GROUP

Business Technology
Strategy
Coursework about Apple iPhone

Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong
2015/12/10

Catalog
1. Abstract ......................................................................................................................................... 3
2. Background ................................................................................................................................... 3
2.1 Background of the apple company ...................................................................................... 3
2.1.1. Steve jobs ................................................................................................................ 4
2.1.2. Products -- iPhone ................................................................................................... 4
2.2 The analyses of apple’s porter 5 forces ............................................................................... 6
2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7
2.2.2. Bargaining Power of Apple’s Customers/Buyers .................................................... 7
2.2.3. Bargaining Power of Apple’s Suppliers .................................................................. 8
2.2.4. Threat of Substitutes or Substitution ....................................................................... 8
2.2.5. Threat of New Entrants or New Entry..................................................................... 9
2.3The PESTEL analysis of apple............................................................................................. 9
2.3.1. Political Factors Affecting Apple’s Business ........................................................ 10
2.3.2 Economic Factors Important to Apple.................................................................... 10
2.3.3.