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Home-Style Cookies
Briefly describe the cookie production process.
The Baking Company system called batching to make the dough with which they bake their cookies. According to the textbook, batch processing is used when a moderate value or goods or services are desired, and it can produce making a variety of products and services (Stevenson, 2009). Once an order is received from distributors, production is scheduled from these orders. The first step in the production process is to send the order to the mixing person. The person in who mixes the dough will determine which ingredients are needed to produce the cookies that are ordered. The ingredients are then entered into the computer that determines what quantities of each ingredient is needed. The computer will then send those results to the silos that contain each ingredient. The silos will then automatically release the correct amount needed to the mixing machines. Once the mixing occurs then the batter is cut into the cookie shape and deposited on a conveyor belt that takes it to the oven for baking. After they are baked, they set them out to cool. Once cooled, the cookies are all boxed by hand. Cookies that don’t meet the company’s specifications are thrown out. Finally, the boxes are put into a machine that wraps, seals, and labels boxes that are ready to go to distributors to be sold in stores and supermarkets.
What are two ways that the company has increased productivity? Why did increasing the length of the ovens result in a faster output rate?
One change that the company made to increase productivity is that they started cutting the non-filled cookies diagonally, insead of round. This way each cookie would take up less space and they could get more cookies out of a single batch. On-demand production also helps productivity because there is less waste. Another way they increase productivity is by batching the cookies. This allows them to use 2 ovens instead of one. Expanding the ovens also has allowed them to bake more cookies at once.
Do you think that the company is making the right decision by not automating the packing of cookies? Explain your reasoning. What obligation does a company have to its employees in a situation such as this? What obligation does it have to the community? Is the size of the town a factor? Would it make a difference if the company was located in a large city? Is the size of the company a factor? What if it was a much larger company?
Yes, I feel that they are making the right decision. By not automating the process, they have allowed many workers to keep their jobs. This, in turn, helps the community, who in turn, keeps them in business. It is a win-win situation. This shows that the company is committed to the community and the workers. Since it is a small company, I feel that the company should give back to the community that keeps them in business. The size of the town may not be a factor. I think the size of the company plays a larger role in the automation process. If it were a bigger company, they might not be able to staff enough workers to keep the process automated and it may not be in the best financial interest of the company.
What factors cause the company to carry minimal amounts of certain inventories? What benefits result from this policy?
Because the cookies contain no additives or preservatives, the inventory has to be used quickly. This is why the cookies have to be made to order. Inventory is based upon orders since more orders would equal more ingredients. The good thing about this policy is only small amounts of inventory need to be stored in small silos keeping the amount of money they have out and less waste.
As a consumer, what things do you consider in judging the quality of cookies you buy in a supermarket?
Like most people, quality is important. Price, however, is also important. There is a big difference between cookies that are baked fresh, made to order, that contain no preservatives and the cookies that are mass produced by large corporations. I prefer the former. The ingredients that go into a cookie is extremely important when I shop.
What advantages and what limitations stem from the company’s not using preservatives in cookies?
I think the biggest advantage is that the cookies are fresh and healthier than other cookies that are mass produced. The biggest disadvantage is that the cookies only have a short shelf life and will not last as long as other cookies.
Briefly describe the company’s strategy.
The strategy that this company has is that they produce natural wholesome cookies. Health-conscious consumers looking for a delicious healthy snack would be the population the company will target. The cookies are made to order and by using the batch processing system the company has been successful at being productive while still producing a quality product. By employing local workers to pack the cookies by hand, the company shows its commitment to the community and its citizens.

Reference
Stevenson, W.J. (2009). Operations management (11th ed). New York: McGraw Hill/Irwin

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