...Business Analysis Part 1: Motorola Mobility As the mutual fund manager, we will be analyzing Motorola Mobility Inc. (MMI) to make a decision on whether or not to invest in the company. The following is a business analysis that will be taking place over the next couple of weeks to determine whether or not Motorola Mobility is worth investing in. A SWOT analysis for Motorola will help with the decision making. This analysis will also include the company’s internal and external stakeholders, a description of their needs and wants and how the Motorola Mobility is fulfilling them. If MMI is not fulfilling those needs this analysis will explain what the company needs to do to ensure they are. SWOT Analysis The following will give both an internal and external perspective of Motorola Mobility (MMI). A SWOT analysis for Motorola Mobility will allow us to understand and evaluate the strengths, weaknesses, the opportunities available and any threats that Motorola Mobility may face. Strengths Brand name is a strength of Motorola because of how long they have been around and the reliability of the product they put out. The brand name of Motorola is also attached to the brand Google Inc., after the Motorola Mobility and Google Inc.’s merger was officially approved in December, 2011. Products are a strong point of the Motorola name. From the StarTAC which was a very popular cell phone to the innovative smart phones in the Android smartphone family, they have continued to release...
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...Motorola SWOT Analysis “SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.” Motorola Motorola builds and markets products, services, and applications that make simple and seamless connections, information, and entertainment possible through broadband, embedded systems and wireless networks. The company operates through three business divisions: mobile devices, network and enterprise, and connected home solutions. Motorola has strong technological capabilities. Motorola was one of the early advocates for WiMAX 802.16e as the technology has the bandwidth to deliver the multimedia experiences at a fraction of the cost of 3G technologies. Stiff competition across its operating segments could adversely affect the company's market share and profitability. Page 1 of 2 Motorola SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT) Location...
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...SLIDE 2 Motorola is considered the market leader in the following sectors: - * Microchip production * Semiconductor production * Mobile communication technology However, Motorola did not achieve this easily. The company faced fierce competition in the market. SLIDE 3 The changes that Motorola did had almost restructured the entire company. For instance, they: - * Lowered their costs * Gave higher quality products * Implemented effective competition strategies against the Japanese because they know them now * Had high R&D expenditures * Started to build new manufactories and close the old ones * Gave intensive training programs for their staff * As a result, they started to gain their market share SLIDE 4 Motorola started to fall back in its leadership due to the invasion of Japanese companies who flooded the US market with low price and high quality cellular phones and pagers. Motorola didn’t know what to do at that time where they had high levels of uncertainty and they started to loose some of their market share. However, they decided at the end to fight the Japanese competition using a two-pronged strategy, which consisted of: - * Learn from the Japanese (Studying Japanese operations & strategies) AND * Compete directly with them SLIDE 5 What Motorola did was a COMPLETE SUCCESS! To prove this, the company * Retained its market share * Japanese market entry ...
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...that exist in Motorola’s external environment. Motorola early one has had many opportunities and they still do in the present. Motorola’s beginning was when Paul and Joseph incorporated Galvin Manufacturing which happened after they acquired the “battery eliminator operators” from the bankrupted Stewart Storage Battery Company. Galvin Manufacturing used this product as groundwork for their first Motorola car radio in 1930 followed by Motorola Police Radios in 1936 and home radios in 1937, In 1940 Galvin Manufacturing expanded their products to include a two way communication system which was called the Handie-Talkie. Due to the success of this product Galvin Manufacturing went on separate product division and established a sales subsidiary, Motorola Communications and Electronics, Inc. With Galvin Manufacturing already having the market on military radios they went on to developing the first commercial line of Motorola FM vehicular two-way radio systems and equipment in 1941. With the success of the two-way radio systems and equipment, Galvin Manufacturing partnered up with Bell Telephone Company and went on to create the first portable backpack FM radio called SCR300 which commonly known to us as the “walkie-talkie”. In 1947 Galvin Manufacturing changed its name to Motorola, Inc. Then taking a diversification strategy they purchased the car radio manufacturer, Detrola who is a supplier for Ford Motor Company. Motorola entered into the television market with the Golden...
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...Case 17: “Motorola, Inc.” Sadra Burris Ms. Jacinta Acquay BUS 499 August 7, 2011 Motorola, Inc. Motorola is an inventor of technology and has first-mover advantage. In the early years, Motorola controlled the emerging U.S. market for wireless communication devices such as cellular telephones, pagers and high-frequency radios. Motorola maintains sales, service and manufacturing facilities throughout the U.S. and conduct business in international markets. Motorola is strongly committed to delivering customer satisfaction, continuous improvement, and setting new standards of quality through their development of the Six Sigma Quality Improvement Process. Six Sigma is an analytical, statistical Approach that is used to improve the quality of manufacturing processes and to eliminate defects (Michael A Hatt, 2011). Describe the salient opportunities and threats that exist in Motorola’s external environment. Motorola’s promotional strategy is very strong. They thrive in being innovative. One of their best opportunities is their wide range of products that are well placed in the market. They’ve had affiliations with the military and automobile makers. The involvements in ventures of the radio and cell phone industries with Verizon, Telnet, and other worldwide companies alternately has provided increased market growth. Products are created to allow them to easily enter a market where risk is extensively high then in comparison to its competitors. Motorola has also...
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...Aswin raj Sekar – (12526483) Karthikeyan Selvaraj – (12531079) Table of Contents Contents Marketing Plan 1 Moto Xoom Pro 1 Executive Summary: 3 Introduction: 4 Current Situation: 4 Business Environmental Analysis: 5 Internal Environments: 5 Financial Resources: 5 Human Resources: 7 Physical resources: 8 External Environment: 8 PEST analysis: 8 Industry Environment: 9 Key success factors: 9 Competitor Analysis: 10 SWOT Analysis: 14 New Product Description: 15 Issues in existing MotoXoom: 16 Advantages of new MotoXoom- pro: 17 Marketing Strategies: 17 Marketing Mix: 18 Branding strategy: 19 Budget Implementation: 20 Control and evaluation: 21 Sales Research: 21 Conclusion: 22 References: 22 Executive Summary: The purpose of this marketing plan is to identify the various opportunities for the new tablet MotoXoom-pro for Motorola. This plan also includes the analysis of market and brand management strategies to improve its market position. It also includes the analysis and proposed recommended strategies to be a market leader in its category. Motorola Xoom is the first version of its tablet pc in the market. Though it has quiet good features more than its competitors, it wasn’t a successful product for Motorola. In this plan, we have come up with new product called MotoXoom-pro with modified features which will have more competitive advantage than the other brands. The recommendations of the features and other strategies are...
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...Motorola Mobility SWOTT Analysis Paper Nancy Garcia MGT/521 Doug Schwartz August 15, 2011 Company History Electronic communications pioneer Motorola, Inc. ranked among the 25 largest companies in the world in the early 1990s. At that time, the corporation sold 45 percent of the world's cellular phones and an overwhelming 85 percent of its pagers. Motorola also commanded a very respectable third-place showing among the world's manufacturers of semiconductors. Over half of its sales were made outside the United States. Motorola also gained recognition over the years for its emphasis on quality, for which it garnered the first annual Malcolm Baldrige National Quality Award in 1988, and for its innovative employee welfare and training programs. The story of Motorola was an American classic. It began during the 1920s, when a small-town Illinois boy, Paul Galvin, went to Chicago to seek his fortune. Galvin had returned from World War I with an interest in the technological changes of the time. In 1920 he worked for a Chicago storage-battery company, and one year later he opened his own storage-battery company with a hometown friend, Edward Stewart. After two years of rocky operations, the government closed the business for non-payment of excise taxes. Today Motorola is one of the most leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois...
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...Unit 3 Vertu Case SWOT analysis Kaplan University School of Business MT460 Management Policy and Strategy Lionel McMillon Prof. Andryce Zurick SWOT Analysis of Vertu Modern SWOT Analysis A SWOT analysis undertakes an external and internal evaluation of Vertu’s business environment; it is an essential part environment, policy planning process. Strengths * Is a major player in the mobile market through its majority possession of Symbian shares? * Nokia has cost advantages compared to other mobile phone companies * The Brand status of Nokia is probably one of the top brands globally (Kwong & Wong, 2011). Weaknesses * The N-Gage is seen as a flop * Being the market principal and its high role in Symbian is giving the company a bad picture, just like Microsoft in the PC sector. * The brand is slow in adopting new ways of thinking. For example in clamshell phones which are favored by many customers. * Leverage its communications to get favor and a stronger status with carriers (Kwong & Wong, 2011). Opportunities * enhance their presence in CDMA industry, which they are * New developing markets where product adoption still has space to go, like India and other countries. * Use its infrastructure strategy to get first choice and a stronger status with carrier (Kwong & Wong, 2011). Threats * Delay in the game in 3G causes a risk to be surpassed by leaders such as Motorola, LG, NEC and others and...
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...Motorola, Inc Strayer University Motorola, Inc. Motorola, Inc has encountered significant financial loss over the past decade. Although, they have made several strategic changes during this time, they have not been able to restore the company to its previous financially stable operation. By doing a SWOT analysis, Motorola may be able to develop a strategy to boost the company’s performance. Regardless of what strategy is incorporated, it must be able to return the firm to profitability. Motorola’s external environment has a large impact on its opportunities and threats. The threat that is impacting Motorola the most is new competitors based in different locations worldwide. These competitors, to include Nokia, Samsung, and Sony Ericsson Mobile Communications, have found locations, suppliers, and strategies that work for them. For example, Japanese firms can make an exact duplicate of a Motorola product at a lower cost, yet higher quality. Consumers would rather pay less for a better quality product, than to pay more for lower quality. Other companies pose a threat, yet not as large a threat as those mentioned previously. These companies are LG Electronics, Apple, Inc., Research in Motion (RIM), and Helio, Inc. Technological advancements and the speed in which technology changes presents a problem to all firms that create, make, or sell electronic devices and accessories. In order to remain profitable, a company has to be able to keep up with these constant changes. Although...
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...Summary……………………………………………………………………………..3 Analysis of company…………………………………………………………………………….3 Company Profile…………………………………………………………………………4 Marketing environment…………………………………………………………………………..4 Competitive forces….……………………………………………………………………4 Politics...………...………………………………………………………………………..5 Economics………………………………………………………………………………...5 Customer segmentation and Target positioning…………………………………………………..6 Droid 2 Marketing Mix…………………………………………………………………………...6 Product……………………………………………………………………………………6 Price and Place……………………………………………………………………………7 Promotion…………………………………………………………………………………7 SWOT Analysis…………………………………………………………………………………...8 Strength…………………………………………………………………………………...8 Weakness………………………………………………………………………………….8 Opportunities………………………………………………………………………………8 Threats……………………………………………………………………………………..8 Recommendations…………………………………………………………………………8 References………………………………………………………………………………………..10 I. Executive Summary The purpose of this report is to provide an analysis of the mobile phone segment of Motorola, Inc., which was separated from the rest of the company as Motorola Mobility Inc. on January 4, 2011. After analyzing Motorola’s financial position and their marketing strategy for their Droid 2 product, it was several opportunities identified for the company to improve their brand and product offering (Motorola, 2010.) The following are recommendations to strengthen their position as a leader within the mobile phone industry. First, Motorola will need to develop a strategy...
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...Implementation of SWOT Analysis at Apple Presented By: Chanda Snyder Marketing November 18, 2012 Introduction The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis guides you to identify the positives and negatives inside and outside of your organization. Program directors, policy groups and management teams can use this resource to help with both strategic planning and decision-making. A SWOT analysis will provide perspective, and reveal connections and areas for action. (Strategic Management, 1993). Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making. (Strategic Management, 1993). The SWOT method (which is sometimes called TOWS) was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even personal growth. (Strategic Management, 1993). SWOT is not the only assessment technique you can use, but is one with a long track record of effectiveness. Compare it with other tools found in the Community Tool Box (especially Chapter 3) to determine if this is the right approach for your situation. The strengths of this method are its simplicity and application to a variety of levels of operation. (Strategic Management, 1993). SWOT analysis...
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...electronics products than its competitors. Technological Resources also support the innovation resources. Innovation is the most important thing for the current mobile markets and that is hard to imitate and valuable. There are so many competitors, and so many new products come out every year. If Sony Mobile wants to against their competitors, they should have enough innovation to create new product. The Smartphone market has lot of competitors, and potential competitors, but some competitors may lose their competitive advantages when they cannot follow the market or they lack of innovation or technological resources. For example, Google bought the Motorola mobile years ago. Motorola was the mean competitor in the mobile market, but after Apple, Samsung, HTC and other mobile company into the mobile market, but in the end Motorola mobile lost its competitive advantages and sold to Google. This industry is very attractive, so there are so many...
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...Nokia Corporation Company Profile Publication Date: 27 Aug 2010 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Nokia Corporation ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas...
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...Motorola Inc. BUS 499 May 3, 2012 Abstract This research paper will thoroughly describe the salient opportunities and threats that exist in Motorola’s external environment. Thoroughly describe the company’s most prominent strengths and weaknesses. Describe in detail the advantages and disadvantages associated with each of Motorola’s strategic options. Explain in detail how the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues. Finally, this research paper will thoroughly explain how Motorola should proceed. Opportunities and threats that exist in Motorola’s external environment. Motorola’s biggest threat comes from competitors in the cell phone and mobile device market. Motorola is constantly faced with upcoming technologies from other company’s in this particular market. Motorola does not have the competitive advantage when it comes to social networking technologies, and the numbers of technology competitors are steadily increasing especially when it comes to social networking. Competitors such as Sony Ericson, Samsung, and Nokia have a competitive edge in the social networking market and pose huge threats for Motorola. The Japanese also pose a major threat by flooding the market with high quality products for a low price. Motorola has put itself in a position where the brand is a household name, also spread itself out to a global economy and made it available to new markets. By using an assortment of...
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...Company Analysis: Motorola Prepared For: Dan Dugre Prepared by: Harupkar Singh Parmar November 9, 2015 A. Company Background History Before it was an international telecommunication company Motorola was the mane of car radio. (Heater, 2012) In 1980’s the Motorola Dyna TAC phone, received approval from the U.S. Federal Communications Commission on September 21, 1983. After more than 50 years of making car radios, Motorola made its last car radio in Stotfold, United Kingdom, in 1987. (www.motorola.com) In 1995 Motorola introduced Mariner and Montana modem and fax cards which allowed mobile users to connect with computer networks with the help of cellular telephones. (Motorola milestones, 2015) The company kicked off 2011 with a rift. After years of discussions, it was split into two parts: Motorola Solutions, an enterprise- and government-facing wing, and Motorola Mobility, specializing in handsets and set-top boxes. (Heater, 2012) Size and Growth In the past 3 years total revenue of Motorola has reached $3.4 billion making 21% increase. According to market watch the collective expectation was $5.2 billion and the net profit was 80 billion. The Company generated positive operating CASH FLOW of $225 million and $606 million in the quarter and full year. (AOL Weblogs delivered by Newstex, 2011) B. Segmentation Chart The following chart outlines two customer segments for the Motorola handsets: | Generation Z | Generation Y | Demographic...
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