, 3.77; Web 2.0 components embedded, 3.88). The expectation scores in regards to software shows a desire of GenY students that software should not slow down access to channels of communication and other operations so they can stay mobile and flexible with open communication lines. The other group of items with high scores relates to the desire that the software is ‘easy’ and user-friendly for immediate functionality, backed-up by good support from the provider (Easy to up- and download, 1.81; Easy data input, 1.81; and Good technical support, 1.81; Good warranty, 1.88). The GenYers expect software to work immediately without any operational problems. The results seem to support what was suggested by Raines (2002) and later by Huntley (2006), that the members of this ‘digital’ generation expect technology and software to be easy to use, reliable and compatible with other applications and operating systems for flexibility and mobility at work and when travelling. At the end of the one-week full-immersion module, in which the SPSS 17.0 software was taught and applied, the same questions were asked about the quality and the students’ satisfaction with the SPSS 17.0 software. The same students completed both questionnaires allowing pairedsample comparisons. Table 2 summarizes the results from this round of surveying.

http://scholarworks.umass.edu/refereed/CHRIE_2010/Friday/8

6

Table 2: Satisfaction with SPSS and SEHKARAN: SOFTWAREQUAL for software VIEREGGE Software (n =35)
Rank 1 2 3 4 5 6 6 6 9 10 35 35 36 37 38 39 40 Question # 9 1 38 8 37 3 17 21 35 4 24 12 19 26 29 31 28 Question Compatibility with different operating systems Well defined and easy to use interface Easy data input Reliable Easy data export Step by Step installation guide Good access speed Trial use Student version Good selection of language options Available on open sources Self-updates and download add-ons Price Use of animation User comments are provided Can run from mobile devices Touch screen compatible, visual GUI Mean 2.07 2.21 2.26 2.39 2.58 2.65 2.65 2.65 2.70 2.81 3.14 4.53 4.63 4.67 4.98 5.28 5.51 Std.Dev. 1.595 1.457 1.115 1.046 1.622 1.510 1.557 1.675 1.833 2.038 1.885 2.693 2.664 2.270 2.355 2.482 2.354

Table 2 shows that all mean scores for perceived satisfaction with quality are lower than those reported for expectations (range from 2.07 to 5.51) and that only few items ranked high for expectations received also high scores for satisfaction (Well defined and easy to use interface; Easy data input; Reliable; Good access speed). Again, the items ranked highly relate to ease of access and operation agreeing with GenY students’ expectation that technology should be easily accessible and operational. Overall user-friendliness was rated very positively, suggesting that students found SPSS 17.0 easy to work with, but falling short of what they expect of software. Wilcoxon Signed Rank test was selected to run tests for repeated measures to determine, if differences between expectation and satisfaction scores for the software are statistically significant. The tests were run for the top 10 items the students expect from software as the most critical items. Table 3 shows the results of the Wilcoxon tests.
Published by ScholarWorks@UMass Amherst, 2010 7

Table 3: Wilcoxon Signed Rank CHRIE Conference-Refereed Track, Event 8 [2010] International comparison of top 10 Expectation with Satisfaction scores
Question Number 1 8 11 17 18 27 30 38 34 13 9 Question Well defined and easy to use interface Reliable Does not slow down performance of computer Good access speed Good technical support Good data security features Easy to up- and download Easy data input Compatibility with other software Good warranty Compatibility with different operating systems Mean Expectation Scale 1.40 1.49 1.49 1.63 1.81 1.81 1.81 1.81 1.84 1.88 1.88 Mean Satisfaction Scale 2.21 2.39 2.93 2.65 3.55 3.88 3.30 2.26 3.30 4.42 2.07 Zscore -3.336 -3.926 -4.249 -4.057 -4.358 -4.357 -4.161 -2.104 -3.518 -4.851 -.2660 Sig.Dif. .001 .000 .000 .000 .000 .000 .000 .035 .000 .000 .791

The results of Wilcoxon tests shown in Table 3 support that statistically significant differences exist for all but one item of the top 10 expectations of software, suggesting that the software company needs to improve the software and close the gaps. The results suggest that the technology savvy GenY participants have very high expectations of software in regards to speed and flawless access. Their high expectations are not easily met which is supported by the significant differences tested for almost all items. Participants expect user-friendly operations supporting flexibility from software that interfaces with other software and operating systems. This is the only item where expectations are met by satisfaction scores with quality of the software. It seems that the SOFTWAREQUAL gap in this study is not caused by poor quality of the software, but rather by the high expectations of the participants. The overall test results from participants in this experiment are in line with what previous research states about GenYers.

http://scholarworks.umass.edu/refereed/CHRIE_2010/Friday/8

8

The study also VIEREGGEgeneral outcome SOFTWAREQUAL for students’ overall satisfaction included and SEHKARAN: variables to assess software with the SPSS 17.0 software after the one-week module. Here a five-point Likert-style scale was used where 1=very likely and 5=very unlikely. Table 4 summarizes the results. Table 4: Overall Satisfaction scores for SPSS Software (n=43)
Question # 51 a 51 b 51 c Question Would you use SPSS software? Would you buy SPSS software? Would you recommend SPSS software? Mean 2.00 3.00 2.07 Std.Dev. 1.069 .988 1.068

The results suggest that the students developed an overall positive attitude towards the SPSS 17.0 software. A total of 35 of 43 (81.3%) participants are likely to use the software and 33 of 43 (76.7%) are likely to recommend it. Participants are undecided, if they would purchase the software (23 of 43 or 53.5%), still 10 (23.5%) indicate it as very likely that they would purchase the software. These results re-confirm what was stated above, that the students see overall quality in the software, but their expectations in regards to ease and speed of operation and compatibility are extremely high. Addressing the gaps indicated above, SPSS and perhaps other software companies can improve to meet the expectations of these GenY students CONCLUSION & RECOMMENDATION In the response to the research statements above, the results of the study surprise, as practical concerns prevail in students’ expectations. Functionality, integration and easy operations and not fancy gimmicks are what the GenY students seek. The results support Huntley (2006) and Raines (2002) who outline GenYers’ expectations of easy to use, reliable and integrated technology. While overall happy with the SPSS 17.0 software, the reported SOFTWAREQWUAL gaps suggest that these GenY students have extremely high expectations
Published expect technology to work without 9 of software and by ScholarWorks@UMass Amherst, 2010 flaws. Limited intent to purchase software

also suggests pressure from open source programs. These findings can help SPSS to become International CHRIE Conference-Refereed Track, Event 8 [2010] more attractive to this generation and certainly support the need to employ SOFTWAREQUAL to identify gaps between what GenY students expect and their satisfaction with the quality of software. After all, the participants are Gen Yers’ who will want to use software in their beginning careers. LIMITATIONS The experiment is too limited in scope to draw definite conclusions and generalize findings to all GenY (not desired in the research design and paradigm), but the identified SOFTWAREQUAL gaps should be considered by SPSS and other producers of applied software. Future surveys should use the same questionnaire with a larger sample of GenYers to ascertain that the findings can be supported. The SPSS software was introduced in a one-week module, clearly not enough time to explore all options of the SPSS software. To address this issue, future studies ought to be administered perhaps after a full semester of work with SPSS or other applied software. REFERENCES Constantine, L.L., and Lockwood, L.A.Q. (1999). Software for Use. New York: Item Press. Cox, J. and Dale, B.G. (2002). Key quality factors in website design and use: an examination. International Journal of Quality and Reliability Management, 19(7), 862-888. Huntley, R. (2006). The World According to Y: Inside the New Adult Generation. Crownsnest, Australia: Allen and Unwin. Knutson, B., Stevens, P., Wullaert, C., and Yokoyoma, F. (1990). LODSERV: A service quality index for the lodging industry. Hospitality Research Journal, 14, 227-284. Madu, C.N., and Madu, A.A. (2003). E-quality in an integrated enterprise. The TQM Magazine, 15(3), 127-136. http://scholarworks.umass.edu/refereed/CHRIE_2010/Friday/8 10

VIEREGGE and SEHKARAN: SOFTWAREQUAL for software

MacKay, K.J., and Crompton, J.L. (1990). Measuring the quality of recreation services. Journal of Park and Recreation Administration, 8(3), 47-56. Parasuraman, A., Zeithaml, V.A., and Berry, L.L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50. Raines, C. (2002). Managing Millennials. Retrieved from http://www.generationsatwork.com on Nov. 12, 2009. Saunders, M., Lewis, P., and Thornhill, A. (2007). Research Methods for Business Students (4th ed.). Harlow, UK: Prentice Hall. Stevens, P., Knutson, B., and Patton, M. (1995). DINESERVE: A tool for measuring service quality in quick service, casual/theme, and fine dining restaurant. Journal of Hospitality and Leisure Marketing, 3(2), 35-44. Wolfinbarger, M., and Gilly, M.C. (2001). Shopping online for freedom, control, and fun. California Management Review, 43(2), 34-58. Yan, S. (2006). Understanding Generation Y. The Oberlin Review, December 8, 2006. Retrieved from http://www.oberlin.edu on Nov.12, 2009. Yoo, B.H., and Dohan, L.L. (2003). Testing cross-cultural invariability of brand equity creation Process. Journal of Product and Brand Management, 11(6), 360-398. Zeihaml, V.A. (2002). Service excellence in electronic channels. Managing Service Quality, 12(3), 135-138. Zeithaml, V.A., Parasuraman, A., and Malhotra, A. (2000). E-service quality: definition, dimensions and conceptual model. Marketing Science Institute Working Paper Series. Cambridge, MA.

Published by ScholarWorks@UMass Amherst, 2010

11

Similar Documents

Premium Essay

Brm/353

...BRM/353 Apple iPad Air Promoted and proposed by Apple Inc., the iPad is and iOS operated line of tablet computers. The first tablet computer designed by Apple was the Newton MessagePad 100, which was announced in 1993. Apple had also established a sample PowerBook Duo based tablet, which was known as the PenLite, but chose not to retail it to prevent having an effect on the MessagePad sales. In 2007, Apple decided to re-enter the mobile-computing markets and introduced the iPhone. The iPhone is smaller in size than the iPad and features a mobile phone and a camera while also initiating the finger-sensitive multi-touch touchscreen of Apple's iOS mobile working structure. The release of the iPad had been assumed for numerous years by the end of 2009. Many rumors spoke mainly about “Apple’s tablet” and suggested names such as the iTablet. In January of 2010, Steve Jobs introduced the iPad at an Apple press conference in San Francisco (Ritchie, R. 2014, October 6). The first Apple iPad was released in April of 2010. The use of the iPad is constructed throughout the device's wide range of a touch screen, which includes a simulated keyboard. The iPad contains already installed Wi-Fi and on certain styles, a cellular connection. On a financial conference call in October of 2010, Steve Jobs stated that Apple retailed more iPads than Mac computers for the fiscal quarter. Before the actual unveiling of the iPad 2, Apple retailed more than 15 million iPads that were first-generation...

Words: 1345 - Pages: 6

Premium Essay

Brm Proposal

...CHAPTER ONE 2 1.0 INTRODUCTION 2 1.1 Background of the Study 2 1.2 Problem Statement 5 1.3 Research Problem 6 1.4 Specific Objective 7 1.5 Importance of the Study 7 1.6 Scope of the Study 8 1.7 Definition of Terms 8 1.8 Chapter Summary 9 CHAPTER TWO………………………………………………………………………………………………….10 2.0 LITERATURE REVIEW 10 2.1 Introduction 10 2.2 Theoretical Framework 10 2.3 Theory of Unclaimed Assets 13 2.4 Regulations of Unclaimed Financial Assets and Performance of Organizations 14 2.5 Chapter Summary 17 CHAPTER THREE 18 3.0 RESEARCH METHODOLOGY 18 3.1 Introduction 18 3.2 Research Design 18 3.3 Population of the Study 18 3.4 Data Collection 19 3.5 The Research Procedures 19 3.6 Data Analysis 19 3.7 Chapter Summary 20 REFERENCES: 21 CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study Andreoli and Osibodu (2004) generally defined unclaimed property as a liability a company owes to an individual or entity when a debt or obligation remains outstanding after a specified period of time. According to Ministry of Finance (2008) quite a number of billions are held by financial institutions as unclaimed is circulating in the financial system to earn interest. On September 11th 2015 Unclaimed Financial Assets Authority (UFAA) reported to have collected 3.3billion shillings largely from banks (UFAA, 2015). Ministry of finance report (2008) showed that overall universe of unclaimed financial assets in the financial system, the corporate...

Words: 6953 - Pages: 28

Free Essay

Brm of M.Com

...Mitsubishi Heavy Industries Technical Review Vol. 49 No. 2 (June 2012) 1 The Dubai Metro, the World’s Longest Fully Automated Metro Network Tr a n s p o r ta t i o n S y s t e m s D i v i s i o n The Dubai Metro infrastructure was designed to support economic growth in Dubai, and is the first urban railway in the Gulf States. Dubai has established its position as a leading hub for finance, logistics, and tourism in the Middle East. During this process, chronic traffic congestion became a serious social issue, stemming from the population increase that ensued from rapid economic growth. In order to alleviate traffic congestion, the Dubai Government decided an urban railway would be constructed. In 2004, the Dubai government asked for international tenders for the Dubai Metro Project and the following year placed an order with the Dubai Rapid Link Consortium (DURL), a five-company consortium lead by Mitsubishi Heavy Industries (MHI), with three other Japanese companies and one from Turkey. DURL was responsible for delivering a fully automated driverless railway system including all related engineering and construction. The Civil Works including the design, engineering and construction of tunnels, elevated viaducts, and station buildings and depots were performed by our civil works partner, a joint venture consisting of Obayashi Corporation, Kajima Corporation, and the Turkish firm Yapi Merkezi. MHI, in collaboration with Mitsubishi Corporation, was responsible for the design...

Words: 1398 - Pages: 6

Premium Essay

Brm Investment Case

...Executive Summary John Raymond is working on his 401K-retirement plan. He has all of the risks and returns for all of the assets in his investment classes. He assumes that all returns follow a normal distribution with the following means and standard deviations. Investment Class | Mean | Standard Dev. | Fixed Income/Annuities | 8.31% | 0.60% | Cash | 7.73% | 0.80% | US Treasury Bonds | 8.80% | 5.00% | US Investment Corp Bonds | 9.33% | 7.00% | Foreign Government Bonds | 10.95% | 10.00% | Domestic Large Cap Stocks | 12.71% | 17.30% | International Equities | 14.02% | 19.00% | Domestic Mid Cap Stocks | 11.64% | 18.19% | Domestic Small Cap Stocks | 15.93% | 23.00% | For each investment class we found the probability of a loss in the investment for a return of less than zero. We also found the probability of a return greater than 5%, between -5% and 5%, and lower than 15%. In finding these probabilities, we were able to find which investment classes were more profitable for John Raymond and the correlations of the different investment classes. We grouped the investment classes into two groups into compare the correlation. The first group consisted of: fixed income/annuities, US treasury bonds, US investment corporate bonds, and foreign government bonds. The second group consisted of: domestic large cap stocks, domestic mid cap stocks, domestic small cap stocks, and international equities. Part A In using the Z-score transformation formula, we found...

Words: 252 - Pages: 2

Free Essay

Brm Research Methods

...Contents 2.1 Motivation 2 2.2 Maslow’s Hierarchy of Needs 2 2.3 Drives for Employee Motivation 3 2.4.1 Management Commitment 4 2.4.2 Training and Development 4 2.4.3 Respect and Recognition 4 2.4.4 Role of pay 5 2.4.5 Proposed Replica to Motivate Workers in McDonald 6 Introduction 7 3.1 Qualitative & Quantitative Research Methods 7 3.2 Final selection for the project 7 2.3 Primary data or secondary data 8 2.4 Research Tools 8 2.5 Population Sample 8 2.6 Sampling technique 8 2.7 Advantages of qualitative research methods 9 2.8 interviews 9 2.8.1 Advantages and disadvantages of face to face interviews. 9 Literature Review 2.1 Motivation By Anne (2010) motivation basically came from a Latin-word-mover whose basic meanings indicate movement, in simple way using efficient approach/way for reaching final targets. According to Edwards (2007) nowadays in organizations motivation is treated like catalyst for getting competitive edge over rivals. By Jaffery (2009) a strong relationship exists between motivation and job performance. In view of Halverson (2005) motivation acts like oxygen for organizations and it is of huge importance especially in such business (services) where workers have direct link with consumers as in food business. It is a million dollar advice for managers in fats food companies that they must focus on identifying indicators which definitely stimulate workers for performing their jobs in an efficient manner. Fast food business has become very...

Words: 2619 - Pages: 11

Premium Essay

Brm Survey Questionnaire

...SHAILESH J. MEHTA SCHOOL OF MANAGEMENT Bridging The Gap BUSINESS RESEARCH METHODS PROJECT GROUP 5 Rishi Ramesh 139278007 Parthajit Dutta 139278014 Ananth SG 139278018 Vedavyas Pai 139278071 Manjunath Mantagani 139278085 Your Opinion Counts!!! SJM School of Management – IIT Bombay 1) What do you think about placements in your college? _______________________________________________________________________________________________ _______________________________________________________________________________________________ 2) List the skills that would be needed for better placements. _______________________________________________________________________________________________ _______________________________________________________________________________________________ Finishing School: A finishing school is a specialized placement training institute which specializes in services such as training students on interview handling skills, Group Discussion Skills, technical and functional competency building skills, Written Ability Test skills etc. These trainings are given by experts who have huge industry experience and know every aspect of recruitment and placements. Rate the following statements on this scale: Strongly Agree 5 Agree 4 Neutral 3 Disagree 2 Strongly Disagree 1 Business Research Methods Project There is a need for placement training sessions/workshops in your college. Providing specific placement related training is not under the purview of the...

Words: 1741 - Pages: 7

Premium Essay

Brm-Waiting Line

...A Study on Waiting Line Management in Indian Retail Sector Project Title: - To study the effectiveness of “Waiting Line Management” of two supermarkets. Introduction:- Waiting Line Management- Understanding waiting lines or queues and learning how to manage them is one of the most important areas in operation management. We wait in line every day, from driving to work to checking out at the supermarket. In this project we discuss the basic elements of waiting lines problems and provide standard solutions to solve them. One of the ways of arriving at some of these solutions is queuing theory through which dissimilar delays encountered by customers. Overview of Indian Retail Sector- Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centres. The Indian retail industry has experienced high growth over the last decade with a noticeable shift towards organised retailing formats. The industry is moving towards a modern concept of retailing. Main Focus Area Our research focuses upon...

Words: 691 - Pages: 3

Premium Essay

Brm Research Proposal

...Executive Summary Over the last few years, the capital market of Bangladesh has witnessed a haughty growth which is not in line of development in the real sector of the economy. Although, the Securities and Exchange Commission (SEC) of Bangladesh has tried to correct the irregular behavior observed in the market, very often it is argued that lack of proper and firm decisions from the regulator’s side has contributed to make the market more unstable rather than to reduce it. The paper attempts to identify the inter relationship between the capital market and money market. The Capital Market of Bangladesh is passing tough times since December 2010 as high volatility is eroding the capital of Thousands of Investors that might turn into social instability. This fall is caused by many factors that I tried to identify and tried to link up between causal factors of market crash and regulatory failure and also tried to find out the inter-relationship between capital market and money market. Primary issue related problems was faulty listing methods and IPO overpricing, few numbers of new listings, revaluating assets before company listing, high premium in issuance of right share/Repeat IPO etc. while secondary market related problems was stock splits and stock price manipulations through block trading, circular trading and insider trading. Investor’s greed and irrational behavior played a big rule to make the stock prices sky rocking as they were crazy to buy shares without judging...

Words: 6334 - Pages: 26

Premium Essay

Brm Class Assignments

...>cases Ramada Demonstates Its Personal Best® >Abstract This case describes syndicated research in the hospitality industry that revealed trends in customer satisfaction and Ramada’s proprietary research leading to the development of the Personal Best™ employee hiring, training and motivation program. www.ramada.com >The Scenario In 1996 the latest D. K. Shifflet survey of customer satisfaction in the hospitality industry showed mid-tier hotels continuing their downward trend in perceived customer service, reflected by more and more respondents giving ratings on customer service in the 7 or lower range on Shifflet’s 10-point scale. While Ramada’s satisfaction rates held steady, “It was only a matter of time before we experienced the problem,” says Tim Pigsley, director of operations for Ramada Franchise Systems (RFS). Shifflet research highlighted three critical areas for study that could influence customer satisfaction: hiring (finding the best people to deliver Ramada’s brand of exceptional service), training (giving employees the tools to deliver exceptional service), and motivation (providing the impetus for Ramada employees to deliver exceptional service). Unlike some of its competitors, RFS is a totally franchised system. In such an environment, not only must headquarters contend with the variable human factor of all service operations, but additionally, RFS must contend with differing “exceptional service” standards among owners of the nearly 900 Ramada properties...

Words: 1420 - Pages: 6

Premium Essay

Brm Project on Sports Shoe

...1. INDUSTRY BACKGROUND The term footwear covers a vast range of products made from many different materials. Boots, shoes, sandals, slippers and clogs are made wholly or partly of rubber, synthetic and plastics materials, canvas, rope and wood. In fact, in 2007, rubber and plastics footwear made up 53% of the pie whereas leather footwear accounted for 14% only with the remaining 33% of the footwear made of textile and other types of materials. In recent years, the footwear industry has become highly globalised, with competition from countries with lower labor costs and less regulated working conditions forcing footwear manufacturers to look at restructuring and re-locating their facilities. As the World population increases and living standards improve, the demand for footwear has shot up rapidly. Over the last decade and a half, Asian countries have emerged as the most powerful destination for footwear production, with established names in the US and Europe economies having shifted their facilities (partly and wholly) to Asian countries. GLOBAL CONSUMPTION OVER 10 YEARS CONSUMPTION(MILLION OF PAIRS) | 1998 | 2000 | 2002 | 2004 | 2008 | ASIA(ALL) | 4744 | 5222 | 5474 | 5840 | 6528 | AMERICAS | 3011 | 3274 | 3279 | 3433 | 3611 | EUROPE | 2239 | 2396 | 2544 | 2717 | 2886 | REST OF THE WORLD | 1086 | 1187 | 1172 | 1317 | 1399 | TOTAL | 11080 | 12079 | 12469 | 13307 | 14424 | 2. THE INDIAN OUTLOOK The...

Words: 3882 - Pages: 16

Premium Essay

101314468-Brm-Project-Mobile Phone Features

...Business Research Methods Market Research to Evaluate Consumer Preferences for Various Features in Mobile Phones A report submitted to Prof. Anand Kumar Jaiswal Submitted by Group C08 Anshul Gupta Dr. PrashantDeshmukh Kunal Gupta Rohan Nag ShashwatSiddhant SwetaBindiTherlapu INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD Contents Background to the problem ......................................................................................................... 3 Research Matrix .......................................................................................................................... 4 Decision Problem .................................................................................................................... 4 Research Problem .................................................................................................................... 4 Information Needs ...................................................................................................................... 4 1. Secondary Research .......................................................................................................... 4 Primary Research:........................................................................................................................ 4 Variable Specification .................................................................................................................. 5 Literature Survey: Uncovering the latest trends in the Mobile...

Words: 7315 - Pages: 30

Premium Essay

Brm...This Was My Sem 2 Proj

...INTRODUCTION As per an article on the website , www.venturecapitalresources.com , named “Past and Present of Capital Market” it has been mentioned that the Indian stock markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 1839, there were only few brokers recognized by banks and merchants during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the American Civil War broke out and cotton supply from United States to Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87). At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business. In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternatively known as “The Stock Exchange“). Trading was at that time...

Words: 4892 - Pages: 20

Premium Essay

Test

...case studies & reviews of previous related studies & data. - Used to identify and classify the elements or characteristics of the subject, - E.g. number of days lost because of industrial action. - Typical techniques: quantitative (used to collect, analyze & summarize data) Analytical Predictive - Often extends the descriptive approach to suggest or explain why or how sth. is happening - Aim: to speculate intelligently on future possibilities, based on close analysis of available evidence of cause & effect - E.g. predicting when and where future industrial action might take place - E.g. underlying causes of industrial action. - Important Feature: locate and identify the different factors (or variables) involved 10/8/2014 LHD-BRM-S6 2 QUALITATIVE RESEARCH  Nature: exploratory  used when we don’t know what to expect, to define the problem or develop an approach to the problem.  used to go deeper into issues of interest and explore nuances related to the problem at hand  seeks to determine the causes of human behaviors  E.g. • life choices which result in shortened lives and unhappy marriages • complex behaviors related to wars and other conflicts. Qualitative research is all about getting to the root of the problem and trying to determine what causes these kinds of destructive behaviors.  Tools: focus groups, in-depth interviews and questionnaires.  The data collected using these methods are then analyzed and studied in an attempt to determine why...

Words: 779 - Pages: 4

Premium Essay

Marketing

...Business Research Methods seeks to expose MBA students to the theory and praxis of epistemological notions in relation to business phenomena. The course seeks to create an inter-face between the theoretical construct of corporate world. Emphasis is on understanding real corporate life experiences within their proper intellectual framework. The idea is to add value to a student’s appreciation of the business world, its structure, networks and composition. To facilitate this, the course equips the student with practical business research tools and skills such as questionnaire design and application, interview process design and techniques. In essence, BRM is integrative course which seeks to synthesise students’ experiences from other MBA courses into a coherent appreciation of the methodological configuration of business phenomena. Thus, BRM prepares students for their dissertation work. COURSEWORK ASSESSMENT: 30% 1. Research Proposal- First Semester- 10% 2. Research Project- Second Semester- 10% 3. Intra-Sessional Test – Second Semester- 10% COURSE OUTLINE 1. Introduction to business research -The purpose of business and management research -The research process -Outsourcing or internally administered researches 2. Formulating and designing research topics -Attributes of a good research topic -Generating and reefing research ideas -Turning research ideas into research topics 3. Types of researches -Ways of classifying...

Words: 604 - Pages: 3

Premium Essay

Risk Management

...The Importance of Risk Assessment and Management In definition a risk refers to an uncertain occurrence or an activity that if takes place could have either harmful or beneficial effects or both in realizing goals (Schatz, 2010). Therefore a risk has the potential to create threats as well as opportunities. Speaking in general terms however a risk is often seen as a loss or a negative impact that is quantifiable. In business, risks can determine the profitability of the company. As such the success of a project also largely depends on the extent to which the risks are eradicated or minimized. A risk can be influenced by both internal and external factors. Therefore in project management vital importance is given to risk management. According to Tatum (2011) Risk Management is the complete process of risk assessment and then taking the requisite steps to communicate and prevent the harmful outcomes of such a risk. In this scenario, risk assessment involves the identification, evaluation, quantification and prioritization of potential risks. A project team involved in an Information System’s project may encounter various types of risks. Project risk, security risk, system risk, organizational risk, business risk, people risk would be to name of these (Redman 2010; Vijay 2007). To effectively combat these, the project team and the project manger must develop risk management strategies. So let us now look into why it is important to manage risks well. To begin with it is found...

Words: 840 - Pages: 4