...Proposed by: Submitted to: DeVry University - BUSN319 4/15/2012 Marketing Plan ii | P a g e Table of Contents Executive Summary ...................................................................................................... 1 Company Description ................................................................................................... 2 Strategic Focus and Plan ............................................................................................... 2 Mission Statement ................................................................................................................... 2 Goals ....................................................................................................................................... 2 Competitive Advantage ............................................................................................................ 3 Situation Analysis ......................................................................................................... 3 SWOT Analysis ......................................................................................................................... 3 Industry Analysis ..................................................................................................................... 4 Competitor Analysis ................................................................................................................. 5 Company Analysis .......................................
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...Industry Analysis By Week 3 Industry review The pet grooming industry is one that is steadily growing from year to year. According to the American Pet Products Manufacturing Association, an estimated $2.7 billion was spent on grooming and boarding services in 2006 alone. Then again in 2007, the services grew to $2.9 billion. In this industry it is important to be aware of the demographics and the new trends that develop year to year in order to stay up with the times and accurately identify one’s customers and potential customers. With an estimated 74.8 millions dogs in the U.S. this is evidence that pets are a big part of our lives. According to the 2007-2008 APPMA National Pet Owners’ survey, many pet owners spend an average of $127 on grooming and grooming aids. Furthermore, the 2006 Household Spending for pet services shows the following average spending: • Married couples with no children $38.72. • Married couples with children $30.69 • Single Parent $18.88 The middle and older age group also pamper there furry four legged friends. Average spending: • 35-44 years old $29.04 • 45-54 years old $44.50 55-64 years old $26.72 Regulation review and legal concerns Location of business is in New York, however we are mobile. The type of business that will be set up will more than likely be an LLC to protect our personal assets. We would need to contact the New York Zoning...
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...Proposal for Online Business Expansion Part 2 U Dirty Dawg Mobile Pet Spa is a pet grooming business that travels to customers home and provides business-to-consumer grooming services, they are located in Saint Cloud, Florida and serve majority of the cities in the surrounding area. Mobile grooming is a personalized service and typically charges $10-$20 higher than salon grooming and by keeping their cost low U Dirty Dawg can offer their services at a competitive price. The benefits of mobile grooming are that it saves the drop off and pick up time, avoids the dog hair mess in the car, and it is beneficial for pets that are sensitive and anxious around other animals. Estimated that 68% of all U.S. households own a pet, which equates to 82.5 million homes and in 2013 the pet industry represented $55.33 billion dollars (American Pet Products Association, Inc., 2014). The pet industry is a very lucrative industry and it is important that this company take ahold of their target market and expands their business. At the present the company does not have a strong online strategy; it has a web page with their contact information, price list, about us, benefits of grooming, and pictures. All sales are done over the phone or in person and their email are used to provide additional information to potential customers. The local market is starting to get saturated with competition and the company is aware of the importance to have competitive advantage over their competitors and position...
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...Marketing Plan: FIFI ET MOI - Grooming by Nisha Tanisha L Smith Keller Graduate School of Management Marketing Online 1.0 Executive Summary 2.0 Situation Analysis 3.1 Market Summary 3.2 SWOT Analysis 3.3 Competition 3.4 Service Offering 3.5 Keys to Success 3.6 Critical Issues 3.0 Marketing Strategy 4.7 Mission 4.8 Marketing Objectives 4.9 Financial Objectives 4.10 Target Markets 4.11 Positioning 4.12 Strategies 4.13 Marketing Mix 4.14 Marketing Research 4.0 Controls 5.15 Implementation 5.16 Marketing Organization 5.17 Contingency Planning 5.0 Conclusion 1.0 Executive Summary FiFi Et Moi is a doggie grooming care service in Nisha Smith’s home. When customers allow their dogs to be groomed at the Smith home they are surrounded by love all day, are able to play and roam within my home, and have a fenced-in backyard to explore. FiFi Et Moe is a superior alternative to a grooming because the dogs get attention all day, are never caged and have ample opportunities to exercise. Basically, the dogs become a temporary member of the household. FiFi Et Moi is able to offer this specialized attention because they are equipped to handle only four dogs at a time. FiFi Et Moi will compete directly with other groomers but offer a superior service. Once word gets out about FiFi Et Moi, the schedule is forecasted to be near capacity within the...
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...Business Planning Business Plan Introduction My idea for the business that I will be planning is a ‘dog grooming’ business, offering a range of treatments that can be purchased and used in order to care for dogs, ensuring that they are as healthy and clean as possible. This isn’t a very competitive market to enter as there aren’t many dog grooming companies that operate within the UK that can dominate the market nationwide; there will be larger ‘regional’ dog groomers that could possible dominate a specific region/county of the UK. I believe that I will benefit from creating this business and so will the community that is within the surrounding/local area. A lot of people own a dog(s) as pets, with stats from 2013 showing that there are roughly 8.5 million dogs kept as pets within the UK (25% of households) (app 3). A huge amount of people love their dogs and love to care for them, ensuring that they are treated the best way possible, so taking them to a dog grooming service is a great way of caring for them. * Aims & Objectives An aim is a specific goal or purpose, whilst an objective is a specific result that a person or system aims to achieve within a time frame and with available resources. In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie all planning and strategic activities. They serve as the basis for creating policy and evaluating performance. Some examples of business objectives...
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...FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Super Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ---------------------------------------------------------------------------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ ...
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...CONTENTS PAGE Page Executive Summary.................................................................................................................................................i 1. Motor Vehicle............................................................................................................................................1 2.2 Type of Asset and cost...............................................................................................................................2 2.3 Vehicle purchase options...........................................................................................................................2 -Chattel mortgage.......................................................................................................................................2 -Leasing.......................................................................................................................................................2 -Venture capital..........................................................................................................................................2 2. Soap............................................................................................................................................................3 2.1 Type of asset and cost................................................................................................................................3 2.2 Soap purchase...
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...Ferrets are quirky little rodents with lots of personality traits which add to their own individual characters. Some behaviours that they perform may seem odd or strange but a majority of them are actually normal and can be quite common amongst these animals. If you house or plan to house more than one ferret together, whether in the same housing area or whether it’s just in the same household, you may witness an act which is known as the alligator roll. When a ferret is playing with another of its species, one may grab the other by the scruff of its neck and flip it over. This is a natural display of dominance, the alpha or more dominant ferret is the one which manages to flip the other one over, this would happen between competing...
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...BUS357 Starting and Managing a Business Assignment 2 – Group based Assignment January 2013 Presentation 1. Executive Summary This document proposes the feasibility of opening a new Pet Lovers Centre Franchise outlet at the proposed recreational hub at the site of the former Parkland Golf Range in 2014. We see a need for more pet friendly facilities at East Coast Park and we believe that of all the pet franchises operating locally, Pet Lovers Centre has the most compatible business practices and values with our intended business. With steady growth in both the pet population and pet product sales in Singapore, we are targeting the middle class segment primarily, with products priced between $1, up to $500. Our main focus is on dog owners who enjoy bringing their dogs out to play at the beach or park. With an existing market share of 49.7 percent, Pet Lovers Centre is well positioned to benefit from the increased exposure towards pet activities once the hub opens. Our financial projections show that the project will be financially feasible with gross profits of about $300,000 annually, and net income of about $100,000 each year. Our monthly breakeven point requires us to sell roughly 67 units of pet accessories with an average worth of $150, as well as 53 grooming and training appointments worth $350 per session to meet costs monthly. Our estimated starting capital required is $300,000, 50% of which will come from shareholders as equity and...
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...Marketing Management Swati Sisodia swati.sisodia@nmims.edu Introduction to Marketing What is Marketing ? ‘Marketing is the ManageMent process that identifies, anticipates and satisfies custoMer requireMents profitably’ What is marketing? ‘the right product, in the right place, at the right tiMe, and at the right price’ What is marketing ? ‘Marketing is the huMan activity directed at satisfying huMan needs and wants through an exchange process’ Management definition it is the process of planning and executing the conception, pricing, proMotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. What is Marketed? • • • • • • • • • • Goods Services Events Experiences Persons Places Properties Organizations Information Ideas Implications of Marketing Who are our existing/potential customers? What are their current/future needs? How can we satisfy these needs/ Can we offer a product/service that the customer would value? • Can we communicate with our customers? • Can we deliver a competitive product or service? • Why should customers buy from us? • • • • CUSTOMER VALUE AND SATISFACTION Customer Value & Customer Cost Customer value Customer cost “Is the bundle of costs customers expect to incur in evaluating, obtaining, and using the product or service” “Is the bundle of benefits customer expect from a given product or service” Total Customer Cost is the summation of: -Monetary...
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...only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner. Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner's face when they see their beautiful family member captured in a stunning portrait. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways: 1. Produce the same outstanding quality results time after time. 2. Be recognized as the top pet photographer in the Southeast. 3. Be steadfast to our commitment for customer service and satisfaction. Our keys to success will be providing high quality portraits, competitive pricing, and excellent customer service as our hallmark. Adorable Pet Photography is currently located in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is established as a home-operated, part-time sole proprietorship. It is the intention of the company to develop sales and broaden the client base so as to become a full-time business. The...
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...1206289911 Axe’s Company Background Axe or Lynx is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards the young male demographic. Unilever launched axe in France in 1983. Another of Unilever’s brands, Impulse, inspired it. Unilever were keen to capitalize on Axe's French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx. The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa's Ego brand. In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand. The Line of products is named "Axe Anarchy". AXE, a leader in men's care, is an iconic personal care brand around the world that helps men look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this...
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...tolerance around acts of bribery and corruption, brands need to constantly monitor their supply chains. These supply chains transcend international boundaries, with business partners (suppliers, vendors, service providers and such) being located across geographies, having different cultures and work ethics. Therefore, it is a challenge for any company to know and curb supply chain risks. To implement the code of conduct uniformly throughout the supply chain, companies have to change the mindsets of employees and business partners overseas through continuous learning and development. Winning and expanding business overseas could be a time-consuming and arduous task in some cases. Facilitation payments and kickbacks are easy quick fixes. Many sourcing destinations are countries that rate low on the Transparency International index, where vulnerabilities around vendor kickbacks and bribery of officials are prevalent. Mounting business pressures, aggressive timelines to complete projects and high costs involved have the tendency to spur unethical activities. Take this company, for instance Let’s explain this with an example. Take the case of ‘A Ltd’, a parent company setting up an overseas business. The management at ‘A Ltd’ believes it has done enough to ensure a smooth run for the overseas operations, led by the business teams. With work being managed well on paper, ‘A Ltd’ becomes somewhat complacent, drawing confidence in...
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...this whole attachment period. Their assistance opened up a whole new chapter of understanding for me in the field of accountancy. I owe my deepest gratitude to the Management Accounting team for all their efforts in making me feel at home and a part of the inspired family when I first arrived. The courteous team made my transition to the working environment a whole lot easier and fun. My thanks also goes to the Projects and Fixed assets team for welcoming me as one of their own and for all the training they gave me. Contents ACKNOWLEDGEMENTS i EXECUTIVE SUMMARY 1 INTRODUCTION 2 COMPANY BACKGROUND 3 COMPANY PROFILE 5 GROUP STRUCTURE 6 SUBSIDIARIES 6 THE COMPANY 10 THE MARKET ENVIRONMENT 10 INTERNAL STRUCTURE 11 BUSINESS MODEL 16 SERVICES OFFERED 18 ECONET WIRELESS ZIMBABWE FINANCIAL PERFOMANCE COMMENTARY 24 SOCIAL RESPONSIBILITY 25 ENVIRONMENTAL RESPONSIBILITY 30 FINANCE DEPARTMENT 31 REVENUE 31 REPORTING 33...
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...Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 5 Consumer Markets and Consumer Buyer Behavior marketChapter Preview You’ve studied how and use ers obtain, analyze, information to develop customer insights and assess marketing programs. In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to affect how customers think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends. GoPro: Be a HERO! growing army of GoPro customers—many of them inspire new GoPro customers...
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