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Cascading of Objectives

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Submitted By mkarmy237
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Cascading of Objectives The mission statement is set Business aims Companywide objectives Functional area objectives

Team objectives

Individual objectives

Influencing factors on the strategic planning process

Stakeholders
For CRUK, the most influential stakeholders are the donators. If donators don’t like the plans that CRUK propose or the way that the charity condones its research, they may decide to stop their support for the charity and not donate. If fewer donators donate to the charity then this affects the planning for CRUK as they set budgets so if fewer people donate then the budgets would be inaccurate. On the other hand employees may want improved working conditions. Although this may improve the employee’s motivation and efficiency, it will affect HIH’s planning and their budgets as they’re spending extra money on resources for the business and to keep the employees happy.
Business environment
For both organisations competition is fierce, this means that for CRUK and HIH they need to stand out in order to attract the customers. For HIH they would need to keep thigh control their expenditure so they can continue to make profits. For CRUK, constantly putting on charity events can make them stand out which in turn increases donations. An increase in interest rates can lead to a rise in operating costs with the existing debts. A rise in interest rates also means that customers and donators have less money. This means that customers won’t buy HIH’s service as often or donate as much to CRUK. A decline in the pound sterling against the euro could attract more EU members to come to the UK for a holiday. This would be good for HIH as they will use the hotel for accommodation because they may have stay somewhere while on holiday. However CRUK may find this beneficial as this may encourage more donations.
Business type and ownership

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