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Changing World of Communication

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The Changing World of Communication
Communications is the key to success and successful businesses depend on good communication. Every business depends on communication to deliver product and service. Business communication plays an important role managing day-to-day activities at work. Business communications technology is advancing each day with new products changing the way people communicate.
Two forms of communication are verbal or nonverbal. Verbal communication is letters, phones conversation, text messaging, e-mails, and Web-sites. Nonverbal communication is the use of pictures or the delivery of interpersonal nonverbal signs of representation. An important factor of communication is to understand and know the audience and their needs. Goodwill plays an important role in the success of a company. How companies treat their customers and employees will increase sales and productivity (Locke & Kienzler, "1," 2008).
The day-to-day communication starts when employees come to work and punch the time-clock letting employers know that positions are occupied to perform the work. Some employees attend verbal meeting with co- workers or with team members to discuss the agenda for the day. These internal audiences, for example management and employees, communicate by oral, nonverbal, and written communication. External audiences are customers, suppliers, employment agencies, and investors who communicate in the same form but mainly for promotions, and sales. Success depends on person listening, speaking, and interpersonal communication skills. Furthermore, the ability to write documents and give oral speeches is valuable to business communication (Locke & Kienzler, "1," 2008).
Keeping up with communication can cost a company thousands of dollars. Paying employees to write or to send and receive e-mail or designing web pages can add-up in dollars. Designing

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