...pedagogy from “correctness and accuracy” in English to “communicative ability” (MEXT 1998). In response to this, much emphasis has been placed on students’ ability to express themselves orally in class. This has, however, had the (undesired) effect of grammar and lexis being minimised in schools. We are now at a stage whereby the overwhelming majority of students enter universities with an insufficient knowledge of grammar and lexis. This paper will examine two error patterns committed by Japanese studying English as a second language: the genitive markers of/’s indicating possession; and the English article system a/an/the. The former is concerned with the misuse of the English preposition of, which I consider to originate in the L1. The analysis shown below manifests that it is difficult for Japanese students to distinguish between of and ’s: a comparison of this will ensue. The latter originates in the misuse/overgeneralisation of learning strategies: the usage of articles: a/an/the. The Japanese language lacks an article system, making this, “one of the greatest problems for Japanese learners [and this] is vividly revealed in the high frequency of mistakes,...” (Kimizuka 1968:78). After analysing the two error patterns, an attempt to identify the causes of them will be determined. Finally, a method of helping students deal with these error patterns is proposed. 2. Literature Review: Two Error Patterns 2.1 Possessive Forms: of/’s The distinction between of and ’s usage is...
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...[pic] Chinese Traditional Woman Image --- the Chinese Mother in Joy Luck Club by 陆婉霖 A thesis presented to the School of English Studies of Xi’an International Studies University in partial fulfillment of the requirements for the degree of Bachelor of Arts May 18, 2011 Class: 2007-19 Advisor: 常莉 西安外国语大学 毕 业 论 文 开 题 报 告 |姓名 |陆婉霖 |性别 |女 |班级 |2007-19 |学号 |0701011921 | |论文题目： | |Chinese Traditional Woman Image --- the Chinese Mother in Joy Luck Club | |《喜福会》中中国式母亲体现出的中国传统女性形象 | |任务起止日期: 2010 年9 月1 日 至 2011 年 5 月27日 | |论文主要内容及参考文献： | |本文从跨文化交际和文学的角度对谭恩美的小说《喜福会》进行了分析。通过认知解读传统文化中的女性角色以及书中主人公的遭遇，使读者理解| |书中上一代母亲们的自我认知历程以及在此过程中所形成的价值观。文中展现了四个母亲和四个女儿的成长背景及人物性格，概述了每个人物所| |经历的不同境遇，分析了单独事件的文化原因及影响，从而呈现出典型的中国传统女性形象。文章从不同角度举出例子概括这一普遍的社会现象| |并且分析了母女冲突的原因并且从积极的角度对其结果给予了分析与展望。 | |参考文献： ...
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...INTRODUCTION Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labour. DEFINITION OF ADVERTISING ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’¹. (Philip Kotler, et al., Principles of Marketing, 2002).That means that advertising is the device used by the companies to communicate with them consumers. Advertising is playing an important part in both, the companies life and the consumer also.: for companies because through advertising they promote or market them products, so they are able to sell large stocks of goods that they produce and create demand for new products and offers, and for consumers because enable them to choose between different types of products on the market. In Latin, ad vertere means "to turn toward".] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old...
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...Yuchen Xiao Comp 099 Critical Essay #1 February 8,2016 Language Culture Min-Zhan Lu in “From Silence to Words,” describe the struggle she faced speaking english when she grew up in China, and how she learn English under China Culture Revolution. She was so upset that she can not use english at school, and she feels she cannot write without the influences of her language and culture at home. Lu believe that one’s writing will not influenced by the outside world, because the opinion must be accurately conveyed. However she let herself to omit these opinions when she writing English. She convey her dismay lose the command of the language. And how to spare “ the language of school” and “ the language of home”. Through the story, she is trying to find her own identity in the China Culture Revolution, in struggle with language. After that, she feel better and even more thankful for the circumstance that her grew up. At the end, She become a teacher and teaches her student English use her experience, let them writing without much struggle. Lu writes, “ This incident confirmed in my mind what my parents had always told me about the importance of English to one’s life”(438). With the globalization process of the economy and the informationalization process of the society, the importance of English is prominent. Due to cultural and linguistic differences between English and Chinese and different in ways of thinking between East and West, a new type of English has created by Chinese...
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...The New Astrology by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and...
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...now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer American style cookies. Referring to the Sesame Street character the Cookie Monster, British author Chris Roberts quipped that he prefers the word "cookies" over "biscuits," "as a character called Biscuit Monster would never have worked." Sweet biscuits are commonly eaten as a snack and are generally made with wheat flour or oats and sweetened with sugar or honey. Varieties may contain...
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...writings, the Gothic era is frequently defined as a period in which the oppression of females was at its most intense. In response to fin de siècle anxieties of a social revolution in which gender stereotypes could be overhauled, gothic writers, it is claimed, sought to reassert cultural and gender norms – a reassertion which inevitably resulted in the oppression of women. In view of such contemporary analysis, it is thus all too tempting to offer a sweeping judgement of gothic literature as victimising, oppressive and misogynistic; Dracula’s “victims” are all “unambiguously women[1]”, Poe victimises through an “idealised and dehumanising image of women[2]”, while Carter is a “pseudo feminist” who merely “reinforces patriarchal views” with her “pornographic” writing[3]. Yet such views are largely artificial, and are primarily based on potted summaries of the above works, rather than a closer textual analysis. If one takes the definition of a victim as a being who is subject to the successful predatory actions of another, and who is resultantly devoid of power[4], then such primitive analysis in blindly labelling “all women as victims of the beastly male[5]” becomes flawed. Read in the context of Carter’s ironic foreword[6] to Perrault’s Short Stories, a deeper exploration reveals women as being willingly complicit in adopting the role of victim. Such complicity can be further explained through the...
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...godThe House of God Study Guide The House of God by Samuel Shem (c)2014 BookRags, Inc. All rights reserved. Contents The House of God Study Guide 1 Contents 2 Plot Summary 4 Chapter 1 6 Chapter 2 7 Chapter 3 8 Chapter 4 9 Chapter 5 10 Chapter 6 11 Chapter 7 12 Chapter 8 13 Chapter 9 14 Chapter 10 15 Chspter 11 16 Chapter 12 17 Chapter 13 18 Chapter 14 19 Chapter 15 20 Chapter 16 21 Chapter 17 22 Chapter 18 23 Chapter 19 24 Chapter 20 25 Chapter 21 26 Chapter 22 27 Chapter 23 28 Chapter 24 29 Chapter 25 30 Chapter 26 31 Characters 32 Objects/Places 35 Themes 37 Style 39 Quotes 41 Topics for Discussion 43 Plot Summary Roy G. Basch is a new intern in internal medicine at a hospital called the House of God. He begins his internship under the tutelage of the Fat Man, a second year resident who has some crazy ideas as to how to take care of patients. According to the Fat Man, there are two types of patients: the dying young and gomers. Gomers are elderly, demented patients from outside nursing homes who barely qualify as being human and who, the Fat Man says, never die. Only the young are sick enough to die at the House of God. Roy starts his internship fairly scared. He meets his fellow interns, Potts, Hyper Hooper, Chuck, Eat My Dust Eddy and the Runt—all scared and new to internship and patient care. Roy gets assigned duty with Chuck and Potts under the Fat Man on an internal medicine ward. Each takes turns...
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...Ethics and Corporate Governance: Corporate Social Responsibility Contents Introduction 2 Definition of Ethics 2 Definition of Corporate Social Responsibility (CSR) 2 History of Ethics 2 Socrates 2 Plato 2 Aristotle 2 Cynics 2 Cyrenaics 2 Business Ethics 2 Nike 2 McDonalds 2 Enron 2 Wal-Mart 2 Why Business Ethics is Necessary 2 Conclusion 2 Bibliography 2 Introduction This assignment is a brief over view of ethics in the modern day era. It begins with a definition of ethics, followed by a concise explanation of corporate social responsibility. Ethics has evolved over a number of decades and still is to this day, with that a short history of ethics will be demonstrated in this assignment. Ethics determines whether or not a company has good or bad morale. Unfortunately a company that holds excellent ethics are not highlighted in the media as a company that has bad ethics. In this essay will illustrate examples of how large national and international companies came to have bad ethics. To conclude this assignment will be a brief outlay of why ethics is necessary to the business environment in this day and age. Definition of Ethics Ethics can be defined at vital concepts and essential principles of moral human conduct. It consists of the study of universal ethics such as the essential parity of all men and women, natural or human rights, compliance to the law of land, concern for health and safety and, progressively more, for the natural environment...
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...------------------------------------------------- Can Flipkart Deliver? From a start-up with an investment of just four lakhs rupees, Flipkart has grown into a $100 million-revenue online retail giant in just five years. “It came to me as a Christmas gift from my Secret Santa, and it was all about choice, convenience and a new relationship,” is how Naveed Ansari, a 26-year-old Project Executive from Mumbai, recounts his first experience with Flipkart. A typical professional from a metro, he's short on time, and he's invariably seeking convenience. So, an e-voucher from Flipkart seemed an ideal fit. This gift marked his initiation into the sphere of e-commerce, and the journey for him has “just begun”. Many Indians today are embracing e-retailing with enthusiasm. Popular portals such as Flipkart are spearheading the conversion of offline shoppers into online bargain hunters. Adds Naveed, as an afterthought, “I felt Flipkart was the best option as the transaction was easy, and the variety of products was a bonus.” For Flipkart, this means the unlocking of a vast audience waiting to experience the joys and comfort of shopping online. Sachin Bansal, CEO and one of the co-founders of Flipkart (the other being Binny Bansal), is an ardent believer in the merits of customer service. “A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what we imagined,” Sachin muses. A quick glance at Flipkart's timeline shows it was to start as...
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...Министерство образования и науки Республики Казахстан Кокшетауский государственный университет им. Ш. Уалиханова An Outline of British Literature (from tradition to post modernism) Кокшетау 2011 УДК 802.0 – 5:20 ББК 81:432.1-923 № 39 Рекомендовано к печати кафедрой английского языка и МП КГУ им. Ш. Уалиханова, Ученым Советом филологического факультета КГУ им. Ш. Уалиханова, УМС КГУ им. Ш. Уалиханова. Рецензенты: Баяндина С.Ж. доктор филологических наук, профессор, декан филологического факультета КГУ им. Ш. Уалиханова Батаева Ф.А. кандидат филологических наук, доцент кафедры «Переводческое дело» Кокшетауского университета им. А. Мырзахметова Кожанова К.Т. преподаватель английского языка кафедры гуманитарного цикла ИПК и ПРО Акмолинской области An Outline of British Literature from tradition to post modernism (on specialties 050119 – “Foreign Language: Two Foreign Languages”, 050205 – “Foreign Philology” and 050207 – “Translation”): Учебное пособие / Сост. Немченко Н.Ф. – Кокшетау: Типография КГУ им. Ш. Уалиханова, 2010 – 170 с. ISBN 9965-19-350-9 Пособие представляет собой краткие очерки, характеризующие английскую литературу Великобритании, ее основные направления и тенденции. Все известные направления в литературе иллюстрированы примерами жизни и творчества авторов, вошедших в мировую литературу благодаря...
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...Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. Many television advertisements feature catchy jingles (songs or melodies) or catchphrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or “riffs” that may appear in other forms of media, such as...
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...Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. Many television advertisements feature catchy jingles (songs or melodies) or catchphrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or “riffs” that may appear in other forms of media, such as...
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... Teaching Middle and High School Student Using Literature Outline: I. Short Stories a) Activating Prior Knowledge b) Responding to the Selection c) Short Story Selections 1. Suggested Activities to use with Various Groups II. Oral Tradition Literature – Tall Tales and Folktales a) Analyze characteristics and plots of Folktales and Tall Tales b) Understanding Hyperbole c) Writing a Tall Tale d) Selections of Oral Tradition Literature III. Novel Studies a) Previewing the novel b) Defining and Understanding Elements of c) Character Analysis d) Problems and Solutions of the story IV. Historical Fiction a) Activating background/prior knowledge b) Setting a purpose for reading c) Writing about historical fiction V. Realistic Fiction a) Evaluating Realistic Fiction b) Responding to the selection c) Distinguishing between Fact and Opinion d) Summarizing the Story Chapter 1 – Short Stories: A short story is, like the name says, a short literary composition. The action is compact and every single event is crucial to the development of the plot. The time span covered within the action of a short story could vary from...
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... Life Sciences South 163 Monday/Wednesday/Friday 9:30 am – 10:20 am January 9, 2013 – May 10, 2013 Course Description In this class, we will learn about the basic conventions and terms used to understand and discuss the three major genres of literature: fiction, poetry, and drama. This class will help you understand the sometimes baffling world of literature, and is intended to provide the general student with basic experience in literary analysis. Additionally, I hope this class will lead you to a lifelong appreciation for (and engagement with) reading literature. Although this class features extensive reading and writing, it is not necessary for you to be a bookworm or a writing superstar to succeed in this class – if you are willing to put in the time and effort to study, faithfully attend class, keep up on your reading and writing assignments and engage in our discussions ...
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