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Caso Xerox

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Caso XEROX CORPORATION

1. Describa el sistema de control de XEROX ¿Cuáles son los elementos fundamentales para que el sistema funcione?

El sistema de control de Xerox es participativo, involucra a las áreas de control con las unidades de línea, es el caso del consejo ejecutivo financiero “CEF” que ayudaba a los gerentes de línea para que tomaran decisiones más informadas. El CEF cultivo la confianza en la comunidad financiera de Xerox.

El sistema de control se concentraba en la responsabilidad y el desempeño de las unidades operativas. Estas unidades funcionaban en forma autónoma ya que cada unidad operativa de una división fijaba sus planes anuales y de largo plazo, que se consolidaban en los planes de la división que se medían en términos de una combinación de objetivos financieros y operativos.

Por otra parte, el sistema de control se rediseño para ser más eficiente al reducir la cantidad de informes y el detalle de información que se preparaba en cada unidad. Las operaciones individuales seguían proporcionando los datos necesarios para manejar cada negocio, pero se redujo un número importante de personas que participaba indirectamente en el proceso

Los elementos fundamentales para su funcionamiento son la cultura organizacional reflejada en la comunicación participativa y activa de sus empleados y grupos de responsabilidad.

2. ¿Qué tendencias recientes de Xerox influyen en el proceso de control Administrativo?

La patente original de la copiadora de papel expiró, abriendo la posibilidad a potenciales competidores a entrar al mercado de Xerox, riesgo que la compañía no identificó oportunamente ya que el ingreso de competencia domestica y extranjera al mercado tuvo efectos significativos en su participación de mercado que paso de un 96% en 1970 a 45% en 1980, esto a su vez, asociado a la fortalezas financieras, tecnológicas y relación con los clientes que mostraba la competencia.

3. En su opinión, ¿Cuál es la importancia de la cultura organizacional y la personalidad de los individuos en el proceso de control de Xerox?

La importancia de la cultura organizacional y la personalidad de los individuos en el proceso de control son fundamentales debido a que con el cambio de mentalidad en los años ochenta las directivas entendieron que era necesaria involucrar más a los empleados en los procesos creando un plan de revitalización corporativa llamado “liderazgo por calidad” apoyado en la experiencia de la compañía y participación de los empleados mejorando sus sistemas de información administrativa homogeneizando los formatos de informes.

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