...2013 Understanding the Job No one escapes milk. From birth to infancy, childhood, adolescence, and adulthood, milk accompanies every person’s journey through life. Milk is the first thing babies taste outside their mother’s protection and it is a primary ingredient of cheese, a widely favored addition to food served throughout one’s lifetime, or butter, that is just as popular and widely used flavor enhancer. Others use milk for practical applications at home. Everyone knows milk and its use at home and commerce is vast and extensive. However, its most basic utility is to provide nutrition. The following discussions describe the job of milk, specifically cow’s milk, using Clay Christensen’s milkshake analogy and explain the role of marketing in affecting consumer behavior by using strategies to attract target markets. The job of milk Breakfast usually involves food and milk. At the morning table, people use milk as a beverage to complement cereal, an additive to coffee, a simple refreshment to break the evening fast, or a complete source of protein for most. Using Clay Christensen’s model, people hire milk to satisfy hunger upon waking up in the morning, add flavor to other foods or drinks, and provide nutrition to men, women, and children who need calcium, vitamin D, protein, and other essential nutrients. Throughout the day, people hire milk to perform the jobs mentioned without limitation to time or place. Milk is convenient and it gets the job of keeping people...
Words: 1185 - Pages: 5
...‘Got Milk?’ In 1993, the sales of milk are falling out as Americans switched to other drinks. The California Milk Processor Board launched the ‘Got Milk?’ campaign created by the agency Goodby Silverstein & Partners to promote to all people of all ages to drink more milk. ‘Got Milk?’ is a very influential advertising campaign that has gained over the years and continues to provide awareness for nutritional benefits of milk (Holt). The ads always use familiar faces to promote their products. The public is more likely to spend money to something they believe that they are trustworthy. An example of this ad is from Sports Illustrated magazine September 1999 issue featuring tennis stars and sisters Venus and Serena Williams. Famous for their colorful beaded braids and on-court success, these athletes have paired up off court with a milk mustache to encourage both young and adults especially those who lead active lifestyles to drink milk and get all the health benefits from it. The ethical appeal in this ad is very noticeable from the moment you look at it. “The ‘Got Milk?’ campaign is one of the most recognized and respected advertising campaigns, having earned a place in advertising history,” says milkdelivers.org. The ‘Got Milk?’ campaign ad has increased the production and consumption of milk products in California. A company that is known for its success has been around for years and still going means that their credibility is unquestionable. This may be one of the reasons...
Words: 672 - Pages: 3
... | | | | | |Professor: | | | Background Information In the past few years, we have seen numerous food safety scandals in China and rest of the world. Recycled cooking oil scandals, 2011 DEHP scandal, 2008 milk scandal, 2011 E.coli outbreak in Europe, 2006 E.coli outbreak in North America, and illegal additives in Red Bull, these are just...
Words: 3757 - Pages: 16
...The Real California Cheese case study 1/ Analyse the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful? The Happy Cows campaign developed by the CMAB contributed to create a distinct identity that is the focal point of their integrated marketing communications program. This campaign has been successful because it is really customer-orientated, using emotions and humour to reach customers. Indeed customers can easily remember the brand because it puts them in a good mood and leaves a positive image. Moreover, with humour, the campaign is more accessible and the company can reach a larger variety of consumers of all ages. Everyone can easily understand the message of the brand. The company succeeded in making creative campaign to create a real brand identity with a combination of many factors, including their name, logo, as well as their image or associations: the cow that comes to mind when consumers think about them. The use of the cow in the campaign helps to tell how California cheese is better because it comes from contented cows The success of the TV commercials has allowed the company to extend their campaign on other medias such as radio, billboard and Internet. As people had already images of the cows in their head they were able to visualize when listening to 60 second...
Words: 2270 - Pages: 10
...Fashion and Its Multi-Cultural Facets Critical Issues Series Editors Dr Robert Fisher Lisa Howard Dr Ken Monteith Advisory Board Karl Spracklen Katarzyna Bronk Jo Chipperfield Ann-Marie Cook Peter Mario Kreuter S Ram Vemuri Simon Bacon Stephen Morris John Parry Ana Borlescu Peter Twohig Kenneth Wilson John Hochheimer A Critical Issues research and publications project. http://www.inter-disciplinary.net/critical-issues/ The Ethos Hub ‘Fashion’ 2014 Fashion and Its Multi-Cultural Facets Edited by Patricia Hunt-Hurst and Sabrina Ramsamy-Iranah Inter-Disciplinary Press Oxford, United Kingdom © Inter-Disciplinary Press 2014 http://www.inter-disciplinary.net/publishing/id-press/ The Inter-Disciplinary Press is part of Inter-Disciplinary.Net – a global network for research and publishing. The Inter-Disciplinary Press aims to promote and encourage the kind of work which is collaborative, innovative, imaginative, and which provides an exemplar for inter-disciplinary and multi-disciplinary publishing. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior permission of Inter-Disciplinary Press. Inter-Disciplinary Press, Priory House, 149B Wroslyn Road, Freeland, Oxfordshire. OX29 8HR, United Kingdom. +44 (0)1993 882087 ISBN: 978-1-84888-309-3 First published in the United Kingdom in eBook format in 2014. First Edition...
Words: 6573 - Pages: 27
...CONSTITUTIONAL LAW 1 OUTLINE KEYED TO: SULLIVAN CASEBOOK 1. The Supreme Court's Authority and Role * Judicial Review * ROL→ Congress may neither restrict nor enlarge the Supreme Court’s original jurisdiction. * Marbury v. Madison * →Established Judicial Review. Court Held that a writ of mandamus to deliver a commission made by John Adams fell under the Sup. Court's appellate jurisdiction and therefore could not be brought in that court originally under Art. III b/c it is repugnant to the Constitution * →Supreme Court Authority to Review State Court Judgments * ROL→ The United States appellate power also extends to REVIEW state court judgments * →Judiciary Act of 1789, § 25: Provides for supreme court review of final decisions of the highest state courts rejecting claims based on federal law * Martin v. Hunter's Lessee * →A Virginia citizen willed his Virginia land to his nephew, P, a British subject and resident of England. Virginia, according to state law, had the right to confiscate land owned by British subjects and did so. Virginia granted this land to D, who then ejected P from the land. But, the treaties of 1783 and 1794 with Great Britain had anti-confiscation laws saying that the states won’t take the land of British citizens. Supreme Court exerted its authority to review the Virginia court's judgment and held that Supremacy Clause declares that the Federal...
Words: 12291 - Pages: 50
...Bestlink College Of The Philippines 1044 Brgy. Sta Monica , Quirino Highway , Novaliches Quezon City Philippines “A COMPILATION OF 15 FILIPINO ENTREPRENEURS” Submitted By: Carolina Lopezbaños Submitted To: Introduction Entrepreneurship isn’t for everyone. But when it’s right, it’s the most satisfying career path a person can pursuit. We might be thinking what is the suitable path for us to be a successful person in future. Regardless of our definition of success, there are a great number of common characteristics that are shared by successful entrepreneurs. Even if you don't have these characteristics, don't fret. Most can be learned with practice and by developing a positive attitude, especially if you set goals and produce a strategic long term planning. Entrepreneurship brings the meaning of the willingness to develop , to organize and to manage a business venture along with its risk to in order to make profit and to produce a successful business. There are a few local Malaysian entrepreneurs that are well known in the global business market which are listed by Forbes. HENRY SY Henry Sy’srise to the top is a feel good story for the ages. In 1936, at the age of 12, he immigrated from mainland China to help run his father’s grocery in Manila, often sleeping on display counters because he had no place to sleep. The spartan life he lived probably played a big part in molding Sy’s character as...
Words: 5098 - Pages: 21
...HBR Spotlight Making a Real Difference by Michael E. Porter and Mark R. Kramer Strategy G & Society The Link Between Competitive Advantage and Corporate Social Responsibility overnments, activists, and the media have become adept at holding companies to account for the social consequences of their activities. Myriad organizations rank companies on the performance of their corporate social responsibility (CSR), and, despite sometimes questionable methodologies, these rankings attract considerable publicity. As a result, CSR has emerged as an inescapable priority for business leaders in every country. Many companies have already done much to improve the social and environmental consequences of their activities, yet these efforts have not been nearly as productive as they could be – for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to each firm’s strategy. harvard business review | hbr.org DOUG FRASER 78 HBR Spotlight Making a Real Difference The fact is, the prevailing approaches to CSR are so fragmented and so disconnected from business and strategy as to obscure many of the greatest opportunities for companies to benefit society. If, instead, corporations were to analyze their prospects for social responsibility using the same frameworks that guide their core business...
Words: 8193 - Pages: 33
...whereby the plaintiff seeks, first, a determination that the contract wherein the plaintiff agreed to supply milk to the defendant school district at an agreed price be terminated without further liability on the grounds of legal "impossibility' or "impracticality' because of the occurrence of events not contemplated by the parties which makes performance impracticable and, second, a determination that the defendant school district has authority to unilaterally relieve the plaintiff of its contract without violating Article 8, Section 1 of the New York State Constitution. We commend counsel on the quality of their briefs. The background of this dispute is that the price of raw milk at the farm site is and has been controlled for many years in this area by the United States Department of Agriculture through the New York-New Jersey Market Administrator. The president of the plaintiff milk dealer has for at least ten years bid on contracts to supply milk for the defendant school district and is thoroughly conversant with prices and costs. Though the plaintiff avers that the defendant was aware of the prices of raw milk and the profit picture, the fiscal officer of the defendant denies that either the price of raw milk or the profit structure of suppliers was known or of any concern to him or the defendant. The defendant's only concern was the assurance of a steady supply of milk for the school lunch program at an agreed price on which the school's budget had to be based. The mandated...
Words: 30297 - Pages: 122
...www.hbr.org HBR SPOTLIGHT Strategy and Society The Link Between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer • Reprint R0612D HBR SPOTLIGHT Strategy and Society The Link Between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Governments, activists, and the media have become adept at holding companies to account for the social consequences of their activities. Myriad organizations rank companies on the performance of their corporate social responsibility (CSR), and, despite sometimes questionable methodologies, these rankings attract considerable publicity. As a result, CSR has emerged as an inescapable priority for business leaders in every country. Many companies have already done much to improve the social and environmental consequences of their activities, yet these efforts have not been nearly as productive as they could be—for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to each firm’s strategy. The fact is, the prevailing approaches to CSR are so fragmented and so disconnected from business and strategy as to obscure many of the greatest opportunities for companies to benefit society...
Words: 9203 - Pages: 37
...Georgetown Model United Nations Background Guide on LGBTQ Rights The Human Rights Council: The United Nations Human Rights Council (UNHRC) is an inter-governmental body within the United Nations system and a subsidiary body of the United Nations General Assembly. The Human Rights Council, which replaced the former United Nations Commission on Human Rights, was created by the General Assembly on March 15 2006 by resolution 60/251 and it has as its designated meeting place, the UN Office at Geneva (Office of the High Commissioner for Human Rights) It is made of up of 46 United Nations Member states which are elected by the UN General Assembly. The latter states are assigned with the responsibility of strengthening the promotion and protection of human rights around the world. They are elected by the majority of the members of the General Assembly of the United Nations through direct and secret ballot. The chosen members of the council serve for a period of three years and are not eligible for immediate re-election after serving two consecutive terms (Office of the High Commissioner for Human Rights) Membership to the Council is based on equitable geographical distribution. The seats are allocated as follows: 12345African States: 13 seats Asian States: 13 seats Latin American and Caribbean States: 8 seats Western European and other States: 7 seats Eastern European States: 6 seats The Council as a whole has its main purpose grounded in addressing human rights violations around...
Words: 7195 - Pages: 29
..., What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability Human rights and compliance Our people Nestlé in society Creating Shared Value and meeting our commitments 2012 Full report Nestlé in society | Creating Shared Value and meeting our commitments 2012 | Full report 1 What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability sustainability Human rights and compliance Our people Nestlé in Society: Creating Shared Value A message from our Chairman and our CEO About this report Nestlé in Society: Creating Shared Value Creating Shared Value explained Nestlé Corporate Business Principles Our Commitments Materiality Key Performance Indicators Summary Consolidated environmental performance indicators Nestlé in society | Creating Shared Value and meeting our commitments 2012 | Full report 3 6 8 9 10 11 15 18 20 2 What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability Human rights and compliance Our people A message from our Chairman and our CEO We have always believed that in order to prosper we need the communities we serve and in which we operate to prosper as well: and that over the long term, healthy populations, healthy economies and healthy business performance are mutually reinforcing. We recognise...
Words: 111671 - Pages: 447
...we ha e seen increasing e idence that our ision is becoming reality idence of hipotle s continued leadership and in uence comes in many forms, from our ongoing uest to make the ery best tasting food we can made with the ery best ingredients and prepared using classical cooking techni ues to the strengthening of our people culture, strengthening of consumer trends that support our business model, our in uence on the category and our performance relati e to the industry as a whole uring the year, in our pursuit for better ingredients we ser ed more esponsibly aised® meat (from animals raised in more humane ways and without the use of antibiotics or added hormones) than any other restaurant company We continued to use dairy products made with milk from pastured dairy cattle We remain committed to our program of using local and organically grown produce whene er possible nd we continued to make signi cant progress toward our goal of ser ing food made with ingredients that are not genetically modi ed ll of these mo es are consistent with our ood with ntegrity mission, and contribute to making the most delicious food we can, while also making great strides to impro e the o erall food supply o other restaurant company matches hipotle s commitment to using ingredients that are raised...
Words: 104933 - Pages: 420
...(pbk. : alk. paper) 1. Osteopathic medicine—United States—History. [DNLM: 1. Osteopathic Medicine—history—United States. WB 940 G396d 2004] I. Gevitz, Norman. D.O.’s. II. Title. RZ325.U6G48 2004 615.5′33′0973—dc21 2003012874 A catalog record for this book is available from the British Library. Frontispiece courtesy of the Still National Osteopathic Museum, Kirksville, Missouri. For Kathryn Gevitz This page intentionally left blank CONTENTS Preface & Acknowledgments ix Chapter 1 Andrew Taylor Still THE MISSOURI MECCA IN THE FIELD 39 1 22 Chapter 2 Chapter 3 Chapter 4 STRUCTURE & FUNCTION EXPANDING THE SCOPE 54 69 85 Chapter 5 Chapter 6 THE PUSH FOR HIGHER STANDARDS A QUESTION OF IDENTITY The California Merger 101 115 135 Chapter 7 Chapter 8 Chapter 9 REAFFIRMATION & EXPANSION In a Sea of Change 155 Chapter 10 Chapter 11 THE CHALLENGE OF DISTINCTIVENESS 171 Notes 193 Index 237 This page intentionally left blank PREFACE & ACKNOWLEDGMENTS I first became aware of the existence of the osteopathic medical profession during the summer of 1974. I was meeting my friend David,...
Words: 99946 - Pages: 400
...Ethnic Food Restaurant Business Plan 1.0 Executive Summary Our initial statement to Investors and Financial Lenders is a candid disclosure of the Zara Restaurant & Lounge business proposal - our intent is to set realistic business expectations, and eliminate any questions about the profitability of this business venture. Entrepreneurs have a tendency to paint the business plan with a very optimistic brush, highlighting strengths and camouflaging the risks. We, as business owners, have a vested stake and financial commitment in the success of this restaurant. Our intent is to have a definitive business, financial, and marketing plan that not only serves our need for capital financing, but is utilized as our daily business roadmap. We have taken all precautions to validate our business and financial models, focusing on realistic projections. We have accomplished this as follows: Our financial model is rooted in industry facts, not optimism. We have based costs on our vast industry and practical experience with similar ventures, validation against National Restaurant industry cost averages, and analysis against local Atlanta market averages. We have taken a collective look at all figures to make solid business estimates. Our business concept was derived from detailed Market Analyses. Instead of building a business around a preconceived concept, we analysed the market findings and built a concept around our consumers. In other words, our business is built to service an...
Words: 10321 - Pages: 42
