...12 percent due to competition from Kellogg’s and its significant increase in advertising and trade expenses. Not only this the product manager was facing problems with the allocation of marketing budget she had, but what mix to go with for various marketing programs to use (in- pack premiums, trade promotions or advertising). To make matters complicated the manager was unsure what marketing mix to go with, since all the three mix were important for the brand. The paper will discuss the above issues faced by the company and explain various alternate solutions the manager can take to face competition from Kellogg’s and other brands like Miller general and Quaker oats. Table of contents Page History of the company …………………………………………………… 04 Children’s cereal market in Canada ………………………………...….. 04 Issues faced by the company ……………………………………………. 05 Implementation and alternatives ………………………………………... 06 Recommendations ………………………………………………….……….07 Conclusion ……………………………………………………………….…...08 References ………………………………………………………………...… 09 History of the company: Kraft General Foods was purchased by Philip Morris in the year 1988. It was merged with general foods which Philip Morris already owned to create Kraft General Food Inc. In 1989 Kraft and Generals Canadian operations were merged. Soon after the merger KGFC became the largest packaged goods company in Canada with sales of 1.64 billion and profits of 222 million. The company had a strong brand portfolio...
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... | |Educational Issues and Social Change I: Historical Social Perspectives | Assignment #2 Question #1 Compare the “hidden curriculum” identified by S. Contenta with the underlying norms and values of “Indian education” highlighted in the video the Mission school syndrome and in the readings by Titley, Levaque, Gresko and Wilson. (750-1000 word) Although education was meant for all children, education for Aboriginal children clearly had a hidden curriculum. It has been mentioned in all of the readings and the movie that the main objective was to civilize them into the White culture which included the teaching of the English Language (reading, writing and speaking), religion, agriculture and other trade skills necessary to live in a “White’s man world”, where “the primary motive was to spread the Gospel of Jesus Christ.”[1] However, the interpretation of the events of those days differs in perspective between the religious groups and the Native people. As Europeans immigrated to Canada and settled on the lands where Aboriginals hunted and lived, themselves hunting the same animals as the Natives (for sport rather than survival) and restricting the territory forcing Aboriginals onto reserves or residential schools. The Whites did not understand this way of life even thinking that it was barbaric and savage. Consequently the government and religious groups...
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...Executive Summary This report reviews the status of the relationship between Canada and Egypt with particular emphasis on the factors that influence trade between them. The approach used is one of situational analysis by looking at how the relationship has been over the past ten years, the current situation, and what is expected in the next one decade. Main problem were also analyzed in this report which includes cultural issues affecting trade, mutual interests, education and the fact that mutual respect plays a pivotal role in allowing the relationship to flourish. These changes are revised over time to enable the international relations not to be affected by adverse global developments. Ensuring a stable state of political affairs in Egypt shall be imperative in ensuring the relations do not deteriorate. The training that Canada appropriates for Egyptian diplomats should be given more emphasis. Egyptian borders should be rendered impervious to the ISIS onslaught. Table of Contents Introduction 4 Issues Affecting Business Relations between Canada and Egypt 4 Mutual Respect, Mutual Benefit 4 Common Interests 4 Changes over the Past Decade 5 Disarmament 5 La Francophonie 5 Other Areas of Cooperation 6 2025 Outlook 6 La Francophonie 6 Cultural Exchange 6 Recommendations 7 Political Stability 7 Middle East Tensions 7 Conclusion 7 References 8 Appendix ...
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...Assignment on ACT-201 Role of “ICAB” and “ICMAB” in Accounting Development of Bangladesh Submitted for: Netai Kumar Saha Lecturer Dept. of B.B.A East West University Submitted by: Md. Saim Ur Rahman Id: 2013-1-10-130 ACT-201 Sec-04 Submission Date: 29th March, 2015 Plot No-A/2, Main Road, JahuruIslam City Aftabnagar, Dhaka-1212, Bangladesh. ICAB The Institute of Chartered Accountants of Bangladesh (ICAB) is the national professional accountancy body in Bangladesh. It is the sole organization in Bangladesh with the right to award the Chartered Accountant designation. It has around 1,400 members. The Institute of Chartered Accountants of Bangladesh (ICAB) is the National Professional Accounting Body of Bangladesh established under the Bangladesh Chartered Accountants Order 1973 (Presidential Order No. 2 of 1973). Top of Form Bottom of Form Establishment: The Institute of Chartered Accountants of Bangladesh (ICAB) is the National Professional Accounting Body of Bangladesh established under the Bangladesh Chartered Accountants Order 1973 (Presidential Order No. 2 of 1973). ICAB's Administrative Ministry: The Ministry of Commerce, Government of the People's Republic of Bangladesh is the administrative Ministry of ICAB. ICAB's Vision: To meet the ever-changing global economic demands dominated by WTO regime, the ICAB is fast becoming a body of professionals whose expert services will be highly sought after- - To anticipate, meet and exceed the rising...
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...activities in an organization) 2. Organizing to Produce Goods and Services c. All organizations must perform three functions: i. Marketing: generates the demand, or at least takes the order for a product or service (nothing happens until there is a sale) ii. Production/operations: creates the product. iii. Finance/accounting: tracks how well the organization is doing, pays the bills, and collects money. 3. Why study OM? d. OM is one of the three major functions of any organization, and it is integrally related to all the other business functions. All organizations market, finance, and produce, and it is important to know how the OM activity functions. Therefore, we study how people organize themselves for productive enterprise. e. We study OM because we want to know how goods and services are produced. The production function is the segment of our society that creates the products and services we use. f. We study OM to understand what operations managers do. g. We study OM because it is such a closely part of an organization. A large percentage of the revenue of most firms is spent in the OM function. OM provides a major opportunity for an organization to improve its profitability and enhance its service to society. 4. What operations managers do h. All good managers perform the basic functions of the management process. iv. Management Process: The application of planning, organizing, staffing...
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...Zale Corporation — 2008 Case Analysis # 4 Submitted by: Pauline Mae L. Naranjo Submitted to: Prof. Rose Lacerona 8/19/2013 About Zale Corporation Zale is multifaceted. One of North America's largest specialty jewelry retailers, Zale sells diamond, colored stone, and gold jewelry (diamond fashion rings, semi-precious stones, earrings, gold chains); watches; and gift items at some 1,125 stores and 655 kiosks, mostly in malls, throughout the US, Canada, and Puerto Rico. The firm, which targets the value-oriented customer, has a trio of large chains aimed at different jewelry markets: Gordon's Jewelers, flagship chain Zales Jewelers, and Piercing Pagoda. Zale also operates about 130 jewelry outlet stores, run more than 200 stores in Canada under the Peoples Jewellers and Mappins Jewellers names, sells online, and offers jewelry insurance. For nearly 90 years, Zale Corporation has provided extraordinary ways to say "I love you." As a leading specialty retailer in North America, the Zale family of brands provides our customers with fine jewelry, watches and gift items that offer great value at more than 1,930 locations throughout the United States, Canada and Puerto Rico, and online at www.zales.com and www.gordonsjewelers.com. With an exceptional assortment of jewelry and gifts, including diamonds and an exclusive wedding collection, our brands are famous for helping turn important milestones and celebrations into priceless, life-long memories. (http://www...
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...Learning organization is a concept of collective learning that results from individual or team learning. The concept can be seen as a win-win situation based on the argument that individuals can develop as the organization grows. A learning organization may choose to empower workers by giving greater decision making power, how to complete their tasks and work in self managed teams (Spencer and Kelly, 2013) In this essay, various debates and case studies on organizational learning and learning organization will be identified and it will be discussed if the concept is in fact based on firm foundations. According to Spencer and Kelly, 2013 workplace learning needs to begin with the substantive issues of equity, power, authority, control and ownership. Large corporations create hierarchies of control and power and are driven by the profit motive. These control, power and profit relations create the social relations within work and society. When looking at income equity, from September 2010 to September 2011 the average earnings of Canadians rose by 1.1% while the top 100 CEOs income rose by 27% (CCPA, 2012). Additionally, HRM policies create a “sense of shared ownership” and control of the enterprise but the “sense of ownership” is not the same thing as workers actually owning and controlling and could be regarded as a form of propaganda. The idea is to increase productivity and commitment which would lift labour performance higher- “committed employees would “go the extra mile”...
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...Canada From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Canada (disambiguation). Page semi-protected Canada Vertical triband (red, white, red) with a red maple leaf in the centre A shield divided into four rectangles over a triangle. The first rectangle contains three lions passant guardant in gold on red; the second, a red lion rampant on gold; the third, a gold harp on blue; the fourth, three gold fleurs-de-lis on blue. The triangle contains three red maple leaves on a white background. A gold helmet sits on top of the shield, upon which is a crowned lion holding a red maple leaf. On the right is a lion rampant flying the Union Flag. On the left is a unicorn flying a fleurs-de-lis flag. A red ribbon around the shield says "desiderantes meliorem patriam". Below is a blue scroll inscribed "A mari usque ad mare" on a wreath of flowers. Flag Coat of arms Motto: A Mari Usque Ad Mare (Latin) "From Sea to Sea" Anthem: "O Canada" Royal anthem: "God Save the Queen"[1][2] Projection of North America with Canada in green Capital Ottawa 45°24′N 75°40′W Largest city Toronto Official language(s) English and French Recognised regional languages Chipewyan, Cree, Gwich’in, Inuinnaqtun, Inuktitut, Inuvialuktun, Slavey (North and South) and Tłįchǫ[3] Demonym Canadian Government Federal parliamentary democracy and constitutional monarchy[4] - Monarch Elizabeth II - Governor General David Johnston - Prime Minister Stephen...
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...LensCrafters Case Study LensCrafters has established several measures to protect their market dominance in Canada, the United States, and Puerto Rico. The company banks on product uniqueness and strategic location of stores as the primary strategies for maintaining its competitive advantage. According to Ward (2000), differentiation is characterized by offering an item or service that is unique from competitor products. LensCrafters provides a one hour administration where a client can pick a frame, select lenses, and have a whole item within 60 minutes. The labs are also strategically located, which reduces the travel time for its clients. Further, additional guarantees, such as a 30-day independent certification that allows unsatisfied clients to return or trade glasses, attract customers to their stores. This paper analyzes how operational management, value chain, and technology have increased LensCrafters' competitive advantage. Competitive Priorities The company has gained an advantage over competitors due to their client relationship administration. This approach utilizes customer data to create a knowledge base that predicts their wants and practices. The aim of this activity is to enhance service delivery by anticipating client needs. The framework incorporates sales power, client support, and examination to improve the...
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... 1 EXECUTIVE SUMMARY 3 2 TIM HORTONS MISSION AND VISION STATEMENTS 3 2.1 Mission Statement 3 2.2 Vision 3 3 HISTORY 3 3.1 Tim Hortons Brand 4 4 PAST STRATEGY 4 4.1 Merger with Wendy’s International lnc. 4 5 CURRENT STRATEGY 5 5.1 Brand Recognition 5 5.2 Unique Business Model 5 5.3 Market Expansion into the U.S. 6 5.4 Co-Branding – Cold Stone Creamery 7 5.5 Community Involvement (Children’s Foundation) 7 5.6 Coffee Partnership - Working within the Industry Value Chain 8 5.7 Measures Of Performance 9 6 FUTURE STRATEGY 9 6.1 Five Key Points for 2010-2013 Strategic Plans 9 6.2 U.S. Market expansion 10 6.3 Market Leader in Canada 10 6.4 International Strategy 11 7 CONCLUSION 11 8 APPENDIX 12 9 REFERENCES 12 1 Executive Summary A strategic business analysis of Tim Hortons’ restaurant chain was conducted and action plan is recommended. We are the Vice President of Marketing and Chief Financial Officer and presenting this report to the shareholders of Tim Hortons. This report includes a review of Tim Hortons’ past strategies by focusing on its origins from the beginning to the establishment of their valuable “Brand” reputation in Canada. We will perform an analysis of the past, present, and future strategies of the business. 2 Tim Hortons Mission and Vision Statements 2.1 Mission Statement: Our guiding mission is to deliver superior quality products and services for our guests and communities through...
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...Contents Introduction: 3 Purpose of ICAB: 5 ICAB's Vision: 5 ICAB's Mission Statement 6 ICAB's Aims and Objectives 6 Methodology 7 Affiliation 8 Methodology of ICAB 8 various methods of ICAB in trade, commerce, industry, Finance, etc.: 9 Literature review: 10 ICAB's publications: 10 functions of Charterd accountants engaged in public practises: 11 The role of ICAB 12 Conclusion: 16 References 17 ABSTRACT To meet the ever-changing global economic demands dominated by WTO regime, the ICAB is fast becoming a body of professionals whose have ability. The main research objective is to determine "the development of financial accounting and the role of ICAB". Their literature review describes the main viewpoints in the literature, strategies of various viewpoints and so on. The development of accounting not very easy project or analysis subject in accounting policy. So many companies are trying to do their best to develop their accounting in finance. Which prompt us to formulate some hypotheses; this methodology helps us to see the development of financial accounting as a spot shoot. This methodology also enables us to explain the academic value of our research on this topic; and enable us to define the method and technique of financial accounting. The Institute of Chartered Accountants of Bangladesh (ICAB) has been constantly pursuing that noble duty in the CA professionals. ICAB is the sole apex body responsible for regulating the profession of accountants and the...
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...[pic] Bachelor of Arts in International Hospitality Management QMU BH 3213 Strategic Management [pic] China Xiamen Airline Student: Que jia lei Student number:07007923 Lecture: Mr. David Goh Submission date:04-01-2008 Contents Executive summary………………………………………………………..3 1. Introduction……………………………………………………………….4 1.1Xiamen airline company background……………………………………….4 1.2The objective of this project…………………………………………………..4 2. Xiamen airline Vision, Mission and Goals…………………………5 ▪ Vision……………………………………………………………………………5 ▪ Mission…………………………………………………………………………5 ▪ Goals…………………………………………………………………………….5 3. Strategy analysis of Xiamen airline environment…………………6 3.1 PEST analysis……………………………………………………………………….6 3.2 Internal environment………………………………………………………………9 4. SWOT analysis…………………………………………………………….12 5. Porter’s five forces analysis……………………………………………13 5.1 Competitive Rivalry……………………………………………………………….14 5.2Threat of Entry……………………………………………………………………...14 5.3Buyers bargaining power…………………………………………………………15 5.4Suppliers bargaining power……………………………………………………...15 5.5Threat of substitute………………………………………………………………..16 6. Report on the organization products, market and current strategy (Grand Strategy Matrix)……………………………………………………...17 7. Overall recommendation for future...
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...of Toyota’s success has come from their ability to adapt to an ever changing market place, in both good times and in bad, while honoring its commitment to product safety and quality. This commitment has allowed them to consistently produce cars that meet or exceed that of their competition, while taking into consideration the impact on our environment. Through the years many types of cars can be associated with the Toyota brand, but it is the introduction of the Lexus line of cars in 1989 that has helped to keep Toyota at the forefront of innovation and design. Early in 2000 Toyota took on the daunting task of deciding where to manufacture the Lexus RX300. Through careful analysis it was decided that the Toyota Motor Manufacturing of Canada (TMMC) would get this task. How this decision was derived came from the efforts of an independent consulting firm called the Hawks. They utilized production analysis and concepts derived and refined out of Toyota’s Production System (TPS) from Andon to Yokoten, as well as, Grid Analysis and Decision tree to assess how best Toyota should expand its production capabilities. The decision on how and where to move the new production facility was made by the leaders of the Toyota Production System. Their goal was to understand and determine where best production could benefit Toyota strategically before making a decision of this magnitude. This thorough examination also helped to identify the many challenges the Toyota production team...
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...Executive Summary Our teams goal is to establish how Agrium has transitioned from a local Calgary based Corporation to a large corporation with an apparent “Global Organization” model. We are interested in understanding how they have grown into a world leader in their industry. We will identify where they started, where they are today in mining and technology, and how they reach consumers all over the world while maintaining their vertical control from their headquarters in Calgary; by analysing Agrium’s history, corporate structure, and three key business units. At the end of this case study we hope other Canadian organizations will adopt the Agrium model when they consider expanding operations globally. Keywords: Agrium, Agro-food, , clusters, global, mining, and vertical integration Table of Contents Introduction.................................................................................................................................................. 1 History .......................................................................................................................................................... 1 Corporate Division ...................................................................................................................................... 2 Governance ............................................................................................................................................. 2 Board of Directors ..........................
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...of creating a mission statement for fictitious company ToolsCorp Corporation and writes the company’s mission statement is using the nine essential components framework. This report focuses on the principles and tools needed to implement and evaluate the effectiveness of the strategic objective process. Lastly, this report considers any legal and ethical issues. Unit 1 Individual Project The following discusses the process of creating a mission statement for fictitious company ToolsCorp Corporation and writes the company’s mission statement is using the nine essential components framework. This report focuses on the principles and tools needed to implement and evaluate the effectiveness of the strategic objective process. Lastly, this report considers any legal and ethical issues. Launching a new business rests on a vision, or a set of beliefs, that the business can offer a product or service to consumers in a specific at a profitable price (David, 2013, p. 44). As a business grows, it is necessary for owners or managers to revise the company vision and mission. The original ideas are typically exhibited in the revised vision and mission. ToolCorp Corporation, located in Tennessee, produces power tools, lawn equipment such as mowers and furniture, as well as microwave and range appliances. This company has a booming business in the United States and Canada, but its current strategic initiative is to enter the global marketplace. Vision and mission statements A...
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