...CAT FIGHT PET FOOD INDUSTRY Ralston Purina Presented By : Victor M Datta Roll No. : 08 FMS XVIth Evening Batch Guide : Dr. Jadeja Contents Scenario of Pet Food Industry in United States Ralston Purina ( NESTLE – PURINA ) PESTLE Analysis Customer Analysis Market Analysis Internal Analysis SWOT Analysis Strategy Formulation Strategy Implementation Scenario of Pet Food Industry in United States According to the 2011 – 2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008 Total Number of Pets Owned in the U.S. (millions) Bird 16.2 Cat 86.4 Dog 78.2 Reptile 3.0 Small Animal 16.0 Ralston Purina ( NESTLE – PURINA ) • Started as feed business in 1894 • Along with pet food, also in business of cattle feed, bakery product, batteries and cereals • USA’s largest pet food manufacturer with market share of 28% • World’s largest producer of dry dog and dry cat and semi moist cat food • Pet food division was the largest profit centre • It was 25% by sales and 45% by company’s profit Ralston Purina ( NESTLE – PURINA ) • In dog dry food, it had leading brands like Dog Chow and Puppy Chow • Industry leader in price determination • 9 plants across USA • Distribution is done through...
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...9-391-189 rP os t Rev. 10/2/93 Cat Fight in the Pet Food Industry (A) The Product op yo “[Pet foods] is an industry waiting for a breakthrough,” said Peter Bowen, marketing manager of H.J. Heinz's 9 Lives cat food.1 In 1986, virtually all U.S. pet owners purchased commercially-produced food for their dogs and cats. However, by the mid-1980s, the nation's pet population, consisting of about 50 million dogs and 50 million cats in half of the U.S. households, had entered a period of slow growth. As pet food consumption stabilized at around 10 billion pounds per year, the industry's major players realized that sales increases would most likely follow only from larger “share of stomach.” The vast majority of pet food sales were for cats and dogs. In 1986, dog food sales exceeded $3.2 billion, while cat food sales were about $2.1 billion. Within each of these two broad categories, however, there were different types and several flavors of pet food made from many different ingredients including grains, poultry, fish, meat, and animal by-products. No tC The principal types of pet food were (in order of sales) dry, canned, and moist. Dry pet food, the largest dog and second largest cat segment in 1986, had a cereal base that was augmented with animal- or plant-based protein, fats, vitamins, and minerals. Dry foods had a low moisture content (5% to 15%), and therefore did not contain preservatives. Canned food for dogs consisted of meat and meat...
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...The research analyzes the case "Cat Fight in the Pet Food Industry" Parts A and B (Harvard Business School, 1991, pp. 113; Harvard Business School, 1992, p. 1). The results of this analysis are presented in (1) an industry analysis, (2) an assessment of company positioning, and (3) a consideration of the implications of the acquisition of the AndersonClayton firm. Porter (1980, pp. 717) considers the conditions of entry in to an industry as one of the keys to both the structure of the industry and the character of competition within the industry. Economy of scale is one of the major barriers to industry entry identified by Porter (1980, p. 7). Economy of scale was a major barrier to new entrants to the pet food industry at the time of this casethe mid1980s. Thus, competition within the industry could be expected to be directed toward product differentiation and participation in multiple lines within the industry, as opposed to the countering of potential threats from new competitors. Porter (1980, p. 17) pointed out that rivalry among existing competitors can become intense, as each competitor attempts to improve industry position through the use of price competition, advertising, product introductions, and increased customer service. In the pet food industry in the mid1980s, price competition, advertising, and product introductions were widely used by most of the industry competitors in attempts to improve industry position. The conduct of strategic planning by profitoriented...
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...Organic Pet Food Marketing Plan September 14, 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormous growth as part of the overall $41 billion annual pet products and services industry, and promises to move in the directions of increased natural, organic, and health oriented products as consumers increase organic consumption and become aware of safety issues in traditional food supplies. Our analysis will look at the desired strategic positioning for traditional pet foods, organic pet foods, and the target demographic based on our research. The market analysis and competitor research reveals a market segment currently occupying less than 1% of pet food sales, but with tremendous growth potential. The traditional pet food market is mature with 6 major competitors with 86% of market share, but a much more competitive organic market. Table of Contents 1.0 Executive Summary 3 2. Marketing Plan 4 2.1 Business Mission 2.1.1 Financial Objectives 4 2.1.2 Marketing Objectives 4 2.2 Market Conditions ...
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...should be feel loved and not have fear from being hurt because they have feelings too. Animal cruelty is the failure to take care of an animal. (Animal Abuse and Neglect). Neglect is not giving an animal food, water, shelter or care. Many animals are used in laboratories for testing. The U.S. allows animals to be abuse, burned and have brain damaged. (“Cruelty to Animals in Laboratories”). Over one-hundred...
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...Marley saw a father disciplining his child, and Marley saw it as a bad thing to the child. He ran over and bit the father’s hand. The ugly father turned his head around and grabbed Marley by his collar. The father then called the pound to arrest Marley. Animal services declared that he is a very dangerous animal and decided to put him down. Marley has no voice to speak up for his right. Marley could not lift his paw when they went to inject him with a poisonous medicine. Marley had no one to defend him; but Marley had rights. People need to advocate for dogs like Marley. Not only dogs, but also other animals where their furs have been taken away from them, animals that are brutally killed by hunters, and there are many abandoned and abused pets. All animals should have rights. Fur farms are found in many countries. “The main markets for fur are found in China, Germany, Italy, Canada, Japan, Korea, Russia, Eastern Europe, Spain, and USA” (Fur Facts, n.d, Para.11). According to statistics, “50 million animals are killed each year for fur and 85% of these animals come from fur farms” (Fur Facts, n.d, Para. 1). Every animal that lives in a fur farm goes through hell. They are put in a small cage their entire lives. After birth, many animals are taken away from their mothers and are forced to live in a small cage full of other animals. Most animals die prematurely and some become physically ill. Fur farms use many horrific torture methods to slaughter an animal for its fur...
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...Animal Cruelty http://www.aspca.org/fight-cruelty/report-animal-cruelty/top-10-ways-to-prevent-animal-cruelty Here are some other signs and symptoms that we see in many of the cases we investigate: * Tick or flea infestations. Such a condition, if left untreated by a veterinarian, can lead to an animal's death. * Wounds on the body. * Patches of missing hair. * Extremely thin, starving animals. * Limping. * An owner striking or otherwise physically abusing an animal. * Dogs who are repeatedly left alone without food and water, often chained up in a yard. * Dogs who have been hit by cars-or are showing any of the signs listed above-and have not been taken to a veterinarian. * Dogs who are kept outside without shelter in extreme weather conditions. * Animals who cower in fear or act aggressively when approached by their owners. 1. Know who to call to report animal cruelty. Every state and every town are different. In some areas, you may have to rely on the police department to investigate animal cruelty; in others, you may have to contact local animal control or another municipal agency. If you aren't sure where to report cruelty, please visit our Report Animal Cruelty section. 2. Get to know and look out for the animals in your neighborhood. By being aware, you're more likely to notice, for example, that the dog next door who was once hefty has lost weight rapidly—a possible indicator of abuse. 3. Make the call. Without...
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...stop it. To develop and grow as a global community, we must fight for...
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...such as horses, cattle, and house hold pets. Towards the end of the nineteenth century more organizations were formed, this time to protest the use of animals in scientific experimentation. Today groups such as People for the Ethical Treatment of Animals (PETA) have continued these traditional fights as well as adding new agendas. "Life, liberty, and the pursuit of happiness; The Declaration of Independence holds these rights to be self evident and unalienable. In the eighteenth century when these words were written they were called natural rights, today we call them human rights" (McShea, 34). The issue of whether or not to grant animals rights such as those humans retain, is a greatly disputed issue. Animal right is an extremely intricate issue that involves the question of animal farming, animal experimentation, and animal activists. There are not many happy farmers milking their cows on the farm anymore; this is the food industry; it is dirty; it is unsafe, and it is a massacre of innocent animals. Cows, chickens, pigs, and other animals processed into food are not kept on a farm; they are crowded into pens and cages that are too small to even allow the animal to turn around (Krizmanic, 36). So if the animals are not growing up on farms, where are they? Animals are raised at places called "factory farms" (Krizmanic, 36), which is also known as intensive animal agriculture (Kamrin NA). A factory farm is just that, a factory. Food is brought to the confined animal on conveyer...
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...(Domestic). A puppy, an animal that is usually loved and adord by humans is capitalized on, they are made a breeding tool for profit. The females, once they reach the age to breed, is bred as much as possible until they become infertile, and then are killed because they have no use. The puppies are overcrowded, unsanitary, and hungry, many are even very sick. They can only hope that they can be bought before they become of age (Puppy). Another malicious way that people exploit animal is by dogfighting, where two dogs are put in a cage or pit dug into the ground for hours at a time until one of them cannot or will not continue,at time having ti fight until death of one dog accuser. People place bets on the animals and gamble for their personal gain.This also happens with cock fighting also. Pit Bulls are one of the most popular dogs used to fight, which leads people to wonder why they are so vicious. Vicious because they have been fighting since they were...
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...different from humans by some people because of their behavior. Some animals are consumed as food by humans and other animals or trapped for their furs. Many times people get animals as pets and neglect them. Some animals are pulled out of their habitat and are used as research yet; some humans think they don't deserve any rights because they are animals. A. Thesis Statement Throughout this paper I will examples of possibilities that can be used to change the life of an animal in the food industry, as a pet and as research, we need to help them have a better life even if we are going to use them as food and pets. II. Body paragraph #1 - Topic Sentence #1 On today's factory farms, animals are crammed by the thousands into filthy, windowless sheds and confined to wire cages, gestation crates, barren dirt lots, and other cruel confinement systems. A. Supporting Evidence PETA made a investigation at Agriprocessors in 2004 revealed almost 300 instances of inhumane slaughter, in which cows' sensitive faces were shocked with electric prods, fully conscious cattle had their tracheas and esophagi ripped from their throats with meat hooks or knives, and they writhed in pools of their own blood, trying desperately to stand up for up to three minutes as blood poured from their throats (People for the Ethical Treatment of Animals, 1980). B. Explanation The factory farming industry strives to maximize output while minimizing costs of course always at the animals' expense...
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...buying pets from pet shops abetted inhuman puppy mills In the recent years, more people are buying pets than ever and this has become a trend. The main reason for this are because of the increasing awareness of the advantages of pet ownership and the disposable income per capital (Pet Care Industry Analysis, 2015). The demand for pets, especially cats and dogs, is expected to continue to rise through 2018 and probably beyond (10). However, when more people are buying pets from pet shops, it would directly abetted and supported the puppy mills industry. Puppy mills and pet shops are mostly for profited, and their way of producing animals are cruel and inhuman. In order to protect animal rights and break this merciless cycle, the best solutions are to adopt from shelters or rescue organizations (19) rather buying from pet shops and never abandon pets. Puppy mill, also known as puppy farm, is a commercial animal breeding organization or kennel that breed puppies in large amounts (18). They aim to make profit through reproducing and selling the animals to pet shops. “Puppy mill dogs are viewed as a crop to their breeders, are bred as a means of profit, and are seen as a commodity, no different than soybeans or metal widgets.”(3) Most of them are illegal and inhuman. In order to minimize the cost and maximize the profit, most of the puppy mills have extremely poor environment and facilities for reproducing dogs. Dogs may suffer from different affliction such as lack of food, water...
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...- Pets are welcome on flight: Southwest Airlines allows customers to carry small pets (cats and dogs only) on board all domestic Southwest Airlines flights. All in-cabin pets must be carried in an appropriate pet carrier. The pet fee is $95 each way per pet carrier. Each customer is limited to carrying one pet carrier on board. The carrier may contain up to two cats or dogs of the same species. The carrier will count as the customer’s carry-on bag. Southwest does not require a health certificate or any other documentation from the customer’s veterinarian for pets to travel. Pets are not permitted on international flights. Other several airlines carriers also allow pets on board, like United, Delta, American and US Airways, put the advantage of southwest airlines that is less expensive than its competitors, southwest airlines charge 95$ for one pet carrier, other mentioned airlines are charging a 125$ for one pet carrier. - Cashless cabin: Southwest airlines applied the cashless cabin technique to all of its units, this technique helped improving consumer’s goodwill, a traditional scenario that irritates consumers usually, buying 5$ juice and give the flight attendant a 20$ note, and wait half an hour for the change to come back. Also, this technique saved the time and reduced the jam on atm machines at airports, because travelers can dispense cash if buying items with credit card is possible. But southwest airlines is not alone, American Airlines, United Airlines, AirTran...
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...is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactée Henri Nestlé Company, which was founded in 1866 by Henri Nestlé. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world and employs nearly 283,000 individuals. Nestlé S.A. is the largest food and beverage company in the world. With a manufacturing facility or office in nearly every country of the world, Nestlé often is referred to as "the most multinational of the multinationals." Nestlé markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestlé is often referred to as "the most multinational of the multinationals with a manufacturing facility or office in nearly every country of the world. Nestlé markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestle is a decentralized...
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...Marshall School of Business, University of Southern California MOR 465: ADVANCED METHODS IN STRATEGY ANALYSIS Spring, 2006 T, TH 10 am – 11:50 am BRI-8 Professor: Juan Carlos Araque Office: Bridge Hall 301 Phone: USC Office: (213) 821-5708 Email: araque@marshall.usc.edu Office Hours: Thursday 9:00 am - 10:00 am Advanced Methods in Strategy Analysis is an advanced strategy elective designed for business major undergraduates interested in the strategic management of businesses and corporations. The course represents an extension of the frameworks and materials learned in BUAD 497. In particular, MOR 465 focuses on four main substantive areas of interest: Module 1: Basics of Corporate Strategy Module 2: Competitive Rivalries Module 3: Managing Strategic Change Module 4: Academic Research on Strategy Module 1: Basics of Corporate Strategy extends the frameworks and cases taught in BUAD 497 on “Corporate Strategy”, meaning issues that companies with multiple strategic business units face. We focus on the following issues in this module: 1. 2. 3. 4. The basic tenets of corporate strategy; Diversification and the notion of core competences; Vertical integration, Transaction Cost Economics (TCE) & the “make or buy decision”; and Corporate governance and “managing” the managers We examine these issues through both Harvard Business Review readings and Harvard and Stanford Business School cases. Module 2: Competitive Rivalries examines in more detail how firms compete with each-other...
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