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Business Model and Strategic Plan Part Ii

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Business Model and Strategic Plan Part II: SWOTT Analysis
Crystal Underwood
BUS/475
July 14, 2014
Linda McKee
NextEra Water

|Strengths |Weaknesses |
|NextEra Energy is already involved in the utility field of and is |NextEra Energy currently is not involved in the water utility field. |
|familiar with the rules and regulations for providing utility |With other countries come new rules and regulations to follow. |
|services. |NextEra Water will have to learn and abide by all international |
|NextEra Energy has already expanded to Canada. Expanding NextEra |rules. |
|Water to other countries will be easier for NextEra. |NextEra Water will have to fight to show customers they are the |
|NextEra Water can grow to be an economic leader in the utility |economic leaders of the water utility industry. |
|industry. |NextEra Energy is used to the technologies of the electric utility |
|NextEra Energy growing technologically and will pass this knowledge |field, however NextEra Water uses all new technologies for the water |
|onto its new division, NextEra Water. |utility field. |
|NextEra Energy is already popular in the United States and Canada. |NextEra Water is going to have to work hard in order to pull |
|Bringing NextEra Water into the mix will be easy to market to |customers from other water utility companies. |
|existing customers. |NextEra Energy is not familiar with the competitive market of water |
|NextEra Energy is a competitive company in the utility industry. The|utility industry. Therefore research needs to be done in order for |
|knowledge they possess can be passed on NextEra Water in order for |NextEra Water to be successful. |
|that division to be successful. |NextEra Water has many obstacles to overcome in order to become a |
|NextEra Water has a great marketing tool (NextEra Energy) that can be|leader in the water utility industry. |
|used to attract new customers. | |
|Opportunities |Threats |
|With the addition of NextEra Water, NextEra Energy has the |With many water utility companies already out there, NextEra Water is|
|opportunity to grow to become one of the largest utility companies. |going to have to penetrate the market in order to be successful. |
|With NextEra Energy in Canada, NextEra Water has a great opportunity |The need for water utility companies in other countries may not be |
|to expand to Canada. |needed at this time. Therefore, NextEra Water will not be successful|
|NextEra Water has the growth potential for being an economic leader. |in other countries. |
|NextEra Energy will be able to use the technologies they already use |The lack of need in some areas will halt NextEra Water’s growth to |
|and modify them to be used for NextEra Water. |becoming an economic leader. |
|NextEra Water will be able to grow socially along with NextEra Energy|NextEra Water uses all new technologies and NextEra Energy will not |
|as they move to other places. |be able to contribute to the knowledge of these technologies. |
|NextEra Energy has an opportunity to get to know the competition in |NextEra Water is unknown in the water utility industry and will need |
|the areas that they service for water utility. This will give |to work hard in order to get the name out to the public. |
|NextEra Water a head start on getting to know the competitive |NextEra Water will have to overcome the already existing competition |
|markets. |in areas in order to become successful. |
|NextEra Water has the opportunity to become the NextEra Energy of the|NextEra Water is having to compete with water utility companies that |
|water utility industry. |are already in business and try to attract customers away from these |
| |companies. |

Synopsis

NextEra Water is a new division of NextEra Energy, which is a leading electric utility company throughout the United States and Canada. NextEra Water focuses on providing customers clean water from natural sources. This focus is in line with NextEra Energy’s mission to provide customers with clean and emissions-free electricity. With rules and regulations in place for all utility companies, NextEra Energy along with NextEra Water are aware and willing to change along with the times and technologies that become available for each respective utility industry. NextEra Water has a supply chain that consists of suppliers, business partners, and customers. All components of the supply chain are important in order for the NextEra Water division to run smoothly and provide customers with the clean and natural water supply they expect. Having strong supplier and business relationships help to deliver customers the product and service that they expect and deserve. There are also both issues and opportunities for NextEra Water to face as the division gets off the ground and begins to provide water utility services to customers. The major issue that NextEra Water will face is the already existing competition. Since most customers are already receiving water utility services from other companies, NextEra Water has to come into the market with a marketing strategy in order to attract customers to their company and away from their existing company. The major opportunity that NextEra Water has is that NextEra Energy already has an established customer base that knows the company and the quality of service that is provided. This is a great way for NextEra Water to market to new customers. The issues at hand for NextEra Water will be difficult to overcome, however with the opportunities that are available, they are not impossible. Hard work and strong supply chain relationships will help to push NextEra Water into the water utility industry and make them one of the top competitors.
Reference
NextEra Energy, Inc.. (2014). Retrieved from http://www.nexteraenergy.com/

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