...* Open the book to pages 22-23. * Read Case #3: MTV's New Reality, from Chapter 1. * Complete a 500-1000 word paper that addresses the four discussion questions at the end of the case. 1) Explain how strategic management and the strategic management process are illustrated in this case. Strategic management comprises of the formulation and implementation of the major goals by considering the appropriate resources by seeing the internal and external resources. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities. Keeping in mind the four parts of the strategy process: situation analysis, strategy formulation, strategy implementation and strategy evaluation, MTV’s analysis showed that the company was looking for ways to continue its success. MTV formulated digital and global strategies. MTV implemented strategies by creating virtual worlds for many of its shows and expanding in key global markets with more MTV brands using a range of technologies. In this case the strategist of MTV’s target on global digital strategy of digitalizing media infrastructure through social networking. MTV’s strategy is to entertain all the audience by providing according to their clients taste content by digital medium exchange. Strategist have to target young and teenagers and do literate about the dilemma of online satellite connectivity like web store and the website available having the direct linkage with the social sites...
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...Information: MTV (short for Music Television), which pioneered the concept of a cable music channel, was launched on August 1 1981. At the time of its launch, the MTV channel primarily catered to those in the 12 to 24 age group, airing heavy metal and rap music, although it expanded into several different niche markets through the establishment of alternative channels, such as VH1 and Nickelodeon, in conjunction with airing reality TV shows. In 1986, MTV was acquired by Viacom inc. and started to expand its operations through the global marketplace through a “Think Globally, Act Locally” strategy. The channel MTV Arabia was formed as a result of a licensing arrangement between MTV and AMG. MTVN (MTV Networks) launched MTV Arabia on November 17, 2007, in partnership with Arabian Television Network (ATN), which is part of the Arab Media Group’s (AMG) Arabian Broadcasting Network (ABN). According to analysts, MTV’s success in the Middle East was contingent upon a tactical balancing between delivery of international quality music and the culturally sensitive environment prevalent in the region. The Fundamental Management Issue: The key fundamental issue within the MTV case study is to determine whether localisation is needed to be successful in the market in conjunction with maintaining the MTV global brand and product. This is an issue since the market that MTV was entering, the Arabian market, presented a different cultural and socio-ethical construction from which MTV was used to...
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...MTV GOES GLOBAL , WITH A LOCAL ACCENT CASE ANALYSIS This case talks about how MTV Networks has become a symbol of Globalization. The US based music TV network which was established in 1981 started its international expansion in 1987 with MTV Europe. After its initial failure it has adopted various International strategies and controls at the right time to regain its lost popularity, especially in non-English speaking countries like Asia and Europe. The strategy which has worked for MTV has been its LOCALIZATION STRATEGY which is to ‘get inside the heads’ of the local population and produce programming that matches their tastes and preferences. This strategy has been a big success which has helped MTV gain a combined viewership of 321 million households in 140 countries by 2004. In India the ratings increased by more than 700 per cent in 4 years (1996-2000). Localization has helped MTV to capture the advertising revenues from the multinational giants such as Coca- Cola as this company’s multinational budgets is determined locally. Advertising is the main revenue generator this industry. In Europe it gets its 70 per cent advertising revenues from local spots which was earlier 15 per cent in 1995 when it first started globalising. But all this success has not been a smooth ride for MTV when it first decided to globalize in 1987 through MTV Europe. Mtv has been a trend setter since its launch in the US. The main target audience for MTV has been the youth segment. From 1987-...
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...Tawatha Phillips Strategic Planning for Business Instructor: Lois Sullivan January 29, 2015 Explain how strategic management and the strategic management process are illustrated in this case. The strategic management is a process of analyzing the current situation developing appropriate strategies, putting those strategies into action and evaluating and changing those strategies as needed. The strategic management process implies sequential and interrelated activities leading to some outcome. However, according to the case study MTV has been using a first in market strategy, and the strategy is what is helping them to succeed since they are centered in several ranges of MTV. What challenges do you think MTV might face in crafting future digital and global strategies? No, I do not think MTV will face any challenges when it comes to crafting what will happen in the future of digital and global strategies, except that they are going to have to do it without the CEO. What are some performance measures that MTV’s strategic decision makers might use as they evaluate the results of their digital and global strategies? MTV is using e-business for their digital and global strategies, it has 50 vertical sites which it use for the results of the digital strategy What challenges might a change in strategic leadership bring to a company? All strategic decisions will become the responsibility of the president of Viacom. The president of Viacom might have a different way...
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...MTV Networks: The Arabian Challenge TEACHING NOTE ABSTRACT MTV Networks (MTVN) had over the years developed a reputation for its ability to provide localized content without diluting what MTV stood for. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel’s history. While the market in the Middle East offered MTVN with huge opportunities due to its huge youth populace, MTV’s controversial content that was known for angering religious, political, and conservative communities could easily backfire in the conservative environment prevalent in the region. On the other hand, too much localization to suit the tastes of the region could dilute MTV’s global brand. The case discusses in detail the strategy adopted by MTVN to enter and expand in the Middle East and also the challenges faced by the channel. TEACHING OBJECTIVES & TARGET AUDIENCE The case will help the students to: • Understand the issues and challenges in entering and expanding operations in new markets which were culturally different from the organizations home/traditional/existing markets. • Understand the pros and cons of entering a new market with a standardized/adapted product to suit local preferences. • Analyze MTVN’s strategy in the Middle East, identify challenges and explore strategies that the channel could adopt in the future This case is...
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...[pic] COURSE: MKT 4398 – Strategic Brand Management TERM: Fall 2009 | | | |Section 05: 12:30-1:45 T-Th | | | | | |Room: HSB 101 | | PROFESSOR: Dr. Chris Pullig OFFICE: HSB 223 OFFICE HOURS: T-Th 1:45 – 4:00 or by appointment PHONE: 710-4769 (Office) and 836-0206 (Home) EMAIL: Chris_Pullig@Baylor.edu Course Description and Objectives: One of the most valuable assets for any firm is the brand associated with its products and/or services. Despite this, very little attention has been paid to the subject in business education. To address this, Strategic Brand Management is an advanced elective that addresses important branding decisions faced by an organization. Its basic objectives are: 1) to increase understanding of the important issues in planning and evaluating brand strategies; 2) to provide the appropriate theories, models, and other tools to make better branding decisions; and 3) to provide a forum for students to apply these principles. Specifically, we will cover: ...
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...this perspective of American mass media in foreign countries. In countries like India, parents worried about the influence of an American based pop culture, more specifically music television, on their children. An India born professor conducted research on this topic, analyzed the data, and wrote Becoming a Global Audience: Longing and Belonging in Indian Music Television, an analysis of the impact of music television on the people of India. Three years of research by a University of San Francisco academic, Vamsee Juluri, was conducted to assess the influence of an American based pop culture music television, mainly MTV and Channel V, on the traditional culture of the people of India. Juluri interviewed nine groups of Indian teenagers to adults in their early thirty’s who watched music television. In the early 1990’s, MTV and Channel V realized that when they entered Indian living rooms, the rebellious, anti-parent youth which succeeded in the West will not work in India. However, there are differences between the American household and Indian household that contribute to the initial failure of MTV and Channel V in the foreign country of India. According to the Juluri’s article, two thirds of American teenagers own their own TV sets, while in India there is usually one TV set per household. This means that it would be difficult for Indian teenagers to isolate themselves from the rest of the family, unlike American teenagers. The music channels...
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...SWOT ANALYSIS Our group will now conduct a SWOT analysis from the perspective of the corporate center. We will determine Viacom’s strengths, weaknesses, potential opportunities for further success, and threats that it is exposed to among operating in different industries. A SWOT analysis will help identify internal and external factors that are either favorable or unfavorable to Viacom’s position as a global entertainment and media corporation. To properly analyze a SWOT analysis, we will evaluate Viacom’s objective to serve an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24 hours a day, 7 days a week. STRENGTHS Viacom acts as a global entertainment company that has interests in numerous media industries. The company has been able to remain competitive within its numerous industries because it expands off of a successful television show or movie for instance. A successful television show has the potential to be created into a movie, or could generate a soundtrack, books, amusement park rides, or other merchandise. Having a variety of resources and outlets internally help create and promote Viacom’s productions. Viacom has also responded to the technological advancements in the entertainment industry and has acquired many digital assets. Viacom also has a tendency to advertise for their networks on other company owned networks. Viacom strategically gains company awareness by perpetually advertising its brands internally...
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...a film, The New Star of India, to engage younger consumers and jumpstart sales. During the film producing process, they associated with Facebook to select co-actors, in order to receive a high social media popularity. Furthermore, since Nissan Micra has lots of competitors, such as Maruti Swift, Ford Figo, and Hyundai i10 and i20, Nissan also wanted to become the most popular car in B2 category by using social media. For Tata Nano, because of the long history of Tata company and the exist brand awareness of Tata, their goals are different from Nissan. Tata company wanted to let public use Nano to alter their two wheel motorcycle, because Nano is the cheapest car in the world. In addition, Tata partnered with MTV to conduct a TV show, Nano Drive with MTV, obtain public awareness of Nano. Most importantly, during this process, Nissan also used Facebook to connect people, which led them receive lots of fans(or potential customers). Because of the low price of Nano, the youth of India...
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...rajpaulshiren@gmail.com Question One Yes I agree, CDnow has been through several changes that influenced the business model during its timeline in the case, during the changes the I.T of CDnow was aligned with CDnow business model. L.M Applegate defines a business model as “A business model defines how an organization interacts with its environment to define a unique strategy, attract the resources and build the capabilities required to execute the strategy, and create value for all stakeholders.” (Applegate et al., 2009). Applegate highlights three important areas in a business model that is Strategy, Capability and Value. The business model can simply be considered as how the company makes money. The strategy is what opportunities the company will take, capabilities are how the company will execute the strategy and value is what is returned to the company. To see if the business model of CDnow is aligned with their I.T, the business model will be broken down into strategy, capabilities and value. CDnow is an e-commerce business that sells music products. To sell the music products online, CDnow has to depend on technology for the business to operate and provide value. The diagram below shows CDnow’s timeline. 1994 In 1994 CDnow was launched, it was an online retailer that made used of technology specifically databases to store information that will help the customers’ when purchasing a CD. The strategy of CDnow can be broken down to market positioning, product positioning...
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...The term “Organisational Change” implies and can be defined as the adoption of a new idea or behaviour within an organization (Robbins and Judge, 2010). It’s the adjustment made among people, technology and structural foundation which was being established within an organisation for period of time. The fundamental concept is for the employees to comprehend the business environment and its significance for the sustainability of the business organisations (Management of Organisation, 2013). For the assignment undertaken, we will be looking into MOTOROLA which was heralded as one of the global communication leaders at a point of time; we evaluate factors effecting its business environment over the past five years using PESTEL analysis which led the organisation to make specific strategies to remain competitive and relevant in the industry. Motorola was influenced by several changes in its business environment which led company to develop strategic planning to work and collaborate with diverse corporation in the industry in assisting the business to continually innovate and improve their products and gain significant market share. This can be observed through the milestones of changes, since its inception back in 1930 when it was known as Gavin Manufacturing Corporation (Motorola Solutions, 2013). * Motorola Inc. was an American corporation established in 1928, a multinational company in telecommunications located in Schaumburg, Illinois in Chicago Suburb (Motorola Website,...
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...Written Case Analysis Case: Taran Swan at Nickelodeon Latin America (A). Harvard Business School Case Jon Goebel Question 1: Considering various behaviors exhibited by Taran Swan, what do you think are the two predominant personality traits that characterize her? Rely on the class discussions from Session 1. Highlight important examples from the case that led you to this conclusion. In the case study about Nickelodeon in Latin America, Taran Swan exhibits glimpses of each of the five personality traits, but the two traits that most clearly epitomize her dynamic personality are “high extraversion”, and “high openness to experience”. Taran Swan has a tendency toward “high extraversion” and demonstrates this in how comfortable she is networking throughout all levels and functional areas within Nickelodeon / MTV and parent company Viacom. She was dealt a challenging situation when initially asked to launch the network station in Latin America. Taran is given direction to solicit resources and support from MTV personnel, but these employees are not familiar with the Nickelodeon brand and hold obvious bias toward their own network (MTV). Despite this situation, one MTV employee still gives Taran very high praise for not only involving all departments of the organization, but also for offering the opportunity to contribute their own ideas. Taran’s tendency for extraversion also allows her to infuse a sense of camaraderie...
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...Case Analysis - Taran Swan at Nickelodeon Latin America (A) Organizational Leadership and Decision Making – RMGT110 Taran Swan at Nickelodeon Latin America Introduction This case study has at its center, Taran Swan, who served as launch director and general manager of Nickelodeon Latin America. She was involved with the launch from its inception. She was enthusiastic in the pursuit of her goals and at the beginning when the Nickelodeon Latin America was taking shape, she was relentless in achieving what her managers believed was impossible. Despite her dogged determination, she proved to be very open to new ideas and suggestions. Her enthusiasm and savvy were infectious. She was a good listener and held people accountable for their actions. Her only agenda was ensuring the channel’s success and maintaining the Nickelodeon brand and integrity. She successfully created an environment conducive for people to discuss, question and rationally lay out their ideas and views. Her transformational leadership style shines through, as she rarely applies her authority and at the same time, by adjusting small pieces of the organization that she has created, the company leaps forward. In such a hostile and unfamiliar environment, some leaders would follow a more totalitarian approach but she chose a different path. She allowed freedom of ideas and views. They overcame the competition by thinking big – as she puts it herself to “make a splash”...
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...at how firms can increase their profitability by expanding their operations in foreign markets, the different strategies that firms pursue when competing internationally, and the various factors that affect a firm’s choice of strategy. Subsequent chapters build on the framework established here to discuss a variety of topics including the design of organization structures and control systems for international businesses, strategies for entering foreign markets, the use and misuse of strategic alliances, strategies for exporting, and the various manufacturing, marketing, R&D, human resource, accounting, and financial strategies that international businesses pursue. OUTLINE OF CHAPTER 12: THE STRATEGY OF INTERNATIONAL BUSINESS Opening Case: MTV Networks Introduction Strategy and the Firm Value Creation Strategic Positioning Operations: The Firm as a Value Chain Global Expansion, Profitability and Growth Expanding the Market: Leveraging Products and Competencies Location Economies Experience Effects Leveraging Subsidiary Skills Summary Cost Pressures and Pressures for Local Responsiveness. Pressures for Cost Reductions Pressures for Local Responsiveness Choosing a Strategy Global Standardization Strategy...
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...Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews the situation but intentionally avoids guiding students through any analytical framework or specific application question. In so doing, it provides the instructor with the latitude to adjust class discussion and thereby accommodate the abilities of a wide-range of students. Specifically, the instructor can invite students to reason through a situation where uncertainty exists and speculation may be required. In terms of environmental analysis, this case connects a discussion of external environmental forces and Porter’s five-force model, and how such forces affect the opportunities for growth in an industry (referencing concepts covered in Chapter 2). In terms of internal analysis of the firm, (referencing Chapter 3), the value-chain and resource-based VRIN analysis provides a case for how distribution challenges across the value-chain activities could affect value. The stakeholder perspective can also be analyzed using the balanced scorecard. As a business-level strategy case, (referencing concepts covered...
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