...Celebrity Marketing In the Cold War Christopher Sigler History 328 Dr. Reaves March 11, 2014 Post World War II America was a period of massive economic growth in America. Despite a brief economic recession from 1946 to 1947, the years following World War II saw the United States become the world super power that it is today. From 1940 to 1950 the American Gross Domestic Product (GDP) increased 50% from $200,000 million to $300,000 million1 and by 1955 sixty percent of Americans identified as middle-class2. The exponential economic growth and social class shift during this period created several important changes to American culture. Many American families now possessed excess money; Money that was spent on single-family homes, entertainment, appliances, and cars, items that the general public could not afford before this period. The result of the influx of money not only changed the American family forever, but the marketing strategies used by companies as well. As Americans began to place a heavier value on entertainment, movie stars, actors, and other celebrities began to have a prominent influence on society. Post war-prosperity and the economic boom during the early cold war began the American, and eventually global culture of celebrity marketing. To understand the United States rise to a world superpower one must look at the aftermath of the widespread war of World War II. World War II was a global war that involved thirty nations and claimed the lives of...
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...some of the wealthiest people are little known, and are only known for their wealth. One of the famous people I used to attribute with being one of the wealthiest in America, was Donald Trump. After some research I found out that he along with other famous people such as MC Hammer, Anna Nicole Smith, and Larry King have filed once or more for bankruptcy. Now, some of these celebrities have recovered from their unfortunate issues, while others continue to live in a struggle. While the wealthiest people in the world have gained their income from various places; these include software, oil, steel, and various companies. Another difference between the two is how these people spend their wealth. While Paris Hilton may have just added another luxury car to her collection, and The Jolie-Pitts have just gone on another million dollar vacation; the wealthiest people have donated much more of their benefits and time to charity causes such as Bill Gates, who has his own foundation dedicated to innovations in health and science. Liliane Bettencourt, who is the heiress to the L’Oreal fortune started a foundation dedicated to science education, and is considered one of the wealthiest people in the world with a fortune of 23.5 billion. Appearance isn’t everything, or maybe it is to the well known people of the world. Celebrities are always being watched for fashion faux-pas or successes, and what the next big trend is with...
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...today in colleges all over America. This novel tells a story of a former mill boy who became a celebrity by performing dangerous stunts at a time when factories and the idea of modern celebrity were just beginning to take shape. Sam Patch inhabited and helped to shape an America in which things like factory work and modern celebrity were beginning to happen. Although Johnson states that the biographical trail is essentially dead he does concede to the basic facts of Sam Patch’s life. He was raised in Pawtucket, Rhode Island, a mill town made up predominately of woman and children. After his father’s abandonment, his mother was left no choice but to become head of the household and Sam Patch and his siblings were thrust into the workforce. Johnson describes Sam Patch as “not a good boy”, and at an early age, developed a taste for alcohol and stunts. Johnson characterizes Patch as “as a drunkard with a powerful suicidal drive…” Although his family...
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...others. Be sure to save it for future reference – you might need to refer back to it as you are entering your company decisions. (1) Where are your company’s plants located? What is the capacity level at each plant? North America – 2,000,000 pairs Asia – 4,000,000 pairs Both plants can be operated at overtime to boost annual capacity by 20%, giving the company an annual capacity of 7,200,000 pairs (2) Discuss how “private-label” brands help with capacity utilization at each plant. What are “private-label” brands? (Describe and give an example). Private label brands are those manufactured by one company and sold under the brand name of another. This is done under a contract basis and used as a method of utilizing excess manufacturing capacity at manufacturing facilities. An example of this would be a company like Nike bidding for a contract to manufacture generic running shoes for the private label brand sold by Target stores. (3) Where are the company’s regional distribution centers? What is the typical delivery time for product shipped from one of the regional distribution centers? Europe-Africa Region – Milan, Italy Asia-Pacific Region – Bangkok, Thailand Latin America Region – Rio de Janeiro, Brazil North America Region – Memphis, Tennessee Orders can be delivered within 1 to 4 weeks from the time the order is placed. This depends on how the distribution centers are staffed. (4) What are the import tariffs for product shipped from...
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...radicalized’ generation in which the youth spoke out against the status quo, the spirit of 1968. The British supergroup were at the forefront, the voice of the generation, with no visible ties to political ideologies. The 1960’s were a turbulent time in society; between the Cold War, Vietnam War, and overall political unease, the band used their music as a microphone. Beatlemania grew from screaming teens at the front row to a new way to channel their opposition of the status quo. John Lennon in particular became very vocal and, “decided to use his media fame on an even bigger scale: to become an advocate for peace" (Syverson, 2014). Like most in the United Kingdom, The Beatles were affected by political decisions, such as high taxes. As celebrities, not only did they utilize their position in society to voice their opinions, they also spoke on behalf of their fan base. The fans followed the example of their idols to voice their own opinions and question political and societal authority. While One Direction do not possess the same political drive that The Beatles had, they too have used their status to raise their voices. For example, they teamed up with Global Citizen to promote social activism as a means to end extreme poverty. Given the political climate when The Beatles gained popularity, their public sphere, a concept from the 18th century was incredibly different than our modern sphere. In contrast to the limiting nature of technology in the 1960’s, modern media is oversaturated...
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...information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generation in America can be said to be both positive and negative. The influence is mostly on entertainment media such as television, radio, and the internet. The influence on the upcoming generation has affected their expression and vies on the culture of America. The influence is on how they talk, dress, and act on the society. This has been caused by the social media...
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...BEST CRUISE SHIPS Allure of the seas The biggest cruise ship ever constructed can carry 6,360 passengers and beats Oasis of the Seas by a mere 5 centimeters in length! Oasis of the seas Another water-wonder from Royal Caribbean, Oasis of the seas is the sister ship of Allure of the seas and debuted in December 2009. Norwegian Epic Norwegian Cruise Line’s (NCL) Epic debuted in June 2010 and has been a favorite with passengers ever since. Innovation has been a catalyst in making Epic’s journey a hit with people. Solo studio cabins, ice-bar, performances by Blue-man group, new wave cabins and translucent bathrooms; the innovative changes are a pleasant change. Queen Mary 2 The first ever cruise line to be built for transatlantic voyage, QM2 was always regarded as the biggest cruise line in the world till Allure of the seas comfortably took its place on the number one spot. Since QM2 is used to cross the Atlantic Ocean, it’s designing and construction is a bit different from the other cruise liners. Freedom of the Seas Ruler of the cruising world, Royal Caribbean has another winner in its kitty, Freedom of the seas. The first ship to feature a surf-simulator onboard, Freedom of the seas is considered one the best cruise liners in the world. Liberty of the seas Sister vessel of the Freedom ship, Liberty is the second largest ship on the seas, coming after the Oasis sisters. Cruising between the Mediterranean and the Caribbean, Liberty is actually not very different from...
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...this topic because I wanted to see how much the pree and media have acces to the celrites. I want to fight for the celberite cause I deserve they need more privercy. My topic is the limitations that should be applied to the paparazzi. I wanted to see how much the press and media have access to the celebrities. Celebrities are just people like us, and they need their privacy. Sometimes you’ll see some really personal in magazines that you will say to yourself “how do they know that?”. I chose this because i want to see the paparazzi can push a celebrity and how much they can learn from the scandals and the relationship problems. I limited my research to just what the paparazzi should be limited on and why. I’ll get most of my research from interviews, magazines, and some websites. I’ll try to interview some people from the press and ask them questions like “ how much of these peoples lives do you know about “and “ do you think there should be some limits on how much you can know about these people”. I’ll see if i can get some interviews of people who have already interviewed drama filled celebrities like Brittany Spears and "the always in the fighting mood" Chris Brown. I want to find out how far the paparazzi is limited, if any at all, and see why they should be limited. I’ll learn how to make a website and how interviews work and the skill behind them. What will mostly...
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...Sue Jozui, in her excerpt, aggressively suggests that people should boycott advertisements with celebrities and that advertisers should be regulated. The author supports her standpoint by first appealing to the audience’s emotions to make them feel duped or misinformed, and to create anger to get them on her side. The author’s purpose is to persuade readers to boycott companies that use celebrities in order to regulate what advertisers are allowed to do. The author establishes a critical tone for consumers. People should not support advertisements that have celebrities in them and should put restrictions on those who advertise to not mislead consumers. People should not boycott advertisements with celebrities because America has a free market and businesses have the right to advertise what they want. Some companies only gain money from advertisements or advertisements with celebrities. They argue that if celebrity endorsement works and they profit from it, why would they change it. One reason is it is misleading to the consumers and is unethical because these corporations are taking people's money for their own profit, even if the product doesn’t function the way that big businesses say it does. For example, they could advertise a medication that cures acne or some disease, but when people buy it, it in fact does nothing to help the...
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...70.00 69.37 100 223 No No In Year 20 the Internet Market will account for 15% of total branded footwear demand. Europe-Africa Market Asia-Pacific Market Latin America Market Estimated Co. C's Estimated Co. C's Estimated Co. C's Estimated Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg. Marketing Marketing Marketing Marketing Marketing Marketing Marketing Effort Effort Effort Effort Effort Effort Effort 55.75 60.00 57.75 60.00 51.50 60.00 55.62 7 7 7 7 7 7 7 275 100 266 100 292 100 292 8,313 9,000 8,913 7,000 7,963 5,000 6,156 2 3 3 3 2 3 2 2,146 2,071 2,081 1,203 1,352 1,219 1,050 656 400 678 400 674 400 381 3 3 2 3 2 3 3 106 70 106 65 106 75 106 8 8 8 8 0% 0% 0% 0% Superior Materials Usage (0% to 100%) Number of Models (50, 100, 150, 200, 250, 350, or 500) Enhanced Styling / Features ($0 to $25k per model) TQM / Six-Sigma Quality Program ($0.00-$2.00 per pair of capacity) Compensation and Training Change in Annual Base Wage (%) Incentive Pay ($ per non-rejected pair) Best Practices Training ($ per worker) Branded Pairs to be Manufactured in Year 20 (000s) BRANDED SHIPPING North America Warehouse Europe-Africa Warehouse Asia-Pacific Warehouse Latin America Warehouse Europe-Africa Plant...
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...scientific and medical communities, by a vast majority, support the use of vaccinations and are desperately attempting to get vaccines to third world countries and end massive generations-long death tolls attributed to preventable diseases. The diseases that these vaccines prevent had been eradicated in the United States and Western Europe for decades. Why, then, are people willing to allow their children to go unvaccinated in first world nations? Cognitive dissonance may hold the answer to this question. Ian and Linda Williams are educated parents in Auckland, New Zealand, who refused to vaccinate their son, Alijah. This decision would be life-altering. The family was caught up in the recent anti-vaccine movement, promoted heavily by celebrities like Robert F. Kennedy, Jr., Jim Carrey, and Jenny McCarthy - one of the most famous opponents to vaccine use. This paper will delve into the shocking story of one family’s regrettable decision to not vaccinate their child and the possible social psychological phenomena that led to their decision. What is Cognitive Dissonance? Cognitive dissonance theory “assumes that we feel tension, or a lack of harmony, when two simultaneously accessible thoughts or beliefs are...
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...Is There Really Celebrity Justice? Under the United States Constitution it states, that all men are created equal. Numerous, people believe that all are not equal, and all are not treated the same in today’s so-called “equal” justice system. “There can be no equal justice where the kind of trial a man gets depends on the amount of money he has” (Cole 3) In one source, many people argue that our criminal justice system is based on the premise and promise of equality before the law, but at times predicate on the exploitation of inequality (Cole 5) Some feel no matter the crime, the rich and famous will find a way to settle out of court, pay off witnesses or just erase some or all charges against them. Celebrities get the best lawyers and the best chance at justice that money can buy”. (“Times”) There are many court cases that lead people to believe the justice system is unfair. Celebrities, in the eyes of the public, receive less time than the average American citizen for the same crime. Furthermore, celebrities also receive more publicity than the average American citizen. Why do celebrities receive more camera time and less punishment time? However, our judicial system claims that all men are equal in the court of law. For example, in the court case of Marcus Dixon, a high school football player at Pepperell High School in Floyd County, Georgia, the state Supreme Court sentenced Dixon to ten years in prison. He was a black athlete accused of sexually assaulting a 15-year-old...
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...Attorney Johnnie Cochran Jr. was born on October 2, 1937, in Shreveport, Louisiana. He was the great-grandson of an African-American slave; however he grew up in a stable and prosperous family, with parents who stressed education. His family relocated to Los Angeles in 1949 where he attended public schools and earned excellent grades .He graduated first in his class from Los Angeles High School in 1955. Although his father had a good job with the Golden State Mutual Life Insurance Company, Cochran always managed to find friends who had more money and more luxuries than he did. "If you were a person who integrated well, as I was, you got to go to people's houses and envision another life," he recalled in The American Lawyer. "I knew kids who had things I could only dream of.” He went on to earn a Bachelor’s Degree in Business Administration from the University of California, Los Angeles in 1959. He supported himself by selling insurance policies for his father’s company. Later that year he was accepted by the Loyola Marymount University School of Law, where he earned his Juris Doctor in 1962. In 1963 he passed the California bar examination. He soon began taking highly publicized police brutality cases. In May of 1966, a young black man named Leonard Deadwyler was shot dead by police as he tried to rush his pregnant wife to the hospital. Cochran represented Deadwyler's family, who accused the police of needless brutality in their son's murder. The Los Angeles Police Department...
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...Summary: Childhood obesity is a disease that affects a lot of American children. From 1980 to 2012 the percentage of obese kids rose from 7% to 18%. There could be many reasons for this rise, including poverty and less access to nutritious, healthy foods. Kids who grow up with unhealthy eating habits typically raise their children the same way. However, a recent study on the HealthDay Reporter states that there is another, less obvious, reason. Lead study author Marie Bragg claims that a majority of popular celebrities endorse and advertise unhealthy products like fast food and nutritionally poor snacks, as well as sugary drinks. To see just how many were doing this, they compiled a list of past singers on the Billboard...
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...Celebrities Today’s view on being a celebrity is more or less seen from two different angles. Some of us would say, that famous people have many advantages; they have the money, the loving and supporting fans, they experience special treatment and life just seems like ¨nothing but a party’’. However, being a well-known person can also come along with many disadvantages like: having no privacy, being constantly judged, disturbance by the paparazzi, attracting dangerous types of people and so on. But why do some people still seek to be famous at all costs? And has celebrity-status become the new normal? These are some of the questions Donna Rockwell raises with her article called ‘’Mindfulness in Everyday Life -- So You Want to Be Famous? What You Need to Know About Celebrity’’’, in which she gives the readers an interpretation of what she finds useful knowledge, before you suddenly decide to reach for fame. Our society has never existed of so many ‘’wannabe’’ celebrities, than it does now. You don’t have to have any specific talent to get recognition and attention from a bigger audience, and as Rockwell persuades in her article: ‘’Celebrity has been watered down considerably since those innocent days, when being called a celebrity really meant something’’ (P.1, l.7). We are witnesses to a culture that breads mass productions of willingly fame seekers, who cant be compared to legends like ‘’ Picasso, Princess Grace, Sidney Poitier, Frank Sinatra…’’(P.1, l.9). Donna Rockwell...
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