...Explain the role of promotion for Tesco The role of promotion for any business is important because they need make their product/services aware to everyone. Tesco’s methods using in achieving these affects may vary, depending on their goals, markets and industries. Tesco’s promotions include advertising, sales promotions, sponsorships and other strategies. Tesco’s need to make sure that when promoting products/services they target the correct consumers those who are more likely to buy their product. Increase brand awareness Above the line promotions like television, radio and newspapers help business increase brand awareness. This is because these types of promotions target many people, for example in the UK 84% of the population read the national newspapers. If a brand is seen by people on a regular basis then it will stick in their minds and consumers will know more about the product. When Tesco are selling a new product/service then they will be reaching out to a new market they have to explain to customers what they are offering. Brand awareness can be measured by market, regionally or nationally. It takes a lot of time for businesses to build their brand awareness levels that match established competitors. During special occasions like Christmas and Easter their advertising increases as people tend to buy more during these festive periods so they more they advertise their products the more they will sell. This will increase brand awareness because if they are advertising...
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...13 pages and is made up of 9 Sections. Name: Section 1: Using the telephone This section will help you to evidence Learning Outcome 1: Understand how to make and receive telephone calls. |Learning objective |Place in Assessment | |1.1 Describe the different features of telephone systems and how to use them |Question 1 Page 1 | |1.2 Describe how to follow organisational procedures when making and receiving telephone |Question 2 Page 2 | |calls | | |1.3 Explain the purpose of giving a positive image of self and own organisation |Question 2 Page 2 | 1. Complete the table below with descriptions of at least two different features of a telephone system and how / when they would be used. [1.1] |Feature |How / when used | |1....
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...of personal responsibilities and working in a business environment Assessment You should use this file to complete your Assessment. * The first thing you need to do is save a copy of this document, either onto your computer or a disk * Then work through your Assessment, remembering to save your work regularly * When you’ve finished, print out a copy to keep for reference * Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Please note that this Assessment document has 8 pages and is made up of 7 Sections. ------------------------------------------------- moka moka Section 1 – Know the employment rights and responsibilities of the employee and employer 1. Identify four main points that would be included in a contract of employment. If possible, use an example contract to support your answer (feel free to obscure any confidential information). a) Job title b) Main place of work c) Pensions d) Duties & responsibilities 2a) List three key points of legislation that affect employers in a business environment. a) Data protection c) Pensions b) Health & safety Example: National Minimum Wage Act 1998,Equal pay act 1970 2b) List three key points of legislation that affect employees in a business environment. Minimum wage, Healthy and Safety...
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...New product promotion Currently at the moment there are more and more new companies, organizations which expand its existing operations by expanding its product lines and adding new products to the market. This increases the intensity of competition and is becoming increasingly difficult to attract and retain customers. Consumer must be reminded or informed about the organization’s services and products, organization should put more effort to distinguish their product from others. Some larger organizations compete by lowering the price of their products and services, while others try to emphasize the uniqueness or novelty of the product. This often requires the assistance of support which are provided by creating a contract with other organizations. One of the biggest challenges in marketing is the entrance of the new product to market. Consumer are often loyal to a particular organization, so it’s quite difficult to encourage consumers to dismiss one product which he had regularly used and start or at least try any new product, which he is not even heard of. Therefore, marketing specialists need to pay very much attention to the new product introduction promotion strategy. Organizations that do not invest it’s new product could fail waste money and not attract new customers. It is necessary to choose the right promotion strategy for advertising new product, to use necessary funds for certain period of time. When the product is new promotion works as a information function...
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...system and how / when they would be used. |Feature |How / when used | |1. Answerphone |This is usually accessed by pressing the number 1. It enables you to| | |access and listen to messages that have been left by others, such as| | |colleagues or potential customers. | | | | |2. Speed dialling |This makes it possible to use shortened dialling for longer numbers.| | |This feature is useful when you are calling people on a recurring |...
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...In the 1600s people believed witchcraft was real. The people of the 1600s had certain ways in which they believed helped tell whether someone one was a witch or not. One method was tying a rock to them and throwing them into a river and if they float they’re a witch. King James I was the son of Queen Mary. He was descended through the Scottish kings from Robert the Bruce, and the English Tudors through his great grandmother Margaret Tudor sister of Henry VIII. His parent’s marriage was short-lived and Darnley was found murdered 8 months after James was born in June 1566. His mother married again, but in 1567 was forced to renounce the throne of Scotland in favour of her infant son. James became King James VI of Scotland aged 13 months in July 1567, and was crowned at Stirling. Mary fled to England where she was eventually executed following Catholic plots against Elizabeth I in 1587. The plan was to blow up the House of Lords during the State Opening of England's Parliament on 5 November 1605, as the prelude to a popular revolt in the Midlands during which James's nine-year-old daughter, Princess Elizabeth, was to be installed as the Catholic head of state. Catesby may have embarked on the scheme after hopes of securing greater religious tolerance under King James had faded, leaving many English Catholics disappointed. His fellow plotters were John Wright, Thomas Wintour, Thomas Percy, Guy Fawkes, Robert Keyes, Thomas Bates, Robert Wintour, Christopher Wright, John Grant, Ambrose...
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...I will be analysing MJM’s cash flow forecast, identifying problems and making recommendations. I will look at what will happen to the ratios if the problems develop further. Opening Balance Overdraft – Looking at the opening balance in January on MJM’s cash flow forecast, I can see that the business started with an overdraft of £185,001, and an explanation is needed as to why. Why did the business start with a £185,001 overdraft? MJM may have started with the £185,001 overdraft for several reasons; MJM could have had the overdraft because they wanted to purchase extra materials to use and make the ladies’ underwear. The overdraft could have been used to purchase the company’s opening stock; the owners may have not had enough money to purchase enough of the opening stock, hence the reason as to why the overdraft was taken out in January. The January overdraft could have been used to pay MJM’s suppliers for the materials used to make the lingerie. Healthy and strong cash flow – overall, looking at MJM’s cash flow forecast throughout the whole 12 months, I can see that the company have a strong and solid cash flow, as well as a healthy bank balance of £5,225,007 at the end of the year. Why is MJM’s cash flow strong throughout the 12 months and why does the company end with a healthy balance of £5 million? The company may have had their strong cash flow for several reasons; MJM may have had their strong cash flow because they may have paid their suppliers on time without...
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...Written Assignment Unit 2 Established in 1886, by Dr. Doctor John Pemberton, a pharmacist from Atlanta, Georgia, (Journey Staff, n.d.) the Coca-Cola Company is an American based multinational beverage corporation that operates all over the world. It is a “corporation, manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, including the famous Coca-cola drink and many other beverages” (Soft Drink Mission Statements, 2015). It features “brands like Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, Fuze tea and Del Valle.” (The Coca-Cola Company, 2015). According to its website, it is “the number one provider of sparkling beverages, readyto- drink coffees, juices,...
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...Assignment 2 Task 2.1 * Marketing * Merchandising * Online * Opticians/optometry * Other * Personal Assistant/Executive Assistant * Pharmacy * Placements * Procurement * Programme Management * Project Management * Property * Public Relations/Corporate Affairs * School Leaver * Security * Stores – Colleagues * Stores – Managements * Strategy * Supply Chain * Technical and Trading Law * Technologist I have decided to look into Tesco and their process of recruitment. Tesco is a public limited company and is a multinational grocery and general merchandise retailer. It is the second-largest retailer in the world measured by profits and revenue. It has over 6,000 stores worldwide and employs over 500,000. As they are such a large employer, Tesco’s employs people to do different job roles, such as: * Administration * Apprenticeship * Audit * Business Analyst * Business Development * Buying/Sourcing * Communications * Customer Services * Design * Distribution – Colleagues * Distribution – Management * Driver * Engineering * Finance * Graduate * Health and Safety * Human Resources/Personnel * IT * Internships * Legal * Maintenance This shows that Tesco employs a range of people to do all the different types of jobs, making it a diverse employer providing opportunities for people...
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...not-for-profit/voluntary; sectors of business activity (primary, | |secondary and tertiary) | |Business purposes: supply of products or services; difference between profit and not-for profit organisations | | | |Ownership: public, private and voluntary sectors; types of ownership (sole trader, partnerships, private and public limited companies, government | |departments, government agencies, worker cooperatives, charitable trusts); main implications of different types of ownership on businesses (extent of | |liability, limitations to operation for public and charitable organisations) | Note: Complete the writing frame describing your knowledge of each aspect, you must also provide examples to demonstrate your understanding. Part 1: Range of Different Businesses |P1 | |Local - A company which provides goods or services to a local population. Though most often used when referring to a locally-owned business, the term may| |also...
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...Unit 2 Purchasing 1. A. After the catering orders are filled for the day, then one of the workers goes through the rest of the weeks catering schedule to see what they need to order. He also does inventory on what they have in stock already. Most of the stuff they have the only thing they have to worry about is the catering things because that changes. The products for the café are delivered twice a week. The catering stuff is just added on top of the usual week’s order. b. Sysco comes twice a week on Tuesday and Friday. Monday and Thursday are the days they check to make sure they have everything for the events. Some of the things they buy like fresh produce is purchased by the cook who brings it in the morning when he comes to work or also Carlo might bring things in with him. C....
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...P3: Explain the issues a business would need to consider to go online Introduction In this task I will be explaining all the planning issues that need to be considered before setting up a website and how these issues should be checked. Before setting up a business online, there are a variety of aspects to be considered. This is because if a business sets up a website without planning, anything could happen while the business is running which could affect other things like revenue and sales. The issues to consider include the domain name, Country availability, Copyright and financial aspects. These are some of the things to be checked because they need to be consistent throughout the business. Start-up costs Before going online, a business needs to decide if they have enough money to set up a website, and keep it running. Sometimes a company has enough financial help at first to set up the business but as they start making sales and delivery, the business starts to have trouble. Costs include; advertising fees, paying a technician and if you’re a commercial business, paying for all the equipment needed to take photos for online images. Commercial websites normally need to rent a van for deliveries so that would also be part of the costs. Government websites need to consider how they are Domain Name Business has a wide range of areas with different names, so choosing a domain name wisely is very important because it must be copyright. They need to think about how the website...
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...Unit 2 The selected organisation is Asda. Asda is one of the world’s most well-known and valuable brands and commands a leading market share in the world’s supermarket business. Asda produces food and general household products and it also has a cafeteria McCafe which produces hot drinks, sweets and snacks. The restaurant employs about 130 people. Its structure is a tall hierarchal structure. On top you find the Head Office which consists of the owner of Asda and the board of directors, after you find the CEO of the restaurant the administrator. After the administrator you find the managers which on top you’ll find the first assistant manager, then the second assistant manager and after you find the swing managers. After the managers there are the crew of trainers and then the crew of members. Job Description A job description sets out the purpose of the job, where the job fits into the organisation structure, the main responsibilities of the job and the key tasks to be performed. A job description will set out how a particular employee will fit into the organisation. It will therefore need to set out: the title of the job to whom the employee is responsible for whom the employee responsible a simple description of the role and duties of the employee within the organisation. A job description could be used as a job indicator for applicants for a job. Alternatively, it could be used as a guideline for an employee and/or his or her line manager as to his or her role and responsibility...
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...the three sectors 1. What are the 3 sectors of business activity? There are three sectors and they are: • The Primary Sector- this is the sector where raw materials are collected for example, farming, fishing and mining. • The Secondary Sector- In this sector the raw materials are manufactured and turned into a selling product, for example making a plastic bottle from oil. • The Tertiary Sector- this is the retail sector where the manufactured products are sold but also is where some businesses provide a service. 2. Copy the graph on pg 108 to show the changing employment levels in the different sectors over the last 20 years in the UK. This graph is showing us that in 1985 there use to be more employees in the more labour jobs like mining and quarrying, textiles and motor cars but in 2000 these had fallen instead there were more jobs in hotels and restaurants, recreation and sport than in 1985. 3. Explain 2 reasons why there has been a decrease in the primary sector in the UK: The primary sector has decreased because of advanced technology and everything is becoming automated. For example, in farms where raw materials were usually dug up by hand, they are now using machines to do it instead. This is because it is cheaper to buy machines as it is faster and more efficient. The result therefore is that costs are reduced and profits are increased, but also fewer people are needed to work in these sectors. 4. Explain 2 reasons why there has been a decrease in the secondary...
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...the business, there are condition that need to applies from the good sold. If the goods do not fit any purpose then the goods have the right to be return whether it is implied by the seller but if it is unreasonable to rely on the seller judgement, the goods can be return or cannot be return due to another purpose. b) Supply Goods and service Act 1982 With the reasonable time and for a reasonable charge of work completion, the price of goods are not fixed. The trader also must have a proper standard of workmanship to provide the services. i) Transaction Covered Every product either it is free or purchase, it have to be in a good condition. ii) Effect of the Act It has a similar protection under the Sale of Goods Act 1979, the...
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