Premium Essay

American Mass Media

In:

Submitted By blaine
Words 693
Pages 3
American mass media is telecasted into homes throughout the world. However, it is justifiably argued that the spread of western values and western pop culture is media imperialism. As a result, the national cultures are influenced by western values and soon the national culture and values are no longer traditional, but have clearly evolved into a society heavily influenced by western civilization. However, others oppose this perspective of American mass media in foreign countries. In countries like India, parents worried about the influence of an American based pop culture, more specifically music television, on their children. An India born professor conducted research on this topic, analyzed the data, and wrote Becoming a Global Audience: Longing and Belonging in Indian Music Television, an analysis of the impact of music television on the people of India. Three years of research by a University of San Francisco academic, Vamsee Juluri, was conducted to assess the influence of an American based pop culture music television, mainly MTV and Channel V, on the traditional culture of the people of India. Juluri interviewed nine groups of Indian teenagers to adults in their early thirty’s who watched music television. In the early 1990’s, MTV and Channel V realized that when they entered Indian living rooms, the rebellious, anti-parent youth which succeeded in the West will not work in India. However, there are differences between the American household and Indian household that contribute to the initial failure of MTV and Channel V in the foreign country of India. According to the Juluri’s article, two thirds of American teenagers own their own TV sets, while in India there is usually one TV set per household. This means that it would be difficult for Indian teenagers to isolate themselves from the rest of the family, unlike American teenagers. The music channels

Similar Documents

Premium Essay

Effects of Mass Media on American Culture

...Effects of Mass Media on American Culture Have you ever imagined your life before you discovered things like Facebook and your cellular device? Many of us couldn’t fathom such a thing as much as most of us would hate to admit it we have created a dependency on the different forms of social media today. The past century gave birth to what is known as the electronic phase which then led to the informational phase and of course it began with the television. After the creation of the television a way was paved which led to computers, smart devices, and satellites and then there was the digital era or what we call the internet today. The internet has given a form of unforeseen power to an everyday person without the need to of a huge company to portray their views and opinions. Blogging has become more common and television stations or professional publishers no longer have complete control of the information that is given to the general society. Social networking makes keeping in touch with friends and family more convenient by allowing one to communicate with a few clicks and at the touch of a keyboard. These particular developments have influenced American culture tremendously. People became more independent after the print era was introduced and the dependency of teachers and old storytellers lessened allowing one to research and form an opinion based on the outpour of available information. Then there was the telegraph, which made communicating instant. Instead of writing...

Words: 668 - Pages: 3

Premium Essay

Effects Of Mass Media On African Americans

...Unfortunately, the media does not usually portray African Americans that are educated, helping the community, or succesful rather it usually talks Drug dealers and gang members. Of course, after portraying such an image in media, people are going to fear African Americans. The underlying fact is that most African Americans living in the United States are not drug dealers or gang members, but law abiding citizens. The media only focuses on the negative aspects of black communities. The media portrays a whole race poorly due to crimes committed by a few people in that race, “Currently, we are daily bombarded with mass media images of black rage, usually personified by angry young black males wreaking havoc upon the “innocent,” that teach everyone...

Words: 336 - Pages: 2

Free Essay

Effects of Mass Media on American Culture

...advantages and disadvantages of social media. One of the advantages are the connections that can be made using social media. Connecting with people all over the world is a luxury that social media allows. Reconnecting with old friends or lost loved ones is also an advantage. Social media is also a great way to search for employment and to connect with potential employers that may not have been available otherwise. Social media also gives one many outlets and ways to launch and advertise a new business. Using one social media site with connections to others allows word of a new business to travel much faster than it would if social media did not exist. There are also disadvantages to social media. The biggest disadvantage is isolation. People can get so engrossed in the world of social media that it becomes an integral part of their lives. Their world revolves around when the next time they will be able to check Facebook, for instance, will be. They make connections with people through social media and forget how to connect with people in the real world. Often times, someone will have a social media life that is much different than their real life. The lies and fabricated stories often cross over into their real life and they forget who they are. It becomes difficult to remember which experiences are part of their actual life and which ones are made up for the social media life. In doing this, the connections they make using social media aren’t real. Knowing these advantages...

Words: 518 - Pages: 3

Premium Essay

Mass Media: Development and Literacy

...University of Phoenix Material Mass Media: Development and Literacy Mass Media Developments in American Culture Place the following examples of mass media in the order of their appearance in American culture, from 1–4, in in the table below. Next, write a 250- to 350-word summary describing how each example of media affected American culture. Examples of Mass Media: • Television • The Internet • Print Newspaper • Movies |Examples of Mass Media |How did they affect American culture? | |1. Internet |Mass media affect American culture by allowing you to get a different point of view or | | |perspective from the people around you or across the world. When pertaining to the internet | | |you are able to connect with loved ones or family members across the country or even the | | |world through social media sites. Since the internet is so assessable to basically everyone | | |with the use of their smart phones it makes it very easy to look up anything at your | | |fingertips. You can use this for anything when wanting to find something. You are able to | | |look...

Words: 724 - Pages: 3

Free Essay

Effects of Mass Media

...University of Phoenix Material Monica Davis Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The earliest forms of media can be tracked back to live stage dramas, books, and newspapers. The term “mass media” made its first impact in the 1920’s when radio, video, and television changed the market. These choices became very popular with a generation that no longer wanted to read in order to receive information and entertainment. Since then mass media has continued to improve the way in which the world receives and distributes entertainment and information. With the invention of new technology in the 20th century the cost of production dropped and increased the amount of films, books, and newspapers that could be produced for larger audiences. While the cost of production dropped that also meant that the profits increased. The world wide web created a forum for spreading new and entertainment even faster. With the concern for saving trees and reducing the amount of carbon in the air digital newspapers and magazines also became a big success for mass media and global news. Today events that take place half way around the world are in local newspapers or on broadcasting stations within minutes of their occurrence. The 20th century gift to mass media is speed and advertisement. Businesses can introduce themselves and...

Words: 585 - Pages: 3

Free Essay

Mass Communication

...Mass media messages and effects Heather Gilliland BSCOM/268 06-06-16 Mabelle Reynoso Mass media messages and effects Introduction The mass media is in the business of steering your thoughts about subjects and controlling how the public thinks. The press, the television, and the radio play an important role in society. The mass media informs, educates, and entertains the public. They also influence how society looks at the world and can often alter that view. Mass media shapes public opinion on many different matters. When you want to see the most current events, read about the news or listen to get the latest gossip on celebrities, or learn the latest fashion trends, members of society usually turn on the television, the radio, or access the internet through your computer or smartphone. Mass media has developed a technology to reach the vast majority of the population. The mass media is constantly changing and growing as new technological advances are being made. The public is exposed to vast amounts of content in the stories they read and the news they listen to, and even though we depend on mass media for almost everything we listen to, all the stories may not be very ethical. There are many undependable sources of mass media out there, but there are also true, dependable and reliable sources that we are exposed to as well. As the public depends on the media to such a great degree, it is important to know which sources to trust, and which to disregard as unreliable...

Words: 1917 - Pages: 8

Premium Essay

Jhkh

...Mass Media Mass media are means of communication that are used to reach the general public for the purpose of creating audiences for information, artistic expression, and other kinds of messages. Although the word mass suggests large numbers of people, the term is subjective, with standards of measurement relative to the normal capabilities of a given medium. For example, 1 million books sold nationally is more impressive than a national television audience of 1 million viewers. The word media is also commonly used as an aggregate noun to refer to the entire industry, often because of a perceived homogeneity or sameness of point of view. Because the ability to reach large segments of the public is of great value in commerce, politics, and a society's culture, the mass media are usually controlled by corporations (as in the United States) or by national governments (as in China). The mass-media industry employs professionals to conceive, produce, promote, and deliver communication products that are specifically designed to meet the goal of attracting large audiences. These products may be sold as objects (such as books or digital videodiscs [DVDs]), exhibited for the price of a ticket or subscription (such as movies shown in cinemas or on premium or pay-for-view cable TV channels), or offered at no cash cost to consumers so as to create an audience for paid advertising (such as commercial television or radio broadcasts). Some of the mass media use combinations of these funding...

Words: 2301 - Pages: 10

Premium Essay

Multi Media Influences

...Multi Media Influences on American Culture Michele Frizzell HUM/186 October 3, 2013 Merrylee Felder Multi Media Influences on American Culture The turn of the century introduced America to a whole new way of how we receive mass media. Smart phones, IPhones and IPads are just a few ways the American people can have media at their fingertips. “We have an app for that” used to be just a play on words, but in today’s society there really is an app for everything. Whether it be Hollywood drama, world news or what’s going on in the neighborhood, Americans have the ability to stay in the know every minute of the day. Mass production of print media was made possible by Jonannes Gutenburg in the 15th century with the invention of the movable type press, until then books were hand written and no two were ever the same. While a hand operated press produced 480 pages per hour, in the 1800’s a German printer, Friedrich Koenig, hooked a steam engine to a printing press and industerlized printed media. By the 1930’s printing presses could produce 3,000 pages an hour. The American people could now get the local news and gossip via newspaper. In 1837 Samuel Morris patent the electric telegraph, thus paving the road for broadcast mass media and putting an end to physical transportation of messages. The telegraph made communication possible through telegraph lines and in 1858 the first transatlantic lines were laid, making communication between the United States and Europe almost instant...

Words: 905 - Pages: 4

Free Essay

Technology and Management Functions

...When describing how technology and management function within my personal work environment. I had to review the past and present management alongside the mass media and how it would pertain to this paper; Giant RV has neglected to update their technology to increase their ability to overcome past setbacks. Technology, mass media, and outstanding management have never been a large importance in the recreational vehicle industry. This industry has been behind in technology for many years, it has become increasingly harder to improve standards to public when management will not spend the extra cost to explore new avenues. It would be to the companies benefit to explore the Internet, radio, newspapers, television, and to other industries to increase knowledge on how other companies venture out to expand their profit through mass media. If management within the recreational vehicle industry would implement new standards to improve how the recreational vehicle industry does business this might increase revenue throughout the United States and within Giant RV. By doing this it could change many of the standards already in place throughout the United States and how other recreational vehicle dealerships do business. Mass Media With many ways to explore how management can overcome this setback they could look at how the mass media has implemented suggestions within the population so that many will follow the media’s recommendation on trends and political thoughts. These thoughts and...

Words: 1019 - Pages: 5

Free Essay

Guaped Up

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |In the 21st century, rabid fans could turn their attention to a whole swath of pop stars | |evolution of mass media during the 20th |in | |century? |the making when the reality TV program American Idolhit the airwaves in 2002. The show was| | | | | |the only television program ever to have snagged the top spot in the Nielsen ratings for | | |six | | |seasons in a row, often averaging more than 30 million nightly viewers. Rival television | | |network | | |executives were alarmed, deeming the pop giant “the ultimate schoolyard bully,” “the Death| | ...

Words: 3020 - Pages: 13

Free Essay

The Effect of the Mass Media on Culture

...Mass Communication The Effect of the Mass Media on Bahamian Culture My definition of culture is the thing that defines a community, it sets the community apart from any other, it is the peoples way of life, their language, beliefs, the way they dress, the products the create etc.. The culture of a community is important because it shapes the community and the individuals within it. During the group discussion on the impact of the mass media on Bahamian culture all members agreed that the culture of the Bahamas is a very important aspect of life here in the Bahamas. However, the mass media has now not only just affected how we live our lives but it has also pushed us away from our culture. One member even went as far as to say certain aspects of our culture will probably become extinct if within the next 50 years if something is not done. During the discussion a number of cultural issues due to the mass media were brought up. One of the main issues mentioned was the way we dress. The way we dress is influenced by many cultures but what seems to have the most influence is the American culture. We seem to prefer to wear the type of clothing we see advertised on the television. Zephaniah Rolle, the only male member of the group hinted that our culture is one that has been affected by branding, “We also wear brands such as Nike instead of wearing traditional Bahamian dress.” Branding as we all know is a big deal in the media industry a large focus is put on advertising and as a...

Words: 794 - Pages: 4

Premium Essay

Historical Need

...Ana V. COM-126 Historical need People live in a world of media and technology, making it our way of communication. Unfortunately, we are becoming more attached to these needs that our communication is lacking of reality. Therefore, "it is clear that mass-media influence our values, attitude, culture etc." (Enache, R., Pescaru, A., Stan, E., & Safta, C. (2010), p. 31). This media has a long history behind its back and has walked a long way to be transformed into this large communication connection we all live with today. Like all stories with a beginning, media started in the early years of 3000 B.C with the introduction of the alphabet, devised by the Semites (“Major Events in the History of Mass Communications”, n.d.). During this early era of media, not only the early form of paper was invented by the Egyptians, but the printing method was created. Johannes Gutenberg, with his printing invention, opened “the possibility of distributing identical messages to many people located in different places" (Bogart, 1991, p. 63) - this big step would really begin mass media, giving it a start to the printing production of books. A follow up century which would take a big leap in the media history is the Telegraph Era. From 1800s to 1900s the first telegraph line would be first introduced by Samuel Morse, along with the invention of the telephone and radio. These inventions took media development into a big significant time in which more and more people would gain...

Words: 1076 - Pages: 5

Premium Essay

Effects of Mass Media

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |The major developments in the evolution of mass media during the 20th century were radio, | |evolution of mass media during the 20th |television, Internet, social media, newspaper, and cell phones. Radios were less expensive| |century? |than telephones and had the ability of allowing huge numbers of people to listen to the | | |same event at the same time. Radio use to be transmitted through am and fm. Television | | |during the early decades only had limited numbers of channels. By 2004, cable providers | | |offered a wide menu of choices, including specifically tailored channels. Internet and | | |social media have become large developments in the evolution of mass media. Internet has | | |increased so much that we are able to attend school online. Social media allows people to | | |communicate from all over the world through the Internet. Email also became a major | | ...

Words: 626 - Pages: 3

Premium Essay

Media and American Culture

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: What were the major developments in the evolution of mass media during the 20th century? How did each development influence American culture? The evolution of technology has been constantly advancing, in the 20th century, because of this there has been major developments in the evolution of mass media. In the beginning of the 20th century the main sources of mass media were newspapers. Newspapers gave the local people a way to learn about the world around them; politics, war, and crime. Then, the radio, which was first used for the navigation of ships. It saves thousands of lives and helped isolate ships. The introduction of mass media into the American home was the radio. The radio was the first wireless technology that offered knowledge and entertainment in our homes. Dramatic and political events now had large captive audiences, as they happened. Advertisers took full advantage of the radio. They had large groups of people listening to them at the same time, this crated the first tends in ready-made clothing and the encouragement of the unified American lifestyle. Next, the television came in the American household, it added visual stimulate for our entertainment. The American people now had a way to watch news, dramas, game shows, or politics in the comfort of our own homes. The television impacted American culture dramatically, they now knew what...

Words: 516 - Pages: 3

Premium Essay

A New World

...these new media to change ideas about the world, perceptions, and even life itself. At the end of the twentieth century and the beginning of a new millennium, there can be little doubt about mass media's impact on the way the world works. Consider a few examples: The communist world collapsed, and mass media played a key role. In the Persian Gulf War of 1991, the American government seemed to be as much concerned with influencing the media as with fighting the enemy. Our politicians have spent hundreds of millions of dollars on television advertising; they are no longer judged by their ideas or leadership but by their ability to project a telegenic image. Athletes no longer seem as engaged in sportsman-like competition as they are in competing for huge salaries as mass entertainers. The 0. J. Simpson trials and the death and funeral of Diana, Princess of Wales, have shown us that celebrities often command the world's media attention more than real issues of life and death for the planet. Most of us have had some direct experience with the impact of media on our lives, and we have witnessed their power in molding institutions and shaping events. What is still debatable, however, is whether that power is being used for good or for ill. In this discussion there are many sides-and that is what this book is all about. Without question, the mass media in America are unique. Americans have the most mass media, spend the most time on them, and fulfill most of the mass media appetites...

Words: 5359 - Pages: 22