Strategies for Success

A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. A marketing budget is the amount of money that a business will allocate to spend on marketing.

By creating a marketing plan the business are able to: * identifies weaknesses in your business skills * leads to faulty marketing decisions based on improperly analyzed data * creates unrealistic financial projections if information is interpreted incorrectly * identifies weaknesses in your overall business plan
The business have put together an ambitious objective of two million subscribers by 2015, this will need a strong marketing budget, as the date in Appendix A show it will represent a 20% market share. This objective may be considered over ambitious therefore not granting them the sufficient funds needed to reach their target.

The marketing department who cater for Roberts Media Plc are strongly concerned that new technology will require different understandings and will require unfamiliar techniques which the staffs is not trained for. It is clear that marketing will need attention to ensure they don’t affect the production and quality of the magazine; they will need to spend money on training the staff so that they are capable of achieving their marketing targets that would have been set within the department.

Major rivals of Roberts Media plc have are also launching their own digital magazines and have already begun their marketing campaigns and strategies; this will automatically create a rush. Sufficient finance will be needed in order to develop a marketing plan which will succeed as more effective than rival publishers, and without a significant marketing budget there