...Introduction of Group This proposal was commissioned to provide information about PT. Indofood Sukses Makmur Tbk. to our shareholders about the revitalization of our company. We would like to propose an innovation of our product. To compete our competitors, we want to attract our target market by providing a new product because we believe that PT. Indofood already gain customer’s trust. This proposal involved Aunindy Esther as President Director of PT. Indofood Sukses Makmur Tbk., Pranav Ramesh as Director, and Monica Pheliany as Consultant. President Director is the one who responsible of any action that company has already take or will take later on. Director take place to manage all employee to work on their jobs and make sure that everything is running well. Consultant is the person who can brain storm with President Director and Director when they face a situation that really need an advice. Company Background Indofood was found in 1968 by Sudono Salim and owned by the family of Sudono Salim under the Salim group. In 1990 PT. Indofood incorporated as PT. Panganjaya Intikusuma, but 4 years later in 1994 it was changed to PT. Indofood Sukses Makmur, its current name. Over a number of decades PT. Indofood Sukses Makmur Tbk. (“Indofood” or the “Company”) has been progressively transformed to become a Total Food Solutions company with operations in all stages of food manufacturing from the production of raw materials and their processing through to consumer products in...
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...Volume 9 Number 2 2010 Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention Mustika Sufiati Purwanegara School of Business and Management Institut Teknologi Bandung Eka Yuliana Master of Science in Management, School of Business and Management Institut Teknologi Bandung Abstract Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of word of mouth communications on marketing and has proven to stimulate online consumer's perceptions, 374 person of House of Taaj Facebookers in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and word of mouth. This research presumes that word of mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable...
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...Nike doing business in Indonesia Firm Profile Indonesia is a difficult entrant country environment for corporations to do business in which have constraints like: child labor, low wages, mandatory overtime, and education. Low wages are beneficial for Nike; on the same token the constraints like child labor, unfair work conditions, and mandatory overtime can harm the world renowned brands repetition. The media has painted negative picture of Nike, because productivity of shoes and other athletic apparel comes with the cost of unethical work conditions and labor practices. Arguments have been made that the effort of Nike outsourcing it’s manufacturing to factories in Indonesia, is the wrong choice. Furthermore, Nike has a social responsibility to maintain a satisfactory standard in the facilities where its products are manufactured. Condoning mandatory overtime is unethical. Importance should be placed on upholding the dignity of its workers. We will determine if doing business in Indonesia is a decision that Nike should maintain, due to the negative back lash that they receive in the United States from the Media. Along with indicating what is the best strategy should be applied for doing business in Indonesia. Operation The name Nike is the Greek goddess of victory (Ballinger, 1997) .Nike Corporation was originated by Phillip Knight an athlete from Beaverton Oregon. Knight in his beginning started importing shoes from Japan in efforts to compete with athletic companies...
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...15) Total Grade: 96 (of possible 100 points) Question 1 of 25 Score: 4 (of possible 4 points) Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. True False Answer Key: True Question 2 of 25 Score: 4 (of possible 4 points) Black & Mild FT are the only cigars on the market made with “a skillful blend of premium pipe tobaccos and a filter tip for extra smoothness.” This feature creates a competitive advantage for the product. True False Answer Key: True Question 3 of 25 Score: 4 (of possible 4 points) A U.S. manager is working with some Indonesians who do not speak English. In attempting to exchange information, they are using symbols to assign meanings to the facts the manager hopes to convey. This is an example of communication. True False Answer Key: True Question 4 of 25 Score: 4 (of possible 4 points) Nature Valley uses popular magazines, radio, and cable television to promote its brand of trail mix. Nature Valley uses mass communication. True False Answer Key: True Question 5 of 25 Score: 4 (of possible 4 points) One way of conveying a message that the receiver will hear properly is to use abstract words and pictures. True False Answer Key: False Feedback Concrete words and pictures should be used, not abstract. Question...
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...marketing strategy to meet young people's needs. They are actually promoting and selling cigarettes in form of “single sticks”, which is attractive to young people of poor African countries like Nigeria, Malawi and Mauritius, who cannot afford to buy a whole packet of cigarettes. Now, there is nothing wrong with marketing one's product to target an audience of possible consumers. However, in this case, BAT allegedly targeted African children as young as 11 by aggressively marketing single sticks' to them. The company also hosted events that targeted young people despite their publicly stated commitments. Now, we know that most ethical issues concerning business consumer relations refer to the ‘marketing mix’, ethical issues in product policy, marketing communications, pricing and marketing strategy. Ethical Issues in marketing management – Product Policy At the most basic level, manufacturers should exercise due care in establishing that all reasonable steps are taken to ensure that their products are free from defects and safe to use as well as effective and fit for the purpose. Cigarette may be effective as they claim it to be. It works as stress reliever and give one some attitude, the purpose may be fulfilled, but it is not a safe product in any measure. And though consumers’ right to a safe product is not an unlimited right, but here they targeted children as young as 11 found buying and consuming single cigarettes. They are really vulnerable and unlimited right...
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...in the 1960s, brought about a new degree of discipline to economic policy that quickly brought inflation down, managed foreign debt, but more importantly, attracted foreign investment through financial liberalization. As massive inflows of foreign investment poured into the country, problems soon arose with regulation and oversight. These structural weaknesses created instability and ultimately multiplied the effects of the Asian Financial Crisis in 1997. With strong encouragement of the IMF, Indonesia adopted a set of policies to protect currency values and penalize insolvent companies, in order to restore investor and creditor confidence in the country. Despite assistance from the International Monetary Fund, the Crisis devastated the Indonesian economy and brought on massive social unrest. This paper consists of six parts. We intend to analyze pre, during, and post-crisis trends utilizing such macroeconomic models as the Mundell-Fleming model, the IS-LM model, and the open economy model for calculating exchange rates. First we provide a brief overview of the Asian Financial Crisis. The second part of the paper analyzes why the crisis happened; moreover, what policies lead to the crisis. Third, we provide an in depth examination of Indonesia’s response to the crisis. Forth, we evaluate what went wrong with Indonesia’s macroeconomic response to the crisis through the models. Fifth, we examine...
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...“Islamic Accounting : Their Position in International Standard Harmonization” Rendy Anggita Putra “Islamic Accounting : Their Position in International Standard Harmonization” 1. Abstract According to (Susela, 1999) said the development of accounting theories is are affected by several factors including political and economic interests of certain people or group in community. Therefore, it can be also called if the accounting is a significant tool to illustrate the interests and perspectives of the various stakeholders. Islamic industry of finance has obtained tremendous growth in last few years, both in number of assets that manage by industry and in the diversity of financial products. A global system that can rule the industry will become significantly important for the Islamic finance sector in order to meet the needs of continued growth (Vinnicombe, 2012). Harmonization of Shari’a accounting standards has continue to be made by the AAOIFI as it is also done by the International Accounting Standards Board (IASB) for conventional accounting harmonization. In its development, financial reporting in Islamic accounting adds some different additional reports than conventional accounting to accommodate the unique transactions of Islamic economics. In that regard, this paper have objective to explore the main important values of Shari’a accounting and reporting standards of Islamic Accounting and try to find the answers of Islamic accounting positions among the process...
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...and potentially high growth markets of Africa, Latin America and Asia. Nestlé recognizes the profitability possibilities in these high-risk countries, but pledges not to take unnecessary risks for the sake of growth. This process of hedging keeps growth steady and shareholders happy. In Asia, Nestlé’s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlé’s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers. Recently, Nestlé acquired Indofood, Indonesia’s largest noodle producer. Their focus will be primarily on expanding sales in the Indonesian market, and in time will look to export Indonesian food products to other countries. A flurry of acquisitions which has made Nestle the biggest food company on Earth In the 1920s, Peter, Cailler, Kohler Swiss Chocolate Company was acquired and with it chocolate became an integral part of Nestlé’s business. This sparked further variety in the products offered – including a powdered drink called Milo and powdered milk products. In 1977, Nestle acquiring Alcon Laboratories Inc., a U.S. manufacturer of pharmaceutical and ophthalmic products. This was its second venture outside the food industry. In 1984, through a public offer of USD 3 billion, Nestle acquired the American food giant, Carnation. At the time, this was one of the largest acquisitions in the history...
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...Motivation and Perception Factors Influence Buying Home Behaviour in Dilly, East Timor Connie Susilawati Fernando Baptista Anunu Petra Christian University Surabaya, Indonesia Key words: low cost housing, buying behaviour, consumer behaviour, motivation, East Timor Demand of low cost housing increased from 1995 to 1997 which is shown by the number of housing loan approval. In order to develop the most suitable marketing plan, developer needs to know some factors which influenced to the decision making process of buying house. This research used a residential development in PT Delta Comoro Permai, Dilly as a case study. A survey to homeowners has been done to evaluate the motivation and perception factors in buying home behaviour. The survey has been done on the 3rd August to 29th August 1998. In this study, four main components have been examined. Physical and linkage are not as important as environment and utilities for the homebuyer. Moreover, the result is consistent with developer’s motto ‘clean, secure, aesthetic, healthy and prosperity’. This study provides further recommendation in the environment and utilities components for the new development in the future. Introduction In 1998, East Timor has 14,874 square meters land area which occupied by 747,527 residents. The population growth rate was 3,02% (Anunu, 1999: 1). The above conditions created demand on proper housing with affordable cost. Demand of low cost housing increase from 1995 to 1997 which is shown...
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...SCHOOL MEDAN IN ACADEMIC YEAR 2014/2015 Name : Jennifer Tandratama ID : 130010056 Class : Lyon THE EFFECTS OF FAST FOOD ADVERTISEMENTS ON YOUNG CHILDREN’S EATING HABITS – AN EXPERIMENTAL AT KINDERGARTEN STUDENTS OF SUPERKIDS SCHOOL MEDAN IN ACADEMIC YEAR 2014/2015 1.1 Background of Study Over the last three decades, the fast foods industry has infiltrated every nook and cranny of the Indonesian society. An industry that began with a handful of modest hot dog and hamburger stands in Medan, Jakarta, Bandung, and other cities has spread to every corner of the nation, selling a broad range of foods wherever paying customers could be found. Erik Schlosser (American investigative journalist) states that: “Fast food is now served at restaurants and drive-throughs, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains and airplanes, K-marts, gas stations and even hospital cafeterias.” This trend is sustained by the innovative ways in which marketers target the ever growing sector of the food market. Twenty five years ago, only a handful of Indonesian companies directed their marketing at children. Today children are being targeted by phone companies, clothing stores and restaurant chains as well. The growth in children’s advertising has been driven by efforts to increase not just current but also future consumption. The ever growing large number of fast food restaurants, has become a way of life for many consumers – young and old. Consumers...
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...Example of Financial Illusion Introduction The emergence of an increasing number of ‘financial illusions’ in the current state of financial markets around the world casts doubts over the famous and widely accepted efficient market hypothesis. The efficient market hypothesis (EMH) indicates that, at any time, prices fully and instantaneously reflect all available relevant information on a particular stock or market (Fama, 1970). EMH also suggests that it is impossible to “beat the market” because stock market efficiency causes existing share prices to always incorporate and reflect all relevant information. Thus, according to the EMH, it is impossible for investors to either purchase undervalued stocks or sell stocks for inflated prices because stocks are always traded at their fair value on stock exchanges. Another reason is because no one has access to information that is not already available to everyone else. One important characteristic of the EMH is its assumption that agents are rational. Rational agents is agents which has a clear preferences, models uncertainty via expected values, and always chooses to perform the action that results in the optimal outcome from all the feasible actions. Their actions depend on their preferences, their information of the current situation; which may come from past experiences, the actions, duties and obligations available and the estimated or actual benefits that the agents can get after the actions. In reality, however, agents are...
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...LEGAL BANKRUPTCY ANALYSIS BACKGROUND Bankruptcy is a legal status of a person or organization that cannot repay their debts to creditors. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the creditor. Bankruptcy is not the only legal status that an insolvent person or organization may have, and the term bankruptcy is therefore not a synonym for insolvency. Bankruptcy lawsuit sometimes happens to many companies, when they can not pay their overdue debt or can not re-structure their liabilities to at least two of their debitor. In Indonesia, there are many of bankruptcy lawsuits, and one of the interesting bankruptcy cases happened at PT. Cipta Televisi Indonesia that ussualy known as a company who owned the Indonesian Educational Television (TPI). Bankruptcy as a means of debt settlement certainly has some direct and indirect effects on all parties that have an interest in the assets of the debtor declared bankrupt. Generally, if the debtor is a legal entity, the interests of the debtor, creditor and shareholders will be affected. For example, the declaration of bankruptcy by a company will negatively affect its shareholders' position in the liquidation process. Pursuant to Indonesia's Private Law, secured, preferred and unsecured creditors have different privileges against the assets of the debtor. Article 1132 of the Private Law states that a creditor's precedence over other creditors derives from privilege rights and security titles. A security title...
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...weighted moving average as a technical method and simple trading plan as a fundamental approach can help Indonesian trader and/or investor in gaining consistent profit. The finding of this study will be useful to all the traders because it will show whether the usage of both fundamental and technical analysis will give better result than just using one of them as an analysis method. Upon answering the research question, researchers went through a deductive cross-sectional study by surveying companies in the Indonesia stock exchange to explain the effect of using both technical and fundamental analysis to analyze the price fluctuation of stocks. The data collection method is quantitative data collection by taking the sample of 5 companies from 5 different sector industries and then analyze the data gathered using the proposed analyzing technique: technical and fundamental analysis method. Keywords : Technical analysis, Fundamental analysis, Stock price I. Introduction Like any other countries around the world, Indonesia has a financial market that consists of several investment choices available for public, such as: Stocks, Bonds, Foreign Exchange, Futures, etc. Those investment choices have different level of liquidity, risk and return profile. Stocks are one of the basic types of investment based on the corporate venture. Moreover stocks are popular for Indonesian investors and traders because it gives more return compared to bank savings or corporate bonds. There are...
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...the stated goal of creating an idealized Islamic state comprising Indonesia, Malaysia, Singapore, the southern Philippines, and southern Thailand. The name Jemaah Islamiyah dates to the late 1970s, but experts aren’t certain if the name referred to a formal organization or an informal gathering of like-minded Muslim radicals—or a government label for Islamist malcontents. The group has its roots in Darul Islam, a violent radical movement that advocated the establishment of Islamic law in Indonesia, the world’s most populous Muslim country and also home to Christians, Hindus, and adherents of other faiths. Darul Islam sprang up as the country emerged from Dutch colonial rule in the late 1940s, and it continued to resist the postcolonial Indonesian republic, which it saw as too secular. Activities Militant islamic group active in Southeast Asia that seeks to etablish an Islamic fundamentalist state in the region. J.I. is allegeed to have attacked or plotted against U.S. and Wesern targets in Inodnesia, Singapore and...
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...There currently are two main types of outsourcing: traditional and Greenfield 1. Traditional outsourcing is all about employees at the company ceasing to do their jobs and the outside service provider presents these services. In the IT management data centers and networks could be examples of traditional outsourcing (Robbins,34). 2. Greenfield outsourcing is all about is the corporate change without hiring any external employees or service providers. In other words, the company like Nike in our case may hire independent contractors or startup companies to provide some services that the company did not do inhouse (Caroselli, 113). The following essay will speak about the NIKE company and its outsourcing business practices that although proved to be very profitable for Nike at some point of time would attract international attention with respect to the ethics involved in the corporate management, working conditions and compensation. According to corporate website (www.nike.com) Nike, Inc. is principally engaged in the personal design, development and worldwide marketing of stylish fashionable footwear, apparel, equipment and accessory products. The Company is a seller of athletic footwear and athletic apparel worldwide. Nike sells its products to approximately 18,000 retail accounts in the United States alone and through a mix of numerous independent distributors, licensees and subsidiaries in approximately 140 countries worldwide. Virtually all of its products are manufactured...
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