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Case Study Of Wild Wings

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Rick Smiciklas, found and CEO of Wild Wings is faced with brand inconsistency as he goes undercover in some of the franchise outlets. Smiciklas realizes that some of the franchisees have resisted some of the products that the company has determined. Overall, this has resulted to a problematic management of the brand messages that company communicates thus making it harder to clearly communicate to the customers. Smiciklas ought to examine the system the company has designed to ensure uniformity throughout all the outlets they have. Additionally, he should ensure that the head office retains control of the logo, promotional material, theme, and the company image through a properly designed and managed system.
Smiciklas signifies strong emotions

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