...preparation of the beverages. It will be an innovative concept in an emerging market located, in a fast growing, well placed neighborhood. (attachment 1) Our store will be located in the Bishop Arts neighborhood, a well established restaurant and retail destination. Neighbors and visitors enjoy an eclectic mix of restaurants, bars, bakeries, boutiques, galleries and retail stores. In addition there are nearby schools. The store will be built upon the Coco model and standards. The design of the store will be consistent with other Coco stores already established. We hope to create a warm environment, lending itself to relaxation and enjoyment. Our pricing strategy will be implemented by setting competitive prices, consistent with the Dallas marketplace. Our audience/customers will be educated about bubble tea products and strategic promotions to market the products. This will be a joint venture between us and Coco Tea, located in Taiwan.The initial investment will be divided as 80% of private funds, and 20% by Coco. Our projections of Cocos Bubble Tea have a postive cash flow from the first year, which indicates that the business will succeed in Dallas, with a great possibility of expansion and growth in the market place. Team Background Roger Stanley is a 55 year old male, from the United States, born in Dallas. Texas. He has a masters degree in Social Work from the University of Maryland in Baltimore, Maryland in 1992. He received his undergraduate degree from Boston University...
Words: 1641 - Pages: 7
...through three independently run organizations in the UK, Germany, and France, the company recognized the need to adapt it's business structure and positioning in the markets. Although many areas of the supply chain had already been optimized, there was significant room for further improvement. The European markets were expanding rapidly, and it was certain that the current structure would not be sufficient, even in the near future. Amazon's objective in Europe The original goal, set in 2002 at the US headquarters, was for Amazon Europe to "catch up" with the US operations by 2007. In order to reach the objective, three key measures were considered for implementation: expand the product offering (similar to the US range); realize new Marketplace activities (Amazon's platform for additional business sectors); introduce Amazon in additional European markets. In considering one or more of the above options, the company was also faced with the task of determining the level of centralization for its activities. Depending on the specific construction of the network, there would be potential to bundle tasks which were being performed individually in each of the existing markets. The key would be to find the balance between utilizing synergies for efficiency and keeping sufficient flexibility in each country in order to tailor to market specifics. Amazon's development in the U.S. as a model Speed, simplicity, and enjoyment for the customer were the initial drivers for Amazon...
Words: 1784 - Pages: 8
...to prove that they can be trusted. A site should attract more customers if its promises: Value: lower prices than the high street and also the production not available else were. Service: the website must offer 24 hours delivery time for a small additional cost. Ease: open 24/7 and accessible for home. E-commerce may find it is easier to locate products using a website’s search facilities rather than searching in a physical store. Security: there are a number of ways to protect customers and website should ensure that they adopt these to reassure their customers. Business and society: By trading online, business open themselves up to global marketplace. Previously, it might have taken months or even years to break into foreign or niche markets. E-commerce had allowed instant penetration into all marketplaces. Here are many challenges raised due to the increase of e-commerce. For example, traditional booksellers are facing huge competition from online booksellers such as Amazon. As pure e-commerce business can offer the same products as traditional stores at lower prices, as well as offering other benefits, traditional stores must change their methods of business and advertising to remain completive and...
Words: 284 - Pages: 2
...Best Buy Case Write-up | | Best Buy Case Write-up | | I. Company Problems Best Buy is experiencing several difficulties that have arisen due to problems within the internal and external environment that Best Buy is operating in. The largest problem, as we see it, is that Best Buy has failed to adapt to the current age of retail. Currently consumers have seem to have a preference to buying electronics online (Amazon), directly from the manufacturer (as in Apples case), or from a more convenient location where other products can be purchased (Walmart). Although Best Buy does have an online store it simply cannot compete with the powerhouse of Amazon. Amazon has a firm grip on online retail that Best Buy is not likely to make a dent in. Best Buy simply cannot undercut Amazon. Aside from not adapting to the current market place, Best Buy has problems elsewhere. Best Buy has made crucial mistakes in its overseas ventures that have turned some of their international stores into business disasters. In order to compete in an international market Best Buy needs to do better research regarding the demands of consumers in EACH international market they enter to avoid more embarrassing situations such as what happened in Turkey and China. II. General Environment Threats/ Opportunities Some opportunities in the general environment that Best Buy has is the opportunity to successfully integrate into the Asian and European markets...
Words: 392 - Pages: 2
...Transition from top-down approach to a more “free discussion” approach * Globalization and regionalizing production List any outside concepts that can be applied: * Allocating resources properly * Knowing what would drive disruptive innovation * Filtering good and bad capital * Systems theory: a collection of parts brought together to accomplish some end goal or objective. * Chaos theory: change is inevitable and is rarely controlled List relevant qualitative data: * Change in leadership styles * autocratic, diplomatic, and participatory * Change in slogan * “growth, global, groupwide” to “total technology enterprise” * Strategy changes * Project A, restoring domestic marketplaces, Project G * Attempts at internationalization * Regionalizing in Europe and USA * Demand fluctuation in market * Have electronics, robotics, and plastics account for 50% sales (Tanaka) * % of sales outside of Japan reflects List relevant quantitative data: * Currency fluctuation (value of Yen) * Market share values * Increase from 50% to 65% market share under Kawai * Cost reduction * Company sales * 1975:1,508 * 1983: 3,235 * 1991: 6,915 * Construction sales * See Exhibit 2 (steady increase) * 1988: mark up in US prices by 7% Describe the results of your analysis: * The unstable management styles lead to a blurry future and ever changing policies...
Words: 369 - Pages: 2
...The internal value strategy describes how a company competes in the marketplace. Coca-Cola’s core capacities include consumer marketing, commercial leadership, and franchise leadership. As an approach to its consumer marketing, Coca-Cola implements integrated market programs to raise people’s awareness of the brand so to increase sales volume. To develop its competitive advantage in commercial leadership, the company takes the initiatives to understand customers’ needs and build the right promotional tools. As for the franchise leadership, Coca-Cola has identified the importance of growing together with its bottling partners. By sharing market information and aligning incentives, Coca-Cola and its bottlers have worked collaboratively to stay in tune with market trend. While Coca-Cola's core capacities are supporting its fundamental operation, the company also faces several challenges. With our society's growing awareness about healthy lifestyle, more people concern about consuming Coca-Cola's products because they contain high level of sugar. Coca-Cola’s primary response to this problem is support for activity programs. Food safety is another challenge. Water, as the main resource for its products, is faced with shortage and pollution. Coca-Cola has developed a program that specifically deals with water-related issues. Also, As Ayaka mentioned, Strong competitors, such as Pepsico, have always been a risk for the company. Coca-cola has responded to the intense competition...
Words: 253 - Pages: 2
...An explanation of key business term - Profit: any money made after sales/costs. - Niche market: a small exclusive market where people buy and sell rare items such as art paintings. - Shareholder(s): anyone that owns part/all of a company. - Mass market: a large market where the majority of people trade in items such as bread and milk. Demonstrate an understanding of the way in which stakeholders influence - Government: can influence a business in many ways such rate of Tax, Minimum Wage, and Environmental Emissions. Any one of these can dramatically increase a company’s profit if lowered. - Employees: they can start a strike, increase your profits (depends on how you treat them), they can be your company’s ambassadors to the world. - Shareholders: they can inject cash into a business, if they’re a majority holder in a company they can control its direction and give commands to employees. - Communities: can affect a company for the best or worst, if they don’t like a company they can start a protest and get it removed, or support it and make it a member of the community. They are also the hands that feed the company. - Creditors/Banks: if a loan is not repaid back the courts will force the company to sell assets such as property to cover the loan and interest. Describe the interaction between the different business sectors in the UK economy, - Agriculture/Farming: this sector provides the retail sector with dairy, fish, wheat, meat etc. ...
Words: 329 - Pages: 2
...worthiness of these sites - Alibaba.com takes first position among all. US sites come second and the rest follow. Why do you think Alibaba.com, a site born in China that caters to the world needs is so massively successful while their counterparts remain to be content with a smaller share? The reasons lie in the economic development of the respective nations. China, a post communist regime turned democrat is the home to alibaba. The world largest population offers a brilliant market for businesses that have been given the opportunity to rise with time and cater to the needs of their nation. This has prompted the business houses to compete which in turn resulted in the growth ofAlibaba.com as the world's largest online B2B marketplace. USA on the other hand has a comparatively tiny population. Unfortunately this...
Words: 904 - Pages: 4
...A complete understanding of mental models is essential in comprehending the concepts and ideas discussed in Krietner chapters 3 and 4. Mental models help individuals have a specific understanding of reality in relation to specific situations. With the different social, political and economic situations that dominate the world of management it is easy for individuals to develop their own mental models to help them cope with different situations. For example, when discussing political situations one individual may think of the election as a race between a tortoise and a hare or a clash of titans. Whatever the perception is the individual has made his or her own interpretation of the situation as to come to a complete understanding of the course of events that our taking place. As the world continues to advance in different areas individuals will continue to develop specific mental models to help them deal with different subjects. For example, as the world moves toward more globalization individuals will have to put aside most of their mental models in an attempt to move rapidly forward. Mental Models are of inherent value in understanding the way some individuals may think about developing third world cultures. Mental models may also be of significant value when major corporations send executives to foreign countries to set up new businesses. These executives must adapt to the culture and the language in order to promote their products and services. At times...
Words: 981 - Pages: 4
...Gene Fiordeliso Case Study: Cisco Systems The Cisco Company found itself in a hierarchical company structure system the prevented them to move quickly into new markets. This also prevented the company to introduce new product in a timely fashion and reduce some of the extensive yearly losses. CEO John chamber found a way to break down the traditional SOP and put the company on a fast track to decision making (Kreitner & Kinicki, 2009). The observational artifacts with Cisco were the restructure of the senior managements. The idea to put together a team of managers from sales and engineers did help with faster decision makings (Kreitner & Kinicki, 2009). The espoused values and basic assumptions of Cisco weren’t all deemed as a good idea. Several Cisco executives felt at unease with the new process and didn’t like the idea of working with their new appointed colleagues and teamwork mentality (Kreitner & Kinicki, 2009). The company found an opportunity to restructure its methodology and do so by accessing its own resources. The redevelopment of the management with different expertise in sales and engineering could be perceived as a Clan culture (Kreitner & Kinicki, 2009). The idea to move the company into a new market of high end teleconferencing systems and cable boxes could be identified as Adhocracy culture and Market culture (Kreitner & Kinicki, 2009). This framework helped accomplished new and innovating products to suit the market and its customers’...
Words: 566 - Pages: 3
...from family time, has asked you for an example of what you mean to make sure your idea isn’t some harebrained scheme. You mention the following as two similar ideas that were developed for one application but proved to have VERY widespread applications: a. The “clicker” was initially invented for use with TV’s, but now has widespread applications for a host of electronic applications, just like your technology could potentially do. b. The 3-prong power cord for electrical appliances was invented for higher quality appliances. Lower quality appliances have a 2-prong cord, which is a safety issue. Better quality power cords have the 3rd “ground” wire, so now it has widespread application, just like your technology could potentially do. Marketplace The market for your new product (which will use a special technology) is quite saturated with annual growth of only 2%. It is expected that the new technology in this invention will jumpstart sales growth as it will make it far easier to handle and use around the house. You fully expect that once this product’s acceptance is established, the technology can be...
Words: 506 - Pages: 3
...China exceeds 10%, while the global wine industry is around 1%. Large amounts of increase in the conception of wine in China have lead to the government establishing the country’s first wine exchange. The Chinese are drinking wine with meals on a daily basis, which is a recent trend in the market place. With the high increase in demand would lead to the belief that marketing in this segment will help in the growth of Kudler Fine Foods. The market place is becoming increasingly sophisticated in their desire for finer wines (Chinese wine investment market proving 'increasingly sophisticated, 2012). Having an increased demand and growing trend in the marketplace for the product means there is a large opportunity for growth and higher revenues. If Kudler Fine Foods markets effectively the ability to enter the current marketplace will help with the revenue goals and objective of the company. Marketing the Kudler Fine Food’s wine in Supermarkets and restaurant should be the initial focus to entering the market. According to Supermarket becomes a mainstream of wine selling (2012), “It is said wine sales of supermarket shares 30% of the total sales in China. Comparing to the average 70% of many other countries, China has great potential in growing the market.” Reference: Chinese wine investment market proving 'increasingly sophisticated'. (2012). Retrieved from http://www.wines-info.com/En/html/2012/9/228-47188.html Supermarket becomes a mainstream of wine selling...
Words: 324 - Pages: 2
...Did Cantina make the correct decision in regarding burritos as a new product concept for the Australian market place? What could Cantina have done differently to expand its market? Justify your answers. Cantina Burritos’ is a new introduced product in the Australian marketplace that launched its range of frozen burritos. Cantina has evidently made the correct decision in regarding burritos as a new product concept as it had a competitive advantage that ultimately transformed it into a new and exciting concept. This was done through the new development process such as idea generation and product development through extensive taste testing, to build a consumer base (Armstrong et al. 2010). However in justification to the correct decision, Cantina Burritos also could of done other things differently to help expand its market in the long run such as strategies involving the expansion of the product that would ultimately impact on the future strategy of its market. Cantina’s new product development process started with the assumption that frozen Mexican food was non-existent in Australia, therefore there was an instant opening in the new product category (Armstrong et al. 2010). Frozen and easily prepared foods complimented with the pies, pasties and sausage rolls market (Armstrong et al. 2010). Cantina therefore wanted to ensure that people related to and indentified with the product, and ensured it met various tastes and diets in order to prove the need for the new product...
Words: 464 - Pages: 2
...Consumers are realizing that different type of brands could be found in retail stores in a much more convenient offer. In the market-place, brands have decided to open their opportunities by associating themselves with retailers to have another of providing their products. Nowadays, two retailers that are being highly recognized and visited are: TJMAXX and Dick’s Sporting Goods. The reason why these two companies are visited often by costumers is because products can be found in a much affordable price. Brand equity refers to the intangible value that accrues to a company as a result of its successful efforts to establish a strong brand. A brand is a name, symbol, or other feature that distinguishes the company's goods or services in the marketplace. Consumers often rely upon brands to guide their purchase decisions. The positive feelings consumers accumulate about a particular brand are what makes the brand a valuable asset for the company that owns it. This is the reason why the brand’s equity is maintained by the retailer. These types of retailers select popular brands regarding their impact in the market place. To become successful and popular, a retailer must be careful with what to provide and when. Different brands, also like to associate with retailers which their image wasn’t harm before. It can be say that this is a two-way deal between them in which both can improve their image. TJMAXX and Dick’s both offer high quality products which is the main reason why they are so...
Words: 587 - Pages: 3
...working in the origination, syndication and transaction management areas of investment banks or securities houses. It is also a valuable qualification for capital markets lawyers looking to expand their understanding of the workings of the primary markets and for those employed in institutions that may be looking to raise funds in the international capital markets. The Programme is most suited to those in the early stages of focussing on primary market activities, but is open to anyone who would benefit from a more complete knowledge of the debt primary markets. This unique certificate programme examines the entire life cycle of bond issuance, from considering the financing choices through to the closing of transactions in the marketplace. While the course examines the theoretical principles underpinning the markets and the instruments and financing techniques that are available, emphasis is placed on interpreting and using that knowledge in practical case studies. In addition, due to the dynamic nature of the primary markets, the programme emphasises current market practice and much use is made of market practitioners to discuss key areas. Candidates who gain this qualification therefore will have all the requisite tools to add value now to their company’s activities in the Primary Markets. As a second-level qualification the PMC syllabus requires that the candidate should already have some familiarity with: • Fundamental numeric skills, the time value of money...
Words: 364 - Pages: 2
