...Marketing Plan the Chicago Hungry Fest Mohammed Ahmed Corinne Berger Michael A. Williams Team BMW Keller Graduate School of Management- Chicago IL Location Marketing Management MKTG-522-16467 Professor Robert Pandel February 21, 2014 Marketing Plan The Chicago Hungry Fest Section 1.0-Executive Summary We established our group in the winter of 2014 on Wednesday, January 15 at Keller Graduate School of Management, Chicago Illinois. Whereas, the body of Berger, Mohammad & Williams, Inc. the "BMW Food Events, inc., Group"; with expert knowledge or training, especially in the fine arts of the culinary world and informed and discriminating event planner; hereby, created the annual The Chicago Hungry Fest: a tasting and contest event of each of Chicago’s top fast foods; herewith, we are established. (BMW,2014) Section 2.0- Situation Analysis What critical issues do you face? We can face natural conditions beyond our control such as server weather conditions, fires, and venue building damages. There can also be day to day issues such as not enough patrons to come out to the event which will result in poor participation within the vent itself. We can also have food vendor issues involving food contamination or not enough products to sell to our consumers. The vendors might have personal restaurant issues with “no shows”. Patron issues could be, but hopefully not, related to food poisoning or sicknesses. [ (Rozelle, 2009) ] What forces in the microenvironment...
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...Shirley Chisholm Shirley Chisholm was the first African-American woman to be elected to the U.S. Congress. She served seven terms as a representative from New York's 12th district, from 1969 until her retirement in 1982. Chisholm grew up in Barbados and also in New York City, where she earned a graduate degree from Columbia University in 1952. She taught school before entering the New York state assembly in 1964 and then easily winning election to Congress in 1968. She ran for the Democratic nomination for president in 1972, becoming the first African-American woman to run for the office. An opponent of the Vietnam War and a proponent of education and child welfare, she received about 5% of the vote at the party's national convention. (She lost the nomination to George McGovern, who was defeated by Republican incumbent Richard Nixon in the general election.) Chisholm wrote the memoirs Unbossed and Unbought (1970) and The Good Fight (1973). Jan E. Matzeliger Jan Ernst Matzeliger was born on September 15, 1852 in Surinam (South America), the child of a biracial marriage. His father was a white engineer from Holland and his mother was a black woman in the Dutch colony. By his third birthday Matzeliger was sent to live with his father’s sister. By the time he turned 10 years old, Matzeliger became a worker in the machine shop that his father owned. It was at this time that he quickly became aware of his talent for working with machinery. Although he...
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...Royko’s Boss serves to critically analyze the self-serving legend, of famed Chicago mayor Richard J. Daley, woven and drawn about himself during his career, while also bringing into perspective the consequences greed and unchecked power. Each chapter of the book begins with an excerpt from William Kunstler’s examination of Daley during the trial of the Chicago Seven, a group of activists charged in 1969 with incitement to riot during the Democratic Convention. Boss is Royko’s attempt to place Daley on trial for his corruption, and to prove he was elected five times not because of what he did for Chicago but in spite of what he did to it. From Daley’s earliest Democratic Party maneuverings to the blatant lies he used to cover up the unreasonable...
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...The Devil in the White City, by Erik Larson is a historical non-fiction book in a novelistic style. It is a very famous and recognized novel in U.S history. This book takes place in the city of Chicago in 1893, and it is based on real life characters and events. This novel is based on the years surrounding the building of the 1893 Chicago World’s Fair. It also known as The World’s Columbian Exposition, this was a world’s fair in Chicago designed to celebrate the 400th anniversary of Christopher Columbus’s arrival to the New World in the year of 1492. This novel was divided into four parts, the first three parts of the novel are taking place in Chicago between the 1890-1893. Where as the fourth part of the novel takes us to Philadelphia circa in 1895. In the novel the author recreates the two loves of two men to reinvent Chicago during the World’s Columbian Exposition. the lives of two real men and to reinvent Chicago during the World's Columbian Exposition....
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...some have become increasingly more expensive to vacation at. As a family we have saved enough money to go on a vacation that does not total over 7,000. The family has saved for approximately two years for this vacation. Problem Statement Out immediate family includes my mom and Dad and two sisters and one brother. We all have different views on our idea of fun. My Parents don’t mind staying close by and having fun in a nearby state. However the siblings and I would rather spend time in some place further away so that we can enjoy summer weather and beaches. A variety of places have been thrown up in the air, but no decision has been made. It has been two years since any of us have been on a vacation. The last vacation I took was to Chicago for a long weekend. I believe the hardest part of deciding about our vacation has already been done. The family has decided the first part of May would be the best time for everyone to go. The next decision which I will use the PrOACT approach is to decide on...
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...Deviant Behavior Course Project Option Four: Mini Research Paper Breaking Folkways For this assignment I chose this particular research option because I am very interested in people’s reactions to experiencing things they are not used to, I also do not embarrass easily. My research involved intentionally violating common folkways in the presence of family, co-workers and strangers. After breaking common norms I than analyzed the results and recorded them below. Day One – Hugging co-workers rather than saying hello In our culture, when in the workplace, it is appropriate to greet fellow employees with a “hello”, “hi” or handshake. For the purpose of this assignment I decided to greet my coworkers with hugs, rather than saying hello and shaking their hand. Clearly the norm which I violated here were keeping the greeting casual and possibly invading my co-workers personal space. Americans are usually very adamant about not getting too close to others while in public and vice versa, so this one was fun for me. Throughout my work day, whenever I encountered a fellow employee I gave them a semi-long hug with a pat on the back, this included both male and female co-workers. I really enjoyed this one. The reactions from the people whom I greeted with a hug, rather than a simple “hello” or hand shake ranged by the particular individual and were usually along the lines of what I expected. All of the females I hugged responded with a return hug, meaning my hug...
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...The social norm I chose to violate was to sit in an empty chair at an otherwise occupied table. I chose a table occupied by three people in a coffee shop in Portland, Oregon. There was not much of a reaction to the social norm violation I committed. The people at the table just looked at me for a moment. After an awkward moment of silence the people at the table said hello and made small talk with me. They were very friendly and easy going. They did not seem to mind that I sat at their table uninvited. After speaking for a few minutes I explained to them that this was a psychology assignment and let them read the assignment. The people at the table were somewhat confused as to why such a thing would be assigned by a college professor. They explained that they felt it was inappropriate for a teacher to ask students to put themselves into any of the listed situations. All the people stated they were not offended by someone actually doing these things. They were bothered that students were required to violate any of the “so-called social norms on the list”. I found my actions to be rude and inconsiderate. I would not like it if someone came over and sat at my table uninvited. Maybe someone wants to have a private conversation with the others at the table. Maybe someone is on a date and wants to be alone. Maybe the people at the table are criminals. Maybe the people do not care if someone sits at their table uninvited. The bottom line is that for me it was uncomfortable...
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...Since Baderman Island has opened it had already become a premiere vacation and relaxation destination, but things are just getting started. Of the nearly 1600 acres of the island, only 750 have been developed. That means that there are still over 800 acres of wilderness and development that are still in the works. Of course this doesn’t mean that the entire island will be over-developed. We at Baderman Island have intentionally designed permanent wilderness areas – in addition to the 375 acres of the botanical gardens -- that will be integrated into the master plan of the Island.Here are just a few things that we have in the works: Pepicello Fairways are planning on adding an additional 18 holes of golf on 75 open acres adjacent to the existing golf course. This new range will be designed for those golfers seeking the additional challenge needed to drive up their game. The WIlliam C. Martin Botanical Gardens are growing. Currently the 225 acres of preserved wilderness is home to abundant wildlife, exotics plants, and colorful butterflies. In attempt to better protect the gardens, an additional 150 acre buffer area is being created around the garden. Additionally, the existing walking and hiking trails are being expanded to make for better access for wheelchairs and those guests that request golf cart accessibility. Plans are in the works to expand the Baderman Island Oasis Spa. The modest 50 acres site is being expanded by an additional 25 acres with additional facilities as...
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...“Party Government” by E. E. Schattschneider, the speaker focuses on the involvement of Federalist 10, regarding to political parties in the constitutional system and interest groups. Schattschneider describes the pro-party as those who “guarantee civil rights and establishes a system of party tolerance, the right to agitate and to organize,” (Page 171) while he describes the aspects of an anti-party as the separation of powers and federalism. He says that the constitutional system created a constitution that was pro-party in one sense and also anti-party. Later in page 171, Schattschneider says that “the Constitution made the rise of parties inevitable yet was incompatible with party government,” meaning the Constitution makes it difficult for parties to function. He also claims that interests groups don’t have the agreement of people and power to control the government. At the end, he describes the law of the imperfect political mobilization of interests as the result that every individual is torn by the diversity of their own interests, making an individual a member of many groups. Schattscheider’s overview of parties in a constitutional system in “Party Government” is connected to Madison’s famous Federalist paper 10. Madison focused on the Constitution establishing an effectual government that would break and control the dangers of a faction, but at the same time to form a popular government where people have opinions. To Madison, interests groups and parties were bad,...
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...of amending the constitution * the Rigid or Inelastic Constitution * Flexible or Elastic Constitution All of the above mentioned constitutions have their different features and characteristics. The Written Constitution * is the constitution where the provisions are all contained in a single document. The Unwritten Constitution * is the constitution where the provisions are not contained in a single document. The provisions are written in different documents that are considered as part of the land’s fundamental law. This constitution can also be considered as an Un-compiled constitution. The Conventional or Enacted Constitution * is the constitution that was created through a constitutional convention * this convention is called to be able to...
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...In our society we have what are called norms. Norms are the expectations, or rules of behavior that develop out of a group’s values (Ramirez-Tinoco, Values and Norms Discussion). People react to norms differently in different times and places and this is what makes up certain norms being norms. I witnessed two norm violations being committed, and I committed one myself. By committing this norm violation I went against my values and my own expectations not only for myself, but also for the expectations others have for me. Values are standards by which people define good and bad beautiful and ugly (Ramirez-Tinoco, Norms Vary Discussion). Without using norms such as mores in our everyday life, our society would not be able to operate properly. Mores are norms that are norms that are believed to be essential to core values and we insist on conformity (Ramirez-Tinoco, Norms Vary Discussion). Most people see norms differently compared to others. A lot of people commit norms very often in life such as folkways because the things other people might consider norms they no longer do. Once someone sees a certain norm violation all the time it no longer becomes a norm violation to that specific person any longer. Folkways are norms that are not strictly enforced (Ramirez-Tinoco, Norms Vary Discussion). These norm violations when committed seem to not get as much of a reaction as mores do. The norm violation I committed was a mores norm violation because it’s not one that people see very...
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...Property Description 5. Property Amenities 6. Function Space 7. Catering 8. Kitchens 9. Equipment 10. Guest Rooms 11. Services 12. Personnel 13. Policies 14. Risk Management Introduction We are planning a wedding ceremony for two popular with large crowd, they are expecting 400 guest at the wedding, featuring a romantic theme. Couples want champagne, candlelight and a beautiful aura of ambience that celebrates a romantic wedding theme. It will include soft subtle colors to fine music and elegant decorations, fairytale weddings speak to the heart. The event will take place in four months, to be precise May 17th, 2014 at 3 pm prompt. Site Location I have suggested a location to the couple, which is the Tinley Park convention center, located at 223 Harlem roads, Tinley park, IL, 60477. We will visit the location to do a site inspection to determine if it suits the event and the couple. We have selected this site based on the purpose, role, goals, and objectives of the event, as well as the capabilities, desirability, and safety of the venue or location. We have also blended the needs and...
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...This article by Malcolm Gladwell really painted a picture adopting the unconventional ways by using several wars fought in the past of different times, individuals, and even computer scientists to make it clear enough to understand his point. Gladwell, did well indeed portray this concept of diversified thinking in a conscience and creative way. He portrayed the norm of the society being based on conventional ways; that thinking outside the box is the only way we could be better at what we do. Going unconventional means disapproval from the norm, but with relentless attitude and focusing, goals are achieved. This brings Chaffee to mind; his concept of critical and creative thinking. To have victory in anything we do we must be critical thinkers. In sports for example or in wars, an opponent must observe the strengths and weaknesses of the champion which involves thinking critically and being creative. Even the powerful is not immune to defeat if you plan well. It is by knowing all these that one is able to strategically think and come up with ways of beating your opponent. Taking girls without the ability and knowledge of the basketball game is a very classic way of showing that it is not about what we know that sets us apart from the others, but our out of the norm ideas. It’s all about the effort we are willing to put in and the attitude. The efforts help get us there and the attitude is what keeps us in the game. Playing the conventional way does not guarantee winning, but...
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...Social norms are customs that we are conditioned to percieve as ordinary. Social norms have their pupose in our society. One can look at social norms as being favorable or unfavorable. I personally think that social norms are often a positive thing as they help keep us in order. For this paper I decided to violate a social norm that is derived from folkways. Folways are common demeanors related to rituals and triditions of a certain society. The norm that I choose to violate for this paper required me to cut into the middle of a line by myelf and stay in line for atleast 2 minutes. I decided to violate this social norm on the campus of Queensborough Commnity Colloge, in the cafeteria located in the science building. I choose this specific setting because colleges in our society exibit many social norms, going to college itself is considered a social norm in our society. I violated this norm on October 30th at around 11:00 AM, during that time the cafeteria is usally very crowded. The check out lines were lengthy, just like I expected. I grabbed myself a cup of coffe and saw a gap in the middle of the line so I breached my way in there. While I was violating this norm I felt very rude. I felt like I was being a jerk however I was able to realize that I was breaking this norm solely for the purpose of my assingment which helped follow through with this norm violation. After a while I dicided to go on my and just act like everything was normal. I purchased my coffe and exited the...
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...Amanda Lane 9/11/12 AP English 12. The concept of freedom means different things to different people, depending on the level of freedom that you have in your life. When people think of the definition of ‘freedom’, they might think of ‘liberty’. The definition of liberty is having the ability to act according to your own will, as long as it doesn't affect the ability of someone else to act according to their own will. Most people would agree that this is the way that a society should function. But in America, do we have true ‘freedom’? Aldous Huxley, the author of the novel Brave New World, later writes in a commentary of the book that the ideas of human freedom have been manipulated over time. Comedian and commentator George Carlin also suggests that freedom is an “illusion”. However, there have been more optimistic views, such as those of presidents Reagan and Kennedy. President Reagan said, “Freedom is never more than one generation away from extinction. We didn’t pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same.” I do not believe that ALL freedom must necessarily be fought for, but I do believe that it is important to protect and for us to teach our children about the freedoms that we have and are lucky to have. Ultimately, freedom is already protected in the Bill of Rights. We will always have the basic freedoms such as speech, religion, to bear arms, etc. It has been ingrained into us as a nation from...
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