...This report examines the beer brand, Bud Light owned by Anheuser-Busch InBev LLC. For a brand to be successful, it must get a feel for the needs and trends that exist within its own marketing environment. The Bud Light brand was created to target the young adult, specifaclly male demographic and exists as a convenience product in a “recession resistant” industry. As the brand moves forward it must consider natural and technological advancements available. Although, the brand has grown around the always changing social trends of its consumers, and must keep this into consideration when moving forward. Furthermore, the brand must understand the full market including its competition and understand the brands’ specific positioning within the entire beer industry. This report details Bud Light’s history, development, and foundation of the company. This will be determined by analyzing the full spectrum of the marketing channel, beginning at the internal analysis of the...
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...Introduction Our vision at Anheuser-Busch is to add to life’s enjoyment through our products, relationships and services. With our Mission being to be the best beer company in the world, while still enrich and entertaining. We also wish to give amazing results to the shareholders and the community. We try to bring to life our dream to be the best beer company in the world. Our goal is to connect our efforts to a collective responsibility we share with our employees, consumers, wholesalers, retailers, law enforcement, elected officials, educators and other partners. After all, these are our roads, our kids, our neighborhoods and this is our Earth; and it is our obligation to work together to help support our communities. Budweiser, Bud Light and other brands also take ownership of our Corporate Social Responsibility efforts by creating consumer centric programs for adults. These programs enhance brand sponsorships and through our work with wholesalers, we reach consumers...
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...The brand strength provides competitive advantage in the market, holding domestically about 47% share of US retail market. With recognizable brands such as Bud Light Budweiser and Michelob Ultra, of which Bud Light brand is the highest selling beer in the US. The company owns about 14 breweries domestically and has strong ties to the community. • Anheuser-Busch’s manufacturing plants are the most advanced in the industry. Due to a modernization program where they are constantly updating and replacing old machines. • High emphasis is placed on keeping an impeccable image and reputation; thus creating a higher standing in its market. • Advertising know how – has memorable ads during super bowl Sunday that leaves the audience captivated. • Anheuser-Busch has great advantage, due to its name. It can be said that the Budweiser logo is one of the most valuable trademarks in the world. This is due to promotions yearly. Making them...
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...Are we having Bud Light yet? With one simple word Budweiser was able to reach out to millions of people and increase their audience. Wazzup, a word that is not even grammatically correct is the first beer commercial that I have memory of. It impacted my life in such a way that I have never forgotten it. Budweiser takes advantage of their reputation and makes witty and funny commercials that are fun to watch and unforgettable. They incorporate humour and sex appeal into their ads to sell beer to men. Through their advertisements, beer products are designed to appeal to the young and middle aged hyper-masculine men. Women only appear in the ads to bring men their beer, or to be attracted to the magical masculinity that comes with drinking this brand of beer. Bud Light (derived from Budweiser) is a prime example as their ads use visual appearance, a metaphor, and ethos to send a message to men that there is nothing more pleasing in life than drinking beer. With little time, and little space, advertisements must convince people to buy their product, and the best way to do this is through visual appearance. In the article by Jib Fowles, he states that in order for an image to be effective "the image must be pleasant to the greatest number and offensive to the fewest..." (Fowles, 149). For many products it is easiest to use sex appeal to convey their message. It is less difficult to use sex appeal on men than it is on women. This is because in general men have minimal...
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...Perspective Writing Like Blooming Flowers It was going to be yet another dismal day for the woman. She was trapped in a job she despised with the same monotonous routine every day but the cruel reality was that she desperately needed to stick with it to pay the bills. With a weary sigh, she turned the handle of the classroom door, noticing on it the sticky residue of chewing gum left there from an asinine prank played on her the previous week by some moronic kid... or had it been last month? She didn’t know. It had escaped her notice that the days here flew so quickly by like a handful of flower petals flung into blustery winds. She stepped into the classroom, slamming the door behind her with intentional force. All heads turned towards her in a perfect synchronized motion, followed by a heavy blanket of fearful silence covering the entire classroom. Despite the surely bleak day which lay ahead, a ghost of a smile flitted across her face as she silently gloated about the great effort she had expended in etching the rule that there must be silence in the classroom at all times into the children’s minds. The blaring sound of the bell resounding through the halls indicated it was time for her to dismiss the class. Everyone filed out of the class except Lisa who had come to the front.The child’s expression was similar to that of a petrified toddler’s who had lost their mother in the store but this didn’t make her sympathize with the child at all.‘I am giving you three detentions...
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...Steroid Use in Major League Baseball Student Name Course Name Instructor Date Steroid Use in Major League Baseball Thesis: Steroid use is prevalent in major league baseball. Players choose to use steroids despite steroids being banned, the effects steroids have on their bodies, and the impact steroids have on their careers and reputation. I. Steroid use is banned in major league baseball. A. Banned substances enhance players’ performance. 1. Batted-ball speed increases when a player takes steroids. 2. Home-run production increases with steroid usage. B. Major league baseball policies ban the use of several substances by players. 1. The league and the players’ union have strict policies against the use of steroids. 2. The league conducts regular testing to ensure players are drug free. 3. Penalties result from steroid use. II. The body is seriously affected by steroid use. A. Several negative physical effects exist to the body. 1. Steroid use affects natural hormone production. 2. High blood pressure, high cholesterol, and other cardiovascular problems are physical side effects. 3. Steroids cause liver problems. B. Psychological problems exist due to steroid use. 1. Aggressive or enraged behavior has been reported as a side effect. 2. Addiction has been reported also as a side effect. III. The steroid scandal has negatively impacted players’ careers and reputation. A. Players’...
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...Richard R. McDowell ENGL 101 February 16, 2015 Bachelor of Science in Interdisciplinary Studies Do Super Bowl beer commercials influence youth drinking? APA ABSTRACT There are studies that show that our youth are influenced by what they watch on television. Companies spend millions of dollars creating ads that will entice a person to buy their product. Unfortunately, this form of adverstising does not stop with reaching adults. These ads are seen by millions of teenagers, and the influence is based on how attractive or fun the ads seem to be. Advertising beer commercials, especially during the Super Bowl, reach youth all over world, and it sends the wrong message to our youth. Do Super Bowl beer commercials influence youth drinking? Richard R. McDowell Liberty University The influence of television and beer advertising is a huge problem, and unfortunately there is a solution, but not a solution that all will agree to. The beer commercials are seen during every break in professional sports with the most watched being the Super Bowl. Parents cannot protect their children from seeing the ads unless they stop them from watching television period. Companies expend millions of dollars on their commercials, and there is always a winner for the best commercial after the Super Bowl is done. Commercials today are geared to entice the youth, who are vulnerable and easy prey. Supporting points Is it more likely for an underaged drinker or a drinker of age to be...
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...Due to Major League Baseball’s so called “Steroid Era,” it was necessary for congress to step in and take control of the situation. Before congress did their investigation, Major League Baseball did not have strict enough rules to punish players who tested positive with any kind of steroid. Also before congress took control of the situation, there was a variety of drugs that players could use during that time that Major League Baseball had not banned or were not considered a “performance enhancing drug”. Even though the so called “Steroid Era” brought fans back to the game of baseball after the lockout in 1994, it not only damaged the reputation of baseball but it also damaged the purity of the sport. Not only did it affect baseball’s reputation and purity of the game, it also affected the fans who dreamt of playing in Major League Baseball. Now we will focus the main reasons why congress took control of the steroid issue that surrounded Major League Baseball. First, Major League Baseball along with Congress noticed the issue of steroids due to Jose Canseco, an ex-major leaguer, who came clean about the steroid issue in his book titled Juiced: Wild Times, Rampant ’Roids, Smash Hits, and How Baseball Got Big. In this book, Canseco explained how he taught a variety of players how to inject steroids and how it would benefit them in the future. Throughout his book, Canseco provided details as to the players, who later broke many records; that he taught how to use steroids. For example...
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...Steroids and other similar muscle building drugs are drugs that can actually increase your abilities instead of hindering them. Most organized sports associations setup a strict drug testing policy which allows very little room for mistakes. Despite the strict trends set by other associations, Major League Baseball still has an extremely lax drug testing policy and has been under heavy media scrutiny. The MLB should strengthen their drug abuse policy to eliminate any unfair advantages a player may receive in taking steroids, and to protect the players from destroying their own bodies. Many players are using the drug for instrumental good to get better player statistics versus the intrinsic good of the sport. It is understood that Mr. Bud Selig, MLB commissioner doesn't want to lose stars because they've made mistakes, but they also have to think of...
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...Sound Sound is defined as the movement of air molecules brought about by a source of vibration. The ear works by picking up sound waves vibration in the eardrum, which is located inside your ear. Then the sound waves are carried through a fluid in the inner ear called cochlea, this process turns and vibrates tiny hairs that tune to different pitches of sound. Information from the vibration of the hairs stimulates nerves is then sent to the signals of the brain to be processed. The ear is similar to a microphone where sound vibrates a diaphragm, which causes electrical signals to travel through a wire to a processor. Sound is made up of characteristics which are pitch and loudness. Pitch is known as the tone of a sound wave that is determined by its frequency, and then its wavelength is divided by the speed of sound. The result is sound that you hear which consists of different frequencies or wavelengths. After this process is complete its final step is to determine their pitch. Loudness is the amplitude of a sound wave that determines its loudness. The amplitude has to be loud enough for you to hear a sound. This amplitude varies by what type of species of animal. Loud sounds can injure your ears and result in loss of hearing. Sound can be affected by the direction and distance. You can detect the direction of a sound and where it is coming from. When you detect the direction of sound it is determined by comparing the sound heard by each ear. The detection of the distance...
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...Anatomy of the soft palate: The soft palate is innervated by the lesser palatine nerves, which travel through the lesser palatine foramen, along with vessels to supply nutrients to the area. The soft palate contains salivary glands, which secrete mucous and help keep the oral cavity and buccal mucosa “moist”. The area along which the hard and soft palate meet forms a “double curving line, with the posterior nasal spine of the palatine bone being the primary landmark at the midline.”23 A majority of the posterior component of the soft palate is “part of the oral pharynx”, it stretches from the end of the hard palate towards the uvula. It rises from left to right forming an “arch”. Role of the soft palate: During speech, voice conduction/sound, and swallowing the soft palate rises to close off the opening between the oropharynx and nasopharynx.23 Actions of the various muscles of the soft palate in swallowing: The levator veli palatini muscle contracts during soft palate function, it rises “up and back” so the soft palate may contact the “posterior throat (pharyngeal) wall.”23 The hard and soft palate are formed when the left and right maxillary processes fuse together during the 7th-11th week of embryonic development. The fusion takes place initially in the anterior maxilla and then in the posterior, “like a zipper being zipped from front to back”.23 If the cleft palate occurs early during the fusion process, the entirety of the hard and soft palate will be open and unfused;...
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...This commercial is to promote Budweiser to people who drink beer and since everyone is watching the Super Bowl it is a good time to air it. The super bowl is known for its beer commercials and Budweiser did a good job at changing the mood and connecting with not only men, but women with the touching story. The heart-warming story and song that is being played gives a more intense/emotion view to the people who watch the commercial. This commercial is different because it portrays a different type of message. The message of "Brotherhood," nothing having to do with beer but the sole purpose was to raise a horse so that he could become a Budweiser Clydesdale. Therefore the audience is the drinkers of beer which are mainly men, and they like to drink with their guys. That is what this ad was intended for to make a connection with Brotherhood. It is being said this way because; everyone that drinks Budweiser knows that their mascot is the Clydesdale horse. That’s why the used the horse in the ad. The song Landslide by Fleetwood Mac was a good song because it talks about like the artist life and triumphs they've been through and in the ad the horse and trainer had been something together. The reasoning behind the Budweiser brotherhood super bowl commercial, is to show that Budweiser is a family style company and does have a heart. In the commercial you see a trainer raising a horse for the Budweiser company. Through the commercial the trainer and horse develop a close bond similar...
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...‘Roiding Up a Good Paper Steroids have been a problem in sports for over 50 years now, and show slim signs of stopping. Sure, you do not hear about them as much, but it does not mean that it is not happening. Athletes are striving to be the best of the best, and the athletic effects the drug shows are overwhelming, but the negative consequences surely outweigh the positives. The paragraph above is just a little taste of what an introductory statement may look like. A research paper on steroids would have a more in-depth, fact spilling introduction. Clearly the topic chosen is steroids and their negative effects. But to be more specific, I would like to find these effects for the Major League of Baseball (MLB). I chose this because I do NOT want to bore everyone, including myself, by writing two papers on accounting and the topic has always been very interesting to me. I am a huge sports fanatic and steroids are problems that arise in professional sports somewhat frequently. People always say, “Everyone knows of the negative side effects of steroids,” but if that is the case, then why do people still take them? The process of a research paper can be lengthy and sometimes stressful, but can be shortened if a proper approach is taken. The obvious start is research. Look up ESPN articles and blogs and other books where steroids are the main topic of discussion and weed out the ones that support your view and have reliable information. Doing this may be tough with...
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...market called Sprite Ice Blue. This particular ad targets a younger to middle generation. This would be the laid-back, fun-type culture. The social class would vary on this, but ultimately I believe that it targets the lower to middle class. The advertiser is trying to fulfill the consumers need for an ice cold thirst quenching drink. Along with Sprite’s refreshing crisp lemony taste came a hint of mint. Ultimately I believe that the ad was ok. It definitely would catch the attention of someone seeing the advertisement. I believe that its effectiveness is good because it shows a woman who looks frozen and excited at the same time, making the consumer believe that drinking this product would be cool and cold, yet exciting to the taste buds. The humor in the advertisement is good. I laughed as soon as I saw it. Here you have a woman, frozen and sticking her blue tongue out. Amusing , to say the least. I think they used more of a shock appeal along with amusement. The shock is the way the woman looks and the amusing part is that she’s frozen and sticking her tongue out. I think this technique would work great or all of those new gums that they have out. All of these ice gums that freeze your tongue off when you take a drink of water while having the gum in your mouth. That alone makes you look like the woman in the picture for the Sprite advertisement. I definitely think it would be effective, because who wouldn’t want to have a cool, refreshing...
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...Jackson remains on MLB's ineligible list, which automatically precludes his election to the National Baseball Hall of Fame. In November 1999 the US House of Representatives passed a resolution lauding Jackson's sporting achievements and encouraging MLB to rescind his ineligibility.[21] The resolution was symbolic, as the US government has no jurisdiction in the matter. At the time MLB commissioner Bud Selig stated that Jackson's case was under review, but no action has been taken that would allow Jackson's reinstatement.[citation needed] Jackson spent most of the last 30 years of his life proclaiming his innocence, and evidence has surfaced which casts doubt on his involvement in the fix. Jackson reportedly refused the $5000 bribe on two separate occasions—despite the fact that it would effectively double his salary—only to have teammate Lefty Williams toss the cash on the floor of his hotel room. Jackson then reportedly tried to tell White Sox owner Charles Comiskey about the fix, but Comiskey refused to meet with him.[22] Unable to afford legal counsel, Jackson was represented by team attorney Alfred Austrian—a clear conflict of interest. Before Jackson's grand jury testimony, Austrian allegedly elicited Jackson's admission of his supposed role in the fix by plying him with whiskey.[13] Austrian was also able to persuade the nearly illiterate Jackson to sign a waiver of immunity from prosecution.[22] Years later, the other seven players implicated in the scandal confirmed that...
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