...Westpac’s mission slightly varies from NAB’s mission- it is shorter in length and provides a smaller level of detail in regards to services offered. Also, Westpac directly emphasises the importance of customers to their business by indicating that their main objective is to cater for customer needs, which suggests that customers are a highly valued asset within the company. ANZ’s mission communicates a similar message. This notion of the importance of customers is not communicated as directly in NAB’s mission, which alternatively provides a level of insight into the competitiveness and ambition that drives NAB to achieve an improved market positioning. Furthermore, Westpac’s vision communicates a similar level of customer importance that is reflected in its mission statement. This is again unlike NAB’s vision, which fails to communicate the importance of customers and alternatively focuses on the business’s quantitative objectives. ANZ’s vision reflects elements of Westpac’s and NAB’s visions by emphasising the importance of customers as well as its international business interests. Furthermore, NAB and ANZ’s company values emphasise the importance of ethical behaviour in all areas of the business; however, Westpac does not touch on this notion. Also, ANZ and Westpac both highlight the underlying concept of a collaborative approach to work, i.e. working as one team. In addition to this, all three company values communicate the importance of treating customers with respect. However...
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...MARKETING PLAN -2012 UK’s Auto Market – Cadillac Escalade Hybrid Version KAYODE OMOSEBI: A4032655 MBA – 8A 18-08-2011 Contents EXECUTIVE SUMMARY 2 CADILLAC: A BRIEF INSIGHT 2 MARKET SUMMARY 3 MARKET TREND IN THE PREMIUM AUTOMOBILE MARKET 4 CONSUMER MARKET 4 MARKETING RESEARCH 6 BUSINESS ENVIRONMENT 6 PESTEL Analysis 6 SWOT ANALYSIS 9 MISSION, DIRECTION AND OBJECTIVES 11 TARGETING AND POSITIONING DECISION 12 MARKETING MIX 12 PROMOTION / MARKETING COMMUNICATION 14 CUSTOMER SERVICE AND INTERNAL MARKETING 16 FORECASTS AND FINANCIAL DETAILS 16 IMPLEMENTATION AND CONTROL 17 REFERENCES…………………………………………………………………………………………………………………………………….18 APPENDICES…………………………………………………………………………………………………………………………………….19 EXECUTIVE SUMMARY Cadillac Escalade Hybrid SUV is the new product of the Cadillac Company which is a sub-division of the General Motors group. General Motors group plans to market this premium and luxury product to UK auto market and, later, to other European auto market. However, luxury and premium auto-makers with well-respected brands can potentially earn higher profit margin by targeting a specific market segment. Our targets are four consumer segments at the high end of the affordable personal/family auto market, enhancing our positioning with luxury brand, hybrid version and advanced technologies. Our financial objective relates to first-year turnover in the UK market, a minimum level of sales per unit, achieving a break-even within three...
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...Assignment One In regards to Cadillac and the size of the market shrink, the writer was implying that since many companies are switching to more sleek, smaller, and European like cars, the market share of Cadillac has reduced tremendously in comparison to luxury brands such as BMW, Mercedes Benz, Lexus, and Acura. Cadillac was a brand that was more popular 20 years ago when gas-guzzlers and boxier cars were preferred. Now with the introduction of not only less boxy cars, but also extremely fuel-efficient cars such as the BMW x5, Cadillac has discovered that many people prefer to go with more features that are representative of the 21st century consumers. Many Cadillac buyers are realizing that Cadillac as a brand does not compare to the edgy brands such as BMW and Mercedes, and the brand perception of Cadillac represents elder drivers, which has hurt their bottom line, especially since the tastes and preferences of buyers have changed. To counter this major criticism that Cadillac has received, they have done two things; redesign existing models to make them more visually appeasing, and develop fuel-efficient cars. For example, Cadillac introduced the Cadillac ATS coupe, trends BMW sports car have adopted that represent a sleek, and trendy feel. Cadillac introduced the ATS coupe as a way to compete with not only BMW aesthetically, but change consumers image of Cadillac. Secondly, Cadillac introduced the Cadillac SRX to compete directly with the small SUV market, but also...
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...Rusty Car From a very young age, I have been fascinated with fixing those things that are broken. Such things as window glass, appliances, and cars, especially cars. Cars have always been an interest of mine for as long as I can remember. I have removed and installed automobile glass, painted cars, refurbished cars, and sold cars. You name it and I have fixed it. I can remember the very first day I ever laid eyes on a car as if it were yesterday. My brother came driving down the long, windy driveway of my family home in Binghamton, New York in what appeared to be a Cadillac Deville. I say what “appeared to be a Cadillac Deville” because the car was so rusty it was hard to tell exactly what it was. But as the car came closer and I saw the blue paint, the shiny hub caps, and rusty door jams a waive of excitement runs all over my body. The beautiful car stops right in front of me and my brother gets out of the car and shouts, “Hey Selim, you want to go for a ride?” I ran and jumped in the car before he even finished his sentence. As we are driving around our neighborhood, I find an old school textbook on the subject of auto body repair. It appears to be from the 1970’s from the way the students were dressed in the pictures inside it and the brown color the pages had turned. Skimming through the pages of the book, I find a chapter on removing rust from the exterior of a vehicle. I remember that I saw the rusted door jams on my brother’s new car and so I ask...
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...critically think about what is really going on, goes back to our childhood. Think about the lesson learned in chapter three of The Art of Thinking Reggiero, V. R. (2012). The Mine-Is-Better-Habit started at childhood when we compared everything with our families and friends, about what we have is better. Years later we continue this habit of wanting to have and own the best of everything. By us sensing we want to be better and have expensive things, makes it easy for luxury car dealers to play on our emotions. The advertisements of how better their cars are, jump starts old memories of us wanting to have the best, we listen with our hearts, and not our heads when approached by the sales person. All we see and hear is this BMW is better than the Cadillac, Mercedes etc. Wanting the best and having it, is not necessarily wrong, but being easily persuaded b play on words to purchase a luxury car, has proven we are still children at heart, that want the best out of life regardless to our age or...
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...The Emerging Technology of Autonomous Cars Name Institution The Emerging Technology of Autonomous Cars Introduction The autonomous car is a new and emerging technology that is transforming sedans in the automobile industry. An automatic car possesses the ability to change lanes automatically as it drives itself on the highway. There are car models such as Cadillac and Model S that possess the vehicle-to-vehicle technology with hands-off driving abilities. Such a driverless chauffeuring technology may seem an affront to those who love driving though technology is progressive and irrepressible. Since it is technology-oriented, it sparks mixed reactions among the car users on whether it is implementable or not and the challenges that accompany it. The Emerging Technology of Autonomous Cars The emergent of the autonomous cars in the automobile industry sparks mixed reactions among car users today. Some technology enthusiasts seem to welcome the idea as their ardent counterparts who love driving express skepticism. Autonomous cars have a number of benefits such as steer-by-wire, lane keeping, adaptive cruise control, and stability control. The cars can communicate with each other using vehicle-to-vehicle technology and with the infrastructure. With this technology, individuals who cannot drive will have a way to be mobile. Because of improved technology, many lives that perish on roads due to rampant...
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...Running Heading: Segmentation Analysis #1 Cadillac CTS Segmentation Paige Dwyer Temple University Henry Leland first founded Cadillac in 1902. Henry had a vision to build the finest luxury car in the world. Cadillac was the first to design the full electrical systems, the manual transmission, and steel roof. Cadillac was the first car to win the Dewar trophy from the Royal Automobile Club of England and adopts the slogan “Standard of the World.” (Cadillac) Over the years, Cadillac has known to be the car of American success. Cadillac started this reputation by the consumers who drove them such as movie stars and presidents. Cadillac used to market their car as only being for the upper class but it shows that Cadillac now needs to target more of the middle class. Due to there declining sales, the company found themselves looking at a new target market with recent innovations of a new body style for the car and the pricing that would appeal to this market. In order to build Cadillac’s reputation again, Cadillac had to find new ways to market their car. Cadillac was known to be an older males car with their age ranging anywhere from sixty to seventy-five. The sedan style was known to be a bigger car unlike the new sleek sport cars that were hitting the market. This style was doing fine until most of their consumers were ranging from the age of sixty-five to the now deceased. Most of the older generation had the savings to go out and buy a new car every two...
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...the same word as a process by which an idea or invention is translated into a good or service for which people will pay. The product that I chose is the luxurious Cadillac. It sold in more than 50 countries and territories, but mainly in North America. The Cadillac is marquee owned by General Motors. It is the second oldest American automobile manufacturer behind Buick, and among the oldest brands in the world. Cadillac’s inception to the world came in 1902 by Henry Leland, a master mechanic and entrepreneur. He named the company after his ancestor, Antoine de la Mothe Cadillac; who was born Antoine Laumet, Detroit’s founder. General Motors purchased Cadillac in 1909 and within six years it became the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts. It was also concluded that Cadillac was America’s premier luxury car. The crest on Cadillac is also an inspiration of Detroit’s founder around the time of his marriage in Quebec in 1687; however, there is no ancient family who holds the name “Cadillac”, nor is there a coat of arms in France. Cadillac is innovative in its industry because it has transformed in many ways; especially when it introduced the Cadillac Escalade, a luxury sports utility vehicle in 1999. Other ways are that Cadillac pioneered many accessories in the auto industry such as full electrical systems, the clashless manual transmission, and the steel roof. This brand also developed and...
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...MKTG 2201 Market Segmentation/Product Homework Cadillac offers a very diverse business portfolio that targets a variety of people within the luxury class car market. Since the cheapest model of the five investigated starts at $33,000, buyers need to have a decent amount of money to spend in order to purchase a car of this quality. The ATS is a relatively inexpensive sporty model. It seems to target a certain demographic. It is not really a family oriented car so it appears to be targeted towards mid-income younger individuals or couples needing a car. The ATS appeals to a survivor/experiencers psychographic profile, since it’s an American made, fast, sleek car. ATS purchasers want to fly down back roads and really feel the car perform. Its behavior segmentation targets those who want a real experience while driving; they want to take chances and carve a path while driving. For this reason, the qualities of the ATS outlined on the website target this segment. The ATS is “built to take on the world,” with a lighter chassis, better acceleration and handling, with a great BOSE sound system as well. Cadillac ATS commercials feature young individuals tearing through rough environments, which really help display its target market. The XTS is the all-around car. It has a fantastic sound system, great braking system, and ultimate performance with comfort. I believe this car is aimed towards older (early 30s-early 40s), wealthy yet still single/just married demographic...
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...The documentary Cadillac Desert is a documentary produced by Mark Reisner which is broken into four parts. The part of the documentary that I chose to view and analyze is part one, “Mullholland’s Dream.” In this part of the documentary we learn about the career and life of William Mullholland as well as the problem of supplying water to Los Angeles. At the beginning of his career, Mullholland started out as a ditch digger for the Los Angeles water company which gave him the knowledge he needed to become a hydraulic engineer. After Mullholland taught himself hydraulic engineering he started advocating for conservation of freshwater, but with the growing population of Los Angeles something had to be done. Unfortunately, Mullholland’s beginning...
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...Running head: GM AND TOYOTA MATRIX GM and Toyota Matrix Senior Project June 12, 2012 GM has a very diverse brand that appeals to different audiences. They have your luxury levels, to your strong work cars. Gm’s diverse portfolio allows them to enter the homes of millions of families catering to everyone’s needs and desires. Cadillac When people think of Cadillac they think of luxury and class. This will appeal to businessmen and entrepreneurs alike. Buick Buick is a brand for the older gentleman who has worked hard his whole life and now wants time to relax. Buick has newer models that allow housewives to drive around in style while attending their kid’s soccer practice. GMC When people think of GMC they think of big strong SUV’s and Trucks. Just because they are a bigger car, GMC feels that you can still look sexy while driving around in a dependable truck. They appeal to the private sector and government agencies given them the power and discrete look that they desire. Chevrolet Chevrolet is known as the all American car. When people think of Chevrolet they think of their dad’s old truck. Chevrolet takes pride in letting their customers know that their cars can take them off-line, off-road and off the grid. Toyota offers a diverse variety of cars. They have a car for the most eccentric taste to the taste that’s within budget. They are well known for having a reliable car that will go the distance. With all of the new Hybrids and electric cars...
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...A Strategic Analysis of the Jaguar X-Type April 30, 2003 Mark Ganaway Cindy Sammy Christopher Smith Executive Summary Jaguar has entered the low-price luxury segment with its new X-Type vehicle. Jaguar’s strategy is twofold: 1) Jaguar hopes to capture its traditional customers at a younger age (up to 20 years younger) and engender life-long loyalty to its brand. 2) Jaguar hopes to increase revenues and margins through an aggressive growth strategy. Jaguar has run into a few problems with its strategy including poor reviews for quality of the new X-type, production that far exceeded demand, and aggressive pricing that may adversely affect the brand image. However, the core strategy is sound, and we would like to recommend the following: • Maintain autonomy of Jaguar unit to ensure differentiation. • Continue to offer high value to price features while improving production problems to attract customers and leave a luxurious impression. • Pursue growth in line with demand to limit discounting and sales based on price. If these measures are enacted, Jaguar will be successful in increasing sales volume, attracting new, younger customers and maintaining its brand image. Introduction Towards the end of World War II, Sir William Lyons began building the first Jaguars. Since that time, the distinctively British automobile has been synonymous with style, elegance, and impressive performance engineering. In 1989, Jaguar was brought under the Ford Motor Company umbrella, and this...
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...Lincoln Gives Its Big SUV a Face-Lift Ford Plans to Formally Unveil the Restyled Navigator at the Chicago Auto Show By JOSEPH B. WHITE The face that launched a thousand supertankers is getting a makeover. Ford Motor Co. F -2.28% 's Lincoln brand is giving a new face and some new features to its venerable Lincoln Navigator, the model that jump-started the fad for supersize, fuel-thirsty luxury sport-utility vehicles when it first made its debut in the late 1990s. The restyled Lincoln Navigator from Ford. Ford Motor Co. General Motors Co. GM -2.65% 's rival Cadillac brand at first balked at following the Navigator, then countered with its own plus-size Escalade SUV, which later grew into a family of luxury versions of GM's largest SUV models. A four-wheel drive 1999 Navigator had an estimated fuel economy of 12 miles per gallon in city and highway driving. That later improved to 15 miles per gallon. The 2008 recession and a series of gasoline price spikes slashed sales of the Navigator and Escalade, and ultimately killed off GM's Hummer brand of big, high-price SUVs. But the Navigator and the Escalade survived and both are now getting makeovers. GM is planning to roll out a redesigned Escalade this spring. The revamped Navigator will be in showrooms this fall, Ford said in a statement. Ford sold just 8,613 Navigators last year, up 2.9% from a year earlier, but about a fifth of the model's peak sales in 1998. The refreshed Navigator will get a new grille, with horizontal...
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...you will be able to complete their restoration far faster and a whole lot cheaper than if you chose a car that was rare, or had only been made for a few years. Another factor to consider is the actual purchase price of the car. While some of the cars listed here can be bought for around $5,000, others will cost four times as much even if they're basket cases--but keep in mind that those higher-priced cars will also bring four times the money when sold, so it kind of equals out. But the one common feature enjoyed by most of these cars--and the main reason why they are on this list--is that they're backed by a huge parts supply, making them a lot easier to restore than something rare like a Pierce-Arrow, a Forties-era De Soto or a V-16 Cadillac. The availability of an extensive line of reproduction parts, especially new body panels and exterior trim, makes restoring these cars incredibly straightforward. In fact, their restoration will be so...
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...Zeeshan Shivani Prof. Constable Managerial Accounting April 27th, 2014 General Motors Recall General Motors Company is an American multinational corporation that designs vehicles and it parts. The Company was founded in 1908, it is based in Detroit, Michigan. It produces vehicle in 37 countries under brand name like Chevrolet, Buick, GMC , Cadillac , Alpheon, Jiefang, Baojun, and Wuling . The company also provides safety and security solutions concerning vehicles. It also provides aumotive financing services and lease products through its dealerships. Cars produced by GM motors after 2004 had defective ignition switch due to which they had to call around 7 million cars in the first quater. According to the US securities regulators the company knew about the this manufacturing default, they delayed in recalling the vehicles due to which there have been about 13 deaths. The engineers knew about this problem a decade ago, around 2.6 million cars have faulty ignition switches. The CEO Mary Barra of GM motors the cost of repairing these vehicles is going to be around $1.3 billion. Cost of repair it going to be around $700 million and cost of recall is going to be around $600 million. The cost of recall had a great impact on the company’s first quarter report, they reported about a $108 million of profits. The company still manged to remain focused on its business despite the recalls. Their shares did showed a drop of 17 percent and it profit dropped about 85 percent. The...
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