...The customers of Build-A-Bear Workshop are preteens from all over the world. The customers demonstrate a social need and the need to learn. In fulfilling a social need, this company offers entertainment to its customers and it also allows them to learn to follow instructions and how to assemble a bear. Everyone needs to be entertained, without fun our world will be a place filled with miserable minds and corruption. Being entertained helps children to have a more cheerful spirit and learning helps them to feel successful and to grow. The customers need to be entertained but wants to have fun with and create an experience with the people at build-a-bear workshop. In addition, they need to learn, but want to learn how to build a bear. They find the Build-A-Bear workshop and experience to be appealing and interesting and wish to be a part of it. Because the customers are able to afford what they want, they are able to satisfy their demand for the entire build-a-bear experience. Build a bear actions are certainly satisfying the needs, wants, and demands of the customers. This company has assessed the needs of the customers and has created their products around those needs. 2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? In order to assemble a bear, the customer can visit a total of seven work stations. First of all, the customer chooses an animal that he or she prefers. Afterwards, the child has the opportunity...
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...Build-A-Bear's 1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear's actions? Answer. Demonstration of needs, wants, and demands that Build-A-Bear customers. Needs: Needs are basic human requirements. Build-A-Bear customers demonstrated the strong needs for: · Recreation · Entertainment · Individual choice · Self Expression Wants: Need become wants when they are directed to specific objects that might satisfy the need. Wants are shaped by the society. When children enter in Build-A-Bear store they step into “cartoon land” having child friendly assembly line comprised of clearly labeled work stations. When children choose unstuffed animal from bin, stuff them, add voice box, spa treatment, dress them and name process of creating a stuffed bear become their want. Demand: demand are wants for specific products backed by an ability to pay. Build-A-Bear actually puts customer ideas into practice. The ideas generated by customers are actually demand of customers. The ideas that become successful addition of Build-A-Bear are: · Mini scooter · Mascot bears · Sequined purses Implications of needs, wants, demand on Build-A-Bear action: It is most important for Build-A-Bear to distinguish between these three concepts. First of all they should identify the core needs of their customers....
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...examples of needs, wants, demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. Needs: Need is defined as a state of felt of deprivation or lacking something. According to this case study, we can say that the children needs are entertainment, fun and creativity. We know that every child want to play with something whether the child belongs to a rich or a poorer family. The second thing is we can notice that the new born babies love to play with technology means they want creativity. They want to do something that is new and unique. Build-A-Bear customers are children, who have needs of belonging (joining the Build-A-Bear "club."), affection (creating and caring for another being), and self-expression (the ability to create a product that reflects elements of the self). Wants: Wants are basically “needs, that are fulfilled according to the costumer’s personality and culture.” In this case study, we can observe that the target customers are children and children love to play with animals. Due to the advancements in technology, the children are being something which they really want and know to be the only source of delightfulness. Hence, the company has added different assembly lines and clearly labeled work stations. Children want a place where they can get a toy of their choice where they have freedom to make a toy like bear of their own choice by choosing, stuffing, stitching, and naming the toy (bear). Demands: Demands are “wants,...
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...Swot Analysis of the Build-a-Bear Workshop Strengths Venturing into an untapped market for hands-on customisation of teddy bears, Build-a-Bear has established itself as a market leader. Its success derives from its dynamic retail concept where customers create their own teddy bears from choosing the outer casing of the bear down to stitching it up, personalising it along the way. The interactive nature of the process brings out the creativity and individuality of the customer and at the same time, allows them to have fun. Build-a-Bear is family oriented and does not restrict the age of customers to below 12, hence is an ideal place to go for family bonding. Guests enjoy the highly visual environment, the sounds and the fantasy of this special place while they create a memory with their family and friends. Why Build-a-Bear has been successful so far is probably the fact that the customer walks out of the store happy and satisfied. Due to the popularity of the Internet for networking, especially amongst today’s Internet savvy kids, Build-a-Bear has launched a virtual world- buildabearville.com- to pique their interest in their products and build customer loyalty. There, guests can bring their furry friends to life online to play together, create their own online character, play games, chat with friends and more. Knowing the market is essential in keeping up with the changing wants of kids, which is why the “Virtual Cub Advisory Council” was created, where a panel of children...
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...Build A Bear How does a small start-up company achieve such accolades? A small start-up company such as Build-A-Bear can achieve such accolades by doing what it has been doing for the last fifteen years. It has kept the customer very involved in the final product. That way there is never a dissatisfied customer, because they created exactly what they wanted to see as an end result. Not only do you have a very pleased customer, but the company has also created a personal memory with them that can never be taken away. Which is a lot more than other companies can offer. 1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Build-A-Bear customer’s needs are the self-expression and affection they have from building their friend. The want that they have is adding all the accessories that don’t necessarily need to be on the bear, but it’s what makes them unique. Is this essay helpful? Join OPPapers to read more and access more than 550,000 just like it! get better grades Demands are things like the Spiderman costume that came out when Spiderman the movie was a hit. 2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? In a Build-A-Bear transaction the customers have multiple options to apply within the making of the bear. For example, the choosing of...
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...Cruz Build-A-Bear Case Incident June 17, 2015 1. Give examples of needs, wants and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. Build-A-Bear involves the participation of the customer into the creation of stuffed animals. This activity provides to the customers social, physical and individual needs, by performing a fun activity which at the same time give a pleasant experience and memories. What this product offers cannot be acquired in any other toy store. Therefore, what made Build-A-Bear unique, is what they give to the customers. The needs that people look forward to acquire from this store turn into wants. For example, Customers can get stuffed animals in stores such as ToysRUs, but they decided to get it from Build-A-Bear because they not only buy a stuffed animal. Customers also acquire the experience of participating in the creation of personalized entertainment. Therefore, it is a want when customers choose to spend their money in Build-A-Bear than in any other toy store because they want to participate in those activities. Moreover, customers’ demand comes when they choose to spend their money in order to acquire stuffed animals from Build-A-Bear over other brands or stores. 2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? 3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? Marketing...
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...describes Build-A-Bear Workshop? Of the four marketing management orientations, market orientation is the one the best describes the Build-A-Bear Workshop. The Build-A-Bear Workshop has achieved vast success and great performance mainly due to their knowing and understanding of customer needs and wants. Clark takes every opportunity she gets to interact with the customers and to get to know them personally by assisting frontline associates with customer interactions. She even puts customer ideas into action to retain and grow her customer base. Clark herself believes her success comes from her mentality of “never forgetting what it’s like to be a customer.” 5. Discuss in detail the value that Build-A-Bear creates for its customers. Build-A-Bear offers more to customers than just a toy, they offer an experience that seems to fill the wants and needs of the customer very well. They involve the customer in every aspect of production, which doesn’t only empower the customer through choosing their own designs, but also adds another level of entertainment value. The multi-staged process of creating the bear is essential to the value of Build-A-Bear. While there is always the actual cost of the bear, cost of waiting in line, et cetera; the experience is their focus for creating value. 6. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Yes, I believe Build-A-Bear is likely to be successful in continuing to build customer relationships...
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...Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Answer: Why children like staffed animals? Why children like Teddy bear over other staffed animal? The answer of the above two question will give you the answer “what is the needs and wants of Build-A-Bear customers?” as well. First of all, children like to play. They always wish to play with those animals and superheroes that they see in the Television screen and other media especially in cartoons. As Build-A-Bear’s customers are almost children, their need is to play. Now, come to the second question, it focuses of a specific toy renowned as “Teddy Bear”. If you think deeply about the question, you will surely find something irrelevant. You may question, who have told you that all the children throughout the world like Teddy bear? Yes you are right, and the difference between needs and wants is embedded into your question. Most of the children of western country like Teddy bear, but from our perspective as an inhabitant of a third world country, the situation is much different. The reason behind it is want – the form of human needs shaped by culture, habits and individual personality. As children of western countries are familiar with the animal teddy bear physically their want is to play with the animal and that’s why Teddy bear is a renowned staffed animal in those countries...
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...Introduction Build-A-Bear Workshop, Inc. (Build-A-Bear) is a retailer that offers its customers a unique experience. With its focus primarily on kids, this giant retailer provides a way for children to customize what their stuffed animals could and should look like. Build-A-Bear is the only U.S. based retailer that offers an interactive make-your-own stuffed animal retail-entertainment experience. Their stores provide an extensive selection of merchandise, including over 30 different styles of animals to customize along with a wide variety of clothing, shoes and accessories to choose from (“Build-A-bear Workshop, Inc,” 2014). It all started with a simple idea that was inspired by a 10-year-old girl. Maxine Clark was the former President of Payless Shoesource and left her successful career behind in pursuit of what she calls retail entertainment. Gleaning the advice from her mentor, Stanley Goodman, former CEO of May Department Stores, she recalls one of her greatest lessons from him, which was that retailing is entertainment and the store was the stage. The happier the customers, the more money they will spend. In an interview with CNBC, she states, “I just felt like he was calling me. And saying, ‘Maxine, you gotta get back to it.’ And I didn’t know exactly what I was gonna do, but I knew it was gonna be something for children, because children require you to be creative. They aren’t really worried about whether you’re making money or not making money. They want you...
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...Build-A-Bear Build-A-Bear 1) Build-A-Bear customers demonstrate social and individual needs. They feel the need for belonging and affection, and for self expression. They demonstrate their wants as wanting to create a new friend that they will be able to share their affection with and in return, through their imagination, reciprocate that affection and sense of belonging. The customers ability to personalize the bear from the very beginning, including choosing from more than 20 stuffed animals. Dressing the bear in personalized accessories, and naming the bear is an example of the customers wants to express themselves. Because all of this is attainable through a relatively low monetary cost to value and satisfaction ratio the customers wants become demands. 2) During a Build-A-Bear transaction a lot more is exchanged than just a product for money. The entire process of building your own customized bear allows you to fulfill your wants and needs of the product and creates a lasting memory and in return you build a strong relationship with Build-A-Bear where you become a profitable and loyal customer to the company. 3) The marketing concept best describes the approach used by Build-A-Bear workshop. This is achieved by allowing the customer to choose exactly which product is best for them. Because the bear is completely customizable Build-A-Bear doesn't need to try and find the right customer for their product the customer can simply create the right product for themselves...
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...BUILD-A-BEAR CASE INCIDENT 1. An example of need in a Build-A-Bear Workshop is when a child is looking for a stuffed for herself or an adult looking for a gift of their loved ones for special events. An example of wants is when they want a stuffed that they could make it by themselves and be able choose what kind of toy animal or stuffed toy you like. An example of a demand is when you can be able to customize the stuffed toy that you want such as dressing it up and putting a recorded sound message in it. Another demand is be able to track your stuffed toy just in case you lost it. 2. Build-A-Bear product is a personalized stuffed animal of your choice that is made in the workshop and is built with fun, excitement and unforgettable experience. You could make your Build-A-Bean stuffed toy special by either choosing to record a Build-A-Sound message or choose a pre-recorded sounds or songs. And to make it more special they have different choices of clothes and costumes that you could choose. In every transaction, the customer is exchanging an experience and a dream while a Build-A-Bear company is building a strong and long lasting customer relationship. 3. Marketing Concept is the best marketing management that best describes Build-A-Bear Workshop because they were focusing on customer needs and wants delivering the desired value and satisfactions. 4. The value that Build-A-Bear is creating for its customers is the lasting relationships because they were satisfying...
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...CASE 1 –Build a Bear, Build a memory- Synopsis: Build a Bear was founded by Maxine Clark in hard times. Where the internet was in its early phases of development, this era was a bad time to come with this type of business idea and as a matter of fact, Maxine Clark was criticized for this business idea. But nearly a decade later this company was considered as one of the hottest five retailers. The company hit number 25 on Business Week´s Hot Growth list of fast expanding small companies and Maxine Clark won Fast Company´s Customer-Centered Leader award. After being the president of Payless shoe store and resigning in 1996 (Selk, 2015), Maxine Clark´s Build a Bear first store opened in 1997 in Saint Louis Missouri. By 2007 it had sold over 50 million customer-made teddy bears and registered sales of $474 million. Clark’s inspiration came from her 10 year old friend Katie. She argued why she couldn´t find the stuffed toy she wanted and that it was so easy to make (Build a Bear, 2015); and so the inspiration came. Currently, there are over 400 stores in the USA, UK, Puerto Rico, Canada and franchises in Europe, Asia, Middle East, Australia, Mexico and Africa, with more than 125 million Bears living around the world. They are also diversifying the product, not only teddy bears. Now customers can build dinosaurs (Build a Dino), dolls (Friends 2B Made) and Build a Bear at the Zoo where customers can decide in a variety of more than animals. (Build a Bear) Nowadays the current...
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...BUILD A BEAR A MEMORY SUMMARY: Maxine Clark opened a company store “Build A Bear” in 1996. In that era people were interested in dot-coms . Opening a retail shop at that time was not rational. But the founder of the company store found a new way to attract customers and to satisfy them. As its name shows it is a workshop where bear are built but not by the worker but by the customers themselves. This was the concept that took Build A Bear to the highest position in the retail stores. Maxine Clark established a system where children come and by moving to various work stations step by step they make their own toy or stuffed animal unlike any other made anywhere in the world. This empowerment gives the customer more value than any other company. Maxine Clark sells the experience and not the product to the customer. This affordable empowerment of $10 to an average of $25 is the key success of Build A Bear. Maxine Clark takes all the ideas from the customers. It is a completely customer centric organization. This participation of customer has made it too successful that its annual sales have rose to $359 million for the year 2005 and is consistently increasing 20% per year. Build A Bear believes on customization and they think of their selves as an experience not the product. Question No 1: Give examples of need, want and demand that build A Bear customer demonstrate, differentiating each of these three concepts. What the implications of each are on Build a Bear’s actions...
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...Brooke-Lyn Somogyi Build a Bear Assignment #1 1. Give examples of needs, wants and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. Customers demonstrate a need to learn and be entertained. When creating a bear you need to follow instructions on how to make it properly. Hopefully, making the bear keeps you happy. Everyone needs to be entertained, without fun our world will be a place filled with miserable minds and corruption. Being entertained helps people have a more cheerful spirit. The customers need to be entertained but wants to have fun with and create an experience with the people at build-a-bear workshop. With that, they need to learn, but want to learn how to build a bear. Since the customers are able to afford what they want, they are able to satisfy their demand for the entire build-a-bear experience. 2. In detail, describe all facets of Build-A-Bear’s products. What is being exchanged in a Build-A –Bear transaction? In order to assemble a bear, the customer needs to go through seven steps. First, the customer chooses an animal that he or she prefers. Second, you have the opportunity to actually bring the hand-picked stuffed animal to life by stuffing it. Third, you get to customize the bear. You can insert a voice box to add sound or you can leave it without any sound, and then stitch the animal together. Once your have it filled with stuffing and its all stitched up then you dress it. Just the way you...
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...Background Build a bear Workshop is a teddy bear retail- entertainment experience where children can create a stuffed animal, dressed it, give it a name and finally play with it, they’re giving life to stuffed animal. The idea starts when Maxine’s friend “Katie” who had 10 years old wants to buy a stuffed animal but it looked so simples, so they thought do it themselves. Build a Bear was founded in 1977 by Maxine Clark who is one of the biggest innovators in the retail industry; she had to convince several investors who made market research with their own children, getting amazing results, she also had to compete in the 90´s where it was all about online business. The first store was opened in 1977 at the Gallery Saint Louis in St Louis Missouri; it has 1200 fulltime and 4300 part-time employees and more that 70 millions of stuffed animals. Since then, the company has more than 400 stores worldwide, most of them in U.S; Puerto Rico France Ireland, Canada and United Kingdom are some of them gaining ground in the hearths of people. Updating 2001: was named as The Most Innovate Retailer of the year by National Retail Federation. 2004: was named the "Best Retail Company of 2004" by the "International Council of Shopping Centers. That same year tha company launched the Huggable Heroes program, that “is a way to recognize and honor young people that have impacted their own neighborhoods, schools and communities by giving of themselves to others” 2006: Maxine Clark published...
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