OPERATION
MANAGEMENT

Group Assignment

Case Study – Process Analysis in Carrefour

PROCESS ANALYSIS IN CARREFOUR GROUP
INTRODUCTION - History of Carrefour
First in Europe, Carrefour is the 2nd retailer in the world. With a presence in thirty-two countries, it makes half its sales outside France. This makes it the most international of all food retailers. The Group is concentrated on three continents: Europe (13 countries), Latin America (4 countries) and Asia (8 countries), a field of expansion to which one might add Africa, the Caribbean and the Middle East (7 countries). The Group started this world-wide expansion more than 40 years ago, from which it has gained considerable experience. With the strength of this expertise, Carrefour pursues a growth strategy that is increasingly based on its international business. Thus, in 2004, 80% of the new points of sale were created outside France. Growth has been achieved, with an increase of sales outside France of 8.3% at constant
Exchange rates in 2004.

The scope of Carrefour focuses on four main grocery store formats which are hypermarket, supermarket, discount and convenient stores. Operations range from supermarkets stores and a variety of other outlets to convenience. But what Carrefour is known for above all else is the hypermarket. A hypermarket is, essentially, a super-sized supermarket that typically stocks some 70,000 items and has a sales floor as big as 20,000 square meters or approximately 215,000 square feet. Carrefour introduced the concept to Europe in 1963, opening its first one in the south of Paris. The trend caught on and Carrefour hypermarkets sprang up across the continent.

SUMMARY OF CASE STUDY
Introduction
* Carrefour group is the world’s second largest retailer and the biggest in Europe. * Their core processes are hypermarket, supermarket, discount and convenient stores.