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Business Opportunities in Denmark

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Universidad Autónoma de Baja California
Facultad de Contaduría y Administración

LICECIATURA EN NEGOCIOS INTERNACIONALES

Trabajo Final

Oportunidades de Negocios en Dinamarca

MATERIA: ENTORNO ECONÓMICO INTERNACIONAL
Profesor: Dr. Robert Zárate

CASTILLO MORENO, HANS ALBERTO
ESPAÑA IC, CHRISTIAN EDUARDO
ORGANISTA LEYVA, ALEJANDRO

TIJUANA, B.C. 26 de NOVIEMBRE 2012

Contents ENTORNO SOCIAL 4

Datos Básicos
1 Fuente: The economist
1 Fuente: The economist

Ubicación Geográfica:
Dinamarca forma parte de Escandinavia y sólo tiene frontera con Alemania. Este país cuenta con dos territorios de ultramar o territorio dependiente, Groenlandia y las Islas Feroe.

El territorio danés, compuesto por 443 islas, está rodeado por el Mar del Norte y el Mar Báltico. Las principales islas danesas son Selandia, Fionia, Vendsyssel-Thy, Lolland y Bornholm. Las ciudades más grandes son Copenhague (capital), Arhus, Odense, Aalborg y Esbjerg.

Panorama Social:

Dinamarca representa el 1.1% de la población total de los 27 países que integran la Unión Europea, ocupando el lugar número 17 a nivel regional, con aproximadamente 5.5 millones de habitantes.

Panorama Económico:

La economía danesa ocupa el doceavo lugar entre los 27 países que integran la Unión Europea y a escala mundial tiene la posición 28. De acuerdo con datos del FMI, en 2008 el PIB de Dinamarca sumó 340 miles de millones de dólares.

Indicadores | 2006 | 2007 | 2008 | 2009 p | 2010 p | PIB1, Precios corrientes (mmd) | 274 | 310 | 340 | 308 | 327 | % Variación Anual (PIB real) | 3.3% | 1.6% | -1.2% | -2.4% | 0.9% | PIB1 per cápita, precios corrientes (dls) | 50,460 | 56,923 | 62,097 | 55,942 | 59,109 | Inflación 2000=100 (tasa de cambio) 1 | 1.81% | 2.13% | 2.92% | 2.30% | 1.71% | Exportaciones de Mercancías (mmd) 2 | 91 | 102 | 115 | 96 | 99 | % Variación Anual | 9.5% | 12.6% | 13.1% | -16.8% | 3.7% | Importaciones de Mercancías (mmd) 2 | 88 | 102 | 116 | 97 | 102 | % Variación Anual | 16.3% | 16.8% | 13.6% | -16.8% | 5.2% | Balanza Comercial2 (mmd) | 3 | 0 | -1 | -1 | -2 | 1/ FMI 2/Global Insight |

ENTORNO SOCIAL

Existen algunas características generales a menudo asociadas a la sociedad danesa y a su cultura diaria. Algunos de los valores más importantes en la cultura danesa son, entre otros, la empatía, la solidaridad, la confianza entre las personas, la tolerancia, la libertad, la igualdad y la justicia. Siguen al pie de la letra sus leyes y su constitución. Los daneses son muy dispuestos a demostrar la cultura que tienen y orgullosos de su historia, siempre poniendo de frente su bandera y a su reina. La mayor parte de la población de Dinamarca opina que las tradiciones danesas forman parte del patrimonio cultural nacional, y muchos creen que hay que protegerlas frente a influencias externas. Sin embargo, esto no significa que no han ido adoptando tradiciones de otras culturas cercanas. Los daneses tienen una actitud muy relajada y alegre frente a la vida lo cual se refleja en su trato social que suele ser muy informal. Son tolerantes, pacíficos, de mentalidad abierta y sin ningún tabú. La sinceridad es importante para los daneses que son francos y que no ocultan sus opiniones críticas. El humor danés es irónico, sarcástico e informal y se utiliza con frecuencia en cualquier tipo de conversación como una forma de mostrar confianza. No es una puerta abierta para ofender o faltar el respeto. Es casi imposible ofender un danés. Sin embargo, para algunas culturas puede ser difícil interpretar el humor y sarcasmo danés. La actitud relajada de los daneses además se refleja en los muchos ambientes alternativos que tiene Dinamarca y que son una parte fascinante y exuberante del país. A los daneses les gusta la diversión y la vida social, pero también son trabajadores constantes cuando las circunstancias lo requieren. La gente de la península Jutlandia, se caracteriza por ser granjeros y por costumbres más arraigadas y tradicionales. La población de la isla Fionia, son gente dedicada a la agricultura, su manera de hablar es conocida por muchos como 'cantada', viven en una isla pequeña lo que los hace llegar a la capital Odense en 30 minutos aproximadamente. Fionia es llamado "La isla de la sonrisa" por la amabilidad de su gente. En la isla Selandia, la gente trabaja mayormente en la industria, siendo la parte más activa de Dinamarca.

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