...why did he choose this project? I think he chose this project because he was tired of the state of health some people were in. Also, in going forward with this project he would help people. The type of food that we put into our bodies has either negative or positive effects on our mind and body. In LA, where Ron is from, there were not many healthy food options nearby. What was readily available was the fast food restaurants which are known to be a very unhealthy source of nutrition. Helping to educate individuals on eating healthier items would have a more positive impact on the community. In my opinion, this is Ron's ultimate goal. why was he successful? He was successful because he tried. Furthermore, when the city tried to shut him down,...
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..."The marketing function is responsible for communicating the organization’s products and services to its markets in order to generate customer requests for service. For example, market research, marketing activities, etc... Fast food chain as a marketing function it depends on invention promotional materials and advertises on TV". (Nigel, et al., 2013: 6-7). The Marketing Department plays a necessary role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It involves packaging, researching and presenting products and services to consumers. The job of marketing in organizations in today’s world is too important to be...
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...Fast Food Industry in New York City Based on the requirements of this assignment, the industry that I selected is the fast food restaurant industry in New York City. The Fair Workweek Law is aimed at providing employees in the fast food restaurant industry in New York City with more reasonable work schedules. In an effort to provide fast food restaurant employees with better working conditions, employers are required to provide employees with more consistent and reliable work schedules. This will allow them to be more equipped and have better work-life balance. Fast food employees would no longer have to stress about how they are going to get childcare if they are called into work, or about how much their earned wages will be at the end...
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...RELATED TO CONSUMERS’ PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Dr. Nazrul Islam Professor, Department of Business Administration East West University, Dhaka, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu G. M. Shafayet Ullah MBA Student East West University, Dhaka, Bangladesh Email: shafayet_ewu@yahoo.com & Syed Tufikul Bary Abu Nasim MBA Student East West University, Dhaka, Bangladesh Email: syed.nasim.bd@gmail.com Correspondence: Dr. Nazrul Islam, Professor Department of Business Administration East West University 43 Mohakhali C/A Dhaka 1212, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu FACTORS RELATED TO CONSUMERS’ PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Abstract Fast food is a high growing industrial sector of Bangladesh as it is concerned with the tastes and habits of the people. The food-taking habit has been changing very fast among the people of Dhaka - the capital city of Bangladesh over last decade. The reasons could be attributed by the increase of awareness, growth of education, development of information technology, and expansion of television and print media in Bangladesh. This paper aims at identifying the preference factors of fast food consumers living in Dhaka city. This study was conducted among the university students who are used to take fast food at their leisure time. To conduct the study, a total of 250 respondents were...
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...Minimum Wages and Employment: A Case Study of the Fast-Food Industry in New Jersey and Pennsylvania The article aims to evaluate the impact of increased minimum wage from $4.25 to $5.05 per hour in 1992 on the employees working in fast-food restaurants in New Jersey and Pennsylvania. The author has shown two comparisons in this study. One is the comparison of employment growth rates at Stores in New Jersey and Pennsylvania before and after the rise of minimum wage. And second is change in the employment rate from stores which paid higher wages initially to the changes in lower wage stores. His study concluded that there is no indication that the increase in minimum wage reduces employment. Analogous to this case study, based on the basic economic concepts, rise in the wage rate per hour have two effects – substitution effect and the income effect. If substitution effect dominates the income effect, then rise in minimum wage increases the labor supply and thus the employment rate. But if income effect dominates, then rise in minimum wage reduces unemployment. We shall understand the reason behind why rising minimum wage did not show any impact. The study analysed the 410 fast –food restaurants in New Jersey and Pennsylvania post the increase of minimum wage and compared the changes in wages, employment and prices at stores before and after such increase. Some of the other significant features of this empirical study include: first, the idea to increase the minimum wage happened...
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...Individual Assessment Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance. ………………………………………………………………………… 4 Risk from the actions …………………………………………....... 6 Conclusion ………………………………………………………… 6 Reference …………………………………………………………. 7 2 Introduction An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people of...
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...CASE STUDIES Burger King case study Targeting the Superfan as a means of retaining growth in the fast food market Reference Code: CSCM0246 Publication Date: April 2009 DATAMONITOR VIEW CATALYST After years of poor sales, Burger King has turned its business around and now enjoys healthy business growth. This case study looks at how the company did this by refocusing its marketing towards the Superfan, namely young adult males who have a penchant for fast food. SUMMARY • Diageo was accused of neglecting Burger King under its ownership, letting the brand fall off the radar at a time when fast food in general was reporting favorable growth. The fast food chain's fortunes began to change after it was sold to a private equity triumvirate, which set about investing in promoting the business to the devoted fast food eater. This focus was a success, leading Burger King to gain 'cool status' in many peoples' eyes and to achieve strong growth. • Burger King's focus since being sold has been in targeting the Superfan, that is the 18–35 year old male who enjoys fast food. Company marketing efforts have focused on appealing to this consumer type, using both traditional and new media as a means to gain their attention. • Burger King's marketing has often been controversial, with two 2008 efforts standing out. The Whopper Virgins documentary, in which members of remote communities were given burgers to try for the first time, was deemed offensive and patronizing, while a Facebook...
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...CASE STUDY PROPOSAL NO 1: INTRODUCTION: Milano Pizza & Fast Food Take Away Restaurant situated in Karachi at the Zamzama commercial lane offers quality clean, fresh and hygienic Pizza and fast food. It has various Pizzas’ dishes and a high range of fast foods. People here can enjoy the real taste of Pizza and fast food at Milano Pizza & fast Food with exclusive deals and offers. OFFERINGS: Milano offers a variety of fast food for its customers which include its special offering of Zinger Burger, Chicken chill Pizza, Fish pizza and other offerings like different kind of sandwiches, burgers, drinks and many more. Besides that it also provides home delivery for its customers in different areas of Defence and Clifton. OBJECTIVES: For the purpose of this case study we have decided to look at the problems faced by the business and then recommend possible solutions so that the Milano can come out of its problems and strive to be the best among other fast food restaurants. For that purpose the objective of our case study is that we will turn the Milano around and for that we have put up some objectives which are discussed in some detail later on: * Firstly, how can we bring in more cash so they can perform their services better. * Secondly, how can we would manipulate or alter their prices for different consumers so as to increase profits. * Thirdly, how to revamp the marketing strategy as to create an image in the mind of consumers and come up with different...
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...Name Institution Course Date Fast Food and Deprivation in Nova Scotia Introduction The rate of obesity has increased in Canada among the youth by over 10% since 1979. By 2004, 23.1% of all Canadians were categorized as stout and 36.1% were overweight. Several studies have been conducted to try and find the relationship between the environment and the high increase in the level of obesity. Additionally, if the socially deprived individuals tend to live in areas close with similar conditions, they are more likely to suffer from there is a positive association between the two communities. Nova Scotia has a high obesity pervasiveness and overweight issues that can be credited to his dietary behaviors and poor life choices (Statistics Canada, 35). Generally, most fast foods are likely to be located in urban areas which is characterized by less or none physical deprivation and more emotional deprivation. Deprivation in this instance would mean the relation between the social and material disadvantage. In Nova Scotia, it has been observed that physical deprivation tends to reside more in rural areas as compared to emotional deprivation. The case is however the opposite in urban areas. This however does not imply that that there isn’t material deprivation in urban areas. The situation just seems to mask itself. The results largely rely on the data collected hence will in a way end of disguising the real condition as it is. However, obesity and overweight may be more rampant in the...
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...Question #1 ‐ What are the key differences across countries that confront international competitors in the fast food restaurant industry Although the fast food industry can be divided in at least 12 categories, according to the case study we just focus on the main four segments: Burger, Pizza, Chicken and Mexican food. Despite culinary and cultural differences global players also face other competitive challenges concerning market segmentation in these distinguished categories. In order to have a better analysis structure we decided to use the STEP Analysis by Stonehouse, which uses four main categories: social cultural demographic effects, technological and infrastructural effects, economical and financial effects, political and legal effects. Within each category we will distinguish between the four main segments of the fast industry. Social, Cultural and Demographic An overall phenomenon, we can see in all segments of fast food industry, is a general openness to international products especially in the Asian market. There are also differences regarding the target groups in the different markets, e.g. KFC, which was positioned for the middleclass in Australia whereas attracting blue collar in the U.S. The first and the biggest category is the burger segment with McDonalds and Burger King as main players of the market. One of the main problems competitors are facing in this segment are health concerns by the customers like mad cow disease, overweight, cholesterol or diabetes especially in ...
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...4 The Theory of Planned Behavior 8 Methods and Participants 9 Study Design 9 Data Collection 10 Demographic Details 11 Data Analysis 11 Conclusion 13 Recommendation 14 References 15 Appendices 17 APPENDIX 1: Ethics Form 17 APPENDIX 2: Preliminary Data Analysis 17 Interview Questions 17 APPENDIX 3: Thematic Data Analysis 17 Interview Questions 17 Abstract This study attempted to qualitatively investigate Australian student’s perception of the impact of excessive consumption of fast food on their health, studying in Flinders University. The sample consisted of University students with a diversity of demographic details, including sex, age, and the level of education. The researcher, a 27-year old student, used a purposeful sampling strategy to select respondents for the study. Four participants were convenient in making the results of the study dependable. He used four qualitative interviews as a method of data collection. While carrying out the interviews, the researcher used both open and closed ended questions. In order to ascertain that all the data was recorded, notes taking and audio recordings were used at every stage of the interview. Preliminary data analysis and thematic data analysis were used to analyze the overall recorded information. The purpose of the study is to offer viable recommendations that would assist in alleviating the underlying problem of fast foods among Australian students studying in Flinders University. Key Words:...
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...Case Study and SWOT Analysis: Ronald McDonald’s Goes to China This study focuses on the multinational fast food giant McDonald’s Corporation, with particular attention paid to the corporation’s situation in China. Given the disparity in cultural foods between Western countries like the United States, and China, and that McDonald’s food very much reflects food preferences in the U.S., it is very interesting to see how McDonald’s works to capture China’s attention and takes hold in the Chinese market. This case study includes: a company profile of McDonald’s; a situational analysis; a SWOT analysis that performs an investigation on internal and external circumstances of the fast food chain in China and Hong Kong; an identification of some of the problems that the chain is facing in China; possible solutions to the identified problems. McDonald’s: Company Profile McDonald’s Corporation was established in 1955 in the state of Illinois. The corporation franchises, operates and develops a global network of restaurants, that each sells a limited menu of value foods. McDonald’s is the most popular ‘fast food’ service retailer in the world, with more than 30,000 restaurants in over 119 countries serving approximately 50 million people every day (McDonald’s, 2005). Popular menu options include the Quarter Pounder, Big Mac, Happy Meal, Egg McMuffin and Chicken McNuggets, as well as a large range of other menu options including fries, chicken sandwiches, salads and sundaes at reasonable prices...
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...and how this effected the surrounding areas employment level. This question is of interest to students of economic because we would expect to see a case study like this follow the labor of demand theory, as wage increase, employment decreases. However this paper finding indicates that the rise of minimum wage does not reduce employment. Which for someone studying economic comes as a shock, and the opposite of the models we have learned in previous class. This paper is not alone in these findings because as mentioned in the paper its self earlier studies have come to the same conclusion. So as a student this gives us a real life example of the labor demand theory being disproven, at least for this case study. Both of the authors of this paper have credibility and useful backgrounds. Dr. David Card earned his Bachelor of Arts degree from Queen’s University in 1978 and his Ph.D. in Economics in 1983 from Princeton University. His main field of study is labor economics; having authored 4 books over 90 journal articles and book chapters, while currently teaching at the University of California Berkley. Dr. Alan B. Krueger received a Bachelor of Science degree from Cornell University in 1983, a Master’s of Arts in Economics from Harvard University in 1985 and a Ph.D. in Economics from Harvard University in 1987. One of his areas of study is the effect of minimum wage on employment; he has also published multiple books and journal articles. He was the Chairman of the Council of Economic...
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...Does Fast Food Restaurants Contribute to Obesity? Business Research Methods 642 Donna Wall September 10, 2012 Abstract Within the scope of this research paper I will present the contributions that fast food restaurants have on obesity. The paper will identify some of the causal effect that were discovered through surveys and research of recent studies that were related to obesity. A definition of obesity will be present as well. Does Fast Food Restaurants Contribute to Obesity? Obesity has become an epidemic in America. Fast food restaurants are everywhere you look. We hear fast food restaurants advertisements on the radio, on billboards along the highways, in magazines and commercials on our televisions. Every child that is of age to talk can easily identify the arch and relate that to McDonald’s. Americans all over America have become consumed by these advertisements and have become over weight due to their food selection at such restaurants. Obesity is the second leading cause of preventable deaths in America. For that reason alone obesity has become a topic that has been recently researched and discussed more and more over the last few decades. Researchers have thrived to develop a cause to such an increase in Americans that struggle with the problem of obesity. Are there variations between Americans who most often have home cooked meals than those who eat at fast food restaurants more that are often affected with obesity? Are there other contributions to food selection...
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...Tarnesha Covington Student 212303 DBA 7035-Business, Government, and Society Dr. Robert Roberson The Nonmarket Environment of McDonald’s Case Study #1 DBA 7035-Business, Government, and Society Case Study #1 1. Characterize the four I’s. a) Issues: McDonald’s Restaurant chain has faced over 17 nonmarket issues all affecting the industry financially, economically, and medically. McDonald’s has rendered a policy of health and welfare for all of its international consumers to combat all epidemic diseases that derive from obesity and promote a society of healthier living. This franchise encountered many law suits, brand/ food changes, and government infractions in order to improve the wellbeing of the consumers and reputation of the company. McDonald’s main issue is the health issue, which was imposed by the public media and company agencies indicating the dangers of fast food and the obesity rate of the economy. b) Interest: The consumers have the largest interest in McDonalds’ when it comes to the level of obesity in America. They were targeted because of the increased calorie intake individuals were consuming which led to an overall increase in their daily body mass index (BMI). Congress advocated to McDonald’s to apply changes to their menu and the way they advertised. They wanted these changes to target children and promote a healthier eating lifestyle. Throughout the century different economy epidemics have hit the environment. Each time...
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