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Case Study: Ccac Boyce Campus

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At CCAC Boyce Campus, a short distance from the north entrance, there is a piece of land that is home to little more than some children’s play equipment that goes unused. This underutilized plot (of land?) is prime real estate and could be used for a multitude of much more useful things. I think that the most beneficial use of the space would be a coffee shop. Coffee shops are something that many other schools have on their campuses; CCAC Allegheny Campus is already equipped with a Starbucks in its bookstore and there are plans to add a Starbucks to the North Campus as well (Parrish). Having a Starbucks location at Boyce Campus would provide a pick-me-up to students and faculty, bolster enjoyment, help the school gain prominence and even offer …show more content…
Its annual sales revenue is steadily increasing, the company went from 11.7 Billion in 2011 to 19.15 Billion in 2015 (“Annual Financials for Starbucks Corp.”). It is one of the most respected examples of business success in the world, multiple books have been written about the phenomenon that is Starbucks. One author, Kim Fellner wrote “Starbucks has insinuated itself into our shared culture as well as into our wallets and neighborhoods. It’s part of how many of us define our world and ourselves, not to mention our coffee”(4). In our capitalist system companies that succeed in business are praised and respected, few companies can claim to have succeeded more than Starbucks. For this reason, adding a Starbucks location to Boyce would help this campus gain prestige. Because Starbucks is such a well known and respected company, attaching the Starbucks brand to Boyce Campus will improve our appearance to the …show more content…
Often times students at four-year colleges are living on campus, and when you’re going to school and living at school, you’re bound to make more friends. At community college, people are spending less time at their school in the long term because their program or degree is shorter than a four-year school, or they transfer to one. Students also spend less time at community colleges in the short term, because they commute there; once they are done with their classes for the day, there is no reason to stick around. If Boyce Campus had a Starbucks, students would have a casual place to interact with one

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