...SECTION A Part One: Multiple Choice Ans.1 B. Location Ans.2. D . All of the above Ans.3. B. Price Ans.4. A. 1958 Ans.5.C. 1990 Ans.6. C. Culture Ans.7. A. Product Ans.8. C. Trademark Ans.9. A. Global Market Ans.10. C. Evaluative process PART- II 1. What do you understand by “ Inward-oriented Policies”? Ans. An inward- oriented policy, usually , means over protection. What is less obvious is that sheltering domestic industries puts exports at a great disadvantage because it raises the cost of the foreign inputs used in their production. Moreover, an increase in the relative costs of domestic inputs may also occur through inflation or because of appreciation of the exchange rate as import restrictions are introduced. In practice, the distinction between inward-looking and outward looking approaches gets blurred. Most of the less developed countries have employed both strategies with different degrees of emphasis at one time or another 2. What is ‘Factor Endowments Theory’? Ans. The factor endowment theory was developed by Swedish economist Eli Heckscher and his student Bertil Ohlin. This theory consists of two important theorems, namely, the Heckscher-Ohlin theorem and the factor price equalization theorem. TheHeckscher-Ohlin theorem examines the reasons for comparative cost differences in production and states that a country has comparative advantage in the production of that commodity which uses more intensively the country’s more abundant...
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...Postgraduate Diploma in Marketing Assignment Subject Individual Integrated Assignment – Operational Level Nature of the Assignment Integrated Assignment Examination June 2013 Assignment Submission Period 16th May 2013 to 22nd May 2013 (No late assignments will be accepted under any circumstances) Presentation Date N/A IMPORTANT (Common for Integrated and Subject Assignments) The assignment is designed to assess the application of theory and knowledge gained in the above subject. Assignment should conform to the Assignment Guidelines presented as per the Programme Handbook. (Refer to Section 07 – Guidance for Assignments) Assignment should be submitted to SLIM within the Assignment Submission Period. Assignment will not be accepted after the last date of acceptance under any circumstances. You will score higher marks in assignments if you meet the criteria given in the Programme Handbook. ( Please refer to Page 101 – Assignment Marking Criteria) Assignment Marking Sheet should be attached after the cover page for the examiner to mark assignment as per the Order of Headings in Programme Handbook. (Refer the Page 64) Attending Coaching Sessions (Classes) is compulsory in order to carry out the assignments. Current University students are allowed to submit the assignment without attending lectures since they register as self study students. SLIM will issue an acknowledgement slip upon the submission of your assignment and it must be ...
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...Chapter 1 1.) There are many different marketers that work in a variety of locations, there are marketers that work in consumer goods companies, retail organizations, as well as different companies that manufacture other products or goods for other companies to use. There also is very many social media agencies in the marketing world. It may be just one person in a small business that handles all the marketing within that business, or it could be a larger business with several marketers for that company. As the marketing role within the firm simply depends on the organization. However, no matter what the firm marketers work in, all the decisions are affected by the operation for that firm. 2.) Marketing is about the functions and communications to deliver value to its customers. Marketing helps to manage customers relationships in which benefits the organization and its stakeholders, by bringing deliverance of value to the firm, and to everyone who may be affected by a transaction. 3.) The needs in marketing is highly important to me. Marketers in a firm have to look at what the consumer/customer’s needs are, then provide products that meet those needs. This way the company will succeed in having a long term profit. The wants in marketing is pretty much the consumer wanting specific products, or prefers a specific item. Therefore, the marketers have to make sure to keep an eye out on what consumers are buying, so that they can make sure that they keep that product...
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...passengers may sit anywhere they like. Southwest grows by entering new markets other airlines overprice and underserve. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it expands every market it serves by making flying affordable to people who could not afford it before. Southwest currently serves 68 cities in 35 states, usually secondary cities with smaller airports that have lower gate fees and less congestion —another factor that leads to faster turnaround and lower fares. Another unique cost savings strategy is Southwest's decision to operate Boeing 737s for all its flights. This simplifies the training process for pilots, flight attendants, and mechanics, and management can substitute aircraft, reschedule flight crews, or transfer mechanics quickly. Jet fuel is an airline's biggest expense. According to the industry's trade group. Air Transport Association, jet fuel now accounts for 40 percent of an airplane ticket versus 15 percent just eight years ago. Southwest's biggest cost savings technique and competitive advantage has long been its program to hedge fuel prices by purchasing options years in advance. Many of its longterm contracts allow the airline to purchase fuel at $51 per barrel, a significant savings especially during the oil shocks of the 2000s that drove oil past $100 per barrel. Analysts estimate that Southwest has saved more than $2 billion with fuel hedging. Because lighter...
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...Unit 1 Situations: 1- A: Good morning. B: Good morning. A: Where do you study? B: I study at Phuong Dong University A: In which department? B: It’s English Department. A: Oh, why do you want to choose English? B: I think English plays an important role in our job in future and we can get more good chance for seeking job. A: I agree with you. 2- A: Good morning. B: Good morning . A: I want to know what’s your star sign? B: My star sign is Cancer with shape of a crab. And you? A: My star sign is Cancer too. B: Oh what a coincident! Unit 2 Situations: 1- A: Good morning. B: Good morning A: Did you watch the football match took place between MU & Arsenal last night? B: Yes, I did. My friends and me went to a café to watch. Everyone was so crazy. 2- A: You’re so beautiful in a new dress. What a nice color! B: Oh, thank you Speaking topic: 1- A: Hey, How are you today? B: Yeah, I’m fine. And you? A: Me too. I changed to new room last month. It’s very nice. I love it. B: Oh really? How’s it? A: It’s small but nice decoration with pink wallpapers. I try to arrange things orderly. B: Would you mind if I visit your room? A: You’re welcome. Are you free this weekend? B: Yes, I am. I’d love to. Unit 3 Topic 2: A: Last weekend, I took part in holding a...
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...International Business &Strategy Student Number- @00387834. 3/8/2014 UNIVERSITY OF SALFORD. TABLE OF CONTENTS PAGES 1. Introduction -------------- 2 2. Body of Report ------------- 4 3. Recommendation ------------- 9 4. References ------------ 10 INTRODUCTION Pearce and Robinson (1991) have defined strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designs to achieve a company’s objective. Ghana is the potential market identified because the Government is committed to implementing policies that reduce the general cost of doing business in Ghana and to promote investor confidence in the country. With a stable multi-party government that is committed to market liberalization, Ghana has been ranked as one of the most attractive locations for doing business in Africa, other factors are 100% foreign ownership is permitted, competitive labor force, Quota free access to USA and other European Union Markets, A sound macroeconomic Environment, On-going privatization in key economic sectors, On-going infrastructure development...
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...change, disaster risk reduction, biodiversity, poverty reduction, and sustainable consumption. It also requires teaching and learning methods that can motivate and... Save Paper Travel And Tourism Bussiness Plan Business plan: As a part of Travel & Tourism AS course we had to organize a trip.From the first day we were a group of five persons.However,due to some... Save Paper The Virtual Office’s Impact On Employee Work-Life Balance And Business Sustainability 1 MGT 3201 The virtual offices impact on employee work-life balance and business sustainability Prepared for: Mr. Ray Hingst Submitted: 18 October 2013 Prepared... Save Paper Travel And Tourism UK, and over 200,000 small and medium-sized enterprises. People are employed in tourism right across the country, in every constituency, in cities, in seaside towns... Save Paper Energy For Sustainable Management: Unit 3 Assignment able to produce as much useful energy as they consume, the break-even point. Sustaining reactions that produce enough energy to make them a commercially viable power... Save Paper The Sustainability Of Bws Under Philippine Laws Sustainability of BWS under Philippine Laws (A Position Paper) The case of People v. Genosa in 2004 was a landmark case that allowed for the Philippine... Save Paper Can Coke And Pepsi Sustain Their Profits In The Wake Of Flattening Demand And The Growing Popularity... best rates for the majority of their needs. Coca-Cola and Pepsi can sustain their profits in spite...
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...djustable headrest in economy class B. PRODUCT INFORMATION a. International Marketing Strategy : Singapore girl is a global icon, SIA is Singapore Girl ( beauty, charm,good taste) b. Pesawatnya : setting new plans : reduce maintenance cost and costumer like new plane C. COMPETITION SITUATION Kenapa SG bisa menang ? * Mengenal customer luar dalam baik di First Class-bussiness class a. Improving service * On-ground Service : Lauched OSG ( Premium program , involved ground staff ) * TCS : Semua staff → mengutamakan servie * Cabin Crew → Singapore Girl * Employee Service → ngasih reward ke pegawai b. Bussiness situation at the moment = growing aggressively and controlling cost * Depend on international traveler, no domestic route * Silk Air → second line →middle low segment * Krisflyer → special program for qualified member * Star Alliance → memperluas jaringan ke 800 tujuan di 120 negara * D. MARKETING MIX 1. Product Information Airplane * Second line ( silk air ) * Class ( first class , Bussiness Class , economy ) * Jenis pesawat ( alww * always new max 5 years ) = boeing and airbuss Service * Singapore Girl = HANDAL SDM * Cabin...
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...The role of organization, time management and effective communication to succeed in online-learning master courses Introduction Nowadays, many people who desire to be rich often choose to invest in stocks, bonds, real estate or other property types. However, among many ways of investing, the most long-term benefit is investing to knowledge. Not only bring a degree, master courses are also an opportunity for students to go through knowledge , accumulate more and more experience and solve many complex issues of economy, finance and expand a lot of relationships for the bussiness work. These advantages are the reason why many people want to get master degree after finishing bacherlors’ study program. Moreover, with the development of Internet and technology, more and more people choose online courses for Master’s degree. Each person has a different way to be successful in online learning. While some people believe if they have intelligence and talent, they will get success in their study, but others claim that a important factor to contribute to the achievements of their performance is hard-working. For me, in my self-study experience, intelligence, talent or hard-working are not enough, the improvement of some modern-technology skills in looking for informaton leads student to be successful. The truth is that because of taking advantage of using organization, some abilities in time management and effective communication on online learning is the way to approach me to knowledge...
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...Assessment 1. 1 Munteanu Corina Tesco is a british multinational grocery and general merchendise retailer headqurted in Cheshunt, Herefordshire, England, United Kingdom . It is the 3rd largest retailer in the wordl measured by profits , and the second retailer in the world measured by revenues. It has stores in 12 couuntries across Assia , and Europe and is the grocery market leader in the UK. Tesco was founded in 1919 by Jack Cohen , as a group of market stalls . The Tesco name first appeared in 1924, after Cohen purchased a of tea from T.E. Stocwell and combined those initiales with with the irst two letters of his surname and the first Tesco store opened in the 1929 in Burnst Oak , Barnett. His bussiness expanded rappidly and by 1939 he had over 100 Tesco stores accross the country. Originnaly, a UK – focused grocery retailer , since the early 1990s , Tesco has incresingly divesified geograpfically and into areas such the retailing of books , clothing, electronics, , furniture, toys , petrol and soft ware, financial services and internet services. As fir today , Tesco is one of the world’s largest retailers with over 500,000 collegues , they serve millions of customers a week into the stores and on line. Tesco is the global grocery and general merchendise , retailer , headquarted in Chesehund in the UK. The first compnie’s purpose under the retail of how much – society has chenged in recent years more sceptical about corporation , mor desired to...
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...OUTBACK STEAKHOUSE: GOING INTERNATIONAL 1. BACKGROUND: _ Outback Steakhouse is an American casual dining restaurant chain based in Tampa, Florida with over 1200 locations in 22 countries throughout North and South America, Europe, Asia, and Australia. It was founded in February 1988 in Tampa by Bob Basham, Chris T. Sullivan, Trudy Cooper and Tim Gannon, and is now owned and operated in the United States by OSI Restaurant Partners, and by other franchise and venture agreements internationally. _Canadian Outback restaurants began in 1996. In March 2009, Outback Steakhouse Canada abruptly closed all nine locations in the province of Ontario, citing poor economic conditions. In June 2009, an Outback restaurant reopened in Niagara Falls, but has since closed. After closing one location in 2012 and a second in 2013, only one Outback location in Canada continues to operate in Edmonton, Alberta. _ In 1997, Outback entered the South Korean market through the franchise agreement with Aussie Chung Inc. Currently, there are 101 Outback Steakhouse locations throughout South Korea. On June 14, 2007, OSI Restaurant Partners completed a stock repurchase plan, and the company is now privately held. _ In April 2012, Bloomin' Brands, the current owner of Outback Steakhouse, filed with the SEC to raise up to $300 million in an initial public offering. 2. OUTBACK’S START-UP STRATEGY _ The Company's strategy is to differentiate its restaurants by emphasizing consistently...
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...Differentiating Between Market Structures in Trader Joe’s ECO/365 Differentiating between Market Structures in Trader Joe’s Trader Joe’s is a grocery store that offers upscale grocery fare such as; organic produce, nutritional supplements, and health foods. Trader Joe’s was founded by Joe Coulombe and started in 1958 as a small chain of convenient stores in Greater Los Angeles Area called Pronto Markets. Since then, Trader Joe’s has expanded and now has around 375 stores in 30 or more states ("Trader Joe's Company Competition", 2012). Trader Joe’s focuses on providing customers with great quality foods that are hard to find, but at a great value that will save customers money. Trader Joe’s has its own specialty line of private label products, their stores are about 12,000 to 15,000 square foot, and have no service departments. This makes it possible for Trader Joe’s to keep costs down. Some of the products sold include, organic foods, unusual frozen foods, gourmet foods, imported foods, vegetarian food, imported and domestic beer and wine. In addition, Trader Joe’s sales non-food items such as; household cleaners, personal hygiene products, pet food, vitamins, and plants. In addition, many of Trader Joe’s products are environmentally friendly ("About Trader Joe's", 2013). Below is an evaluation of Trader Joe’s market structures, competitive strategies, and recommendations. Market Structure Trader Joe’s market may be viewed as a monopolistic...
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...Archilles (Multistrada Arah Sarana, Tbk) A. company profile PT Multistrada Arah Sarana Tbk (MASA) was established on June 20th, 1988 under the name of PT Oroban Perkasa. It is engaged in manufacturing Passenger Car Radial (PCR) tires and Motor Cycle (MC) tires for export and domestic market. MASA has markets its product with brand name of “Corsa”, “Strada” and “Achilles”. What happend to MASA.. * Global Crisis not to Affect MASA’s Sales (2009) In 9M09, MASA successfully raised its sales 19.2% YoY to Rp 1.2 tn. Its car tire production volume increased from 3.24 mn units in 9M08 to 3.51 mn units in 9M09, growing 8.29% YoY. In addition, MASA’s production volume of motorcycle tires boosted from 0.61 mn unit to 1.03 mn units in the same period, reflecting a 67.87%. As comparison, MASA suffered foreign exchange loss of Rp 118.5 bn in 2008, cutting its net profit margin to 0.22% as an effect of global financial crisis. * Continuing Expansion due to High Demand (2009) MASA continues to increase its car tire production capacity from 12,827 to 15,000 units per day during 2008-2009. In the same period, MASA also extended its motorcycle tire production capacity 205% YoY from 2,394 to 7,300 units per day. * Superb Performance Amid The Slower Growth of Domestic Tires Industry (2011) Amid the slower growth of Indonesia tires industry in 2011, MASA booked a significant revenue growth. In 2011, MASA’s revenue grew by 42.6% YoY to Rp 2.9 trillion from Rp 2.0 trillion in previous...
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...Investment Banking Under Islamic Shariah PRINCIPLES: A Case Study on Export Import Bank of Bangladesh Ltd By Md. Mostak Ali ID: 3-03-03-025 A Project Report Submitted To Professor Md. Ali Akkas Department of Management Studies In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSSINESS ADMINISTRATION UNIVERSITY OF DHAKA Dhaka 1000 September, 2011 September 29, 2011 Md. Ali Akkas Professor Department of Management Studies EMBA Program University of Dhaka. Subject : ‘Submission of project paper under evening MBA program’. Dear Sir, I, Shah Salahuddin Ahamed, am one of your students in the Evening MBA Program. It is my pleasure to inform you that, I have prepared my project paper which was assigned to me in the topic of 'Investment Banking Under Islamic Shariah Principles - A Case Study on Export Import Bank of Bangladesh Ltd.’ It was quite helpful for me to complete the paper under your prudent supervision. The theoretical knowledge that I have achieved during the MBA sessions helped me a lot to understand the practical business operations in different sectors and to prepare the report smoothly as well. My special gratitude to you & the Department of Management Studies and thanks to Exim Bank Ltd. authority. I have given my best effort to analyze the Investment Banking System in Exim Bank Ltd under Islamic Shariah principals, though I have lot to know & learn about Islamic Banking...
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...BUSINESS BACKGROUND 1. Why did you start the bussiness and what motivated you? 2. What/ who motivated you start the business? how gave you the ideas? 3. Did you face any challenges in mobilizing you capital?what were the financial requirements and how did you mobilize funds? 4. Was there any problems in getting employees to work with you? Their skills and qualifications? 5. Did you have any business background before starting up? 6. What were the major challenges that you faced in the process of starting up your business? CHARACTERISTIC OF AN ENTREPRENUER. 1.Educational background? 2. Marital status?(Married/single) 3. Are you a member of any entrepreneurs/SME union or any other networking organization for business people? 4. Which characteristics you possess that you consider to have contributed to your business success? NATURE OF BUSINESS 1. Which products and services do you offer? 2. Who are you major customers and competitors 3. How is the industry today and its market trends? CHALLENGES AND FUTURE PLANS 1. Which business challenges are you facing and which business problems solving strategies have/are putting in place? 2. What are you’re future plans in relation to this business? SUCCESS FACTORS 1. How can you rate you business in terms of quantity of products sold and quality of services offered/quality of employees? 2. What are you major financial resources for business/ 3. Who comprises the management board of your business and which practices...
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