...Chevrolet Chevrolet Motor Company was founded by Louis Chevrolet and William Durant. Durant was a General Motors founder and was ousted in 1910. At that time he united with Louis Chevrolet. In 1916, Durant purchased a portion of GM and regained the leadership standing once again. At that time he brought Chevrolet Motors into GM as a new division (Chevrolet, 2012). Building Chevrolet Motors into the large corporation seen today did not come easy nor overnight. Many trials and hurdles were encountered prior to establishing profits. Long-term and short-term goals were developed. Planning Function of Management Planning is looking ahead and sketching out future courses of action to be followed. It is a methodical action that determines when, how, and who is going to perform a specific job. This is a comprehensive timetable outlining future courses of action. The managers at Chevrolet have engaged in the basic planning process to ensure that the company remains profitable and a competitor. When a concept is presented, the management team begins to gather, interpret, and summarize the information that pertains to the idea. Part of the process is to study past events, examine current conditions, and forecast future trends. This is known as situational analysis (Bateman & Snell, p. 132, 2009). Included in the analysis is detailed research pertaining to the automobile market such as current trends in automobile buying, what age bracket the new automobile going to target, and current...
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...STEEP Social/Demographic - Demand shifting from OECD countries. - Technological - Economical - Rising price of fossil fuels. - Growing demand for cars, as much as a 50% increase by 2010, could certainly drive up the price of gas, which in turn could eventually decrease demand and make people shift to public transportation, or bicycles, for example. - Countries adopted trade barriers to protect local automobile industry. Therefore, if a car maker wanted to enter the market, they would need to invest in building a plant in the country, as opposed to simply exporting cars to that country, meaning higher capital expenditure. - Stronger Yen damaged exports. Environmental - Concerns with pollutants emitted by cars. - Political/Legal - Legislation controlling and regulating automobiles, concerning safety, pollution, traffic congestion, and fuel scarcity, and governmental encouraging car makers to increase fuel efficiency. It could lead more people to look for alternative means of transportation, and higher costs of research and development for the car makers. - ¬¬¬¬¬ 5 Forces Power of Buyers: High - Having in mind the average automobile, consumers are price sensitive. - Low switching costs, and competition among players encourage consumers switching for benefits, be it lower price or better specifications. Power of Suppliers: Low - The number of automobile makers is not big, therefore suppliers depend on the demand of a handful of customers. For example, in...
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...today and what are known as sports cars and racing cars. Manufacturers now push the limits of these sports cars by continuously testing them and their abilities, pushing them to see how much more they can take. There are many manufactures and specialist of sports cars. Some of these include, Cunningham (USA), Chaparral Cars (USA), Westfield Sportscars (UK), Wiesmann (Germany), Pagani (Italy), and Superformance (USA). One type of sports car is the Ford Mustang. The 2012 version of this car is ranked as the number one sports car in the U.S. It receives rave reviews for its performance and fuel economy but it receives a lot of criticism for its cramped back seats and interior quality. Another type of sports car is the Chevrolet Camaro. The 2012 Chevrolet Camaro is looked at...
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...On September 6, 2011, McAfee released a report titled “Caution: Malware Ahead,’ specifically detailing potential threats to the car industry. As consumers call for more and more connectivity in their lives, car manufacturers are following suit. Manufacturers are providing more and more ways for consumers to remain connected from Bluetooth technology to mobile hotspots in vehicles. This connectivity, along with the complexity of cars today, directly contributes to many major systems and subsystems of a car relying on embedded controllers. The automobile industry continues to make cars more and more complex, but has not continued to make sure that embedded controllers are secure. Research has shown that this technology can be hacked. Hackers could even use technology like OnStar© to determine a driver’s current location. This article spoke of a security consultant at the Black Hat conference was able to lock and unlock a car by sending text messages from a smartphone (Champman, 2011). All of this added technology could also lead to a hacker being able to access your Personally Identifiable Information (PII) and/or other personal data. What the automobile industry does not realize is that it is cheaper to build security in, that have to develop it as an afterthought. Just the thought of a hacker being able to access subsystems within my car is pretty scary! I am attaching Caution: Malware Ahead for your reading pleasure as well. Chapman, G. (2011, September 6). McAfee...
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...Report of General Motors FOR THE Corporation Fiscal Year ended December 31, 1918. GENERAL MOTORS Board CORPORATI0.N of Directors F.W. HOHENSEE L.G. KAUFMAN J.H. MCCLEMENT R.S. MCLAUGHLIN C. S. MOTT J.J. RASKOB A. P. SLOAN, JR. EDWARD VERLINDEN II;‘. w. TiVARNER PIERRE S. DUPONT, Chairman A.G. W.P. R.H. W. L. H.F. BISHOP CHRYSLER COLLINS DAY DUPONT IRENEEDUPONT LA~IMOTDUPONT W.C. DURANT J.A. HASKELL Finance DUPONT Committee LAZVIRIOT DUPONT J. J. RASROB, Chairman H.F. IRENEEDUPONT PIERRE SDUPONT W.C. DURANT J.A. HASKELL Executive Committee F. W. HOHENSEE R.S. MCLAUGHLIN A. P. SLOAN, JR. EDWARDVERLINDEN W. C. DURANT, Chairrnan W. P. CHRYSLER R.H. COLLINS W. L. DAY J. A. HASKELL F.W. WARNER Officers C. DURANT, President. ................... G. BISHOP, Vice-Presidepzt. ................... P. CHRYSLER, Vice-President. ............... H. COLLINS, Vice-President. ............... ................... W. L. DAY, Vice-President. J. A .. HASKELL, Vice-President. .................. A. W. HIGGINS, Vice-Preside&. ................. R. S. MCLAUGHLIN, Vice-President. ........... C. S. MOTT, Vice-President ..................... ................... J. J. RASKOB, Vice-Preside&. A. P. SLOAN, JR., Vice-President. ................ EDWARD VERLINDEN, Vice-President. ........... F. W. WARNER, Vice-President. ................. I'. S. MERRILL, Secretary. ....................... H. H. RICE, Treasurer. ....................... M. L. PRENSKY, Comptroller...
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...Lemon Law Lemon laws were another way for consumers to get some sort of compensation for a vehicle. This law is enacted in several states including California, the basic premise of this law is that when you purchase a car and the car does not meet standards or constantly breaks down then they have a right to go to return to the manufacturer. The only way that this will work out is if the car is still under manufacturer’s warranty. The manufacture is given several opportunity to fix the problem whether it is replacing the parts, or fixing the automobile in a timely manner if this does not work the manufacture has to give the consumer the money for the car. With this being said this law will only work if the automobile manufacture is not in bankruptcy. What is the case when the only safety net that is there for the consumer is taken away? How are people going to go out with the same confidence? “Under the California law, new or used vehicles that have a defect that can't be repaired after four attempts -- or two, in the case of life-threatening defects -- or that have been out of service for 30 days during the warranty period may be designated "lemons." That triggers an obligation for the manufacturer to either pay the owner a cash settlement or buy back the vehicle.” This is the safety net California consumers keep in mind when they buy a car. Buying an automobile is a big decision one that cannot be taken lightly since there is a large amount of money on the line knowing...
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...Table of Contents Executive Summary………………………………………………….2 History of General Motors…………………………………………...3 General Motors Exports to Argentina………………………………3 General Motors Exports to Brazil…………………………………...4 Trade Agreement between South America………………………...5 General Motors and WW II…………………………………………...6 General Motors in South Africa………………………………………7 General Motors in China………………………………………………7 The Chevrolet Brand…………………………………………………..8 Conclusion………………………………………………………………9 Works Cited……………………………………………………………..10 Executive Summary General Motors (GM) is one of the big three auto makers in the world and they have built some of the most famous vehicles on the road which have met all different types of consumer’s needs. General Motors has taken an unexpected turn in the past several years for the worse due to the changing economy that is affecting the world. Many economists claim that the United States has been pressed into a recession that started with the housing crisis in 2008. From this crisis restricted a major banking crisis that has led to financial institutions implementing tighter lending guidelines for businesses. This has greatly affected General Motors since the company relies heavily on short term returns. Out of all the auto making companies during the crisis of falling sales and crashing returns, General Motors was hit the hardest and filed bankruptcy. The fact that General Motors has such a large portfolio is working directly against...
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...Tucker: The Man and His Dream 1) I believe for an idea to be truly innovative, it must be driven both internally and externally. Tucker’s idea for the 1948 Tucker Sedan was fueled by both internal and external innovation. Internal innovation happens when a new feature or version is implemented to an already existing product and is driven by ones own desire. Tucker exhibited internal innovation with his car by adding his own new features like seat belts, moving lights, a back engine, disc breaks, and a futuristic design. External innovation can be defined as improving a product and being motivated by external forces. Tucker was extremely motivated to save the lives of others and improve car safety by adding seatbelts. Tucker also had a strong supporting family who encouraged him to follow his dream and succeed. The thought of creating a car that was better than one of those built by the Big 3 was also a force behind Tucker’s hunger to succeed. 2) The Tucker Sedan was comprised of many features never seen before in the car industry that stemmed from his own ideas. However, the Sedan would never have been completed if Tucker tried to do it himself, so he sought external acquisition of technology from his crew of workers. I believe Tucker Automobiles lacked in the in the product development area. The hype and craze initially created by Tucker’s first ad created an overwhelming demand for the car immediately. This pressure to get the product to market caused Tucker...
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...Singapore is a country that requires efficiency any place anytime. Cars also play an important part in this as a fuel consumption convenient and smart in size car is the majority choice of the citizens in Singapore. Traffic jams in Singapore is quite serious so fuel consumption is important. If your vehicle’s fuel consumption is high, a tank full of petrol will be used up swiftly. Cars smart in size are convenient for parking as you don’t need to find a rather huge space to park a car which is quite a problem for Singaporeans as Singapore is an island and has limited land. Perodua identified these aspects and produced cars which can be a solution for the problems. Perodua mainly exports it’s flagship Myvi, Viva and MPV Alza to Singapore. Myvi and Viva are trendy in the appearance and is low in fuel consumption. These two models also are smart in size and are actually not too small for daily use. Alza is for family that have members more than 5 as it is a MPV. Alza is more spacious and have extra storage space and it is also more low fuel consumption compared to other MPVs. Perodua exports its car to Singapore as lower price car in the market. Perodua targets college students, lower income working people and second hand car owners as the price of its cars are more affordable to this segment of the market price. Perodua managed to sell 5000 cars on 2010 in Singapore. (Bernama, 2011) Perodua’s best selling car model is Myvi as it is famous between the youngsters and those who just...
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...Case Analysis Mekong Corporation Mekong Auto, a Joint venture with a Japanese industrial group, is Vietnam’s oldest vehicle manufacturer, granted a license on June 22, 1991. It is the pioneer of the local auto industry. The joint venture faced substantial changes due to the changed plans by Vietnam government policies. Complication for foreign business also increased due to the membership of Vietnam in ASEAN (Association of South-East Asian Nations).Over the last thirty years, Vietnam evolved from “war after war” to an emerging economy with an attractive foreign investment policy and commitment to a liberalized economy. Poter’s Five Forces: Threat of new entrant In 1993, Vietnam government introduced new liberalizing reform, this action was taken due to the low e growth rates under centrally planned economy. Introduction of privatization eliminated trade barriers and Vietnam became open economy. This increased competition due to the new entrants in market. Many well-known automobile companies including Toyota, Chrysler, and Ford motors invested in Vietnam. Prior to this, Mekong motors were the only automobile industry in Vietnam. Prior to 1995, Vietnam motor corporation and Mekong corporation were the only automobile and truck assembler in Vietnam. Bargaining power of consumers Due to the new open economy, and resulting new entrants, consumers had more choices to buy. Also, Per capita income was also increasing and ASEAN trade agreements lead to competitive prices...
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...1.) How is software adding value to automaker products? Software that improves the customer experience , and the auto industry is working on technology that allow car to be managed via the cloud perhaps, automakers doing the most to innovate with software and apps. It my Ford Touch intense is in dash touch available for select vehicles with control for navigation, music, phone integration and temperature. 2.)How are the customer benefits from software enhanced cars? How are customer benefiting Automaker may save time that usually takes about two and one half years to plan, design, and build a new car. Design and production, including metal stumbling equipment and assembly line setup but the automaker can create a new software interface for a car within months and update it again and again ever the lite of the car without much lead time. Customer gets benefits of to avoid traffic jams to reserve parking spaces in advance and possibly to even drive themselves. 3.)What value chain activities are involved in enhancing cars with software? Firstly, automakers are entering uncharted territory. They must now devote resources to updating and testing their software. Car companies need to coordinate their car development cycles more closely with their software development cycles also many of the technologies included in automobile software packages raise the same privacy concerns surrounding location tracking that have often played smartphone manufacture and app developers...
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...19 Make-To-Order Automobiles 1 at GM’s Gravataí Plant Introduction In December 2007, seven years after the launching of the Chevrolet Celta, Roberto Tinoco, the plant director, proudly recalled the inauguration of the Gravataí plant in mid-July 2000, an event that caught the eye of professionals and academia both in Brazil and abroad. The core notion was: to sell cars made-to-order for final consumers. The project, known internally by the handle “blue macaw,” was considered to be a true landmark for the world’s automotive industry. The Gravataí plant brought about a true revolution in how cars were made, from its concept to the direct-sale model, through its production management system. The lessons learned during the experiment were relevant because they contributed to the establishment of a new production model, helping put the world’s automotive industry on a new path. The plant was working at full capacity especially during the first years, and the production during this period is shown in the table below. The extraordinary increase in production in the last seven years is evident. The idea was to deliver a car assembled as per the consumer’s own specifications in the shortest possible time, at a cost lower than that of the traditional make-to-stock mass-production system. Year Production 2000 2001 2002 2003 2004 2005 2006 2007 24,007 91,407 109,916 115,304 136,114 135,097 140,994 192,272 The Background...
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...Chevrolet was created due to the greatest failure of William Crapo Durant. He went after the most successful car company by Henry Ford, one year after he incorporated General Motors. But, the $2 million loan, required for the down payment for FORD was refused by the bank. Durant was kicked out of GM by the board during a financial panic and the company was taken over by the bankers (Lassa 2011). In early 1911, Durant worked on his comeback and joined with a retired Buick race driver Louis Chevrolet. He bought the assets of the Flint Wagon Works in Michigan. It was on November 3, 1911 that Durant and Chevrolet incorporated the new ‘Chevrolet Motor Company’. Louis wasn’t an officer, rather he experimented with large luxury cars; while, Durant had a reputation in developing cars that earned quick reputations for performance, durability and value. Chevrolet is now the fourth largest brand and still the core competencies of Chevrolet remain the same. The first car, Series C Classic Six was sold for $2150 which equals $50,000 today. Chevrolet was well regarded for its style, comfort and precision. The partnership with Louis did not go long as they disagreed on the direction of the company. Louis wanted to build fast luxurious cars whereas; Durant wanted cars that were ‘for the people’. In 1915, Louis sold his share to Durant. In 1916, Durant bought major share of General Motors and by 1917, he became the president of the company. The first big car produced the by Chevrolet was...
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...Farah Khan COM 101-580 Descriptive Essay The Beautiful Object Has it ever occurred to you that a car can resemble beauty like a person in many ways? Well I have, the day I first saw my friend’s car. I was leaving school early one day and as I walked closer to the path leading to the street a huge gleam shot across my face. When I turned and looked, there it was, one of the most beautiful objects I’d ever seen parked across the street. It was my friend in his new white Monte Carlo. The paint job on the car reminded me of that cup of milk before I dunk my cookies in it. The car sat high, and on it were the beautiful 22 inch chrome rims. Upon entering the car I noticed that it was elegant and detailed. The car was white like a full moon at night, just as smooth and glossy. The windows were tinted black like the hair of a goddess. The way the car looked at me with a grin, and the front looked mean just like how my little brother looks when I do something he doesn’t like. The curves on the car reminded me of the muscles of a body builder except this muscle had four wheels. Monte Carlo is a well known car maker and all their cars are breath taking but what made this car so different was the accessories that my friend had put on it. The rims were the right size and the chrome color complemented the car just the right way. When I entered the car, the smell of a new car took over me. It was the smell of the leather inside the car mixed with the jasmine scented air freshener...
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...Both Subaru and Toyota have had an impressive success history in automobile industry and have become the world’s leading car brands. This case study memos attempts to define the market segments the Subaru Forester and ToyotaYaris are targeting. It also examines the pricing strategies and the overall generic strategies regarding product quality and attributes for these cars. The Toyota Yaris targets ‘small but practical’ segment. Young urban audience, who wants a small, reliable and economical car with convenient interior, to commute to work and travel across the country. Its hatchback works well as the urban automobile for singles, young professionals or childless couples. The company’s ‘Bigsmall’ campaign has been a winning formula for this ‘cleverpractical’ market segment which is a crucial element in the current vehicle market. Similarly, the Subaru Forester targets ‘functionality’ group segment which can be categorized based on their needs than ‘style’. The Forester would satisfy people with children who are looking for a medium-sized, better-priced and fuel-efficient station wagon. The Forester also targets ‘brand loyalty’ behaviouralistic segmentation as consumers move on from a first-car-buyer to a mature driver with family. This four-wheel-drive recreational vehicle allows the loyal Subaru buyers with active lifestyles to remain in the Subaru community by compromising their needs and preferences. Pricing is a pivotal strategy as it is related to product positioning...
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