...Issue: Dropbox faced three major issues in 2013 related to future profitability: customer growth in B2C and B2B markets, free-to-pay user conversion, and competitive threats. Describe how each of these issues came about and why they are critical for Dropbox going forward. Do you see any other major issues? * When Dropbox first launched in 2007 the cloud storage market was already flooded with smaller competitors. Getting business customers was tough due to bureaucratic delays in getting them to integrate the services into their operations. It was also hard to get customers to pay because mainstream consumers weren’t yet used to using cloud-storage services. Analysis: What information in the case can help you formulate a strategy to address the issues above? 1. How effective was the 2010 consumer acquisition strategy? Calculate the cost of the referral campaign and the increase in annual revenue. Assume a 12% install rate (p. 3), a 1.6% free-to-pay conversion rate (p. 4), a $1.32 cost per free user (p. 4), and $120 revenue per paying user (p. 3). Do not worry about the free additional space that accompanies referrals. * The 2010 consumer acquisition strategy, over the course of 5 years, led to Dropbox holding a large share of the consumer cloud storage market. Their conversion rate went from 1.6% to 4.0%, which translates to $200-240 million in yearly revenue. After calculating the cost of the referral campaign and the increase in annual revenue, it came out...
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...Unit 3 Case Study 5454 unread replies.5454 replies. Bellow you will find a clinical case study. The case study starts with a description of a patients’ medical history, followed by discussion question/s. First, you have to analyze the medical history of the patient. As you read the patient’s information: * Highlight any risk factors that might exist, existing medical conditions, present signs and symptoms or complains that the patient is suffering from. * Analyze the results of any diagnostic tests that were performed. Diagnostic tests include, physical exams, blood test, radiologic tests (x-ray, CT scans, etc.), and other functional tests. * Relate the medical treatment used to the underlying pathology. * Propose clinical management plan for the patient’s condition, and possible prognosis. You are encouraged to discuss the cases with other students and in groups, however, each student should submit the analysis of the case study in their own words through discussions. Students should submit their case study through the “Discussion” link AND the “Turnitin Dropbox” link for that case study available on the course’s main page. If you fail to submit your case study through both links your case study will not be graded. Turnitin is an automated system which instructors can use to quickly and easily compare each student's assignment with billions of web sites, as well as an enormous database of student papers that grows with each submission.Accordingly, you...
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...Case Study 2.6—Pandora Pandora radio originally operated as a freemium business model but soon switched to an ad-supported free business model. The difference between the two is what quadrupled their revenue. Pandora offers a unique customer value proposition. MailChimp succeeded with a freemium model but Ning did not because MailChimp was able to deal with issues because free products are ripe for abuse. When Pandora opened in 2005, they offered users 10 hours of free radio, then a year’s subscription for $36 per year. “In the first couple weeks we had 100,000 people come through and the vast majority listened to every last minute of their free ten hours,” said CTO Tom Conrad. “Then we asked them for their credit card and they would wander off into the wilderness.” (Gannes, 2010). They quickly switched to an ad-supported model. It was ad-supported in name only, however, because they had no ad server, no ad staff — not even a place on their page to put ads: But growth quadrupled overnight, and within three days, Apple called and asked to buy out ad inventory through December (Gannes, 2010). Pandora’s customer value proposition is an uncanny algorithmic ability to predict the music their customers want to listen to, and unlimited free musical content for those that don’t mind listening to advertisements ("Pandora and a," 2012). For freemium models, it was difficult to succeed for one main reason. A 354 percent increase in abuse-related issues like spamming, followed...
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... Assignment 3 / Group Assignment Taylor’s Business Foundation Programme Introduction To Marketing / BUS0313 September Semester 2013 Assignment 3 / Group Assignment (25%): Students are required to work in a group of 3 to 4 members. Students will be allocated one case study to analyse and attempt. The case study comprised of a few questions. Students are strongly encouraged to exhaust relevant syllabus taught and guided throughout the semester to attempt all the questions. Choose either one of the following case study to attempt, please refer to the attachments for the detail of case study. Case study 1: Abou Shakra Restaurant: Creating Customer Value The Old-Fashioned Way Questions: 1. Describe Abou Shakra in terms of the value it provides for customers. (20 marks) 2. Do you think Abou Shakra should develop a high-growth expansion strategy? Why or why not? (20 marks) 3. Should Abou Shakra spend more on advertising than is currently expended? (20 marks) 4. Suggest TWO (2) other methods by which Abou Shakra can provide value to its customers. (40 marks) Or Case study 2: Mavi Jeans: Jeans That Fit Questions: 1. Indicate and explain FIVE (5) factors contributed to the success of Mavi Jeans? (20 marks) 2. How would you define the company’s target market? What is the current positioning...
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...Discussion Forum Area (no need to copy and paste into document) 3. Chapter 1 Video Case – PDF file located in the Course Documents Area (answer the questions without retyping the question) (1). “Smart Labels” are data and computer based shipping labels. And it can be made byr personal computer. The barcodes can record a lot of data, so it can’t only decrease the transit time, but also increase reliability. UPS can use GPS to provide a better track serves. Once the package arrive a UPS station, the “Smart Labels” can record the information of package and update to the website. The customer can track their packages easier. The UPS can also use this system to control their deliver serves, make sure the package can deliver on time. (2). Costumer order –logistics center-DIAD-delivered-DIAD A. The customer places an order, the logistics center receive the package and updates tracking information. B. When UPS ship out the package, they will use DIAD to scan the “Smart Labels”, so they can update the tracking information in date center. C. When the package is delivered, the customer need to sign name and UPS will use DIAD to update information. (3). Wireless communication can make the express delivery services more flexible and update their information faster. And it makes UPS more efficient and lower the cost of operation, it can also provide costumer experience. (4). 4. Interactive Session 1: a. Case Study Questions(answers only) 1. 2. 3. 4. b. MIS In Action Questions (answers only)...
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...to submit your assignment. Assignment #1: JET Copies Case Problem Read the "JET Copies" Case Problem on pages 678-679 of the text. Using simulation estimate the loss of revenue due to copier breakdown for one year, as follows: 1. In Excel, use a suitable method for generating the number of days needed to repair the copier, when it is out of service, according to the discrete distribution shown. 2. In Excel, use a suitable method for simulating the interval between successive breakdowns, according to the continuous distribution shown. 3. In Excel, use a suitable method for simulating the lost revenue for each day the copier is out of service. 4. Put all of this together to simulate the lost revenue due to copier breakdowns over 1 year to answer the question asked in the case study. 5. In a word processing program, write a brief description/explanation of how you implemented each component of the model. Write 1-2 paragraphs for each component of the model (days-to-repair; interval between breakdowns; lost revenue; putting it together). 6. Answer the question posed in the case study. How confident are you that this answer is a good one? What are the limits of the study? Write at least one paragraph. There are two deliverables for this Case Problem, the Excel spreadsheet and the written description/explanation. Please submit both of them electronically via the dropbox. The assignment will be graded using the associated...
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...Marking Guidelines Cases studies are due on paper at the beginning of each class (e.g. xx.00pm). Late cases get zero. |Marks | | |5 |Key Events / Case synopsis | | |Maximum of six (6) sentences here. Provide a brief history of the company up to the time of the decision / problem. | |5 |Problem Statement and Objectives | | |Be clear what the problem is. Sometimes it is a specific decision to be made, most of the time it is a larger issue.| | |This means that the problem statement will rarely, if ever, be, “Should decider do A or B” | | |Note the objectives of the key character. If secondary characters have objectives that might have an impact on the | | |recommendation, note these here. | |25 |Situation Analysis | | |Start with a paragraph that summarises the business situation (eg do strengths outweigh weaknesses? Is it an | | |attractive...
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...RHIN-115 Health Data and Electronic Health Records Case Study Analysis Exercise Starts Week 6 Due End of Week 8 (11:55pm) This assignment is to perform an analysis of a full length case study dealing with a CPOE implementation at Mount Auburn Hospital in Cambridge. This will be similar in form to the work you have been doing each week on the mini case studies but different in scope. You will use the material in the case to develop an analysis of the state of the CPOE project and defend you position with facts contained in the case and theory and principals based on our course work and your own experience. Format 1. Your paper should be titled LastName_FirstInitial_CaseStudy 2. The file format can be MS Word (from 2003 or newer please) or OpenOffice, if you would like to use something else ask me first. Please do not use PDF as it is hard for me to annotate the paper when I am grading it. 3. There is no minimum length on this paper; there is a hard maximum of 2500 words of body text. As a guide if I was writing it I would probably take around 1800 or so. 4. Double space the body of your paper. 5. Include a title page with your name, the name of the class, and the date. 6. Include a footer with your name and the page number on each page. 7. Clarity counts, to that end spelling, grammar, and formatting matter. This document should be intended to convince a senior manager that you have done a thoughtful analysis of the problem...
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...Case Study Guidelines A case study gives you the opportunity to review Modern Management concepts and apply them to a specific scenario. The analysis should be in summary form and in proper APA format. • With a minimum of 3 full pages and at least 3 academic sources, prepare a summary analysis of the assigned case study. • The first paragraph should identify and summarize the key point(s) or problem(s) presented in the case. • Then type and answer each question posed at the end of the case. • Describe specific principles from the chapter that can be applied to the case study. • Try to relate a personal experience that is pertinent to the case study issues. • You must use at least two additional resources (your text and two others for a total of three) to support your thoughts. Be sure to properly cite your references. • All papers must be submitted as a document through the Assignment Dropbox. Assignments must be prepared in .doc, .docx, or .rtf format. APA Guidelines For the purpose of written case study assignments – all papers must be in proper APA format which includes at least the following: • A properly formatted header on the upper right corner that includes your name and page number. • All papers must be double-spaced, with a Times New Roman, Courier New, or Arial size 12 font. • All paragraphs must be indented 5 spaces. • References must be properly formatted, double-spaced, with the first line of the entry left justified, and following lines of the entry...
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...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ........................................................
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...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ..........................................................
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...contemporary organizational issue you find intriguing. Use one field site or example for the entire paper. Also, be explicit about the level issue. For example, if you are using the concept of personality then it is an individual level issue. A list of concepts and their related levels is provided in a separate document. Focus of paper-related requirements: Outline: Submit a formal outline for your paper, complete with references. The purpose of the outline is to help you organize your content, which also results in increased clarity, improved logic, and better structure of the paper. There may be adjustments from this document to your final paper, but at this stage the paper should not require major revisions. Final Paper: Use a case study format for the structure of your paper. Identify and analyze issues using course concepts, and propose recommendations for the organization you are focusing on. Use of course concepts 1. Use a minimum of 8 concepts for the paper. Include a list of the concepts you used at the beginning of the paper. 2. Briefly define each concept you use within the text (a paragraph or two). 3. For each concept, write a diagnosis at one level (e.g., the person level). For example, you might write “The employee misses work frequently due to stress from conflict with her supervisor.” Note, stress and conflict would require definitions.) 4. For each concept, write a solution or solutions. Identify the level(s) you addressed in Step 2...
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...Calendar Overall for Case-Study Presentation & Mid-Term Exam – MGT 4760 (Strategic Management) Sem 1, 2012/2013 Sec 8 (M-W) No. | Week | Topics | Class Day | Date | Schedule | Details | | 1 | Chapter 1: The Nature of Strategic Management | 1- Mon 2- Wed | 10/912/9 | | | | 2 | Chapter 2: The Business Vision and Mission | 3- Mon 4- Wed | 17/919/9 | | | | 3 | Chapter 3: The External Assessment | 5- Mon 6- Wed | 24/926/9 | | | | 4 | Chapter 4: The Internal Assessment | 7- Mon 8- Wed | 1/103/10 | Quiz 1 (Chapter 1.2.3) | | | 5 | Chapter 4: The Internal Assessment | 9- Mon 10- Wed | 8/1010/10 | | | | 6 | Chapter 5: Strategies in Action | 11- Mon 12- Wed | 15/1017/10 | | | | | BREAK(22/10 – 28/10) | 13- Mon 14- Wed | 22/1024/10 | | | | 7 | Chapter 5: Strategies in Action | 15- Mon 16- Wed | 29/1031/10 | Case Presentation Session 1Case Presentation Session 2 | Group 1:L: Lia Hilaliah (Case Study 3)Group 2:L: Mas Syairah bte Mohamad (Case Study 5) | | 8 | Chapter 6: Strategy Analysis and Choice | 17- Mon 18- Wed | 5/117/11 | | (Mid-Term Exam 7/11 Wednesday)Seminar Room 1.1 | | 9 | Chapter 6: Strategy Analysis and Choice | 19- Mon 20- Wed | 12/1114/11 | Case Presentation Session 3Case Presentation Session 4 | Group 3:L: Mohamed Sheikh (Case Study 9) Group 4:L: Izzati Nor binti Salleh (Case Study 14) | | 10 | Chapter 7: Implementing Strategies: Management and Operations...
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...ARCTIC MINING CONSULTANTS Case Synopsis Arctic Mining Consultants is a mining company that deals with mineral exploration. In this case study, the project given is staking 15 claims in Eagle Lake, Alaska. The project Manager was Tom Parker, who has a wide experience and specialized knowledge in all nontechnical aspects of mineral exploration. He is a geological field technician and field coordinator for Arctic Mining Consultants. He assigned his previous field assistants John Talbot, Greg Boyce and Brian Millar to help him complete the project. The job required them to stake at least 7 lengths each day in order to be completed on time. However, the whole team has became very tense and agitated, especially Tom Parker, as the deadline was just around the corner and there’s still many to be finished within the limited time. The problem became worse with the way Tom managed and treated his team. The only motivation to the team was the $300 bonuses promised by the company when the job is done on time, otherwise, they might wished to give up already. This happened because working as a field assistant and in long-working hours only giving them low wages, which is considered unreasonable compared to what they have to do. During the eight hard days, everything had actually proved the strengths and weaknesses of each of the team members, including Tom. Case analysis symptoms 1) What symptom(s) exist in this case to suggest that something has gone wrong? The symptom(s) to suggest...
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...Running head: CASE STUDY XYZ Case Study XYZ: An Examination of Project Procurement Management Practices Group 12 John Doe Jane Smith Bobbie Sue University of Maryland University College Project Procurement Management, Semester XXXX, Section XXXX Professor Stephen R. Guth MMMM DD, YYYY [No Abstract or Introduction required for this assignment] The Inception Phase Rating Scale: 5—Excellent, 4—Very Good, 3—Good, 2—Poor, 1—Very Poor |Project Management Area |Inception Phase | |Scope Management | | |Time Management | | |Cost Management | | |Quality Management | | |Human Resource Management | | |Communication Management | | |Risk Management | | |Procurement Management | ...
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