...Globalisation Globalisation describes the mobility of goods, services, labour, technology and capital which takes place throughout the world. All those around the globe are more connected to each other than ever before. The benefits of globalisation implements huge advantages which allow information and money flow more quickly. Another advantage is that goods and services can be produced in one part of the world which is increasingly available in a large number of new parts all over the world. Additionally, Globalisation is another cause of international travel as it is becoming very frequent and the communication is also common practise. Apple Inc. has substantially increased as an international organization. One of the forms in which Apple have used globalisation is by providing so many useful Apps like iTunes. A enormous variety of songs are available on iTunes and because the business has offered this on the internet, as a software it has increased their sales internationally as it has become accessible internationally. The products and services that Apple provides are sold globally which enables them to have an exemplary reputation. Stores exist all over the world especially in capital consumer markets like the UK, US, China and Russia, allowing the business to exceed their performance as an international company. At this stage, not only does the use of stores help Apple to become an intercontinental company however the use of the internet also allows this...
Words: 923 - Pages: 4
...Strategies for Success A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. A marketing budget is the amount of money that a business will allocate to spend on marketing. By creating a marketing plan the business are able to: * identifies weaknesses in your business skills * leads to faulty marketing decisions based on improperly analyzed data * creates unrealistic financial projections if information is interpreted incorrectly * identifies weaknesses in your overall business plan The business have put together an ambitious objective of two million subscribers by 2015, this will need a strong marketing budget, as the date in Appendix A show it will represent a 20% market share. This objective may be considered over ambitious therefore not granting them the sufficient funds needed to reach their target. The marketing department who cater for Roberts Media Plc are strongly concerned that new technology will require different understandings and will require unfamiliar techniques which the staffs is not trained for. It is clear that marketing will need attention to ensure they don’t affect the production and quality of the magazine; they will need to spend money on training the staff so that they are capable of achieving their marketing targets that would have been set...
Words: 923 - Pages: 4
...The Impact of Management in Business Globalisation You often hear the expression that the world is a “Global Village” where news & events are instantly accessible wherever you are in the world, through the internet/satellite driven media outlets including social media. This “globalisation” has also made the business world a global village. The Economist Gunder Frank opined that a form of globalisation existed in the third millennium B.C, another economist Thomas L Friedman put the history of globalisation three periods. First period (1492-1800) involved the globalisation of countries; the second period (1800-2000) involved the globalisation of companies the third period (2000-present) involves the globalisation of individuals. Business globalisation...
Words: 743 - Pages: 3
...SOUTH AFRICA ON THE FACE OF THE GLOBAL RECESSION South Africa was not spared by the global recession that gripped the global markets in 2009. The global economy remained firmly in the grips of a recession in the first quarter of 2009, South African markets correspondingly quaked as activity continued to decline at broadly the same pace that had been registered in the previous quarter. Driven by further sharp contractions in real output of the advanced economies in the wake of the financial crisis, the decline in production and international trade volumes reverberated in all parts of the world (Quarterly Bulletin, No.252). Accordingly, emerging-market economies also recorded significantly slower and even negative rates of growth, with declining export demand and lustreless prices of most export commodities acting as powerful brakes on the growth momentum in Africa and elsewhere in the developing world. 407 The South African Quarterly Bulletin, No.252 further noted that under these circumstances inflationary pressures dissipated in most parts of the world. At the same time, numerous countries continued with their efforts to support aggregate demand by means of unparalleled infusions of fiscal and monetary stimulation. Up to the first quarter of 2009 this did not seem to have had the desired effect. Most recently, however, there have been some improvements in a limited subset of indicators, suggesting that the pace of decline in global demand may be decelerating....
Words: 2128 - Pages: 9
...Global Policy and Strategy The impact of globalisation: A case study on Tesco Plc. Submitted by: Ferdous Ahmed AL Mamun B00676737 Abstract Globalisation has been removed geographical barriers among the countries and allow an unrestricted international trade. It refers to the integration of world economies, share of technology and knowledge, inflow and outflow of foreign capital. Reduction of tax and tariff, easy enter into the foreign market, easy transportation impacted large domestic company. Now they seek possible opportunity in the foreign market and no longer national but multinational. The intension of this paper is to explain the impact of globalisation on Multinational Corporation. This study selected a multinational company ‘’Tesco Plc.” From food retail industry. And study explores how globalisation impacted Tesco Plc. On their international market, global policy, market competition etc. Table of contents 1. Introduction……………………………………………………………………………… 4 2. Market Drivers………………………………… ………………………………………. 4 3. Competitive Drivers………………………………………………………… …………. 5 4. Cost Drivers…………………………………………………………………… ……… 6 5. Government Drivers…………………………………………………………… …… 7 6. Conclusion…………………………………………………………………… ……….. 8 7. References………………………………………………………………… …………. 9 1. Introduction Globalisation is not a new phenomenon, but it is process by which world is becoming interconnected. Globalisation has changing the world’s trade and production pattern, has...
Words: 3590 - Pages: 15
...Introduction Globalisation is a complex contemporary issue posing challenges for international businesses and it is essential for them to respond to the challenges appropriately in order to succeed (Dunning, 1999). This essay will examine the issue of globalisation with a focus on business schools. It will also attempt to analyse how global business education providers have adapted in order to satisfy the requirements of local students. The analysis will further examine the wider connotations of the phenomenon as an important contemporary challenge faced by modern businesses and managers (Andrews) Globalisation- A Paradox Academics have highlighted the debate and development of globalisation and its effect on businesses and education(). Guttal (2006) recognises the discrepancy in the ideology and reality of the effects of globalisation and argues that globalisation may bring prosperity, increased access to knowledge and better living standards, through the creation of positive economic and political convergences there are risks, as it can also be viewed as antagonistic and hegemonic towards local populations and economies. (example) Global Expansion – Opportunities and Challenges Levene (2010) muses that globalisation is a contemporary issue for businesses expanding internationally. It is suggested that rapid changes due to globalisation have an enormous influence on global demand for education().Moreover, it is argued that global sustainability is a key factor in the future...
Words: 1234 - Pages: 5
...In this assignment I will be explaining the key features of a capitalist economy whilst highlighting the importance of wage labour and capital as a self- expanding value. Following that I will then define globalisation, the forces driving it, and the parts of the UK that are most globalised. Capitalism this covers ownership of Property/Trade with the aim of making profit or as a business start-up. This social system can be found worldwide it consists of 2 things. Wage labour (working class), Private Ownership (Capitalist Class). Capitalist Economy When individuals/organisation has ownership over production. The privacy of this economy means that it does not have any intrusion from government bodies. Profit Motive Making profit for a capitalist is one of the most important aspects of being a capitalist. This is because most capitalist will not wish to lose any initial investments. If the social economy has any demands that are not ethically correct capitalist must attend to their needs purely based on profit purpose. Profit = Survive for capitalist. The formula for Profit in business is Profit = Revenue – Cost. A lot of business profits in capitalism will be pumped back into the business in order to pay for the cost. Cost is everything in the input of the business this could mean machinery, rent, and equipment and most importantly in most businesses is the labour cost for the “Working class” as mentioned before. (FT.com, 2015) Government Government bodies may interfere...
Words: 1717 - Pages: 7
...Globalisation does not really have an exact origin. It has been here since the beginning of human existence. From the moment people began migrating and exploring the world, they traded and exchanged ideas and techniques, ultimately giving birth to the idea of globalisation. However Theodore Levitt in 1983 introduced the term globalisation to the world. Globalisation in the past couple of years has been a prevalent topic. Look in any newspaper, magazine or television show, and in some way you will see globalisation occurring. Globalisations definition can be liquidated as the rapid exchange of a country’s goods, services, and culture using trade, transportation, and or communication with another country and or multiple countries. (Economic News Articles, 2011) Everything has its advantages and disadvantages. Globalisation is no exception. Examining economy, technology, and culture this essay will assess the advantages and disadvantages of globalisation, and how it possibly is affecting the United Kingdom. The economy today has been greatly affected by globalisation. The world is constantly evolving. Globalisation from an economic perspective is something that needs to be examined carefully. A disadvantage of globalisation on the economy is that as companies expand they are forgetting about the less fortunate countries. The prosperity that countries acquire from globalisation is not evenly distributed among other countries. (The Business Environment, 2009) Some advantages globalisation...
Words: 1163 - Pages: 5
...Contemporary Trends in the Business Environment ‘Globalisation has wrought fundamental changes in the global economy and it is evident that the effects of globalisation are more positive than negative’ Assignment 1 Tutor: Robert Waldersee Author: Catherine Whitaker Student No: 211664327 Address: 7/59 Howard St Randwick 2031 Introduction What is Globalisation? Dutch academic Ruud Lubbers, on his website http://globalize.kub.nl/ defines globalisation as: … a process in which geographic distance becomes a factor of diminishing importance in the establishment and maintenance of cross border economic, political and socio cultural relations. Ruud’s definition draws attention to the following main points: • globalisation involves processes that transcend geographic and national boundaries, • these processes are of an economic nature, • there are political implications and considerations, and • socio cultural factors are also impacted. The issue of Globalisation has become a contentious one in recent years. Note the violent demonstrations in Seattle in 1999 and subsequent demonstrations by anti-globalisation groups such as S11. However there are many advocates of globalisation who support the ideals of free trade and free moving economies whose fate is left to market forces. The purpose of this paper is to examine some of the main issues associated with Globalisation and the current debate...
Words: 2371 - Pages: 10
...People around the world are connected to each other than ever before. It is much easier for people to travel, communicate and do business internationally. This whole phenomenon has been called globalisation. Globalisation is the interaction between countries in order to develop the global economy. It has also been encouraged by trade liberalisation and financial market deregulation. It relates to the economy, politics, culture, society, and generally, with everything we deal with in our everyday lives. Spurred on in the past by merchants, explorers, colonialists and internationalists, globalisation has in times that are more recent been increasing rapidly due to improvements in communications, information and transport technology. There are two types of global integration and they are positive and negative integration. The positive integration deals with homogenising international economic laws and policies and the negative integration deals with eroding of trade or protective barriers such as tariffs and quotas. The economic aspect of globalisation deals with the “increasing occurrence, speed and intensity of production, trading and financial exchange between individuals and bodies across global distances” (Fabian Global Forum, no date: 14). Other economic aspects, which have surfaced over the last thirty years, are multinational companies; technological progress and new financial techniques; authority of umbrella organisations like the World Trade Organisation (WTO), the...
Words: 1186 - Pages: 5
...Question: How does Globalisation affect you as an International Business Student? 1.0 Introduction I’d like to begin this discussion by first asking a few questions. What is globalisation? What does a global world mean? Is it the fast movement of people which means greater interaction? Does it simply mean that due to internet revolution and other technological advances the world is now a village? Does globalisation represent the consumer and open up markets worldwide to their choice and preference? Does it mean countries are free to trade with each other without red tape and other barriers and tariffs? Though the precise definition of globalisation is still unavailable a few definitions worth viewing, Stephen Gill: defines globalisation as the reduction of transaction cost of transborder movements of capital and goods thus of factors of production and goods. Guy Brainbant: says that the process of globalisation not only includes opening up of world trade, development of advanced means of communication, internationalisation of financial markets, growing importance of MNC's, population migrations and more generally increased mobility of persons, goods, capital, data and ideas but also infections, diseases and pollution. As an international business student globalisation has opened up the world to me. The world is now on my fingertips, I am able to use the world’s resources, learn from fortune 500 companies. I am able to interact with international leaders who would otherwise be...
Words: 2068 - Pages: 9
...TRANSNATIONAL CORPORATIONS 7 The role of transnational corporations in the globalisation process Grazia Ietto-Gillies1 1. Introduction Globalisation is a complex phenomenon which is more in the nature of a process than a state of affairs. There have been several attempts at definition (McGrew, 1992; Oman, 1996; Castells, 1996; Giddens, 1999; Held et al. 1999).2 Most definitions boil down to the fact that globalisation is both a process of geographical/spatial outreach and of an increased degree of interconnectedness and interdependence between people, groups and institutions based in different countries of the world. As a process of spatial outreach it is not new and has long historical antecedents (Held et al., 1999). Nonetheless it is argued in this chapter that the current process is considerably different from any previous process of outreach. One of the major differences is seen in the role that transnational corporations (TNCs) play in the globalisation process. The chapter proceeds in section 2 with an analysis of the salient characteristics of the globalisation process. The third section considers the role of TNCs in cross-border transactions. Section 4 develops the argument that the TNCs are a dominant cause of the globalisation process. Section 5 considers the wider policy implications of this perspective and the last section concludes. 2. Salient characteristics of globalisation The current globalisation process is characterised by both qualitative and quantitative aspects...
Words: 5461 - Pages: 22
...Globalisation have impacted the world and businesses in different ways, and today different people have been debating on the year that Globalisation started. Brooks, I. et al, stated that “many commentators take the view that globalisation probably started some way back in the nineteenth century” (Brooks, I. et al. 2004, p. 308). The term globalisation can be defined as “a process that refers to the growth of inter-dependencies between national market and industries on a worldwide scale” (Brooks, I. et al. 2004, p. 308). In other words, globalisation is the integration of different markets in the global economy. The process of globalisation have four different phases in the world and businesses. The first phase which started in the year 1880(Brooks, I. et al. 2004, p. 308) was mainly focused in the improvement and development of good transportation and automation processes which enabled the large business firms to rely on a long distance trade. Furthermore, in the 1880’s, the invention of telephone and telegraph communication made the process of transferring information much easier and faster which was very useful and helpful to different business firms to communicate and manage “their supply chain” (Brooks, I. et al. 2004, p. 308). Secondly, the second phase of the process of globalisation helped and enabled the business firms to expand and “establish multinational subsidiaries” (Brooks, I. et al. 2004, p. 308). The third phase was focused on the reduction of tariffs barriers...
Words: 344 - Pages: 2
...Globalisation 1 Lecture/Chapter Topics • Chapter Introduction • Definition of Globalisation • Emergence of Global Institutions • Driving Forces of Globalisation • Changing Characteristics of Global Economy • Globalisation Debate • Managing in Global Marketplace Definition of Globalisation • • Globalisation: the trend towards a more integrated global economic system Effects of globalisation can be seen everywhere, for example: – – – – the cars people drive the food people eat the jobs people have the clothes people wear Definition of Globalisation • What is Globalisation? – Globalisation refers to the shift towards a more integrated and interdependent world economy. • Facets of Globalisation – Globalisation of Markets – Globalisation of Products – Emergence of Global Institutions Definition of Globalisation • The Globalisation of Markets – – The historically distinct and separate national markets are merging into one huge global marketplace in which the tastes and preferences of consumers in different nations are beginning to converge in some global norm. Examples of consumer products: Prada fashions, Sony Playstation video games, McDonald’s hamburgers (US), Nescafe coffee (Switzerland), Nokia mobile phones (Finland), IKEA furniture (Sweden) Definition of Globalisation • Globalisation of Production – Sourcing goods and services from different locations around the globe in an attempt to take advantage...
Words: 2058 - Pages: 9
...38 3 The global context of business Chris Britton Businesses of all sizes operate in international markets – products are sold across borders; the resources used in production can come from anywhere in the world; communication is instantaneous; and financial markets are inextricably linked, as the events of 2008 demonstrate. Individual businesses operate across borders in a variety of ways – they can do this directly, through the formation of strategic alliances or through merger and takeover. It is clear then that businesses need to be aware of the global context of their markets. Having read this chapter you should be able to: G G G G Learning outcomes understand the difference between globalisation and internationalisation outline the main elements of globalisation illustrate the role of the multinational enterprise introduce the implications of globalisation for business Key terms Capital market flows Consortium Cross-subsidisation Customs union Emerging economies Foreign direct investment (FDI) Franchising Free trade area Globalisation Hyperglobalisation Internationalisation International trade Joint venture Licensing Multinational enterprise (MNE) Regionalism Regional trade agreements (RTAs) Strategic alliance Transfer pricing Transformationalism Globalisation versus internationalisation 39 Introduction Businesses operate in a global context: even if they do not trade directly with other countries, they might be affected by a domestic...
Words: 7538 - Pages: 31
