...BT VISION - Marketing mix In the sequence of strategic analysis and decisions, "marketing mix" analysis falls after various external and internal environmental analyses such as PESTEL analysis, Porter's Five Forces analysis, SWOT Analysis and even formulation of competitive strategies (Porter's Generic Strategies). Marketing mix is an imperative concept in modern marketing and academically it is referred to as the set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). It is important to realise that marketing mix strategy of any company can have one major function, that is, strategic communication of the organisation with its customers (Proctor, 2000). It was further argued that marketing mix provides multiple paths as such communication can be achieved either in spoken form and written communications (advertising, selling, etc.) or in more symbolic forms of communication (the image conveyed in the quality of the product, its price and the type of distribution outlet chosen). However, the key element is that the main aspects of marketing mix that will be discussed below "should not be seen as individual entities, but as a set of interrelated entities which have to be set in conjunction with one another" (Proctor, 2000: 212). The easiest way to understand the main aspects of marketing is through its more famous synonym...
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...Research Paper List of content Page Summary of the Research 1 Introduction Introduction and Motivation 2 Research Question 3 Conceptual Framework 3 Contribution Literature Relevant literature review 3 Empirical 4 Methodology and Data Methodology 4 Data Collection 5 Econometric Specification 5 Hypothesis ...
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...MARKETING EXCELLENCE McDonald’s Learning to love the brand again Marketing Excellence 2 | About The Marketing Society About The Marketing Society INSPIRING BOLDER MARKETING LEADERSHIP The Marketing Society is a not-for-profit organisation owned by its members, with over 2500 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. The Society challenges its members to think differently and to be bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing. The Society does this through the Marketing Society Awards for Excellence; its publications Market Leader, Our Week and rich online Knowledge Zone; a national programme of world-class events; innovative professional development, such as the annual Marketing Leaders Programme; and extensive on-and-offline networking opportunities. www.marketing-society.org.uk Foreword | Marketing Excellence 2 | Foreword By Roisin Donnelly, President of The Marketing Society What is marketing excellence? Marketing excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick out the cases which...
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...& Intelligent Systems University of Ulster, Magee campus, Northland Road Londonderry BT48 7JL Table of Contents 1 Organisation and structure of BT 3 1.1 History and development of BT 3 1.2 Organisation chart 3 1.2.1 BT Technology, Service & Operations 3 1.2.2 Architecture and Global IT Platforms 4 1.2.3 Global Network Services 4 1.2.4 Global Infrastructure Services 5 1.2.5 Strategy, Service & Operations 5 1.2.6 Group Customer Experience 6 1.2.7 Research & Innovation 6 1.2.8 Finance & Commercial Management 7 1.2.9 HR & Comms 7 1.2.10 CIO BT Group 8 1.2.11 CIO BT Global Services 8 1.2.12 CIO Openreach 9 1.2.13 CIO BT Wholesale 9 1.2.14 CIO BT Retail 10 1.3 Function of BT’s Technology, Service & Operations 10 1.4 company management and department structure 10 2 MY role in BT 12 2.1 Job description 12 2.2 Technical skills needed (or acquired) 12 2.3 Diary outlining technical and other duties carried out 13 2.4 social aspects of placement 15 3 Learning undertaken and soft skills developed 16 3.1 Learning opportunities that the year provided 16 3.2 Expertise gained and skills developed during year 16 3.3 Personal development 17 4 Reflection 18 Organisation and structure of BT History and development of BT BT is the world's oldest communications company. It's roots extend back to the UK's Electric Telegraph Company. The world's first commercial telecommunications...
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...anyone who has an interest in what a business does or an influence upon the business. BT has many stakeholders, for example, internally there are employees and externally there are suppliers and the government. All stakeholders have an interest in the business so they therefore have an influence in BT in one form or another. Within BT there are many different stakeholders that work together. For example employees may communicate with directors and managers. However, not all of these stakeholders work together which can lead to conflict of interest which I will discuss later on. One of the most influential stakeholders of BT is its Director, Sir Michael Rake. BT’s director would be directly involved in the day to day running of the business as well as making executive decisions. An example of this could be things like the purchase of raw materials and direct contact with the directors of their suppliers to carry out negotiations and contracts. Also the director of BT would make critical decisions for the business such as launching new products lines, or adding new products to the range of products that they already have. I researched an example of this, and discovered that BT already provided broadband connections to millions but in 2010, BT launched superfast 'infinity' broadband that is five times faster than standard connection . This just goes to show that stakeholders like the director of BT can have a direct positive impact of the operation of the business. From a critical...
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...MARKETING EXCELLENCE Pedigree Making the brand a dog’s best friend Marketing Excellence 2 | About The Marketing Society About The Marketing Society INSPIRING BOLDER MARKETING LEADERSHIP The Marketing Society is a not-for-profit organisation owned by its members, with over 2500 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. The Society challenges its members to think differently and to be bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing. The Society does this through the Marketing Society Awards for Excellence; its publications Market Leader, Our Week and rich online Knowledge Zone; a national programme of world-class events; innovative professional development, such as the annual Marketing Leaders Programme; and extensive on-and-offline networking opportunities. www.marketing-society.org.uk Foreword | Marketing Excellence 2 | Foreword By Roisin Donnelly, President of The Marketing Society What is marketing excellence? Marketing excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick...
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...I have been asked to produce a report which evaluates the customer care strategy of an organisation of my choice. I have chosen British Telecom better known as BT, the world’s oldest communications company. I have chosen this as my organisation because they are such a high profile company in the communications industry with a lot more experience than their competitors and there for, potential customers naturally expect a high standard of products and services from a provider like this. This choice of organisation was also based on the fact that I used to work for BT. Although I was trained to believe that BT offered high quality products and services at a reasonable price and most of all a high standard of customer service compared to its competitors, these first impressions were soon forgotten after dealing with customers directly as many were not happy with the providers customer service and most of all communication skills ironically. BT has a mission statement supporting the high quality service they claim to provide to their customers and that is "connecting your world, completely". The meaning behind this statement according to bt.com is “Our mission revolves around a total dedication to the quality of service and experience our customers receive from us: BT Retail is a customer-centric distribution business that will grow shareholder value and deliver an excellent, continuously improving, customer experience. We will provide differentiated solutions and a tailored...
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...http://docslide.us/documents/individual-examination-bt-plc-m31005.html Individual Examination: British Telecom Cape Town CONTENTS 1 Executive Summary On the surface it would appear that British Telecom has addressed each area of TQM in their effort to implement a QMS system. They have had good financial results. Their people/staff satisfaction is high. Their customer satisfaction index high and are termed “loyal”. What really happened was that they had not implemented TQM correctly. In their attempt to focus on the customer they had neglected their staff. During Project Sovereign BT lost 130 000 staff members. This may have been because the strategy and vision was not shared with all the staff. The outcome was however that they probably lost many good people. The main component that was missing from their TQM implementation was Systems Thinking. They did not implement a system that allowed issues which required improvement to become new projects. Thus even though they claimed they were continuously improving, there were very few new initiatives. Prepared by: Deon du Plessis Page 2 of 19 Created on 04/04/15 Individual Examination: British Telecom Individual Examination: British Telecom The solution will be to become a true BSPM learning organisation. This will involve some more changes to the structure where the continuous improvement projects will be programme managed across the value chain. 2 Question1: What role has the Quality Management...
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...that was created by Research in Motion's (RIM) Founder Mike Lazaridis in 1996, providing wireless web enabled devices across multiple networks. At the time, Lazaridis was an engineering student at the University of Waterloo while Fregin was an engineering student at the University of Windsor. BlackBerry Limited (BlackBerry), incorporated on February 24, 2003, is a provider of mobile communications. The Company is engaged primarily in the provision of the BlackBerry wireless solution, consisting of smartphones, service and software. The Company's four areas of business are Devices business, Enterprise Services, BlackBerry Technology Solutions (BTS) business and Messaging. The Company's Devices business is focused on delivering smartphone products. BlackBerry's Enterprise Services business offers enterprise products and services. The Company's BTS business consists of five units: QNX Software Systems Limited (QNX), Certicom, Paratek, the BlackBerry Internet of Things (IoT) Platform, and Intellectual Property and Patent Licensing (IPPL). The Company's Messaging business is engaged in providing BlackBerry Messenger (BBM). The Company's smartphones are powered by the BlackBerry 10 operating system (OS). BlackBerry smartphones are available from various carriers and indirect channels, through a range of distribution partners, and are designed to operate on a range of carrier networks, including High Speed Packet Access (HSPA), HSPA+, Universal Mobile Telecommunications System (UMTS), Global...
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...www.MA-Dissertations.com Dissertation Writing Service TABLE OF CONTENTS Abstract ........................................................................................................................................... 3 Acknowledgement .......................................................................................................................... 4 Plagiarism Statement ...................................................................................................................... 5 Chapter I: Introduction to the Study .............................................................................................. 6 1.1 Introduction to the Problem ............................................................................................... 6 1.2 Background of the Problem ............................................................................................... 7 1.3 Statement of the Problem................................................................................................... 8 1.4 Statement of Purpose ......................................................................................................... 8 1.5 Rationale ............................................................................................................................. 9 1.6 Aims and Objectives of Study:........................................................................................ 10 1.7 Research Question ..............................................
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...JaNuaRy–FeBRuaRy 2014 23 consumer Behavior What Marketers Don’t Get About Online Reviews Itamar Simonson and emanuel rosen 78 competition The Big Lie of Strategic Planning roger l. Martin 103 risk Management The New Rules of Globalization Ian Bremmer : -( : -( ; -) : A greAt plAce to work What ideo, BlackRock, and Netflix know about building high-performance cultures Page 53 ©2013 Cartier calibre de cartier CHRONOGRAPH 1904-CH MC THE 1904-CH MC, THE NEW AUTOMATIC WINDING CHRONOGRAPH MOVEMENT, WAS CONCEIVED, DEVELOPED AND ASSEMBLED BY THE CARTIER MANUFACTURE IN THE GREATEST WATCHMAKING TRADITION. THIS MOVEMENT IS EQUIPPED WITH INGENIOUS SYSTEMS FOR UTMOST PRECISION: A COLUMN WHEEL TO COORDINATE ALL THE CHRONOGRAPH FUNCTIONS, A VERTICAL CLUTCH DESIGNED TO IMPROVE THE ACCURACY OF STARTING AND STOPPING THE TIMING FUNCTION, A LINEAR RESET FUNCTION, AND A DOUBLE BARREL TO ENSURE UNRIVALED TIMEKEEPING. 18K PINK GOLD 42 MM CASE, MECHANICAL MANUFACTURE CHRONOGRAPH MOVEMENT, SELF-WINDING, CALIBRE 1904-CH MC (35 JEWELS, 28,800 VIBRATIONS PER HOUR, APPROXIMATELY 48 HOUR POWER RESERVE), CALENDAR APERTURE AT 6 O’CLOCK, 18K PINK GOLD OCTAGONAL CROWN, SILVER OPALINE SNAILED DIAL, GOLD FINISHED CHAMFERS. ALLIGATOR STRAP. EXPLORE AND SHOP WWW.CARTIER.US - 1-800-CARTIER hbr.org January–February 2014 Contents 53 SpoTlIghT on TalENT aND PErformaNCE 54 IDEo’s Culture of helping Research at one office of the design firm ...
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...Companies Unit 1 – The Man Who Invented Management ….…………………..8 Unit 2 –Want a Nice Piece of a Chaebol?...........................................27 Unit 3 – Last Tango in Detroit?........................………………….…..33 Unit 4 – Lean, Mean, and… German? ………………………………41 Unit 5 – How Failure Breeds Success…………………………….....48 Chapter II: Supply Chain Management Unit 6 – Inventories Won’t Kill Growth …………………………....56 Unit 7 – Moving up the Corporate Agenda ………………………....63 Chapter III: Management Strategies Unit 8 - Beg, Borrow - and Benchmark …………….……………...70 Unit 9 - TQM – More than a Dying Fad? ………………………….78 Unit 10 - Reengineering: What happened? ………………….……. 88 Unit 11 - Tearing up the Jack Welch Playbook……………………101 Chapter IV: Some Macroeconomic Issues Unit 12 - Hawk...
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...Contemporary Developments in Business and Management Kenneth Fee The University of Sunderland © 2013 The University of Sunderland First published September 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without permission of the copyright owner. While every effort has been made to ensure that references to websites are correct at time of going to press, the world wide web is a constantly changing environment and the University of Sunderland cannot accept any responsibility for any changes to addresses. The University of Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2...
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