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FOREIGN TRADE UNIVERSITY
FACULTY OF INTERNATIONAL EDUCATION
⃰⃰ ⃰ ⃰

JOHN LEWIS – A CUSTOMER SERVICE CASE STUDY

Prepared for
Dr. Cao Dinh Kien
Instructor of the course Applied Integrated Business

By
Man Hong Ngoc
Class: FB6A

*****
October 27, 2015

I – Introduction John Lewis

The John Lewis Partnership is an employee-owned UK company, which operates John Lewis department stores, Waitrose supermarkets and some other services. The company is owned by a trust on behalf of all its employees – known as Partners – who have a say in the running of the business and receive a share of annual profits, which is usually a significant addition to their salary. The group is the third largest UK private company in the Sunday Times Top Track 100 for 2010. Additionally, John Lewis also has the distinction of being UK’s best high-street website after beating M&S in October 2010. Moreover, John Lewis is one of the UK’s top ten retail business with 27 John Lewis department stores and more than 166 Waitrose stores. The first store opened in Oxford Street London in 1864 with the first branch of the Waitrose chain opening in 1904.

John Lewis has been known for providing a unique source of competitive advantage that has fuelled 75 years of profitable growth and a reputation among customers and suppliers unparalleled in the UK retail industry. The John Lewis Partnership is a visionary and successful way of doing business, boldly putting the happiness of Partners at the centre of everything it does.

II – Reading the case study

1. Read the case study of John Lewis’s customer service. Provide a summary of what has created the success of John Lewis in keeping customer satisfaction. John Lewis is very well known for their brilliant customer service. As Partners in the business, they want to provide the best possible choice, value and service to

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